Esntls Media

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The Secret To Hook Your Audience on Social Media Content

Your social media content is as good as nothing if it fails to grab the user's attention.

We hear a lot of complaints that our posts and media engagement is not improving.

But what almost all of them are doing wrong is not taking time to create attention-grabbing titles or headlines.

Yes, the most crucial step in creating social media content is taking time and creating the best titles.

Each piece of content you come up with can only get attention when you do things right.

Start with your first headline or title, get straight into your audience's head by taking time to create the best title ever for any specific topic.

The smallest of changes can impact big time on your social media content strategy in the long term.

So, don't be afraid to try and implement new things, ideas and strategies.

You'll surely start to see changes with this quick tip for social media marketing.

No Need to Build Presence on Every Social Media Platform

It might be news for you that some of the biggest brands are not active on every social media platform.

In fact, they spend most of the money and time building their audience on only the most relevant social media platforms.

It certainly does not mean that they don't use other social media options at all.

But it is clear they choose to focus only on the social media platforms used by their targeted audience.

So, it's important to invest in research on finding your audience. Be sure to plan and create achievable goals for each social network you join.

If your ad is not working, the audience is not responding or taking more than the time it needs, considering other options.

Facebook VS. Instagram ads

New business, limited budget for social media marketing, and unsure if you should drop run ads on Instagram or Facebook?

The answer completely depends on your requirements for the audience.

Both platforms have overlapping audiences or users, but the demographics and interaction for both platforms differ.

With broad demographics, Facebook mostly trends older, but Instagram has more young demographic trends.

1: With Facebook, you can run all ads format, from video, carousels and full-screen ads.
Instagram formats include stories, videos, and carousels.

2: Facebook ads reports are more detailed and help build strategies for future campaigns.
Instagram offers a better shopping experience.
3:Facebook ads spend can increase, and it limits the organic reach you can get.

While Instagram is helping more e-commerce and retail brands with its amazing visual formats.
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With all this, there is more to each platform that makes them unique in their way.