Toplyn Communications, LLC

Here's a fascinating look at logo and color trends in presidential campaign posters over the years. So much said in such a small space! Or as typographer Matthew Butterick puts it, “If I can’t trust you to pick some reasonable fonts and colors, then why should I trust you with the nuclear codes?”
https://pudding.cool/2020/08/campaign-colors/

How candidate diversity impacts color diversity We looked at 271 presidential candidate logos from 1968–2020 to find out how race and gender intersect with color choices.

A brilliant example of content marketing ... a timely, relevant, well-written article with a terrific call-to-action: Buy my cookbooks!

Food Safety and Coronavirus: A Comprehensive Guide Questions about COVID-19 and food safety, answered.

A sad, scary but very important interview with an articulate expert!

The Doctor Who Helped Defeat Smallpox Explains What's Coming Epidemiologist Larry Brilliant, who warned of pandemic in 2006, says we can beat the novel coronavirus—but first, we need lots more testing.

Such fun bowling at Big Brothers Big Sisters of Family Services of Westchester Bowl for Kids' Sake 2019 on Thursday night!

Bowl for Kids' Sake sponsors and Advisory Council members Sherry Toplyn (left), Ebonette Bates Hudson (center) and Jane Goldman (right) choose their weapons.

SO proud to support Big Brothers Big Sisters of Family Services of Westchester! Such a great organization devoted to mentoring the youth of our Westchester community.

Work has such wonderful perks sometimes! Driving home from a client visit on Friday, I saw THIS ... a beautiful Memorial Day tribute by upstate New York school kids! 🇺🇸❤️⭐️

So proud to sponsor the Bowl for Kids' Sake 2019 fundraiser for Big Brothers Big Sisters of Family Services of Westchester! Mentoring kids is SUCH a great cause!

Our Bowl for Kids' Sake 2019 fundraiser is ON A ROLL, thanks to our wonderful corporate sponsors, PepsiCo, Atlantic Westchester Inc. and Toplyn Communications, LLC, and the incredible generosity of our individual donors. Thank you SO much for helping BBBS of FSW make the mentoring matches that will make a BIG difference in our Littles' lives!

And there's still time to join in the fun! Just head on over to http://bit.ly/BowlForKidsSake2019 to sponsor a team, sign yourself up to bowl or donate $25 or more to sponsor our Littles to bowl.

Questions? Call our Outreach Manager Denise Austin at (914) 305-6863 or email her at [email protected]. With your support TODAY, our mentoring programs can transform even more young lives!

What a fantastic article! Just remember ... “Never lose your your group!”

Five Common Communication Mistakes (And How to Fix Them) Learn how to be more effective at your next meeting or presentation.

The author of this Wall Street Journal op/ed piece and I may both be communications consultants, but only one of us sidelined her Stanford Graduate School of Business MBA to become a stay-at-home mom for two decades.

I never questioned my choice "to invest in the most important corporation -- my family" and those experiences have made me the marketer and writer I am today, but it's always nice to be recognized and thanked.

I'm pasting the article below so you can read past the paywall:

Coming to Appreciate Stay-at-Home Moms
During a rough patch they were there for me as my career-woman friends fell away.

By Elizabeth Shine
May 9, 2019 7:01 p.m. ET

I’m not a mother, and at 48 I’m unlikely to become one. My whole professional life, I’ve been leaning in. It wasn’t until things went badly wrong that I realized the human-capital value of a group of women modern society tends to ignore or dismiss—stay-at-home-moms.

As a global management professional, I’ve lived and traveled all over the world. In 2015 my life exploded. On a dark April afternoon in Dubai, a perfect storm of issues with my job, my property investments, my health and an emotional entanglement forced me to recognize that something had to give. I resigned from my job and entered a period of physical, financial, emotional and spiritual hell.

In times like these, the sheep get separated from the goats pretty quickly. Friends fell away like fall leaves off a tree—effortlessly. A sad, hard truth I had to face was that the friends who disappeared were mirror images of myself—single, professional, ambitious women.

When I picked up the phone during that dark time, the lifelines at the other end were married stay-at-home mothers. As I fought legal battles, struggled to save sinking investments, looked for work, and moved back to the U.S., my full-time mother friends saved me from sinking into financial and emotional depression. They took my calls in the middle of school runs and playdates. On different continents, three of them put a roof over my head—free. They made sure I ate regularly, got some sleep and generally took care of myself.

Most importantly, they had—and took—time to listen. They offered shoulders to cry on, literally and figuratively, and the occasional tough-love lecture.

In short, this small group of seven full-time mothers, two of whom are grandmothers—Arab, Jewish, Kiwi, Scottish, Irish and Texan—breathed life back into me and helped me find the wherewithal to face my legal and financial challenges. It was a natural extension of what they did every day for their own families. They pour out their time and love—in an often unsung and unnoticed way that really matters and changes lives.

All these women were successful professionals before they married and had children. All chose to stay at home and, as one put it, “invest in the most important corporation—my family.” Another said she realized she was “outsourcing my life, including my family, and I didn’t like to think where that might lead.” She gave up her role at a Fortune 50 company. Their career sacrifice gave their families solid foundations and emotional security.

They understand the first rule of any relationship, business or personal—the importance of being present. Ask executives what the most important part of their business is, and they’ll say people—human capital. Ideas and innovation can’t happen without creative minds to ignite them, and creative minds grow in tots whose mothers give them time, undivided attention, and the freedom to play and explore nature rather than being shuttled off to day care or parked in front of an iPad or television while mommy “does a conference call.”

This Mother’s Day, let’s recognize the full-time, stay-at-home mothers who have chosen to be the CEO of their own families, rather than sporadic parents and scattered employees. They are leaning in—to people, not organizations.

Ms. Shine is a Hong Kong-based writer and communications consultant.

Appeared in the May 10, 2019, print edition.

Opinion | Coming to Appreciate Stay-at-Home Moms During a rough patch they were there for me as my career-woman friends fell away.

As a longtime financial services marketer, the questions she asks here have long haunted me, too. Does behavioral economics have a place in banking? I hope so!

"Marketers have become really good at helping people spend money through advertising [and] there's nothing inherently wrong with that.

But the curve at which they're getting better at marketing is outpacing the curve at which average Americans are being equipped to defend themselves.

Why haven't we used the same psychological principles to help people save money?"

Wendy De La Rosa, PhD ’21: Human Behavior and the Art of Saving A Stanford doctoral student uses psychology to help low-income Americans become smarter about money.

Nobody call me between 7:00-7:30, okay?

James Holzhauer Was Told to Smile to Get on ‘Jeopardy!’ He’s Smiling Now He rarely did his homework in school. But Holzhauer’s persistence in mastering “Jeopardy!” has helped him rack up winnings at a clip the show has never seen.

Who besides me is a Jeopardy nut? I've been "armchair winning" from home for 25 years, but I've never seen anything like the run James Holzhauer has been having.

Here's a fun New York Times article about the guy who makes winning millions (and remembering everybody's birthdays) look downright easy!

James Holzhauer Was Told to Smile to Get on ‘Jeopardy!’ He’s Smiling Now He rarely did his homework in school. But Holzhauer’s persistence in mastering “Jeopardy!” has helped him rack up winnings at a clip the show has never seen.

Saw this at my auto mechanic's garage but I think EVERY office needs one, too ... don't you?

Good for a digital marketing giggle!

Emilia Clarke Re-Creates Stock Photos Cover star Emilia Clarke re-creates stock photos for Vanity Fair. Emilia might be best known as Daenerys Targaryen in HBO's "Game of Thrones", but her true calling is posing for stock business photography. “I’ve been waiting for this moment, this career-defining moment … this honesty and truth...

Here's an interesting marketing approach that more brands might consider: Buy your very own town and turn it into a tourist destination. You heard it here first!

Cannabis Grower Buys California Town to Build Pot-Friendly Outpost American Green Inc., a maker of cannabis products, is taking an unusual step to attract new customers as it capitalizes on California legalizing ma*****na: It’s buying an entire town.

So proud to have been part of the award-winning PSCU Advisors Plus content team this year!

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