Osito Media

Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. 🎉

In a 2006 study, researchers found that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand. In other words: Does the color fit what’s being sold?

When it comes to picking the “right” color, research has found that predicting consumer reaction to color appropriateness is far more important than the individual color itself.

So when considering colors for your marketing and branding, ask yourself (or better yet, collect customer feedback): “Is this color appropriate for what I’m selling?”

Guerilla marketing is a set of marketing actions employed to launch a marketing campaign at a fraction of the cost it normally would cost, with multiple times the impact of the money spent on that. 🦍

Guerrilla marketing was conceived to primarily target existing customers rather than new ones, aiming to increase their engagement with a product and/or brand. When selecting audiences for a guerrilla message, a group that is already engaged with the product at some level is the best target; they will be quicker to recognize and respond to creative tactics, and more likely to share the experience with their friends.

👂

In addition to posting content on social media, you need to put your ear to the ground and listen to what people are saying. Without this, you will be engaging in a monologue that no one finds interesting.

Listening to what people are saying on social media helps you know their needs, frustrations, fears, goals, and desires, helping you understand what makes them engage with you. Besides, you get to understand their values by knowing what makes them buy from you and the concerns they have concerning your products and services

Funnels = customers 😎

As a beginner in business, you may often find yourself in a visionary state. You have grand ideas and other schemes that make you feel fired up and motivated to get a jump start with your plans. Sadly, a great idea and the motivation to pursue a business is not enough to make it succeed. An entrepreneur must understand the tricks of the trade in order to avoid the pitfalls of a business flop.

One important concept in the business world is the sales funnel. In case you haven’t heard of this term, it is what business people use as a reference for lead generation and sales closure. They say that potential customers can be visualized like an upside down triangle. There are more would-be customers at the top of the funnel, but they are actually narrowed down into people who are likely to sign up with your offers.

There are four main sections to a good funnel:

➡️ Awareness section. The audience in this portion of the funnel understands that your business exists, but do not particularly show a focused interest.

➡️ Interest section. Potential customers know about your business, and they are interested to know more. However, they are not convinced to the point that they would actually avail of your offers.

➡️ Decision section. These would-be consumers are deciding if they would go for your offer versus other competitors. This is a critical section because this is the part where you need to build a convincing reason for people to purchase your products or services.

➡️ Action section. The final portion of the sales funnel, wherein the consumer has already decided based on your marketing strategy. All marketers have the goal of bringing customers in the action section of the sales funnel.

It's all about the people 👍🏻👍🏻👍🏻

Your business is thriving because of your amazing customers. Finding, and more importantly keeping, those amazing customers is one of your top objectives. One of the best business practices to follow is to treat your customers like they’re family. By being open, direct, and honest with your customers you build the same sense of authenticity and transparency as you would in your communications with family members. This type of interaction builds loyalty and shows your customers that you appreciate them.

Yesterday, marketing meant asking “who, what, when, where and why” for any given business need, then creating a series of campaigns that provided answers. While this allowed marketers to scale a focused message across broad-reaching platforms like television, print and radio, it also inevitably oversimplified differences in customer mindsets.

Today, marketers must answer the same questions, but they must do it:
- continuously;
- for an ever-increasing number of platforms; and
- for an ever-more diversely targetable and identity-based audience (not everyone is an 18–24 YO white male, thank goodness).

Modern marketing is about designing systems that allow you and your team to consistently answer these questions in better, more creative ways.

How to grow your Instagram community:

1) Find the community: Let everyone know that you are on Instagram. Announce it on all your channels: website, e-mail, other social media platforms, etc. If you own a physical location (like brick and mortar store or office), you can place the message there.

2) Expand your reach: Use several of the best hashtags for your topic or industry. Research and update them regularly. These should be the ones that your target audience searches for and looks through. They are usually more specific and not universally popular.

3) Engage: Most importantly, engage with users who do not follow you (yet) every day and on a regular basis. Find them through the communities of people who are interested in the topics you cover. These could be followers of an influencer or the media outlet for your industry. Like, comment, and follow if you like their content. Use your brand’s tone of voice, be human and honest.

Zero Cost Marketing is where activities designed to promote a business, product or service are undertaken but don’t actually cost anything. As such, the ROI of these marketing activities can be high compared to others where costs are incurred. It offers small businesses a chance to spread the word about their business without the risk that a cost will not be recovered.

However, it is important to understand that there is a cost to zero-cost marketing. When people developed the term, they only considered the external costs to the business. There are still significant internal costs to your business that need to be thought about. For instance, social media is often regarded as one of the preferred zero-cost marketing techniques. It costs nothing to promote on the channels, and the returns can be okay.

However, every minute that you spend on an activity costs your business money in lost revenue or the wages of a staff member.

Some examples of zero cost marketing are:
- Social Media
- Blogs
- Word of Mouth
- Networking
- Email Marketing

What strategies do you use?

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objective? Here we share some of our top social media musts 👍🏻

Marketing is developing at a rapid rate. These are the latest technology, consumer, media and behavioural trends to help keep on top of things. 👍🏻

We personally think voice search is exciting! Introduced by Google in 2011, voice search was initially more of a novelty than a feature that users relied upon at the time. However, improvements in speech recognition technology have thrust voice search to the forefront of search marketing. Current statistics show that 41% of adults use voice search at least once per day. Studies show that in 2020, more than half of all smartphone users will engage with voice technology on their device.

Culturally, it’s not always the norm to ask directly for what you want—or we do a terrible job of it. Instead of specifying what we want, we hem and haw about ideas, often walking away from great conversations without clearly articulating our message, what we hope to achieve, and how the other person can directly help us.

Creating a great ask (and learning the ability to say no) are two skills that successful people learn how to do really well. When you ask well, you can get what you want more quickly—saving you time and energy.

There are very few successful people or organisations who got to where they are by simply doing the same thing. In fact, great leaders seek out change and pursue it feverishly, understanding that to be truly innovative and ahead of trends, you must embrace change. But being adaptable is not just about embracing change.

Being adaptable means being a perpetual optimist and exhibiting extraordinary resilience. Adaptability skills can be possessed both in both attitude and action, and one can’t exist without the other!

Social business is successful when you spend your time nurturing leads and referrals, not putting paper into the hands of people who don’t know you. It’s more important to follow up with individuals and focus on having conversations (vs. doing elevator speeches or sales presentations).

How much of your time on Facebook or Twitter is spent contacting individuals, having conversations with individuals, and being generous with your time and energy and resources…

…With Individuals?

SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results. 🕵️‍♂️

The content of a website is the most important element of an effective search engine optimisation strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so we recommend to add text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

What are your SEO tips?

One of the hallmarks of a successful business is its ability to harness creativity to constantly push into new territory. Without growth and innovation, businesses stagnate and eventually fade away. Those with staying power, however, have mastered an intangible, often overlooked factor that allows them to focus on the future with clarity: empathy. While that may surprise many, I am certain that the ability to connect with and relate to others—empathy in its purest form—is the force that moves businesses forward.

Though the concept of empathy might contradict the modern concept of a traditional workplace—competitive, cutthroat, and with employees climbing over each other to reach the top— the reality is that for business leaders to experience success, they need to not just see or hear the activity around them, but also relate to the people they serve.

Thrive with the times 👍🏻

Remote work is our current workplace reality, but managing remote teams and keeping distributed employees engaged can challenge even the best managers. This unique environment, however, can present myriad opportunities to support your teams and grow as team leaders.

With Zoom you can get your entire team together on video (up to 100 participants standard), or just to have a quick one-on-one meeting. Their HD video and audio deliver, even in low-bandwidth environments, so your teams can easily connect, collaborate, and work with agility.

How are you catching up with your team? 🤟

One of the single most important concepts in marketing and sales is the “Ideal Customer.” Yet it’s an area too few focus on. 😓

When I pose the question, “Who’s your ideal customer,” it’s usually met with an eye roll and sigh.

The reality is, not everyone can or should be our customer. Defining our ideal customer enables us to focus on those that are the best fit for our solutions and our companies. Inevitably, they are the most profitable because they recognise the value we create with them. Our win rates are higher, customer satisfaction should be higher, our ability to grow our relationships with them should be higher than with any other segment.

Who is your customer? 👀

Time to mix things up a little 😏

With millions working from home for many weeks now, there has been a spike in second-hand laptop and tablet sales, while Alibaba’s collaboration app DingTalk surged to the top of the Chinese App Store charts.

Other companies and products that facilitate remote working, such as the video-conferencing service Zoom and the chat app Slack, have also enjoyed significant spikes since the virus began to spread. Zoom’s share price rose by about 11% over the last week. And shares in RingCentral, which sets up meetings over the internet, have soared by more than 40% so far this year.

Do you practice social listening? 👂

Social Media Listening: This is a process where brands self-update on the current event happening on the social media – tracking and analysing what the customers are saying about business or product on social channels.

The TRUTH about marketing 👨‍🎓

Everyone claims to be a marketing legend and, to a certain extent, it’s not that difficult to learn the general rules. However to become a real master, it takes a lifetime. You may know how to post on Facebook or Instagram, but perfecting your graphics and copy takes a lot of trial and error. 🙂

How long have you been learning how to market?

Mind blowing 🤯

In just one minute on the internet A LOT happens. The numbers here are crazy, and they’re growing! In the time it takes you to brush your teeth, 4.5 million YouTube videos are viewed and 1 million people log into Facebook. 🥴

What is your craziest internet fact?

Ask yourselves these questions immediately! 😇

When a potential customer consume video, infographic or blog content on your social media or website, how can you get to know them better and encourage them to leave you their contact details?

Will it be a monthly networking event, or a webinar/seminar/talk or even an ebook they download that allowed you to collect their details? 🤔

After they leave you their contact details, how can you automate a follow up lead nurturing system? Will it be through your sales team or automated email marketing, with Free platforms or perhaps? 🤗

Find time to think through and Map out your digital sales funnels that will 🤓:
- Generate you traffic
- Generate you leads
- Generate you prospects
- Generate you customers & sales!

Do you have a digital sales funnel?

What phase are you in? 🤟🏼

You should be playing the long game with your business strategy. Everything you do will take time! Sure, some of you will get lucky and be catapulted into success, but most people will have to spend years refining your skills before growth can begin. Don’t complain about lack of business growth if you are only one month, or even one year, into your business journey. Just be consistent and be patient - your time will come 🙌🏼

Making money won’t happen overnight, but once you become the best there will be no stopping you... the upper boundary to success doesn’t exist! Just keep growing 🤙🏼

Setting up the Facebook manager is vital if you're a business on Facebook 👌

With so many different tools out there it can be difficult to know where to start. So, if you're struggling with simply setting up your Facebook business manager you've come to the right place. This series will take you from beginner to advanced using Facebook business manager and running ads effectively.

There are three key steps when setting up your Facebook business manager:

1) Go to http://business.facebook.com
2) Select create account and fill in your business name, personal name, and email. Then press next.
3) On the next screen fill in your business address, website domain, and what you will be using the account for. Then press submit!

Simple.

Getting Started With Facebook Business Manager 2020 || FACEBOOK ADS Series Setting up the Facebook manager is vital if you're a business on Facebook 👌 With so many different tools out there it can be difficult to know where to start...

NEVER be ordinary 😜

Look people, it’s 2020! Wake up! Everyone had been trying (and failing) at the same social media marketing methods for years now. You can just ask for a shoutout ir leave a like and hope for any meaningful growth. If you want serious growth, social platforms now require you to have a quality fan base of individuals who engage with your content. This means leaving decent comments that relate to the content of a post and offer decent value for FREE. Get the conversation going and make an effort this year 👏

Are you giving value or being like everyone else? 🤭

You're a wizard... 🧙‍♂️

You have the power... to know everything about your website visitors 🦸‍♂️

Do you want to learn to measure and analyse everything that happens on your website? Do you want to know where your visits come from, how your users behave on your site and what you actually get from your traffic?

In this Google Analytics tutorial, I explain step-by-step how to take advantage of this great free web analytics tool so you don't miss anything.

Google Analytics Complete Guide 2020 | Osito Blog The complete guide to Google Analytics 2020

Do you know your company’s ‘why’? 😀

Hint: it’s not to make money. Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? Having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: people don’t buy what you do. They buy why you do it!

Yes, this might seem obvious, but it’s a critical step that is often overlooked. If you are the founder of your business, wouldn’t you want the people marketing to know why you started in the first place? Understanding ‘why’ is essential to knowing how to communicate the ‘how’ and ‘what’ ☺️

What’s your why? 🙄

Are you a traditional marketer or a growth marketer? 🚀

Here are 4 Killer Growth Hacking Tips you can't ignore:

1) Make data driven decisions
2) Make a product people actually want
3) Let your customers advertise for you
4) Establish a clearly defined funnel

I'd rather spend a month creating the systems for scalable growth, than spend a lifetime pulling out my hair looking for people to buy my product or service!

What do you think? 👌

Doughnuts are everything 🍩

There’s loads of ways that you can help drive traffic to your website, but many struggle to differentiate between the different approaches. Here I have provided you with a doughnut that can help explain it all! Whether you are focusing on paid advertising, blogs, or social media, I have provided you with a quick doughnut-based line to promote yourself 😋

Do you like doughnuts? 🤣

Friction is a big problem 👎🏼

In user experience, friction is anything that prevents users from accomplishing their goals. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates users to the point of abandoning their tasks!

It’s important to design a product with a full user journey in mind in order to find where friction is harmful. Every step in the journey can either create or remove friction and impact the overall success of the journey, so make sure you track the click through rates for each part of that journey. The big tip here is to simplify the process as much as possible 👑

What does your user journey look like? 🙈

Act NOW, before it’s too late 😱

Your call to action (CTA) can make a huge difference to the amount of people who act on what you post on social media. If you’re posting about your products and services without leading your audience to take specific actions, you’re probably leaving a lot of money on the table. Encourage people to take action NOW by informing the world that your product/service won’t be available for long or you’re running a flash sale, so they better buy now otherwise the price will increase. These types of CTA will get people flooding to your website to get whatever you have to offer 👌

What CTAs work best for you? 🤗

This will save you a lot of stress 😰

Take a look at your schedule for tomorrow and try and categorise it into four categories, depending on urgency and importance. Any work that you deem both urgent and important should be at the top of your to do list. Otherwise, you should either schedule a time to do it later, delegate it to someone else, or just remove it from your schedule altogether 💁🏼‍♂️

What is on your DO list tomorrow? 👩🏼‍🔧

Without continual growth and progress, success has no meaning ☝️

Greener identified six stages of growth that any business will go through.

1️⃣ In the creative phase, innovation is natural and people do whatever is needed to make things work. But as the company grows, there is a leadership crisis until they are unable to fulfil their duties

2️⃣ In the direction phase, the business hires more people who know how to manage the growth. However, this leads to an autonomy crisis as people have areas of interests that are greater than your business

3️⃣ In the delegation phase, the business creates greater structure and deeper hierarchy - middle manager appear. This results in a control crisis where there are problems with delegating work.

4️⃣ In the coordination phase, the response to the loss of control is to put additional effort into reporting and communicating. However, a red tape crisis results as increasing reporting and control adds layers of bureaucracy at all levels

5️⃣ In the collaboration phase, the increasing coordination is addressed by attention to human connection and supportive approaches. However, while a collaborative organisation is better in many ways, there are now problems in how to grow further without overloading current systems and processes

6️⃣ In the final stage of growth, the crisis of internal growth is addressed by looking externally - for example, through mergers and acquisition

What stage of growth are you at? 😄

Just start 💻

For most of, there is nothing more daunting than coming face to face with a blank page. Sure, a tabula rasa means you can tale a project in any direction, but that boundlessness can quickly become overwhelming. But stop thinking so much and go out and try things! Regardless of how much you prepare and think you will never be perfect, so you may as well begin now and get perfect later. At the end of the day, you’ve got more to lose by doing nothing than doing something and getting it wrong 👌

Are you actually doing the work? 😈