Genkai Marketing

Genkai Marketing

A next-generation marketing agency - Taking flooring businesses to the next level.

26/04/2024
12/04/2024

New website has landed! Go check it out.

www.genkaimarketing.com

26/01/2024

I think for a long time I have been too heavily focused on my routine.

I’ll explain:

“This needs to be done now, not later!” I had a very 'now or never' mindset.

The problem I found with this thought process is that if I had a morning that didn’t go to plan, then the rest of my day was also ruined.

I would often self-sabotage. In my mind, a “failed” morning was impossible to recover from. "If I can’t get this done, then how will I ever get that done?"

Now, I focus on routine but also include flexibility.

Things rarely go according to plan, but at least now I plan for this. "If I can’t get this done now, I will find the time later."

I promise myself that I will get everything done, even if it does come at the “wrong time.”

11/01/2024

Negative key words - 𝘽𝙧𝙤𝙖𝙙 𝙈𝙖𝙩𝙘𝙝

If you set “New Kitchen” as a negative broad match.

Your ad won’t show up when someone searches with both “New” and “Kitchen” in their query.

Regardless of the order or if there is extra words.

Negative broad match Key word: New Kitchen

- Looking for new kitchen
- New home kitchen
- New bathroom and kitchen

But won’t block:

- Kitchen remodelling
- New bathroom services

10/01/2024

Unlock business success with Genkai Marketing! 🚀 We're not just a marketing agency; we're your strategic partners.

Our mission: empower your brand with targeted, results-driven strategies for a full pipeline and a calendar filled with dream projects. 🌐💼

Say goodbye to empty calendars. Hello, business growth! Let Genkai Marketing be your catalyst for transformation.

Ready to take your business to new heights? 🌟✅

03/01/2024

What are negative key words?

Google ads are like a bouncer at a club. Let’s say you are throwing a party (your ad) for fans of rap music. You tell the bouncer (negative key words) to not let in fans of classical music because they probably won’t enjoy this particular party.

This ensures only the people who are more likely to enjoy and appreciate the rap music party (your target audience) get in, rather than people who might leave early and not have a good time.

Negative key words ensure your ads don’t show up for searches that aren’t relevant to what you are offering.

18/12/2023

Struggling to make effective ads?

Discover the power of spy tools that grant you a sneak peek into your competitors' ad game.

Identify 10 top-performing ads within your targeted niche, extract the standout elements from each, and weave them together into a powerhouse ad.

Don't forget to infuse it with your unique touch for an irresistible marketing masterpiece! 💪✨

06/12/2023

🚀✨ At Genkai Marketing, our mission is clear: to elevate your interior design or home improvement business to new heights!

🏡💡 Our goal isn't just about leads; it's about propelling you towards sustainable growth.

We aim to generate quality leads, enabling your business to flourish and expand.

Our ultimate vision?

That one day, you won't need us anymore. 🌱 Imagine growing, scaling, and thriving solely through referrals!

🌐✨ Let's build a future where your success is the best endorsement. 🚀

05/12/2023

🚀 Boost Your Google Ads Conversions! Using effective landing pages.
Tips on creating a landing page that works:

🎯 Clear Value Prop
📸 Strategic Visuals
📱 Mobile Optimization
📝 Relevant Content
📬 Streamlined Forms
📣 Compelling CTA
🛡️ Trust Signals
⚡ Page Loading Speed
🔄 A/B Testing
📊 Analytics Integration

Feel free to send me a DM and ask for some free advice.

🚀💼

30/11/2023

At Genkai Marketing, we're on a mission to transform the landscape of home improvement businesses. Our goal? To empower 1000 home improvement companies to scale their success through the power of paid advertising! 🌟💼

We're not just about boosting your bottom line; we're dedicated to helping YOU, the hardworking business owner, unlock a life beyond the daily grind. 🗝️💼

🌐 **Our Mission:**
✅ **Scale Your Business:** We want to see your company reach new heights and achieve goals you once thought were out of reach.
✅ **Maximize Your Earnings:** We're not just about sales; we're about increasing your revenue and helping you earn more than you ever imagined.
✅ **Free Up Your Time:** It's not just about work; it's about creating a life where you can focus on what truly matters. Family, hobbies, and a well-deserved work-life balance.

Join us in this journey towards success and freedom. Let's make your business thrive, so you can enjoy the rewards it brings to your life. 💼🌟

Ready to take your home improvement business to the next level? 🚀 DM us or visit www.genkaimarketing.com to learn how we can work together to achieve greatness!

22/11/2023

Google ads NEED an effective landing page in order to produce great results.

Directing traffic from your ads to your home page is inefficient and can easily be improved by making a landing page optimised for conversions.

20/11/2023

🔍 Dive Deeper into the World of Google Keywords! 🕵️‍♂️✨

Keywords are the heartbeat of your Google Ads campaign, shaping how and where your ads appear. Let's explore a bit more:

1️⃣ **Negative Keywords:**

- *Advantages:*
- Exclude irrelevant searches, saving your budget.
- Enhance ad targeting by preventing unwanted clicks.
- *Disadvantages:*
- Requires ongoing monitoring and adjustments.

2️⃣ **Modified Broad Match:**

- *Advantages:*
- A balance between Broad and Phrase match.
- Offers more control over search term variations.
- *Disadvantages:*
- Requires careful management to avoid unnecessary clicks.

3️⃣ **Broad Match Modifier:**

- *Advantages:*
- Greater control than Broad Match.
- Captures a wide range of relevant searches.
- *Disadvantages:*
- Still leaves room for some irrelevant matches.

4️⃣ **Long-Tail Keywords:**

- *Advantages:*
- Highly specific, often lower competition.
- Attracts more qualified leads.
- *Disadvantages:*
- Lower search volume, but higher conversion potential.

🚀 Crafting a killer keyword strategy is a science! Precision, relevance, and ongoing optimization are your secret weapons. 💡 Ready to amplify your ad game? Let's strategize for success! 🌐🚀 "

17/11/2023

Work-life balance is a myth.
Try and give yourself burnout, it's pretty hard.

Photos from Genkai Marketing's post 16/11/2023

🔍 Google Ads Keywords - The difference…

Let's break down the key players: Phrase Match, Exact Match, and Broad Match. Each comes with its own set of advantages and disadvantages. 🎯💡

1️⃣ **Phrase Match:**

- *Advantages:*
- Precision with a bit of flexibility.
- Targets searches with the specified phrase and additional words.
- *Disadvantages:*
- May still capture variations that aren't relevant.

2️⃣ **Exact Match:**

- *Advantages:*
- Pinpoint accuracy - your ad appears for the exact search term.
- High relevancy, often leading to better conversion rates.
- *Disadvantages:*
- Limited reach; might miss potential variations.

3️⃣ **Broad Match:**

- *Advantages:*
- Maximized reach; your ad appears for a wide range of related searches.
- Great for discovering new, potentially relevant keywords.
- *Disadvantages:*
- Potential for irrelevant clicks; less control over the search queries triggering your ads.

🚀 The key? A strategic mix! Combine the strengths of each match type to optimize your campaign. Tailor your strategy to your goals and target audience. 💪✨

15/11/2023

Have you ever finished a meeting and thought: What a waste of time, why didn’t they just email me?

🚀 Tired of meetings that feel like time-drains? So are we! At Genkai Marketing, we're advocates for efficiency and respecting your valuable time. 💼✨

🔍 In the first week, we dive deep to gather all the crucial information, ensuring we kickstart your project promptly. Then, we streamline communication through WhatsApp, keeping you in the loop without unnecessary meetings cluttering your schedule. ⏰💬

💡 We believe in meaningful meetings—sessions that add value and move projects forward. Say goodbye to those 'What a waste of time!' moments. Your time matters, and so does your success. Let's make every interaction count! 🌐👥

14/11/2023

A Happy Client :)

13/11/2023

🌟 At Genkai Marketing, we take pride in prioritizing YOU! 🌟

Our commitment goes beyond delivering exceptional marketing services; it's about putting customer service, communication, and satisfaction at the forefront of everything we do.

👥💬 Your success is our success, and we're dedicated to open lines of communication, personalized strategies, and ensuring your satisfaction every step of the way. 🚀

✨ Experience marketing excellence with a team that values YOU.

10/11/2023

🚀 Unlock hidden potential with Database Reactivation! 🔄✨

💡 Why spend big bucks on ads when you can breathe new life into your business using your existing leads? 🌐💼 Database reactivation is the secret sauce to cost-effective client generation.

🔍 Imagine turning past interests into future customers! These leads have already shown interest or made a purchase before, making them golden opportunities waiting to be rediscovered. 🌟

💰 Minimal cost, maximum impact! 💸 Compared to expensive ad campaigns, database reactivation is the budget-friendly way to expand your clientele. It's like finding treasure in your backyard! 🎉

🔄 Trends change, needs evolve, and so do decisions. A 'no' today could very well be a 'yes' tomorrow. 💬 Persistence pays off, and database reactivation keeps your brand on their radar, ready to seize the moment when they're ready to say 'yes' again.

Ready to breathe new life into your business? 💪 Let's turn those old leads into fresh opportunities! 🚀