Jouéur

Jouéur

Jouéur is the Black Owned "psych-fashion" company. We prioritize mental health in luxury fashion.

Jouéur, the world's first-ever Black-owned "psych-fashion" company, where style meets empowerment. Jouéur, meaning "Player" in French, is more than just fashion—it's a movement. Our meticulously designed pieces are each psychologically proven to boost confidence and empower marginalized minds. With a mission to combat social injustice, Jouéur uses fashion as a powerful tool to fight for individuality and choice. Discover the essence of luxury fashion and empowerment with Jouéur today.

24/06/2024

All we have, all we need.

If you support me and Jouéur's mission to build , communities of color through and leadership development for minority and disadvantaged young adults. Vote for us in the pitch deck competition by our entry.

Your support helps us secure the funding needed to continue our impactful work.

Visit the link below to vote:

[https://youtu.be/VUU5WS2qVoQ?si=K2Yh6dV1nwHisfgI](https://youtu.be/VUU5WS2qVoQ?si=K2Yh6dV1nwHisfgI)

21/06/2024

What's the secret to success for Black and minority owned businesses?

I'm thrilled to join a remarkable group of business owners driving in San Diego. I'll share and that have helped me overcome challenges faced by Black and minority business owners.

We’re all we’ve got. Hundreds have already gotten their tickets, so don’t wait to RSVP. See you there, San Diego!

13/06/2024

Believe in the power of you and watch the world follow.

Confidence is powerful. Join Jouéur in our fight to increase confidence and belonging in our young lives.

We need us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between us.

04/06/2024

Community first— all we have is us.

Wear your Jouéur as a symbol of confidence and commitment to community.

We need us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between us.

29/05/2024

All we need is us. A lot can happen from the feeling of belonging.

Join Jouéur on our mission to restore confidence and belonging in our young people. Wear your Jouéur as a commitment to your community.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between us.

17/05/2024

Not what they think, but what we think.

Join Jouéur in our mission of improving confidence and positive self image in our communities. The future looks however we want.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between us.

16/05/2024

Whatever it takes. Jouéur designs fashion to inspire positive self image and belonging in our wearer. This is the only way to create the futures we all hope for.

Wear your Jouéur as a symbol of confidence and commitment to your community. We need us.

07/05/2024

Only by eradicating harmful and repairing self-image within Black and other marginalized communities, will we, as a society see the and future we each hope for.
Empowerment must become an obligation and not an option.

Continue to support and encourage business collaborations amongst our business owners. The future looks however we want.

Visit The Mental Bar at 6325 Imperial Ave,
San Diego

Jouéur Jouéur Confidence Group Tommy Walker

Photos from Jouéur's post 01/05/2024

They could never.

Jouéur is designed to increase confidence and foster a sense of belonging in minority communities, and create a more inclusive society.

Wear your Jouéur as a symbol of confidence and commitment to your people.

We need us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between us.

Photos from Jouéur's post 26/04/2024

Don’t listen.

No matter what they tried to convince you to believe, believe in you.

Black is beautiful.

Join Jouéur in our fight to restore confidence and belonging in our young people— we need us.

Jouéur Activist Jacket

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between us.





Photographer:

Photos from Jouéur's post 23/04/2024

It never works. They tried everything to steal our confidence and break our spirits. It never works.

Join Jouéur in our fight to increase confidence, positive self image and belonging in our young people.

Jouéur Hip frame from the new Awakening collection. Wear your Jouéur as a symbol of confidence and commitment to community. All we need is us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.





Creative Director:
Photographer:
Model:

19/04/2024

Leading a generation of confident Black minds committed to social progression.

We’re all we’ve got.

Photos from Jouéur's post 19/04/2024

Don’t even think about it. Love can leave and support can grow low, but never doubt yourself.

CEO TJ Harris styling the newly released Natives frames. A captivating intertwining of Black and Brown.

Join Jouéur in our fight to restore confidence and belonging in our young people. Wear your Jouéur as a symbol of confidence and community commitment.

We need us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

16/04/2024

Love you, love us.

Imagine a generation of young people that view self love and community support as obligations and not options.

Join our fight to improve confidence and positive self image in our communities. We need us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

10/04/2024

Can you imagine?

A revolution of confident young people unified in a way the world has never seen before.

You with us?

Photos from Jouéur's post 09/04/2024

Can you dig it?

We’re talking about leading a revolution. and the people in a way the world has never seen before. Empowering a generation of confident young leaders who refuse to take no for an answer. Can you dig it?

Wear your Jouéur frames as a symbol of confidence, pride and commitment to your community. Revolutions start at home.

CEO TJ Harris styling the new Hip frames from the Awakening collection.

Are you with us?
Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

Photos from Jouéur's post 05/04/2024

This was never supposed to happen.

See you 4.12

Join Jouéur in our fight to restore confidence and a sense of belonging in our young people. Visit JoueurGalerie.com


Creative Director:
Model:
Photographer:

Photos from Jouéur's post 03/04/2024

Just a little something to remind them.

At the end of the day, confidence can’t be bought. Either you have it, or you don’t.

Wear your Jouéur as a symbol of confidence, pride and commitment to your community.

All we need is us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.





Creative Director:

02/04/2024

When we say “the revolution won’t be televised,” what we mean is, the revolution doesn’t begin until you love yourself.

Big Brothers Big Sisters of America, thank you for allowing me to imprint , positive self-talk and into our youth. Those are the foundational values that will create the more equitable and progressive future we all anticipate.
Jouéur Jouéur Confidence Group CBS 8 San Diego K**I News

29/03/2024

For centuries, the tactic has been to block a certain group of people from capital and opportunity in order to keep them dependent. .

Join us this Saturday afternoon at the Jacobs Center for an electrifying mixer!
Elevate your skills, fuel your , and connect with San Diego's brightest young -all for FREE! Don't miss out on this opportunity to grow and shine!

Photos from Jouéur's post 29/03/2024

Promise it gets better.

Circumstances often effect our mood, self-esteem and self image— don’t let it.
As long as we have us, we have everything we need.

Wear your Jouéur frames as a symbol of confidence, pride and commitment to your community. All we need is us.

CEO TJ Harris styling the new Shabazz frames from the Awakening collection.

Are you with us?

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.





Creative Director:
Photographer:
Model:

28/03/2024

God made Black BEAUTIFUL.
San Diego State, such an honor to be a part of the 2nd annual Black Fashion Show. This was truly an astonishing and remarkable show highlighting Black culture, design and unity.
Our hearts are truly warmed.
The future looks however we want.
Jouéur Jouéur Confidence Group

26/03/2024

Grateful for the opportunity to partner with Big Brothers Big Sisters of America and lead a confidence workshop on the power of self-talk and self-doubt. Together, we're inspiring confidence and empowering our young minds.

The future looks however we want.

25/03/2024

, , and can change the course of a generation— you with us?

Join Jouéur in our fight to empower our young people. They deserve it, we demand it. Empowerment isn’t an option, it’s an obligation.



BTS | Photos by Mandy

Photos from Jouéur's post 21/03/2024

As much as we love , we love you more.

Wear your Jouéur as a symbol of and to your community. We’re all we’ve got.

Empowerment isn’t an option, it’s an obligation. Join Jouéur in our fight to restore confidence and positive self-image in our young people. Let’s rewrite the rules.

Photography:

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

Photos from Jouéur's post 19/03/2024

Our community has always thrived on mutual support and collaboration, uplifting each other as we reach new heights.

WE’RE ALL WE NEED.

Beyond excited for this community collaboration with community favorites . We love you.

San Diego, from now until May, come visit Mental Bar at 6325 Imperial Ave to get your hands on exclusive unreleased items and more!

Empowerment is an not an .
Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

17/03/2024

No one else is coming.

At Jouéur, we’re dedicated to rekindling confidence, self-esteem, and a sense of belonging in our young people, shaping a future much brighter than our present.

All we need is us.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

Photos from Jouéur's post 15/03/2024

How do you do it? They’ve tried everything to steal your self-esteem and yet you still remain. You still remain poised, you still remain confident. That type of resilience should be studied and praised. Keep inspiring.

Jouéur’s new “Awakening Collection” is set to release April 1. Five stellar pieces each hand crafted and designed to elevate confidence and self-awareness.

Jouéur is fighting to restore confidence, self-esteem and belonging in our young people to positively reframe the world. Are you with us?

Wear your Jouéur as a symbol of confidence and pride. We’re all we need.

Become an member and receive first picks on your pieces.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.





Photographer:
Model: CEO
Creative Director: CEO

15/03/2024

The future looks bright.

Our children deserve to have a , they deserve to be , they deserve to up.

All we have is us.

Join Jouéur in our fight to restore confidence and a sense of belonging in our young people.
Wear your Jouéur as a symbol of confidence and self love. Stick together.

Visit JoueurGalerie.com or click the link in the bio to increase your confidence. Keep it between Us.

13/03/2024

Confidence has always looked great on us. Fight for it!

Videos (show all)

It’s sad when you think about it, all we have is us— but that’s all we need. #blackowned #mentalhealthawareness #sociali...
We didn't forget.Jouéur isn't an option, it's an obligation.Jouéur uses luxury fashion to empower underserved communitie...
San Diego, we love you. Jouéur is hosting a free community give away for the entire month of November. We will not only ...
You playing on our team or theirs? Jouéur is a commitment. Jouéur is an obligation.Jouéur is a fraternity. Who you with?...