Henadz Aliashuk

Brand book: a detailed guide to brand positioning in the marketplace
What key points a brand book should contain
Read more: https://aliashukhenadz.com/brand-book/

Bitwise Industries receives an $80 million investment
Bitwise Industries’ valuation reaches $600 million
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Bitwise Industries receives an $80 million investment Bitwise Industries' valuation reaches $600 million U.S. startup Bitwise Industries has raised $80 million in investments, bringing the valuation to $600 million. The company develops and supports technological ecosystems to support cities and institutions. It provides solutions in 3 areas: human res...

Qualcomm and Thales unveil new iSIM technology
How the new iSIM could change the way smartphones are made
The era of traditional SIMs is passing away and will be replaced by a new technology by Qualcomm and Thales
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Qualcomm and Thales unveil new iSIM technology How the new iSIM could change the way smartphones are made The era of traditional SIMs is passing away and will be replaced by a new technology by Qualcomm and Thales. The GSMA-certified iSIM is a variant of the standard SIM card embedded in the Snapdragon 8 Gen 2 mobile platform. The solution is fu...

Princeton Digital Group invested $1 billion in the construction of a new data center
Princeton Digital Group plans to strengthen its position in the Asian market
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Princeton Digital Group invested $1 billion in the construction of a new data center Princeton Digital Group plans to strengthen its position in the Asian market Princeton Digital has allocated US$1 billion to construct a new data center. The facility will be located on an island in Indonesia near Singapore. According to the company, the decision to build new data centers in Southea...

U.S. scientists unveiled innovative solar cells
Ultrathin solar cells can be applied to any surface
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U.S. scientists unveiled innovative solar cells Ultrathin solar cells can be applied to any surface Scientists at MIT have developed solar cells that can generate 18 times more energy than conventional panels. They are also ultrathin and can be applied to a variety of surfaces, including fabric. They are also 100 times lighter than conventional s...

How to build the right brand positioning

Brand positioning: how to create an effective strategy
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How to build the right brand positioning Brand positioning: how to create an effective strategy Brand positioning is an integral part of a successful business. It is a set of elements that together help consumers understand why they should use the services of your company. And in this case, it is important to form the right brand image in....

Bending Spoons received a $340 million investment
Bending Spoons attracted major investors
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Bending Spoons received a $340 million investment Bending Spoons attracted major investors Italian startup Bending Spoons held a funding round that raised $340 million. Investors came from various sectors, such as actor Ryan Reynolds and former Vimeo platform head Kerry Trainor. According to unverified reports, Eric Schmidt, who holds an executive....

Metarverse Holdings plans to create a full version of Dubai and Abu Dhabi in the metaverse
Metarverse Holdings develops virtual copies of UAE metropolises
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Metarverse Holdings plans to create a full version of Dubai and Abu Dhabi in the metaverse Metarverse Holdings develops virtual copies of UAE metropolises Metarverse Holdings from the UAE has announced a grand project. It plans to create meta versions of Dubai and Abu Dhabi, and they will be the first such development in the field of placement of full-scale copies in virtual reality. The....

Developer Damac invests in Germany’s technology sector
Damac enters new markets
One of the UAE’s largest real estate developers, Damac, is entering a new area for itself: the technology sector.
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Developer Damac invests in Germany’s technology sector Damac enters new markets One of the UAE's largest real estate developers, Damac, is entering a new area for itself: the technology sector. To this end, it has allocated 1 billion euros, which will go to the development of this industry in Germany. According to company representatives, the investment...

How reviews increase sales and conversions
Positive and negative reviews: how to deal with them
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How reviews increase sales and conversions Positive and negative reviews: how to deal with them One of the factors that influence the purchase decision is reviews. Despite the fact that they are all subjective evaluations based on many aspects, consumers tend to trust such opinions. It is important for a company to pay attention to reviews,....

Startup ATLANT 3D Nanosystems received $15 million in investment
ATLANT 3D Nanosystems: the uniqueness of the technology
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Startup ATLANT 3D Nanosystems received $15 million in investment ATLANT 3D Nanosystems: the uniqueness of the technology Startup ATLANT 3D Nanosystems from Denmark held a round of financing, led by West Hill Capital, a venture capital business from the United Kingdom. In total, the project managed to raise $15 million. The names of other investors were not disclo...

Digital identification will soon be available in Finland
Digital identity: the benefits of using a service for personal data exchange
Read more: https://aliashukhenadz.com/digital-identification/

Digital identification will soon be available in Finland
Digital identity: the benefits of using a service for personal data exchange
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Digital identification will soon be available in Finland Digital identity: the benefits of using a service for personal data exchange Finland is planning a large-scale digital identification, which will be carried out via mobile devices. According to the government, such a step will simplify the exchange of confidential information between citizens. At th...

Fusion attracts more investors: FIA survey
Nuclear fusion: forecasts of the development of the field
The International Fusion Industry Association (FIA) has published a new report on the state of the industry.
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Fusion attracts more investors: FIA survey Nuclear fusion: forecasts of the development of the field The International Fusion Industry Association (FIA) has published a new report on the state of the industry. According to the document, investments in nuclear fusion have increased almost 2.5 times over the year. In this case, we are talking....

Brand story: why it’s essential to use a brand story for the company
Brand story: examples from well-known companies
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Brand story: why it’s essential to use a brand story for the company Brand story: examples from well-known companies A brand story is a concept that allows you to influence the emotional component of the perception of the target audience through an adequately constructed philosophy and broadcast values of the company. A brand story is a basis for business positioning...

Electric Hydrogen raised $198 million
Electric Hydrogen received funds to develop an electrolysis plant

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Electric Hydrogen raised $198 million Electric Hydrogen received funds to develop an electrolysis plant The startup Electric Hydrogen held a financing round that raised $198 million. Investors included funds from such major companies as Amazon, Silicon Valley Bank, and Equinor. In addition to them, well-known representatives of business...

New data storage technology may soon emerge: news from German scientists
New technology for storing data on plastic film has been found
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New data storage technology may soon emerge: news from German scientists New technology for storing data on plastic film has been found Scientists from MLU University in Germany have discovered a new way to store information. For this, they used thin polymer films made of polyvinylidene fluoride. This technology of data storage is cheap to produce and is also environment...

Swedish startup Klarna received an $800 million investment
Klarna fintech valuation lowered to $6.7 billion
Fintech Klarna raised $800 million in another round of financing.
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Swedish startup Klarna received an $800 million investment Klarna fintech valuation lowered to $6.7 billion Fintech Klarna raised $800 million in another round of financing. Investors included such companies as Commonwealth Bank of Australia, Sequoia, and others. Interestingly, the startup managed to get quite a large amount at a valuation of $6.7 billion.....

Shanghai government invests in the development of the metaverse
Shanghai allocated $1.5 billion for the development of the metaverse
Read more: https://aliashukhenadz.com/development-of-the-metaverse/

Chevron Corporation became one of the investors in the TAE Technologies startup
Chevron invests in nuclear fusion technology
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Chevron Corporation became one of the investors in the TAE Technologies startup Chevron invests in nuclear fusion technology The American corporation Chevron became one of the investors in the startup TAE Technologies, which is engaged in developments in the field of nuclear fusion. In addition to the energy company, the technology giant Google and the Japanese Sumitom Corporat...

Visual identity: why you need a strong visual image of the company
How visual identity affects the perception of consumers
The visual component plays a significant role in perception.
Read more: https://aliashukhenadz.com/visual-identity/

American company Astroforge wants to mine fossils in space
Startup Astroforge received investment to develop its idea
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American company Astroforge wants to mine fossils in space Startup Astroforge received investment to develop its idea Astroforge, a startup from the United States that is developing the idea of mining materials in space, received $13 million in investments. The company plans to start working on asteroids. According to one of Astroforge's founders, this mone...

British company Dyson is working on a home robot
Dyson intends to release a robot for housework
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British company Dyson is working on a home robot Dyson intends to release a robot for housework Dyson, a manufacturer of machinery from Great Britain, announced the start of work on the creation of robots. The company has already presented the first version of its device and plans to actively develop this area. For this purpose, the brand wants to...

Revolut founder creates new venture fund Quantum Light Capital
Quantum Light Capital: features of an AI-based fund
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Revolut founder creates new venture fund Quantum Light Capital Quantum Light Capital: features of an AI-based fund  The businessman, who is known for creating the fintech Revolut, announced a new venture fund, Quantum Light Capital. The peculiarity of the latter will be that it will be based on artificial intelligence, which will help manage $200 million in as...

How a company’s reputation is assessed: an overview of ratings
Why a company’s reputation and its components are important
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How a company’s reputation is assessed: an overview of ratings Why a company's reputation and its components are important The level of trust in a business depends on many factors, including the information about the business that customers see on social networks, in the media, and on websites. The company's reputation depends on the way in which this informati...

Lonestar Data Holdings wants to send databases to the Moon
Lonestar Data Holdings is developing a project to send data centers to the Moon
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Lonestar Data Holdings wants to send databases to the Moon Lonestar Data Holdings is developing a project to send data centers to the Moon Lonestar Data Holdings has announced ambitious plans. It wants to create data processing centers outside the planet Earth - on the Moon. The startup intends to place objects inside lava cavities on the surface of the Moo...

Korea’s Hyundai Corporation invests in robotics development
Hyundai develops autonomous vehicles
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Korea’s Hyundai Corporation invests in robotics development Hyundai develops autonomous vehicles Korea's Hyundai Corporation will allocate $5 billion for the development of autonomous vehicles and robotics. The funds will be allocated in tranches until 2025 to the company's U.S. subsidiaries. The money will be used to develop artificial intelligence technolo...

A trademark as an additional business asset
How to register a trademark: peculiarities of the procedure
Read: https://aliashukhenadz.com/trademark/

A trademark as an additional business asset How to register a trademark: peculiarities of the procedure A trademark is a useful tool for business. It provides an opportunity to protect yourself from counterfeit products and thereby preserve the reputation of the brand on the market. In addition, thanks to the trademark, the consumer will be a...

MoonPay service received investment from celebrities
Fintech MoonPay held another round of funding
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MoonPay service received investment from celebrities Fintech MoonPay held another round of funding The fintech company MoonPay had another round of financing with excellent results. It managed to raise almost $86.7 million, and before that, the amount of investment was $555 million. MoonPay is a service through which you can conduct operations with cr...

Toshiba begins production of larger capacity hard drives
Toshiba says it’s switching to a new data recording method
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Toshiba begins production of larger capacity hard drives Toshiba says it's switching to a new data recording method Toshiba Corporation held a presentation of its new strategy, in which it presented its hard disk drive development goals. The Electronic Devices & Storage division is responsible for this type of product, the management of which announced it...

Japanese automobile concern Honda Motor invests in electric vehicles
Honda Motor wants to expand the production of electric cars
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Japanese automobile concern Honda Motor invests in electric vehicles Honda Motor wants to expand the production of electric cars Japanese automaker Honda Motor plans to expand the production of electric cars. It intends to invest $40 billion in the production of 30 new models and expand its line of vehicles. Honda plans to produce about 2 million electric cars annual...

Brand marketing as a reliable tool for building trust between the company and consumers
Brand marketing: factors that help in the promotion
Read more: https://aliashukhenadz.com/brand-marketing/

Brand marketing as a reliable tool for building trust between the company and consumers Brand marketing: factors that help in the promotion Brand marketing includes a set of tools and methods that help promote a company's name and demonstrate its uniqueness. Thanks to various approaches and activities you can significantly increase the competitiveness of a business and its products and...