Driver Focused Apparel

Not long to go now until the first annual Bohernabreena Classic Car Show and Fair.

With loads of Ireland's car clubs signed up, a trade fair and live music & entertainment, this feels to me like it's going to fill the void that the Terenure car show has left.

The organisers are relying mainly on word of mouth so tell your friends, bring your family and spread the word!

I'll be there with a full trade stand, swing by, say hi and pick up some sustainable automotive apparel if you fancy it.

Castle N Cars 4.0 is in full swing here in Johnstown Castle! Great turnout, incredible mix of cars and even the weather is playing ball! Here til 4pm

Whether it's mountain switchbacks, countryside B-roads or coastal highways, wearing this t-shirt will always remind you to avoid the main roads and take the long way to wherever you're headed. The fully hand-drawn and lettered design on the back of this t-shirt depicts a classic 911 heading for the hills to take the road less travelled. The front has the same classic 911 design next to one of our Driver Focused logo designs.

The 190E EVOII tee is now available on the website and part of the €10 off when you order 2 tees from the Icon collection.

Massive thank you to everyone who has ordered from the website over the past few days, the support has been very overwhelming. I've had to scramble to find envelopes and labels as I ran out of my usual compostable mailers. I've made sure that the replacements are recyclable and partially made from recycled materials to keep within the brands sustainability standards.

All orders which were made before 5 on Friday are already in the post. Any made over the weekend will be shipped tomorrow.

Thank you again for all the support, it's greatly appreciated.
Alan

It only took me 8 months but my banner is finally hanging where it belongs! 😁

What do you think?

With Christmas fast approaching, so too is the cut off date for receiving parcel deliveries in time for the big day! Get your orders in by the following dates to avoid disappointment;

ROI -> 20/12
UK & NI -> 18/12
EU -> 14/12

All Icon collection tees are still €10 off two on the website.
Or just head down to and pick up what you're looking for there! Everything on the website is stocked there and some that are out of stock online are still available there. 👍🏻

BLACK FRIDAY DEALS ARE LIVE & will run til midnight on Monday! Discount applied automatically at checkout.

Grab a great deal now and get them in plenty of time for Christmas 🎅🏻👍🏻

Today marks a fairly significant anniversary for both myself and the brand.

It was the day I picked up my first classic from in the form of my 190E and sold my beloved 987 Boxster.
More significantly though, it was also the start of the conversations and planning to get the brand into ... It's kind of a big deal! 😁

NEW OFFER! Buy 2 tees from the Icon Collection, get €10 off your order is now live on the website.

Discount is automatically applied at the checkout!

The E30 M3, Icon tee has been available at The Engine Block since opening but it's now (finally!) available on the Driver Focused Apparel website as well!

Thanks to for the use of their M3 Europameister. If you want to match your car to your t-shirt, both are for sale 😉

Perfect combination for any garage.

Iris blue metallic 930 Turbo and painting by .art available from

Sh*t's getting real... Planning the final few finishing touches!

A not so subtle hint at a new design coming soon!

New custom hang tags, printed on FSC certified paper.

All the little pieces are almost in place for , with old and new stock arriving next week, we're almost there with the preparation.

Now to start hand tying 100s of knots 😬😂

As much of a social media cliche as it is when someone has been quiet for a while, big things have been happening behind the scenes! 😁 You may have already seen, I'm very excited and honoured to say that Driver Focused will be joining the collection of Irish automotive brand behemoths at , Ireland's first purpose built destination for the automotive enthusiast!

A massive thank you to Simon from for inviting me to be a part of this exciting project. What started as something that's exciting enough in itself in buying a car from him late last year, progressed to something beyond belief. The vision and plans for what they are turning this old meat processing plant into are nothing short of amazing.

To say this is a massive opportunity for my little apparel brand is an understatement and I've been spending every spare minute preparing for the launch. I'm very happy to say that I'll have some cool new designs, as well as restocking the old favourites both at the Engine Block and on the website.

Above all else, I can't wait to meet, learn from and be inspired by all of the incredible people involved in the project. As well as more product photos shot on the back of Testarossa and other magnificent metal. 👍

Got lucky with some empty streets around St. James' Gate at the weekend.

☀️SUMMER SALE☀️
Only 2 weeks left to get 20% off everything site wide.
Get em while it's hot!

Just the cars... 1 month ago in , I still want to move in!

I love to see patrons driving their pride and joy while wearing their DF Apparel (though it's still a bit surreal!)

Thanks to Paul & for sending these brilliant photos! If anyone is out and about and snaps a quick pic don't forget to tag me! I love to see it!

Reminder! ☀️Summer Sale☀️ is still on! 20% off across entire range of Mens & Womens collections!

Discount will be applied automatically at the checkout.

The car that inspired the t-shirt!

I specifically wore my F40 tee to the Sunday Scramble in the hope that the car itself would be there as well. I was not however, expecting a F40 LM! 🤯

The car that inspired the t-shirt!

I specifically planned to wear my F40 tee to the Sunday Scramble in the hope that the car itself would be there. I was not however expecting a F40 LM! 🤯

☀️SUMMER SALE☀️ is now live! Shop 20% off all products from now until 15th of August.

I know little or nothing about motorcycles but I like to think I know what's cool and on a
Interceptor 650 is cool! 😎

Our Vintage Helmet Tee, modeled on a Bell helmet from the 60's, bridges the gap between driver and rider perfectly!

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Life is full of twists and turns

The amazingly talented artist is now selling prints of her drawings on her website, link is in her bio!

Her drawing of the WFB on the lift is particularly incredible! *chef kiss*

And relax... the weekend is here.

I'm heading to the on Sunday, my first car event of the year I'm ashamed to say. I'm very much looking forward to it! Let me know if I'll see you there!

⚡Summer hoodies!⚡

Perfect to throw in the back seat of the car for those "four seasons in a day" kinda days.

Made from high quality organic cotton and recycled polyester, they'll keep you warm on those chilly summer nights and (relatively) dry in summer showers.

Link to the website in the bio

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Ready or not!