Michael at L&M Digital

The book I am reading right now is called “The Slight Edge” by Jeff Olson.

Now I am only 2 chapter in but man I am hooked! Here is one of the takeaways from what I have read and I wanted to share it with you!

Powerful stuff! 🔑

What book are you reading right now?

I've just reached 200 followers! Thank you for continuing support. I could never have made it without each one of you. 🙏🤗🎉

It’s not about how much money you make…it’s about how many people you helped and problems you solved!

Which question will you be asking yourself at the end of this year?

Comment 1️⃣ if it’s:
“How much money did I make this year?”

Comment 2️⃣ if it’s:
“How many people did I help this year?”

Oh by the way.. L&M Digital’s Facebook Ads Academy is up and running! Message me if you want more details!

Thank you so much for having me Stronger Business . I had an absolute blast.

Be sure to listen in! We dive into my entrepreneurial journey along with some baseball talk and RVing. 😂

Stick around till the end and you will hear me explain the biggest mindset shift I’ve made as a business owner AND a Ads hack that you can do right now to spy on your competitors! 👀

https://podcasts.apple.com/us/podcast/stronger-business-podcast/id1518635096?i=1000594267515

‎Stronger Business Podcast: #125 From Baseball to Boosting Digital Ads - with Michael Curry on Apple Podcasts ‎Show Stronger Business Podcast, Ep #125 From Baseball to Boosting Digital Ads - with Michael Curry - Jan 13, 2023

Now, none of this may be groundbreaking stuff to most of us, but to hear it come directly from Facebook is interesting.

l am going to be doing a post regarding dynamic ads and give my take on it.

Oh and I have another meeting in Friday with our Rep, so stay tuned!

What are your thoughts on what I was told from Facebook? Comment below.

Michael at L&M Digital updated their website address.

Michael at L&M Digital added a button to help you learn more about them.

Happy Monday, everybody! 😃

I want to start this week off with an article I came across from ASNOA. They explain why Facebook is the place to be for insurance agents.

Here are some of the key takeaways:

✅ Facebook has created a way for small to medium-sized insurance companies to compete with billion-dollar insurance companies for quality leads.

✅ Facebook has been the go-to digital marketing platform for insurance companies and agents looking to generate leads for their businesses

✅ Facebook is a huge, ready-made market, with an estimated 1.39 billion active monthly users

✅ Facebook ads are one of the cheapest on Social Media - Can achieve $10-$30 per LEAD if you do things right. This will depend on your niche, location, and success of the campaign set up.

Enjoy this quick read and be sure to like 👍 this post if you found it interesting.

AND.. if you want more Facebook tips and tricks, along with industry insight, be sure to hop on over to our Private Facebook Group.

Link to group⬇️
https://www.facebook.com/groups/mvpleadsprogram

We are a growing a community of motivated insurance agents who generate leads all on their own through Facebook Ads.

https://asnoa.com/2022/facebook-ads-for-insurance-agents/

Want to know how to retarget people who have visited your page? 😃

Follow the steps in this carousel and start turning curious visitors into WARM leads! 🔥

Be sure to SAVE this post so you won’t have a hard time finding it later! 😉

If you are a business owner who wants to incorporate Facebook Ads into your business, check out our FREE Facebook Ads Kickstarter Mini-Course.

The material in our mini-course will teach you how to properly set up your account to run Facebook Ads the right way for your business. We will also dive into the complex environment of the Facebook Ads Manager to give you a better understanding of what you NEED to know when starting out. We then give you a sneak peek into the SAME EXACT Facebook advertising strategy we use in our business.

I hope you find this helpful and can apply it to your business! Best of luck this year! If you would like more tips on Facebook Advertising, be sure to follow us on Instagram () and Facebook ().

https://lmmarketingteam.ck.page/free-minicourse

Get our FREE mini-course now! The material in our mini-course will teach you how to properly set up your account to run Facebook Ads the right way for your business. We will also dive into the complex environment of the Facebook Ads Manager to give you a better understanding of what you NEED to know when starting out. We then gi...

At some point, whether it’s by mistake or not, you may be faced with a rejected ad. 🥴

Here are the best steps you can take!

1️⃣
Edit the rejected ad so you are compliant with Facebook’s ad policy. Or…. You could just make a whole new Ad from scratch.

2️⃣
If you feel that you didn’t violate any rules, you can always request another review for your ad. Your ad will usually get approved once it goes into a second review because the second review is performed by a human, not a robot.

Have you ever dealt with a rejected ad? Let us know in the comments below!

Here are a few do's & don'ts when creating facebook ads!

Michael and I like to double (sometimes triple) check all the ads we create before clicking "publish".

Some questions we find ourselves asking each other when reviewing our ads are:

"Is this misleading?"

"Does this come off too salesy?"

We believe in the "keep it simple" approach.🙌

When it comes down to it, always stay up to date on the latest Facebook Advertising policy.

Be sure to smash that like button if you found this helpful!😊

Here is a little behind the scenes of what goes down when receiving that 🙌BEAUTIFUL EMAIL🙌 from SquareSpace letting us know that someone just filled out our contact information form.😃

1️⃣ Schedule a meeting through Calendly

Once we receive a submission form, we do a quick overview of the company to see what they are all about.

After that, we send over a Calendly link for them to choose between a regular phone call or a zoom call.

2️⃣ Prep for the meeting

We like to take a deeper dive into the company and see where they stand from a social media perspective. We look for things they are doing well and things we think they can improve on.

We like to do this just to gain a better understanding of the company and to see where we can help or what we suggest.

3️⃣ Have the meeting

🛑DON'T MAKE IT A SALES PITCH🛑
Latasha James explained it best...If you have a skill or a service and you know what you're doing, you don't really have to "sell" anybody on it. Think of it as simply helping someone out. Remember, this company came to you.

Conclude the meeting by asking if they would like to move forward with a contract agreement.

4️⃣ Send an executive summary and Contract/Invoice

Why the executive summary?-Well, we like to think of this as a summary of the call explaining what the client wants out of us.

Always being on the same page is important to us.

5️⃣ Kick off the onboarding process

Start off the onboarding process with a:
➖Welcome Package that contains detailed business information
➖Client Questionnaire
➖Customer Service Response Form

But only send the customer service response form if you are managing an account! You don't need it if you're just running ads.

6️⃣ Gain access to all accounts

7️⃣ Send over a confirmation email

8️⃣ Send over social media strategy and wait for approval

Again, we like to always make sure we are always on the same page with our client.

9️⃣ GO TO WORK
I am thinking about doing a post that breaks down our onboarding process. Would you all be interested? Because I know this was something I (Michael) stressed about when we started!

Let me know in the comments below. 😁

Social Media Today published an article this past week on how we can maximize the reach with our Facebook video content. 😃⁠
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As marketers, we jump at article headlines such as this one. We know how crucial it is to get in front of the camera and humanize brands through video content. 📹⁠
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Here is our take on the 5️⃣ tips provided in the article: ⁠
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1️⃣ Create videos that drive intentional and loyal viewing ⁠
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In other words, create content that will keep your followers coming back to Facebook. When they want to view your videos, they KNOW they can go to Facebook to see them! ⁠
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2️⃣ Create videos that build meaningful interactions and drive authentic sharing ⁠
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When you are creating a video for your Facebook, ask yourself this:⁠
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"Does this video give my friends a reason to share it with their friends?"⁠
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Luckily, having a partner is super beneficial in this situation. When we post content, we always ask each other "Is this good? Will people care about this? Is this engaging? Would you share this with friends?" ⁠
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It's important to ask yourself questions like these. ⁠
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3️⃣ Create videos that are your original content⁠
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If you are creating your own original content on Facebook and it delivers a very user-friendly and engaging interaction, Facebook sees this and rewards you for this. ⁠
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Remember, user experience is priority number 1 for Facebook! ⁠
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4️⃣ Upload videos that will consistently bring your audience back to your Page ⁠
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Don't be a 1-hit-wonder! Have a strategy behind your video content. Social Media Today gave the example of breaking up your video content and making episodes. I am a huge fan of that idea. ⁠
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5️⃣ Create longer, high-quality videos that keep users watching and engaged⁠
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I know we are all used to the 15-30 second reels, but Facebook wants to see longer higher-quality videos. ⁠
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When you make the videos, think about that first 60-seconds. That's what Facebook is really watching for. Are users sticking around for that first minute and, of course, are they liking and sharing your video?⁠⁠⁠
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Shoutout to Social Media Today for always keeping us in the loop on the latest updates! ⁠
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What do you have a video content strategy?