Alec Jones Coaching

Weekend dump
Good vibes
Good food

Have a lovely Sunday team✌🏼

For some of those who are new here, here’s how we got here…👋🏼

Ryan’s 11 stone fat loss journey…

Nothing short of exceptional

Life changing

Proud of you mate 👊🏼

Matt’s Story 👊🏼

How I lost 4.5 stone in 4 months…🚀

How we create life changing results in Chapter Two

Chapter Two is more than a body transformation, it’s a mindset shift, a new lifestyle & a change of story line where you are carving the life of your dreams.

But first, it all starts with getting your health and fitness under control.

We pride ourselves in creating elite structures running through training and nutrition rebuilt every week around your specific schedule and demand.

This creates unbeatable consistency.

We’ve created our “Unbeatable Network” with a cult-like community of men working relentlessly to transform their physiques, paired with unmatched accountability to leave no stone unturned.

We pair that with a results money back guarantee to promises you above industry standard results or you don’t pay.

There is no “hoping”

This is where men come to turn a new page, create a new chapter and are ready to transform their body shape.

Enquire via the link in our bio.

Get the body and fitness thriving and the rest will follow.

Why I created Chapter Two.

As a young man growing up, my confidence was at an all time low.

I was working a job that I hated.

My card was declining in Iceland.

I hated the way I looked, I would side down twice a just so my arms could fill the sleeves.

I knew that I had potential and I had more to give, but I just could harness it.

Eventually, I fell into the gym, I made every mistake in the book, but finally began to see results.

This is where a totally new chapter began for me.

My body shape changed, I built over 45kg of lean muscle, I started wearing clothes I wanted to wear rather than the ones that I felt I had to wear to hide my frame.

My confidence grew hugely, I started taking every opportunity that came my way.

I started an exciting career which lead to me feeling more fulfilled then ever, I moved out of my home town into the house of my dreams and brought my dream car as a kid.

For me this feels personal.

For me, this was more than just building some muscle and losing some fat.

It was the opening of a new chapter where I could build a life on my terms and prioritise myself.

That’s exactly what the mission is of Chapter Two.

Success starts with you, control the fitness and the rest will follow.

How you feel matters.

How confident you feel matters.

How successful and proud of yourself you feel matters.

For years you have swept your health and fitness goals under the rug to focus on building your career, your social life and partner.

But now you’re paying the price for it.

It’s okay to not be where you want to be right now.

But it’s not okay to want more but not take action.

Success starts with you.

Keeping the promises to yourself.

Being part of an infectious community bigger than just yourself.

Achieving something you never thought was possible.

Success in life starts with gaining control over your body and fitness.

We get the body and person thriving, and the rest will follow.

Your Chapter Two begins here.

Cheat meals don’t exist

The minute you label a food as “bad” or a “cheat”, is the minute you say goodbye to your fat loss goals forever.

Fat loss is an infinite game - you don’t win fat loss

The idea is to stay - not fat - for life…

By labelling it as a “cheat” it suggest you can’t have it, which breeds restriction, which create an unsustainable cycle.

Hence why you yo-yo in and out with your fitness goals.

Play the game, enjoy the game and the results will come

My fat loss cheat sheet…💪🏼

The only framework you need to drop body fat fast this summer 👊🏼

Meet Moe

The big man has finished his fat loss phase with just 3 months between these photos 👊🏼

Smashed it mate, proud of you 👊🏼

Birthday away in Manchester

Back to business, time to lock in

I’ve drained thousands of pounds on cars, clothes and holidays.

From financing a car I knew I couldn’t afford, praying I would pass the credit checks.

For what I thought would make me happy and feel confident in myself.

But hedging my happiness around objects just made me feel lost, obsessed with the future rather than enjoying life.

My life is built around feeling grateful and feeling incredible every day.

Surrounding myself with like minded people

Making a difference in other peoples lives, with a goal bigger than myself

Experiencing and feeling incredible within myself.

This is your sign to stop hedging your happiness around materials and live to feel incredible today.

Here’s how we took Jack from a beginner with the weights to a pro…

DM me the word “TRANSFORM” to apply

If you ever feel lost and overwhelmed with fat loss, read these slides…

1. It’s a maths game

Once you know how much you need to eat, the focus shifts from “hopeful” to a matter of time.

Start with a calorie calculator online

2. More isn’t better

Your body isn’t designed to lose fat, it’s designed to survive.

Aim to do as little as possible to see results, as your body begins to plateau, this gives you a bigger run way to make changes.

What worked in week 1 will not work by week 12.

3. Cardio is a tool

If you’ve got a food orientated social life, add extra cardio to offset more food.

If you’ve got a low appetite and less time, eat less and ditch the cardio.

There’s no template approach.

Is getting shredded worth it?

I recently lost 30kg for a photoshoot, here’s the lesson it taught me…

Here’s what I took from the experience:

* mastered my discipline
* I lost the social element / balance
* Low energy 24/7
* Low mood all the time
* Achieve 1% standard

So, is it worth it? 🤔

For me, fitness isn’t about looking like a bodybuilder it’s about looking 90%, but…

* Feeling present
* Energised
* Enjoying food & experiences
* Feeling confident in how I look
* Feeling strong

It’s about what fitness DOES and how I feel on the daily that means the most to me.

Not looking d*ck skin shredded…

How I eat on holiday to stay in shape ✌🏼

Read the last slide if you’re going to take anything away from this 🫶🏼

What a week
What a month
What a weekend

Have a good one team! ✌🏼

Shoot Day Eve ✌🏼
Buzzing for the shoot tomorrow

Ready to showcase the last 3 1/2 months work

By far one of the most challenging things I’ve done, but the most rewarding

The definition of levelling up

Until tomorrow team 🫡

How Richard lost over 3 stone of fat in less than 3 hours per week…

Richard faced the same battle you are fighting right now…

Working crazy long hours…

Travelling away with work and eating out multiple times per week, especially through summer.

Desperate to change his body shape, but lacked the direction, structure and accountability.

Losing over 20kg came with its fair share of travels and social events, where we created the perfect nutrition approach that allowed Richard to drop weight predictably EVERY week, without having to order salads and water… 🥗

Proud of you mate, what a transformation 👊🏼

The exact blueprint that we followed to get Chris in the shape of his life 💪🏼

DM the the word “STRONG” to learn how we can change your body shape today

A transformation isn’t just weight loss…

Weight loss is great, but that’s not what a transformation is, that’s just the vessel for the real change…

Going from feeling a 5/10 to a 10/10 - that’s a transformation

From feeling embarrassed with your stomach overhanging your trousers in a meeting, to feeling THE MAN - That’s a transformation

From feeling lethargic and slow, to feeling full of life and passion - That’s a transformation

Remember, fat loss isn’t the end goal.

It’s the vessel that brings THE REAL TRANSFORMATION

How Andy dropped 25kg of fat and COMPLETELY reshaped his body…

Andy joined my completely stuck with his training.

He has dabbled in the gym, doing a few sets of biceps curls here and there.

He had tried to “eat better” but to little avail…

Andy had shifted his focus onto his career and family, particularly in the last 5 years, where his health and fitness took a back seat.

We worked closely with Andy, and his transformation to date has been nothing but incredible…

Losing over 25kg of fat

Building close to 8kg of lean muscle

Finally building an unbeatable routine so he can stay in phenomenal shape LIFE LONG regardless of busy work period or holidays.

What an incredible result, I’m proud of you mate.

Whether your new on my page, whether you watch my stories, ready my content or are a part of my team.

I appreciate you more than anything and it’s my promise to give back to you and transform 500 lives in 2024 however I can.

This is just the start for us, here’s to being something bigger than just ourselves 🍻👊🏼

80% of men are overweight, that’s the reality right now…

The actions you are doing right now are not serving you.

To achieve something better than the majority, you need to put in the effort of the minority.

This is something I embodied through my journey.

Envision someone who has what you want.

Whether that’s someone you look up to intellectually.

Whether it’s their fitness or body that you like.

Or a career aspiration.

Then start acting like them and making the decisions that they would make in your position.

They started where you are and you are only a string of decisions away from where they are...

Matt’s fat loss phase complete…🎯

I am absolutely buzzing for this legend.

We’ve lost well over 12kg, through social events, weekends away, injuries, the like.

Seeing Matt’s journey from lacking direction, structure and results to becoming an absolute machine has been nothing but inspiring.

We’ve wrapped up our fat loss phase with Matt seeing his abs for the first time, we’re now moving into his first structured muscle building phase where we are looking at filling out the arms and shoulders specifically.

With his wedding in August, I am unbelievably grateful and proud to be a part of Matt’s incredible journey to get him feeling 10/10 on his big day.

Proud of you mate 👊🏼

How do I want to live > How I live right now

Too many men are living just “in the now”

The focus on instant gratification is what kills your future self

Valuing how you feel in the moment, more than how you will feel tomorrow.

Having another takeaway when you are tired, rather than valuing how you will feel afterwards.

Wasting more money on crazy heavy weekends, relying on drinks to have a good time, rather than truly connecting with those around you.

Valuing how tired you feel in-the-moment after work, rather than how much more energised you could feel if you felt more confident about how you looked.

It’s these decisions where you value how you feel in the moment over your future self that cause the disconnect between the kind of man that you want to be.

You could be the man who has infectious energy levels and uplifts those around you.

Or you could continue to feel lethargic.

You could feel proud and truly confident in how you look.

Or you could continue to divert attention away from your fitness and continue to cover up this summer.

If you want to have something you have not got, you need to do something that you are not doing.

Start acting in accordance with the man that you want to be, rather than the one that you are right now.

That’s where change happens.

Life Changing Transformation

We have got huge plans for Jack and his fitness goals.

He joined me completely new to training, having hardly trained and no knowledge of nutrition.

He found his work was leading his life, his energy levels were down after a long day at work, meaning he never had the energy levels or motivation he needed to take action.

As a result he was at an all-time high bodyweight, hated the way his clothes looked and he had absolutely no direction.

We gave Jack the clarity, structure and accountability he needed to transform his physique.

Jack’s lost over 20kg, he’s flipped his lifestyle on its head and now lives and breathes fitness.

Jack has become an inspiration in his social circle and for our new members within our team.

We are bringing the close to his fat loss phase in the next 4 weeks before transitioning into his first lean muscle gaining phase.

Well done mate!!

06.05.24 👀