KASS Creative Co

Come join me on Tuesday over at The District Tap for our quarterly Momentum event for a night out of inspiration, networking and learning about an amazing organization close to my heart!! I am so excited to be sharing how to SHINE BRIGHT: Turning Passion Into a Purposeful Impact. Mark your calendar for March 12th over at the District Tap. See you there. 🫶🏻

Did you know......👇

For generations society has taught us to go to school, get an education, get a job, work 9-5 Monday to Friday, and collect a pay check for the hours we put in to our work.

I’m here to show you that you don’t have to be a slave to a job and exchange the majority of your time for little money for the majority of your life.

We have such an incredible thing at our fingertips (literally). That phone you have in your hand (the one your looking at this on) can make you more money than you can fathom if you’re smart with it.

Imagine waking up in the morning and openly your emails to see that you made $5K while you were sleeping. Just think that if you made......

100 sales x $50/sale you would make $5000

Or what if you took my digital marketing course, learned from it, and turned back around and sold it and made 100 sales x $500 / sale = $50,000.

THIS IS POSSIBLE FOR YOU TOO!!!!

Don’t know where the heck to start? No worries, that’s where I come in!

DM or Comment “Teach Me” and I’ll send you my FREE Digital Marketing Made Simple Guide that shows you exactly how I am doing it.

👉🏼 FOLLOW to learn more about using your purpose and passion to make 💲 from home & grow your business online, daily inspiration, and branding and marketing tips:
💥.co
✨.co
👉🏼.co

PART 2: Have you ever wondered how to make passive income selling a digital product? Intrigued?

Comment “teach me” and I’ll send you more information on how I am doing it.

So what does it look like to set up an evergreen automation ecosystem that will attract your ideal client, bring your product into their awareness, educate them on what you have to offer that will solve their problem and make a sale????

Let me show you how I am doing it….

First you set up your sales automation process with your own brand identity.

Then you optimize your sales process to drive more sales on demand

Next you set up your evergreen email ecosystem to automate follow ups in your business

And last, you wrap up your process with creating high value and high converting content to help you raise awareness and make more sales for your brand while you sleep.

This whole process is easy to set up within one week with my step by step tutorials and when you set the foundation of your sales funnel and have everything in place to automate your sales process, then you make sales when you share your offer and put it out into the world.

Comment “teach me” and I’ll send you a step by step guide on how I am doing it. 🫶🏻

👉🏼 FOLLOW to learn more about using your story to make 💲 from home & grow your business, daily inspiration, and branding and marketing tips:
☀️.co
✨.co
👉🏼.co

Changing your mindset from “I hope I can do this” to “I’m going to make this s**t happen no matter what’ is what separates the dreamers from the doers.

I hope you feel this…..🫶🏻

Changing your mindset from “I hope I can do this” to “I’m going to make this s**t happen no matter what’ is what separates the dream

Listen.....you’ve got this! Really...you do!

I know what it feels like to be so excited about starting a business and clearly seeing the vision ahead. The excitement around that will keep you up at night.

And I also know what it feels like to have your head in the weeds feeling overwhelmed and confused with all of the details. There is a saying that says the devil is in the details and that couldn’t be more true when it comes to business.

Let this be your encouragement to START and then trust that YOU have what it takes to move forward and learn one day at a time.

When you carry the energy of this thought:
“I’M GOING TO MAKE THIS S**T HAPPEN NO MATTER WHAT!!!!!”
......NOTHING will stop you because your mind has already committed to making it happen.

Stand in that and stay true to YOU and your dreams.

You’ve got this beautiful!!!!

God Speed,
Mel

Which one are you? 🤔
 

Have you ever wondered how to make passive income selling a digital product? Intrigued? Comment “teach me” and I’ll send you more information on how I am doing it.

First, you either create a digital product that offers VALUE and solves a problem for your ideal client and you package it up and sell it.

Or you can take my done-for you digital marketing course and offer it to your network and make 100% profit. This step by step course for beginners is designed to equip you with the skills, knowledge, and strategies necessary to navigate the intricate landscape of business development with confidence.

Either way you will follow an evergreen automation ecosystem that walks you through the process step by step.

Small business owners go through so much more behind-the-scenes than you'd ever realize to grow a profitable brand but the truth is: I absolutely LOVE teaching you how!

I have some ideas brewing and it’s pretty exciting!! In fact, I feel that this brilliant idea (Thanks God) needs to be brought to life as soon as possible! I am looking for other women business owners who have traditional and non-traditional business to step forth and share your passions. I want to create an experience that will help us all connect and share our stories.

So enlighten me….what kind of business do you have and what problems do you solve?

Comment below. More of my thoughts shared in my stories today ✨🥂💓🔥

Sitting here in this beautiful sunshine counting my blessings that I get to do what I love and serve all of YOU!! ✨
There have been so many times along my journey that I questioned whether I had what it takes to do what I do.
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To build a business from the ground up…just me.
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No foundation
No systems
Just a vision to help YOU and build a community 🥂
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Every single time I question my worth and pray over my next steps, He aligns me with my next client.
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I am more than humbled that I am the one that gets to bring YOUR vision to life.
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If you are a creative entrepreneur, you’ve been there. So nervous to put yourself out there with FEAR holding you back.
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The creative community knows that it takes a tribe reminding us of our full potential.

Big shout out to for her beautiful post that really resonated with me this week. It lit a fire under me🔥☺️

Part of having a dream business is working with your dream customers.

You will know who they are because they are the ones that will align with your core values, beliefs, services...and most importantly you.

They will appreciate your business and are willing to put in the investment to work with you. So how exactly do you attract these dream clients?

You want to make sure that you build a strong brand identity.

It’s crucial because it encompasses who you are, what your business represents, the personality of your business, how it makes a person feel, how your business stands out from your competitors, visual identity, and more.

When you have a strong brand identity and clear messaging in place, then you are able to attract more of the right clients and have a strong reputation in your industry.

We put too much weight on the things that pass and not enough on the nuggets that last. ⭐️

Honestly, nobody is going to remember what you shared on social media today, 30, hell, even 10 days from now.

So, why is this keeping you from sharing your story?

Building your brand?

Driving sales?

I know it’s something we all go through, but 99% of the clients I work with, when we get into why they aren’t championing and promoting themselves, their brands or companies more it always comes back to…

“I don’t know what to say”

“I don’t want to look stupid”

“I have a reputation to maintain”

And for all I say…

Nobody cares—they will forget what you shared, but won’t they won't forget how you make them feel!

And feeling comes from consistency, not a one-off.

If the worst thing that’ll happen is they forget, that’s not a problem at all, that’s a GREAT thing.

For you to figure out what works.

To try new ideas.

To explore your creativity and what sticks for your brand.

So today I challenge you…

Post something.
Share an idea.
Promote what you do.
Get started.
Kind of refreshing to think about it from this perspective huh? 😉

Hello to all the new faces around here! 🖐
I'm so happy you are here and hope you stay a while. 💕
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For those of you who don't know me, I'm Melanie - Brand Strategist, Creative Director, & Designer and owner of .co
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Some of you might not know that up until now I have been a top network marketing leader for the last 10 years for a beauty and a lifestyle brand. Some might say I am a corporate rebel who left my 9-5 pharma career to focus on building my businesses so I could be at home with my two boys. More to come on that story later.
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A pivotal moment in my career path over the last 3 years with KASS Creative Co, was directing my focus and efforts into helping women entrepreneurs stand out from the crowd and grow their own personal brand identity and story to create a customer experience that keeps customers coming back for more.
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So in a nutshell…..what do I do?
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I empower women-led entrepreneurs to
• build a brand that attracts your dream clients,
• tell your brand story,
• look professional,
• show up with confidence,
• raise your vibe,
• increase conversions,
• get unstuck and level up,
• get proper back end systems and automated workflows,
• move past the ceiling and sell more,
+ so much more!!!
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I'm so excited for what is in the works this year and I am already working on several projects that I will share here and on my own upcoming website. Make sure to become an Insider by clicking my bio link. 🔗
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Nice to meet you! What do you do?

✨ Empowering entrepreneurs to build a brand that attracts dream clients with brand strategy and confidence
✨ Brand strategist and Creative Director with 10+ yrs of social selling success
✨ Join me for expert guidance and proven strategies.
✨ Become an Insider
🔗 Link in bio

When I initially set out to stand out from the crowd, I did it wrong at first and would listen to leaders in the industry talk about “branding” and I’d do what they said. But it felt off.
I see this done wrong - a lot.

When you have clarity on your brand, everything else starts to fall into place. It will click internally for you and people will be drawn to you. You will have an impact built on authority. But how do you do it?

My approach to brand development is different.
I look at it from the root of who you are and your story.
Which means everything else could change - your product, your offer, your client, your messaging and you'll still be firmly planted in your core values showing up in authenticity and alignment to who YOU are

Because your brand is YOU….not all of those other things.
And especially not the company you represent or THEIR mission and vision….they are an extension of what YOU offer.

So let's do this exercise together!
Each slide has a question prompt that I want you to sit with and answer with honesty, depth, and clarity. Imagining yourself at the end of your life, looking back on and hearing what others have to say about you.
These answers might seem general - and that's ok! These can be universal truths that you want to impact.

At the end of the day, discovering your brand voice and story will be what sets you apart and differentiates you from the noise around us. Let's find clarity on who you are together!

Save this post and come back to it when you can dedicate 15 minutes to this exercise.

Most of us want our business to give us more time, freedom, and happiness - but here is why FOCUSING on that FIRST is the mistake
[swipe-->] ▶️

The truth is that, if your current branding doesn't excite you, then you won’t share it.

Fortunately, there is a simple fix: investing in a quality brand identity that aligns with your business and supports your goals will have you rushing to share it at every chance!

And I know it’s a big step, because not all that long ago, I was right there with you. My branding didn’t excite me, it didn’t align with my goals and it didn’t show the value my business offers. Since rebranding, I’ve fallen IN LOVE with my brand and I share it at every chance I get. This led to more eyes on my business and finding a more aligned community and clients.

If you’re looking for your sign to rebrand, this is it. 🤍

Follow me for branding tips and tricks you can implement today.

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I could not agree with Steve Forbes more!

It was about 2 years ago, I could see that the online digital marketing landscape was changing. In order to stand out from the crowd and build my authority, I knew I needed to learn how to do it and do it in alignment with what felt good for me.

So I invested in a business coach to help me build my brand with intention and purpose and once I started the process it all started to flow.

Is building your brand in 2023 something you are looking to achieve?

Something I wish someone would have told me sooner!
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Document your journey, your progress, your excitement, your little wins but also the odd setbacks, the doubts, and what you've learnt along the way.
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You can do it privately, like journaling but sharing your journey with your audience can be very beneficial for you and for them! It will help you connect with them on another level, sharing thoughts and experience.
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It's also something I wish I had done just for me…..not just my business. To see how far I've come, to see how I evolved as a human being. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
So just do it, now, pick up your phone and start talking, there's no better way than videos to capture emotions and all of the precious memories to show you the life your are CREATING. ✨✌️
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👉🏼READY” IS A MYTH.

A little Friday pep talk in case anyone *else* is having a wtf-am-I-doing / where-is-the-user-manual.

Here’s what I’m reminding myself:

👉🏻 How many things you’re truly proud of have you accomplished from the overprotective arms of your comfort zone?

Take the word from James Clear— If you were ready for this, it wouldn’t be growth.

No one is ever ready. All you can do is try to be “prepared”.

I’ve encountered some significant, uh, “growth opportunities” this year I’ve honestly felt ill-equipped to address. I was NOT ready.

This is what helped me:

+ getting counsel from wise people a few steps ahead or across from me (but only a few — too many voices gets confusing)

+ not beating myself up for what I didn’t know I didn’t know (no one really knows what they’re doing!)

+ realizing that all I could do was make the best choices available to me with the information I had!

+ doing my absolute best, no matter how un-ready I felt

+ taking the next small step forward instead of getting paralyzed into inaction

And even so, it was difficult and uncomfortable. 💁🏼‍♀️ (But I did it. And whew, it felt like growth.) And what I’ve done as I leaned into this unfamiliar territory has been instrumental.

So, when you’re feeling NOT READY this week, remember that’s where alllll the growth happens and no one ever got where they wanted to go by standing still.

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Anyone else feeling this in their entrepreneur bones today? Let me know!

   



 
 

✨ : "I will not make myself small."
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Being a small business is hard, especially when you only think of your business as a “small business”.
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Thinking small, will only make you smaller... so how about we start thinking of ourselves as big businesses for a change? Think about all the growth that could come with thinking this way.

What you bring to the table, only YOU can bring. It’s a big part of why people want to work with you. When you shift your thinking about the gifts you can share to help someone else, a shift happens and your confidence in what you offer will increase.

If you're looking to grow your business this year, then I urge you to follow me while I share my own transformations as I go for my extraordinary goal these next 12 months to serve you. ✨✨