in et about

in et about

Fashion brand based in Europe that focuses on ethical and responsible production for people who want to live consciously and shop responsibly.

We aim to make responsible fashion the new norm, creating clothes you feel great in and about!

19/05/2022

By choosing linen, you are contributing to a more eco-conscious and sustainable world. Plus, we love how stylish it is.

Check out our linen dresses for a beautiful and responsible look (link in bio)

24/03/2022

Ethical fashion is important because the mode of consumption we have become used to is completely unsustainable. The long
term effects are absolutely detrimental to the health of the planet and the people on it, and we’re already seeing just how bad
they can be.
in et about uses sustainable, biodegradable fabric derived entirely from the plant..

21/03/2022

Don’t hurry, don’t worry. And be sure to smell the flowers along the way.

17/03/2022

Caption:

We always receive a lot of questions about how to make clothes last longer. Choosing quality garments is the best start, but even they need the proper love and care to endure.

We heard your call: here are our top 5 tips.
1-Wash less frequently and at 30 degrees
2-Don’t dry clean often
3-Avoid using the dryer
4-Use your iron properly
5-Learn how to mend your clothes

If you take care of your clothes, they last longer!

14/03/2022

Franciscana blouse is made 100% from peace silk, which is silk produced from already hatched cocoons without causing harm to the pupae inside, unlike traditional silk.
See all the details here:
https://inetabout.com/collections/epic/products/franciscana-blouse

04/03/2022

Now, sustainable fashion has become more mainstream among both designers and consumers, and the aesthetic appeal has evolved to become more desirable to a wider audience.
We aim to minimise our environmental impact through good management and by adopting business best practice and greener alternatives wherever possible, throughout our product.

27/02/2022

Visit our website to discover our debut collection !

07/02/2022

Whether you want to call it sustainable fashion, ethical fashion, transparent fashion, conscious fashion or eco-friendly fashion, we are simply committed to creating fashion the responsible way.


31/01/2022

✨ Responsibly Made
✨ Luxury Quality
✨ Timeless Fashion

22/01/2022

Dreaming of warmer days when we can wear our Makou shorts again. ☀️

The rows of white river shell buttons give them a little something special, a touch of elegance, and a bit of a vintage flair.


08/01/2022

We're proud that our garments are made in Europe. Not only does this cut down on the emissions it takes to transport our garments, but because we produce close to home, we've been able to create relationships with our producers and ensure that all of our garment workers are treated with respect.


04/01/2022

Quality fashion doesn't have to break the bank. That's what we set out to prove when we launched . Now responsibly made, quality fashion is accessible to all.


01/01/2022

As we look ahead to 2022, we can't help but also reflect on what a wild year it has been. We will always be grateful for 2021 because it's the year our dreams became a reality, when was born. Thank you for supporting our vision of a responsible fashion industry - we couldn't do it without you!


19/12/2021

The Lambari skirt was crafted in Europe with an exquisite attention for details. It's an updated version of the classic fitted skirt silhouette, featuring waste details that add a contemporary edge. This piece is sure to be a timeless staple in the wardrobe of any fashionista.


21/11/2021

Fully embracing in our favorite way: getting lost in the pages of a book while soaking in the tub. Can it get better than this? We don't think so.


20/11/2021

Physically we are in Paris, but mentally we are wearing this cute little number at our favorite sandy winter getaway spot ✈️ ☀️ 🌴


27/10/2021

Let's change the narrative about being seen in an outfit more than once. The way we see it is that if you love something, you should wear it as many times as you want.

On average, we only wear a garment 7 times before we dispose of it, which has a huge impact. However, it's been stated that if we lengthen the life of just one out of every five garments in Europe, just by 10%, we could cut 3 million tons of CO2, save 150 million liters of water, and divert 6.4 million tons of clothing from landfills. That's an impressive amount of impact just by wearing our clothes more.

So join us in being bold by being an


16/10/2021

The perfect white tee today is like what the perfect little black dress was in the early 20th century. Our Kolea Tee is a step above your average T-shirt. Made with 100% GOTS-certified organic cotton, its drape is luxurious with a hint of a sheen for an elevated look.

🇫🇷 Le tee-shirt blanc parfait est, de nos jours, ce qu'était la petite robe noire parfaite au début du 20ème siècle. Notre tee-shirt Kolea est une version améliorée de votre T-shirt habituel. Fabriqué à partir de 100% coton biologique certifié GOTS, son drapé est luxueux et légèrement brillant pour un look sophistiqué.


13/10/2021

We don't aim to be trendy, we'd rather have a timeless style that you can cherish for the long term. After all, as Yves Saint Laurent said, style is eternal.


08/10/2021

Fall inspired look 🤎

04/10/2021

Alani skirt and top from in et about 🤍

01/10/2021

While we're proud to be a responsible fashion brand, the real change comes from all of you! From the little things, like who you decide to shop with, to the incredible movements that you start while wearing your favorite pieces. We see you, and we're inspired daily. Keep going after your visions of a better world, and doing it in style!


30/09/2021

Franciscana blouse made of 100% peace silk with sophisticated cutouts and timeless design. Whether elegant or sporty, you can wear it with everything.🌹
Photo credit:

27/09/2021

The Moga Blouse and Lambari Skirt make an elegant pairing that you'll turn to time and time again. The sophisticated high neckline of the Moga Blouse and the classic silhouette of the Lambari Skirt make them a match made in heaven.


22/09/2021

Free EU shipping on orders over 200 EUR.
www.inetabout.com
Ethical, affordable, classic.

18/09/2021

The Alani Skirt and Top are crafted with Belgian Linen™, which is known as the best linen in the world, often called the Champagne of Linens. This luxurious fabric is also known to be one of the most sustainable fabrics, coming from the resilient and regenerative flax plant.


17/09/2021

With their high waist and slightly loose fit, these camel trousers are perfect for creating a sophisticated look. 🤍

14/09/2021

The secret to elegance is attention to detail 🤍

Akoko blouse 10/09/2021

Is there anything more timeless than an elegant round neck blouse? Our Akoko blouse is our favorite go to piece for any occasion. The mother of pearl buttoned cuffs add that touch of elegance we love, while the understated row of corozo buttons down the front makes sure it's casual enough to pair with your favorite denim.


Akoko blouse A chic button-down blouse in natural colour with elongated cuffed sleeves and a very feminine round collar. Made of satin sourced from Uganda and produced in Italy you can pair the Akoko blouse with the Lambari skirt for a sophisticated look.

Videos (show all)

Visit our website to discover our debut collection !  #inetabout #europeanstyle #shopeurope #responsiblefashion #sustain...
✨ Responsibly Made✨ Luxury Quality✨ Timeless Fashion ••#inetabout #responsiblefashion #sustainablefashion #sustainablede...
www.inetabout.com
Sneek peek
The new ethical Fashion Brand - In et about
The lovely Maria Raveendran talks about the importance of #fashion in her #Tedx talk. We want to share this #inspiring m...