Nature is defeated only by obeying its laws.
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As with most other professional scientific journals, papers undergo an initial screening by the editor, followed by peer review (in which other scientists, chosen by the editor for expertise with the subject matter but who have no connection to the research under review, will read and critique articles), before publication.
However, as with many journals, most papers receive far fewer citations than the impact factor would indicate.[36] Nature's journal impact factor carries a long tail.
Because of these positive feedback effects, competition among scientists to publish in high-level journals like Nature and its closest competitor, Science, can be very fierce. Nature's impact factor, a measure of how many citations a journal generates in other works, was 38.138 in 2015 (as measured by Thomson ISI).
In particular, empirical papers are often highly cited, which can lead to promotions, grant funding, and attention from the mainstream media.
According to Science, another academic journal, being published in Nature has been known to carry a certain level of prestige in academia.