Always Relevant Digital

The 2024 Total Solar Eclipse won't just be a celestial spectacle but also a golden opportunity for us to shine. Here's how:

We predict up to 100,000 tourists visiting our county during the week of the eclipse. Historically, solar eclipses have proven to boost tourism significantly. For example, the 2017 eclipse brought in an estimated $30 million to Hopkinsville, Kentucky.

This is not just about a one-time influx of tourists. A study showed that almost half of the out-of-state visitors during the 2017 eclipse in Nebraska were likely to return within seven years. Preparing for this event could put Wayne County on the map for future visits.

Strategies for Capitalizing on the Solar Eclipse

👉 Create a plan that includes staffing, inventory, and marketing.
👉 Consider offering eclipse-themed merchandise, special promotions, or extended hours.
👉 Partner with local chambers of commerce to get listed in travel guides and maps.
👉 Collaborate with other local businesses for cross-promotion.
👉 Host an event that showcases local music, art, or culinary delights to provide a unique "Wayne County" experience.

While the solar eclipse will last only a few minutes, the impression your business makes can last a lifetime. Start planning now and make the most of this opportunity. For more info, visit our blog post. Let's prepare to impress and let our businesses shine brightly under the shadow of the moon!

The 2024 Solar Eclipse: What It Means For Your Business Prepare now to make a lasting impression. The 2024 solar eclipse is a once-in-a-lifetime opportunity for businesses in Wayne County. With careful planning, you can capitalize on the influx of tourists and make a lasting impression on potential customers.

Had a productive day revamping our main website's theme and plugins today. It's amazing to see how far it has come from its initial build, especially now that I've gained more knowledge and expertise.

Thrilled to share that when I ran our site through Google's PageSpeed Insights, we achieved a top rating! 🎉

Remember, every second counts in retaining visitors on your site. A delay of even a moment can lead to losing potential visitors. Curious about your page speed score? Discover it here: https://pagespeed.web.dev

Google is sunsetting Universal Analytics on July. This means that if you're using Universal Analytics to track your website traffic, you need to switch to Google Analytics 4 (GA4).

GA4 is a new version of Google Analytics that offers many improvements over Universal Analytics, including:

👉 Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behavior.

👉 Enhanced machine learning: GA4 uses machine learning to provide more insights into your data, such as predicting future trends.

👉 Improved privacy controls: GA4 gives you more control over how your data is collected and used.

If you're not sure if you already have Google Analytics 4 set up, log in to your account at analytics.google.com. If it's not set up yet, a large red box with a countdown timer will cover your dashboard. Click the blue button to create a new GA4 property.

If your site isn't using the newest Analytics, set it up today so you don't lose any valuable data.

Did you know we offer web hosting?

If you’re looking for the perfect web hosting solution that is both fast and secure, I got you covered! Our locally-based team is dedicated to providing quality service, so you can rest assured knowing your website needs will be taken care of. We use LiteSpeed Web Servers to make sure every page of your website loads quickly. Plus our custom packages let us create a plan that suits your individual needs.

If you're looking to build a new website from the ground up or you're migrating an existing one, we're here to make the process stress-free for you. With our server management services, you can bid farewell to the hassle and focus on creating content. Plus, our plans come with added advantages like daily automated backups and malware scans, ensuring your website remains secure and protected at all times.

Send us a message to find out more or visit our hosting page at https://alwaysrelevantdigital.net

We're glad to see this family farm got their page back. It's a reminder that anything you build on someone else's platform (social media) can easily be lost. You're a hacked account, change to Terms of Service, or a Zucking away from losing your digital business.

Build where you own. On your website or email list. Social media and other platforms are a great way of getting attention, but make sure you bring that attention off the platforms and to you.

Wayne County farmer's page hit by hackers who are posting racy photos Small businesses in Central Indiana say they are locked out of their pages because of hackers.

Always Relevant Digital is excited to announce that we are now offering website hosting!

Several companies and individuals approach us in recent months about hosting their website, and we are thrilled to be able to offer this service.

Our WordPress web hosting is reliable, fast, and secure, and our LiteSpeed servers ensure that your data is always safe. We also offer a variety of different hosting packages so that you can find the perfect one for your needs.

Visit our website at https://alwaysrelevantdigital.net for more information or send us a message on Facebook or email and we will tailor a package just for you. We are excited to be able to offer this new service and look forward to helping you with all of your website needs.

A competitor, disgruntled employee, or a legitimately grieved customer can wreak havoc on your business's online reputation.I woke up this morning to see 4 new 1-star reviews for this client, all submitted within minutes. It was enough to move their overall rating from 5 stars to 2 stars!

And there's not much anyone can do to remove the negative reviews. You can report them to Google and hope they get removed for violating a policy. You can reply to them and explain your case.

But chances are they will stay up and any future prospective customers will read them.

The best way to combat a slew of negative reviews is to be proactive and ask your customers for feedback after they've had a chance to use your product or service.

Make it easy for them by including a link in your email signature or on your website. Write an email personally asking them to leave feedback and a review. You can even print a review card with a QR code link to a review form and hand it to customers or include it in the packaging.

A little bit of effort now can save you from waking up with a much lower overall reputation score.

If you need help soliciting reviews and managing your online reputation, send us a message! We offer affordable review generation software that can automatically send text messages and emails to your customers soliciting reviews. It's a simple solution to make sure you're doing everything you can to protect your business's online reputation.

There's been plenty of gnashing of teeth in the SEO world about Google's latest update, the "Helpful Content Update".

Well, the update rolled out this week and I'm happy to say that our clients are either maintaining their page ranks or are actually gaining organic traffic. Check out this Search Console graph showing the page ranking and search volume improvement one site got this week from the update.

So, what is the Helpful Content Update?

Google is trying to make sure searchers see more original and helpful content written by people for people. They are minimizing poorly written (or AI-written) pages that exist only to rank high on Google without providing real value to real people.

We've always taken a people-first approach when it comes to content creation and SEO and our clients are seeing the benefits of that now more than ever.

You can read more about the update on the Google Search Central blog here: https://developers.google.com/search/blog/2022/08/helpful-content-update. It includes a list of things not to do when writing content for your website.

A recent study found that 84% of people trust online reviews as much as personal recommendations. Are you missing out on this valuable form of word-of-mouth marketing?

Getting more online reviews for your business is easier than you think. Our software makes it easy to get more happy customers to leave a review for your business. Plus, our follow-up system ensures that you get those reviews quickly and easily.

With more online reviews, your business will be seen as more credible and trustworthy by potential customers. Our easy to use system makes getting more online reviews so easy.

Send us a message to start your two month FREE trial of our system and start getting more online reviews for your business!

Review Generation | Always Relevant Digital Learn how to get more reviews for your business through our online review generation service. We help you get more real reviews from real customers. Find out how!

An important aspects of SEO is internal linking. By carefully linking between pages on your site, you can help Google understand the relationships between different pieces of content and improve your chances of ranking for relevant keywords.

We recently reworked the internal linking structure of one of our client's sites and saw a significant increase in traffic to their money keywords.

In addition, we rewrote their service pages to reflect the needs of their target audience and made sure to include search terms in the headings.

As a result, we seen a marked improvement in their SEO performance. If you're looking to improve your site's SEO, internal linking is a great place to start.

Don't miss this deal! Website hosting for 80% off!
(So as low as $2.99 per month!)

Plus as a bonus you get free email, SSL, CDN, and site backups included!

Tired of your host? Switch to SiteGround and they will transfer your site for free.

Check out the link because you don't want to miss this summer deal:https://alwaysrelevantdigital.com/hosting

Web Hosting Services Crafted with Care - SiteGround Our web hosting is trusted by more than 2,800,000 domains for its top speed, unmatched security, 24/7 fast, and expert support! Get started now!

If you're looking for a qualified candidate for an open position, make sure your job post contains structured data so it can show up on Google.

Use our guide to learn how to add job posting schema and get more eyes on your job posting.

Adding job posting schema is easy and only takes a few minutes. But it could make a big difference in the number of qualified candidates you're able to reach.

So check out our guide before you post your next open position.

Use Structured Data To Get Your Job Post On Google Find out how to use job posting structured data to get your job on Google. Job posting schema markup is the way for Google to see your website job posting.

There's nothing more frustrating than knowing your business should be ranking on Google, but for some reason, it's nowhere to be found.

It's a common problem, especially for new businesses or those who DIY'd their initial digital marketing.

Our latest article goes in depth and covers the main reasons why businesses don't show up on Google and covers what you can do to fix the issue yourself.

So check out our latest article and get started on making your business more visible on Google.

5 Reasons Why Your Business Does Not Show Up On Google There are critical things to do today to fix your business not showing up on Google. Here's what they are and how to go about achieving them!

It's the start of a new month, which means it's time for our monthly client reports!

We love being able to show our clients the great results their local search campaigns are getting them. It''s always gratifying to be able to show the value of our work in real terms.

If you'd like to see similar results for your business, send us a message and we'll show you how to get started.

As a website owner, you're always looking for ways to improve your click-through rate. After all, more clicks means more traffic, and more traffic means more potential customers.

One way to increase your click-through rate is to take advantage of rich results. Rich results are special search results that include additional information beyond the standard title and description.

For example, a web page about a recipe might include the cooking time, number of servings, and calorie count.

Including schema markup on your web pages can help you qualify for rich results, making your content more likely to stand out in the search results.

That's why we include schema code on our client's web pages. Here's an example of one of our service pages. See the review stars and ratings? That's a rich result and helps our page stand out on search engine result pages.

As any business owner knows, a Google Business Profile is essential for getting found online. So when our client woke up to find that their profile had been suspended, they were understandably alarmed.

However, we're not worried because we've dealt with this before and we know how to get it unsuspended.

There are a few reasons why a Google Business Profile might be suspended. It could be that a competitor flagged it for deletion, a duplicate listing could've been created, or a terms of service violation occured.

Regardless of the reason, we'll work with Google to get the issue resolved as fast as possible and get the listing relisted.

We've been working this afternoon to quicken the page loading speeds for three local business websites. They are now loading in under 2 seconds with an A score!

A fast loading website is important for several reasons.

👉It creates a better user experience. No one wants to wait around for a slow website to load.

👉It helps improve a site's search engine ranking, since Google now considers page speed as a factor in its algorithms.

👉It can help increase conversion rates as users can quickly navigate the site.

We're proud of the work we've done to improve these websites' pagespeeds and we know this important work will lead to higher search rankings and more conversions.

We're excited to share the new website we designed for a local construction company. The website is informative and highlights the remodeling and construction services offered. It looks great on mobile phones and once on the site, it's easy for users to call up the company or fill out the lead form for an estimate.

It's also built with SEO in mind, with page content, headings, meta descriptions, and schema that are optimized for search engines. As a result, the website ranks well on search engines and can be found at the top of the search page.

We're confident that the new website will help the construction company attract new business and grow its customer base.

Check it out for yourself here: https://amorganconstructionllc.com/

There are a number of potential reasons why your website isn't getting the traffic you want.

It could be that your site is difficult to find in search engines, or that it doesn't offer content that is relevant to your target audience.

It's also possible that your site is simply not attractive or user-friendly.

Whatever the reason, there are a few key steps you can take to increase traffic to your site.

First, make sure that your site is optimized for search engines. This means using keywords throughout your content, and ensuring that your code is clean and error-free.

Second, focus on creating high-quality, original content that will appeal to your target audience.

Finally, make sure that your site is easy to navigate and visually appealing.

Still not sure? We offer affordable website audits that will pinpoint issues on your site and provide a roadmap for future improvements. Send us a message to learn more.

Very cool! We're #1 on this list of the best SEO agencies in the state! Talk to any of our clients to find out why.

Best SEO Agencies in Indiana - SocialAppsHQ If you're looking for the best SEO agencies in Indiana, look no further! We've compiled a list of the top firms in the state so that you can make an informed

You can post about your amazing products and services until you're blue in the face, but unless you have reviews to back up your claims, potential customers are going to be skeptical.

That's where our review management software comes in. We'll help you get more reviews, so you can show the world just how great your business really is.

And the best part is that our software is affordably priced, so you won't have to break the bank to get started.

So what are you waiting for? Send us a message and we can show you how the software works and how you can use it to start getting more online reviews

Review Generation | Always Relevant Digital Learn how to get more reviews for your business through our online review generation service. We help you get more real reviews from real customers. Find out how!

Hire us to handle your digital marketing so customers don't ask themselves these questions 😂😂🤣

So Is It Fu***ng Good Or Not? This Restaurant Is Rated 3.5 On Yelp, 4.5 On Google Reviews, 2.0 On Seamless, 5.0 On GrubHub, And ‘Permanently Closed’ On Trip Advisor If you’re looking for somewhere to grab dinner tonight, you might want to steer clear of this place, because the information available about it online…

A website host is a service that provides users with the technologies and services needed to create and maintain a website.

Websites are hosted on servers, which are powerful computers that store website files and make them accessible to users on the internet.

When you create a website, you will need to choose a web hosting provider. This provider will give you access to a server, as well as provide you with other features and services such as email, domain names, and security.

While you could host a website using your own personal computer, it is not recommended. Servers are much more powerful than personal computers and have specific software that helps to keep websites running smoothly.

I keep a list of recommended web hosting providers on my website here:
https://joshimhoff.com/resources-tools/

How do you know if your website is successful?

The answer depends on your goals and objectives.
If you're looking to increase brand awareness, you'll want to track different metrics than if you're trying to drive online sales.

However, there are some general indicators that can help you gauge the success of your website.

These include things like website traffic, bounce rate, and conversion rate. By tracking these metrics and analyzing the data, you can get a better sense of how well your website is performing and identify areas for improvement.

This spreadsheet is a great example of how to track the key performance indicators for a website focused on growing is authority and reach

It includes columns for tracking link building, email list growth, and social media reach.

By regularly monitoring these KPIs, we can ensure that what we're doing is moving in the right direction to achieve our goals.

What is the difference between a page and post in WordPress?

WordPress is a content management system (CMS) that allows users to create and manage their own website.

One of the great things about WordPress is that it is very user-friendly and easy to use. One of the things that can be confusing for new users is understanding when to use a page or a post.

Generally, pages are used for static content that you want to remain unchanged, such as an About Us page.

Posts, on the other hand, are designed for dynamic content that will be regularly updated, such as news articles or blog posts.

However, there are no hard and fast rules about when to use a page or a post. Ultimately, it is up to the website owner to decide what type of content goes where.

When it comes to marketing your business, there are many different strategies to choose from.

One of the most effective ways to reach potential customers is through local SEO.

Local SEO is a type of search engine optimization that helps your business to show up in search results for people in your area.

This is an important tool for businesses as it will help you to reach potential customers who are actively searching for businesses like yours.

In addition, local SEO is a relatively affordable way to market your business, and it can be tailored to fit any budget.

As a result, it is an excellent way to get started with marketing your business online.

If you are looking for an effective way to reach more people online, send us a message or give us a call.

Struggling to get more leads from your Google Business Profile?

Don't worry, we're here to help. Our guide is packed with tips and strategies that we use every day to rank businesses at the top of Google. It's perfect for DIY marketers who want to take their business to the next level.

Get our free 30+ page book now and learn everything you need to know about Google Business Profiles. You'll learn the strategies we use every day to rank profiles to the top of

Click this link and download our free guide today!

Ultimate DIY Guide To Google Business Profile | Always Relevant Digital Your Google Business Profile is the most important part of your local SEO strategy. If you’re not getting results, it’s time to learn how to use GBP like a pro.

Anyone remember physical Internet directories like this? Before search engines this is how we found businesses online.

Now we type in what they are looking for into their phone and Google gives us the top three results, called the local pack or the map pack.

Our Local SEO strategy helps Google learn that your business is one of the best results when prospective customers search for your products and services.

That means more visibility for your business, more clicks to your website, more phone calls, and more customers for you.