Sloppy Road Event

But time does not stand still, the rhythm of life in the new millennium is accelerating every year. In this regard, active driving comes to the fore. Responding to the demands of modern times, in 2005 the company introduced a new flagship model Range Rover Sport to the market. In terms of dynamic performance and handling, it is the best in the history of Land Rover.
This is a completely new SUV class car, compact, agile, designed for active driving. The Range Rover Sport is a sport tourer that combines the thrill of a sports car with the versatility and all-terrain capability of a Land Rover. A feature of this model is that high performance does not disappear with a hard road surface.
The Range Rover Sport is an all-wheel-drive vehicle with outstanding off-road performance complemented by a refined and comfortable driving style.

In July 1993, the 1.5 millionth Land Rover was built. A year later, shortly after the purchase of the Rover Group by BMW, development began on a new Range Rover model.
The new Range Rover was supposed to be fundamentally different from its predecessors. For him, they created a new chassis and rebuilt the V8 engine. It was also possible to equip the car with a diesel 2.5-liter BMW engine. Everything in the car, from the safety system to the self-levelling suspension, was under the control of the latest electronics. To emphasize the relationship of the new Range Rover with previous models, a large monocoque body was manufactured at the factory, equipped with the latest technology. The new Range Rover has been engineered to compete with the most luxurious cars, deliver superior off-road performance and cement its reputation as a leader in luxury all-wheel drive.

ADD TO THE FAMILY
In the mid-80s, the most significant project was Project Jay, which created the Discovery car, designed for the family car market segment. It was decided to use the Range Rover wheelbase with a simpler less expensive body. The result of hard work on the project was the Land Rover Discovery, presented on September 16, 1989 at the Frankfurt Motor Show. Discovery pioneered Land Rover's new all-wheel drive market segment.
The luxury car market was given to Discovery and Range Rover, while the updated Defender was able to prove itself well in other market segments, gaining great popularity among American outdoor enthusiasts, for example. Defender is still the undisputed leader among SUVs.

The launch program for the US market of the Range Rover was called "Project Eagle" Operation Eagle. The Range Rover's engine has been updated to reach a top speed of 100 mph for the first time and a 0-60 mph time of 11.9 seconds.
On Christmas Eve 1985, a new company, Range Rover of North America, was formed to prepare for the official launch of the car in the US in 1987. Market research confirmed that the Range Rover would be popular with high-net-worth individuals, so all Range Rover vehicles officially launched in the US market on March 16, 1987 were equipped as standard with air conditioning, cruise control and automatic transmission. Although these cars had an increased level of comfort, they could still overcome the most difficult terrain, like their illustrious predecessors.

LAND ROVER IN A NEW LIGHT
Although the Range Rover was not officially sold in North America, its fame quickly reached the United States. Wealthy American citizens, who demanded only the best and were able to pay for it, began to order the world's best four-wheel drive luxury cars. It is noteworthy that people living in a country with ideal roads wanted to buy a car designed mainly for conquering off-road, even though there were no authorized dealers and a network of service centers of the company in North America at that time.

In the 1960s, Land Rover significantly expanded its product range with the forward control option and increased the number of custom and special-order vehicles. For example, an amphibious Land Rover weighing only 500 kg was designed, which could be airlifted into a war zone. Land Rover cars performed a variety of functions: they worked on construction sites, helped rescuers and doctors, since only they could get into the most inaccessible places. Originally intended to help farmers, Land Rover has come a long way, having visited all parts of the world. The creators of the car did not even suspect what an important place Land Rover would take in the modern world.

In 1950, the all-wheel drive system was improved: now the driver could shift the transmission using an additional lever, choosing between all-wheel drive or rear-wheel drive. In addition, customers were offered various body options and wheelbases of various lengths. The Land Rover brand was strongly associated by customers with reliability and excellent off-road performance.
Military experts have recognized the reliability and versatility of Land Rover. The supply of these vehicles to the armed forces of most Western countries has become an important part of the company's business.

Limited funds also affected the design of the chassis. Manufacture of extruded steel parts for the chassis was costly and time consuming, so Rover's engineers decided to weld pieces of scrap steel to make the load-bearing structure, which were then assembled into a load-bearing frame. This solution not only saved time and money, but also made it possible to create an extremely strong and reliable chassis, which has not yet been equaled. It was the reliable chassis that became the hallmark of the new Land Rover for many years.

In the post-war years, the need for aluminum in the aviation industry dropped sharply, and it became more affordable than steel. This prompted the designers to a great idea to use Birmabright aluminum alloy for the production of the body of a new car model. Aluminum is softer than steel and much easier to machine, which reduces production costs. In addition, aluminum's undeniable advantages of light weight and corrosion resistance were ideal for a vehicle that was expected to spend most of its life in harsh off-road conditions.

"Land Rover" a subsidiary of the British company Rover Group, bought in 1994 by the German concern BMW. It produces off-road vehicles of the famous Land Rover brand. The headquarters is located in Solihull near Birmingham.
For more than half a century, the British company Land Rover has been producing cars whose authority is recognized in all parts of the world. The history of the creation of this legendary brand in a world just beginning to recover from the terrible consequences of the Second World War is as unique as the car itself.