A Change of Brand
Produced by Matchstic, this is a show about the world’s most loved consumer companies and their re
29/06/2023
Initially there were a lot of conversations and tension around the “carrot in the room.” Should it stay or should it go? If wanted to be food first, but not food only, wouldn’t a literal carrot as a logo signal food only? But for the pro-carrot faction, it felt like there was equity and to change would be a mistake.
Listen to Episode 1 to learn how the design teams approached the deeply rooted carrot.
Had a chance to listen to the first episode of Season 4? Let us know what you think below!
25/05/2023
Stay tuned 4 some exciting news, coming soon… 👀
In the meantime, make sure you’ve listened to our latest bonus episode on naming wins and fails with Rob Meyerson. We promise this episode is a winner.
Listen to this episode and more wherever you enjoy podcast, or head to achangeofbrand.com
14/02/2023
Production for Season 4 is in full swing, but you didn’t think we’d make you wait that long, right?
Host Blake Howard and naming guru Rob Meyerson break down their list of top naming wins and fails, as well as provide insight into the nebulous process of naming a brand.
In honor of Valentine’s Day, share this bonus episode with your special someone and create your own list of naming wins and fails. 💌
Listen now wherever you enjoy podcasts, or go to achangeofbrand.com.
01/11/2022
Learn more about the brands from Season 3 as we reveal fun facts and trivial tidbits. Maybe they're things you've wondered while listening to an episode, or maybe they're answers to questions you didn't think to ask. Either way, we're glad you're along for the ride!
Catch up on A Change of Brand wherever you enjoy podcasts!
25/10/2022
Drumroll please… 🥁
Congratulations to .schober, and !
Thank you to everyone who entered and left kind reviews. You are the reason we do what we do! It’s a joy to talk all things design with the branding community we’ve built, and we’re already pumped for future seasons to come.
We appreciate the love on Season 3 and beyond. We’ll be reaching out to our winners shortly for more details!
18/10/2022
If you're loving the podcast, let us know! There's still time to enter our giveaway for some Matchstic swag by leaving a review.
Reminder of how to enter:
🔥 Leave us a review on Apple podcasts or rate us on Spotify.
🔥 DM us a screenshot of your review.
🔥 Make sure you're following us on Instagram!
Submissions will close at 11:59pm ET, October 24th. Winners will be announced October 25th.
11/10/2022
To celebrate the bittersweet end of Season 3, we're doing a giveaway!
We'll draw three winners who will receive some sweet Matchstic swag, including a copy of host Blake Howard's new book, Radically Relevant!
To enter:
🔥 Leave us a review on Apple podcasts or rate us on Spotify.
🔥 DM us a screenshot of your review.
🔥 Make sure you're following us on Instagram!
Submissions close at 11:59pm ET, October 24th. Winners will be announced October 25th.
Best of luck!
"If it's comparable, it's no longer Bugatti."
More than just a car rebrand, ’s Bugatti refresh draws inspiration from experiences in the hyper-luxury space. The car is the core, but not the only part of the brand.
Take a closer look under the hood by listening to this week's episode of A Change of Brand.
Our final episode of Season 3 is here, and we're excited to close out the season with a glimpse into the life of luxury.
Take a deep dive into Interbrand's 2022 rebrand of Bugatti and uncover how they were able to swerve outside of the automotive category and set their course for something even bigger.
Listen now wherever you enjoy podcasts!
The new wordmark for Sprite transitions away from the starburst border, and instead saves it for a standalone symbol within its new visual identity.
Check out the full breakdown on achangeofbrand.com.
No Helvetica on a white can here!
For the team at Turner Duckworth, it was important to steward the Sprite brand and honor its legacy instead of simply designing for the moment.
Listen to this week's episode to learn more about what was essential during the Sprite rebrand.
Despite being one of the world's most popular soft drinks, Sprite needed to evolve to stay fresh and capture a new generation. 's 2022 refresh does just that.
Learn more about how the Sprite rebrand made a splash from executive creative director Chris Garvey in this week's episode of A Change of Brand - out now!
Sometimes you just need to look at things from a different angle... (8 degrees to be exact.)
Straightening the M&M's logo allowed for more versatility when placing the iconic emblem. Check out the full breakdown on achangeofbrand.com.
Did you know that some countries have banned use of cartoons to sell candy to children?
No matter how beloved the M&M's characters are, it was becoming increasingly crucial for the M&M's brand to express the same personality and fun even when the characters aren't present.
Learn more about the other driving factors for M&M's Change of Brand in this week's episode, out now.
Through it all, the M&M's has brand more or less remained the same. But on the heels of its 80th year of bringing people together, Mars Inc. opted to shake things up with an evolutionary brand refresh that would remind the world why M&M’s are for everyone.
Learn more about 's 2022 redesign from design director Kristie Malivindi on this week's episode of A Change of Brand. Listen now wherever you enjoy podcasts!
Referred to as the “Everyone symbol,” this iconic logo has withstood the past 30 years. By 2019, it was due for a refresh.
One of the more significant changes was transitioning from a primarily black brand to a blue brand, which is reflected in the logo. The new signature PBS Blue is used pretty heavily throughout the entire look and feel.
Check out earlier iterations of the PBS logo at achangeofbrand.com, or by going to the link in our bio.
From broadcast to digital to print and beyond, brands need to stretch to fit every medium.
Even more important for the team at , led by partner .geana, "just don't mess it up."
Listen to the full episode now!
On the heels of a milestone 50th anniversary, Public Broadcasting Service tapped the Lippincott team to create a refreshing evolution for the PBS identity. Oh, and the updated look had to appeal to all 300-plus network affiliates across the nation. No sweat, right?
Listen now wherever you enjoy podcasts!
After decades of public pleading and pressure, both the Cleveland Indians and Washington Redskins announced in 2020 that they'd be changing their names and dropping their controversial mascots and imagery.
Months later, the Cleveland Guardians and Washington Commanders were unveiled.
Be sure to see the change of brand for yourself at achangeofbrand.com, or by clicking the link in our bio.
Despite the fierce determination of athletes on the field, court or ice, some of the best brand assets can come from sports teams not taking themselves too seriously.
Listen to this week's episode of A Change of Brand as explains why the sports industry should embrace the weird, kooky and fun.
Rebrands in the sports industry become bigger than just the sport itself. Aside from being a big complicated tangle of approvals, interdependencies, licensing deals, and 3rd party vendors, you're often altering symbols of pride and identity.
So how to you begin to tackle something this delicate?
Check out our latest episode with sports branding insider wherever you enjoy podcasts!
During the design process, asked 1,000 people "When you think of the US Open, which sport do you think of first?"
Only 42% said they think of tennis first, validating the design team in their initial instinct to nod to the sport in the logo to avoid confusion with the golf tournament, also called the U.S. Open.
Distilling a single idea into a simple mark is often easier said than done.
haviv's team at was challenged to extract a single personality trait from the US Open to represent the brand as a whole.
If you haven't listened to the episode yet, which word would you pick to capture the spirit of the US Open?
The US Open Tennis Championships is the premier tennis event to take place on American soil (or hardcourt.) Despite the tournament's history and prestige, the US Open's iconic logo began to fade from classic to outdated.
However, in 2018 served up a new look, resulting in the ’s first rebrand in over 20 years.
Get the play-by-play on a challenging, but ultimately triumphant Change of Brand wherever you enjoy podcasts.
CVS seemingly had it all, but the pharmacy giant wanted to make a more meaningful impact on the future of health, from removing all to***co products from its shelves to solidifying its name (switching from CVS Caremark to CVS Health).
Listen to A Change of Brand wherever you enjoy podcasts!
The rebrand for CVS Health was no small feat - designers had to account for several different service brands that would need to fit under this new health-focused identity.
’s co-CEO and chief creative officer Howard Belk steered his team through the process of unifying these four service brands. For a rebrand that was years in the making, how do you keep it fresh and engaging for your designers?
Listen now!
The story of CVS Health's 2014 rebrand involves far more than a new logo - it marks a shift in positioning from a convenience store to a health brand.
The new visual identity was led by , a global brand experience firm, which took on a massive brand overhaul from architecture to strategy to naming to design.
Listen now wherever you enjoy podcasts!
The first example of what would come to be known as the Olympic emblem was for the 1924 Olympic Games in Paris. Since then, some of the most famous and historic graphic design comes out of the Games.
Which year has been your favorite? Let us know in the comments!
After being selected for the 2012 Olympics, the city of London didn't need a tourism campaign - it wanted to inspire. sought to create lasting meaning for the city by inviting everyone to participate, not just the athletes.
Listen now!
This summer marks the 10th anniversary of the 2012 Olympic Games in London. Aside from the usual spectacle of top-tier athleticism, one thing still stands out a decade later: the highly controversial logo.
Listen to this week's episode featuring ' Global CEO for a peek into the herculean effort that is designing the logo for an Olympics Games.
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