Shop Shouga
Buy Armenian. Build Armenia. Build Armenia, Shop Shouga the first-ever online marketplace for products exclusively Made in Armenia.
Our Holiday Sale includes these gold plated Armenia necklaces! These are the cutest gift for any girl. Buy them as a set for layering or as a standalone statement piece.
Holiday Sale! Now through December 31st, get up to 50% off your favorite ‘Made in Armenia’ products!
LAST DAY to use our discount code for 20% off our entire collection! You don’t want to miss this.
Get your hands on our Matian Artist Notebooks that double as amazing christmas gifts for your loved ones.
HAPPY THANKSGIVING!
Only 3 more days left to use our discount code (BLACKFRIDAY2021) for 20% off our entire website. If ordered by November 28, items will be delivered by Christmas.
Give yourself a treat to relax and de-stress with our Artisan Bath Bundle during the holidays!
The ultimate bath set comes in 3 signature combination scents: Tea Tree Oil & Jasmine, Rosemary & Jasmine, and Mint & Orange.
Who’s ready for BLACK FRIDAY!?
Black Friday pre-sale starts today until November 28 for 20% off our entire collection. Order by November 28 to get items delivered by Christmas!
Don’t forget to use our discount code: BLACKFRIDAY2021
The vases you’ve been waiting for are back! Limited supply available! Get yours now!
YOUR FAVORITE PURE ARMENIAN HONEY FROM GYUMRI IS BACK!
Support small businesses, like Herbs and Honey, that raise awareness about environmental issues in Armenia. Herbs and Honey is a family owned, popular tea shop that sells ecologically clean products from Gyumri farmers. They work to preserve nature and source organize, pure, and medicinal alpine honey.
Dried fruits contain many health benefits. It’s even sweeter that our dried fruit snack box comes straight from Armenia!
Ecosnack is an organic health store that makes healthy dried vegetables and fruits located in Yerevan, Armenia. They use all-natural processes and do not add sugars, chemicals, or preservatives in order to preserve all nutrients and vitamins.
The moment you’ve been waiting for… our beautiful handmade, round and oval ceramic vases are OFFICIALLY BACK!
This ceramic vase is handmade on a pottery wheel and finished with a white glass glaze. The bowl has an Armenian poem written on it in blue ink, called “Krunk”, by Komitas, which adds authenticity and simplicity to the piece. It can be easily hand-washed and stored or put on display as décor in your home.
This Bronze Vintage “Sirjep” Armenian coffee pot is designed to make rich, Armenian-style coffee in the comfort of your home.
The pot can be used to make coffee or as a decorative piece in your home representing Armenia.
The Naturoil Artisan soaps come in 3 scent varieties: Tea Tree Oil Jasmine, Rosemary and Jasmine, Mint and Orange. Our Tea Tree Oil Jasmine is SOLD OUT!! Grab the others while supplies last!
Our beautiful printed scarves from Artsakh depict Armenian geometrical and floral patterns. They come in two different color variations. Shop them on our website!
Layering jewelry is such a big fashion statement! There are no better necklaces to pair with each other than our Gold Plated & Jeweled Armenian flag and map necklaces. So stylish, so special, and so fun!
Did you know some of the benefits of burning incense are to relax and unwind, reduce stress and anxiety, increase focus, and aid sleep? Our incense holders also serve as an aesthetic piece for your home!
Our Gold Leafed Stone Incense Holders are ALMOST GONE. You do not want to miss out on this one.
Journal your way through the week while reminding yourself of home with our Matian notebooks.
These Matian notebooks are made in Armenia and their practical size allows for easy use and storing throughout the day for your sketches, ideas, and creative content.
Looking for the perfect decorative piece to bring all your table settings together?
This traditional and ethnic handwoven Armenian small wool rug made in Artsakh is the Armenian decorative piece for your home.
Our Yerevan Monuments Coloring Book will take you and your child on a coloring tour of Yerevan, Armenia! These coloring books feature original Armenian designs of historical monuments and landmarks in Armenia.
End your busy work days the right way by de-stressing with our Artisan Bath Bundle.
P.S. it’s on sale!
Naturoil Artisan Soaps is a beauty, cosmetics, and personal care store in Armenia that uses all-natural substances to make natural bath and skincare products for men and women. They use organic essential oils and natural raw materials to hand-make their goods and are driven to promote environmentally friendly products and packaging. The founder, Lilit, was making soap during her free time in quarantine, and decided to take her hobby to new height and start a business.
LOW IN STOCK
A wonderful gift on every occasion. Make your loved ones feel unique by gifting them handmade and originally drawn gold Armenian playing cards.
At the beginning of the 4th century, Armenians became the first country to recognize Christianity as their state religion and eventually created stone crosses called Khachkars as the symbol of their faith. It is often decorated with knot-like ornaments forming geometric shapes, which symbolize eternity. There are about 50,000 khachkars in Armenia, each of which has its own pattern and no two are alike.
Our traditional Armenian hand-carved wooden crosses imitate khachkars located in Armenia which is so special. Grab them before they sell out!
Charcuterie boards have never looked so good! Prepare yourself and friends one with our elegant and vibrant handmade ceramic tiled cheese boards. Pair it with Armenian coffee, better known as “soorj”, made with our vintage “Sirjep” Armenian coffee pot for a perfect duo.
There are so many different ways you can style our scarves that spice up any outfit! Don’t miss out on having this versatile piece in your closet. It’s even more special that they are handmade in Artsakh.
Light our Gold Leafed Stone Incense Holder for a beautiful and peaceful evening.
This particular piece is handcrafted by Made by Artisans artist Armine Gishyan. Made by Artisans is a community of designers who use recycled local resources and found materials to create their jewelry and home goods pieces. Produced in modern minimalistic style, the pieces emphasize ethnic diversity. They promote sustainability in design and teach artisan skills to Armenians around Armenia.
RESTOCK COMING SOON
Keep your eye out! Shop Shouga will be restocking our beautiful, handmade ceramic vases in the next couple weeks!
The bowl has an Armenian poem written on it in blue ink and is finished with a white gloss glaze. It can be easily hand-washed and stored or put on a display as decor in your home. The poem written on the vase is called “Krunk” by Armenian poet, Komitas.
Our large Mosaic Chess and Tavloo Boards are ALMOST GONE! Grab the LAST ONE before it sells outs.
Gather your friends and family to play some tavloo! When you are done playing, set it aside and let it serve as a beautiful decor piece for your home.
By purchasing our Hand-Carved Wooden Cross, you are supporting Arsen, a true master of wood carving.
Arsen started working 28 years ago during his service in the Armenian Army and has become a true master of woodwork and carpentry. You can find his hand-carved crosses at his booth in Vernissage!
It doesn’t mean a thing if it doesn’t have that bling!
The drawings on our sparkly Gold Armenian Playing Cards have the classical aesthetic of traditional playing cards with an added nuance of Armenian designs and calligraphy. These playing cards are a perfect way to incorporate Armenian culture while playing games with family and friends.
Support Artsakh!
Kharabagh Carpet is a textile company in Artsakh that handmakes all their textile goods ranging from carpets to clothing pieces. They are the primary producers of textile home goods for the people of Artsakh. They also employ villagers from Artsakh.
Wear a piece of Artsakh close to your heart♥️🇦🇲
These custom fine jewelry designed and manufactured in Yerevan, Armenia are the perfect duo. Get yours from our site, link in bio!
Add a pop of color to your wardrobe with this scarf handmade in Artsakh.
This scarf is made in Armenia by Kharabakh Carpet and depicts beautiful Armenian geometrical and floral patterns.
The Artisan Bath Bundle is on sale! Grab it before it sells out to take some time to relax and de-stress this weekend.
The ultimate bundle bath set comes in 3 signature combination scents: Tea Tree Oil & Jasmine, Rosemary & Jasmine, and Mint & Orange.
Low in stock! What screams inviting more than these Armenian handmade ceramic tiled cheese boards?! These traditionally patterned cheese boards are a thoughtful Father’s Day gift for those special dads who love to cook and host.
These cheese boards are perfect for serving vegetables, appetizers, and curating a charcuterie spread for your table. Grab them before they sell out.
Follow the streets of Stepanakert, Artsakh to find your way home♥️
This poster is designed and printed by Armenian artists, showcasing the inner streets and highways of Stepanakert, Artsakh. The minimalist poster is a heartwarming gift and a perfect addition to any home or office.
Make his Father’s Day special. Experience a piece of Armenia from your own home while playing games with family and friends with these unique, handmade Armenian playing cards.
Father’s Day is right around the corner! Don’t miss out on gifting these uniquely crafted and meaningful products to your one-of-a-kind dad. As a gift, this collection stands as a thoughtful representation of Armenia’s heritage and culture.
Shop Shouga’s bundles come gift-boxed and ready to be delivered with a personalized handwritten note!
Products in this box are limited! Our beautiful Mother’s Day Accessories bundle is the perfect gift and is made by Armenian female artisans and businesswomen.
Bundles bought before Friday in the LA area will be locally delivered before Mother’s Day!
Our new bundle collections are a thoughtful and meaningful addition to any home. They are the perfect housewarming gifts and bring Armenia’s heritage and culture to you. By purchasing a bundle, you are funding family-owned Armenia-based businesses and aiding Armenia’s economy as a whole.
The Perfect Host Gift Collection: Handmade Ceramic Tiled Cheeseboard by Mane Tiles, Bronze Vintage “Sirjep” Armenian Coffee Pot from Vernissage, and Dried Fruit Snack Box from Ecosnack
The Mother’s Day Accessories Collection: Gold Plated & Jeweled Armenia Necklace by Young & Wild Jewelry, Armenian Scarf (Dark Red) by Karabagh Carpet, and Red Pomegranate Jewelry Box from Vernissage
Armenian Lifestyle Collection: Stepanakert Area Map Poster by Kartez Designs, Handwoven Traditional Artsakh Carpet by Karabagh Carpet, and Hand Carved Wooden Cross (Light Wood) from Vernissage
Purchase a bundle to support Armenian entrepreneurship!
Today, we remember our Armenian ancestors who lost their lives during the Armenian Genocide. As survivors of genocide, we continue to demand justice and build Armenian communities around the world.
President Biden’s official recognition of the Armenian Genocide shows that our strength and resilience are unmatched. We must rise up proudly and build a better future for our Armenian people and heritage.
Host the game night you’ve been missing!
NOW LIVE! We have our Chess and Tavloo Boards up on our site and restocked in 3 available sizes.
Our handmade and hand-carved wooden dual chess and tavloo board is embellished with Armenian motif mosaic tiles. This is a beautiful playing board and décor piece for your home.