Lyman Agency

As Lois Wyse said, "A good friend is a connection to life—a tie to the past, a road to the future, the key to sanity in a totally insane world." We feel the same way about our incredible team. Here’s to continuing to give our all for clients, and laughing together along the way.

If Folgers can do it, you can do it. Here's how the old school coffee brand won a younger audience.

Folgers, a throwback coffee brand in a time of nitro lattes, wants to be cool Folgers is the biggest seller of ground coffee in U.S. stores, but it has confronted a painful realization: its reputation is ... not strong.

Always a focus for us at Lyman when working w/clients: growth of the existing customer. Nurture, nurture, future. The Pareto Principle, when applied to sales and marketing, states that 80% of your revenue should or could come from the top 20% of your customers.

Focusing On Right KPIs Can Help Marketers Survive Economic Downturns For example: Kill last-click attribution and measure incremental impact instead.

Great blog on to measure true attribution.

www.cmswire.com

YouTube’s making it easier for creators to turn longer content into Shorts: YouTube has rolled out the Edit into a Short tool, which transforms longer-format content into 60-second, TikTok-esque video snippets. The feature is available for both iOS and Android.

YouTube’s making it easier for creators to turn longer content into Shorts People won’t drop TikTok if there aren’t Shorts to watch.

A golden rule in : learn from your mistakes. Carm shares her take and offers what makes a release work for you.

Council Post: 15 Big Mistakes Companies Make With Press Releases Done right, a single press release can help a business share an important event announcement, information about a new product launch or critical crisis communications, building trust and credibility with a wide audience.

Capturing contact info from a web site visitor is a great way to nurture a warm lead or to continue to connect with a customer. Forbes compiled some tips on how, including one from Carm Lyman.

Council Post: 13 Ways To Get Website Visitors To Provide Their Contact Information Once a visitor indicates their interest in the value you offer through your content, products or services in this way, you can begin to reach out and nurture that connection, drawing them further into your sales and marketing funnel toward conversion.

There are just three steps:

Start with an idea that people want to believe.
Craft a message that people want to repeat.
Create an experience that people have to tell others about.

Why Word of Mouth Is the Best Marketing Strategy Marketing is all about tools, shiny objects and data. However, word of mouth remains the most powerful strategy.

Blog tips to start your Monday right. Don’t forget to optimize for search!

Council Post: 14 Essential Tips For Launching A Blog To Highlight A Brand With a well-executed company blog, you not only can draw potential customers to your site, but you can also position your brand as an authority in your space.

What marketers should be prioritizing
Marketers should drive growth and demonstrate value within their organizations by tracking measurable results and sharing them across business departments, writes Ernst & Young's Janet Balis. Connect with internal stakeholders to make mobile commerce checkouts seamless, use data holistically, recruit a team with "diverse and detailed expertise" and "use predictive analytics to forecast the future," Balis recommends.

5 Ways Marketing Leaders Can Drive More Value in 2022 Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.

"Don’t be afraid to show where you have room for competitive growth." And more tips on getting buy-in from key players in the organization.

4 CMOs Share First-Hand Advice on How to Get Organizational Buy-In With today’s increased importance on customer experience and demonstrating value, CMOs must change how they market and talk about impact.

THIS team. THIS mission. THESE ladies. Bravo.

Wine Country Cannabis Brand Garden Society Closes $7 Million In Series A Funding Garden Society, a women-owned California cannabis B Corporation, today announced it has secured more than $7 million in Series A funding.

One minute.

Infographic: A Minute on the Internet in 2021 This charts shows the estimated amount of data created on the internet in one minute in 2021.

Beauty.

Stream for free, friends. No catches with Plex. If you have not checked it out, now's the time to get your holiday watch list ready! Check out https://watch.plex.tv

Free Streaming Online Free Streaming Online. Now on all of your screens where available.

Thank you.

"For decades, Americans mostly rejected movies with subtitles or captions. But today, they overwhelmingly embrace captioned videos, especially on TikTok. For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it." via MediaPost

Why Captioned Videos Rule For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.

Big IG news!

Instagram Live Scheduling is Here – Here's What You Need to Know Instagram Live Scheduling is here. With this new feature creators and brands will now have the option to schedule Instagram Lives up to 90 days in advance.

When winter comes to fall.

The biggest brands have gotten even bigger in 2021.

Ranked: The World’s 100 Most Valuable Brands in 2021 COVID-19 hit the global economy hard, but some companies thrived amidst the chaos. Here are the top 100 most valuable brands of 2021.

Weird is good.

Starburst berries and cream: Here’s what your brand can learn from the viral TikTok trend First lesson: Weird is good. Second lesson: No ad is ever really dead.

Choose happy.

The Outside Guide to Happiness Happiness is a state of mind. Here’s everything you need to know to achieve it.

MLB demonstrates the power of video. 11/10. Would watch again.

FOX Sports: MLB on Twitter “Absolute chills. https://t.co/JsejH3OsWI”

“I played a lot of sports but my first love was jumping on the bike and enjoying the freedom that it afforded you at a very young age. It was a progression for me, from the little bikes to the bigger bikes to the even bigger bikes, to mountain biking and road. And now gravel. As we get older we take new paths on new equipment that allows us to see the world from a different perspective.”

This week the BluBird Communications crew rolls to Colorado for an event they work on, and no doubt will have some fun conversations.

From Super Bowl to SBT GRVL: Dhani Jones’ story Former New York Giant on his love of cycling and path to gravel racing

Funding deployment is booming right now. Reporters are maxed. Lots of smart people are posting and writing about this, including Om Malik. We’ve always tried to guide clients that this news is more about the implications and potential for changing the world, less about the money. Sure, the funds raised matter, but what’s the bigger picture view? Om breaks it down.

Startups & the funding (news) question Two folks, I follow on Twitter got into an exchange about media coverage of startup funding. The conversation caught my attention to the (somewhat rare) extent that I felt compelled to weigh in — m…

A monster in the making.

Oh, Mammoth. Your beauty is beyond.

Blue skies and sunshine, it’s a perfect week to be outside in the high Sierra! ☀️

Carm Lyman and marketing experts from across the land break down what companies can do to improve their digital marketing.

Council Post: 14 Ways For Companies To Improve Digital And Mobile Marketing In 2021 With the right tools and knowledge, you can create digital and mobile marketing strategies that effectively capture the attention of digital buyers.

The solstice is upon us. Are you ready?

Warning: If you haven't started prepping for the astrological phenomenon occurring on 6/20 proceed immediately to your nearest beverage emporium & clear the shelves of all remaining cans of Summer Solstice. You don't want to be left in the dark this weekend.