Truepic

Connect with us at the International Broadcasting Convention (IBC) as we showcase our work with G&L Systemhaus, netTrek, and WDR on C2PA implementation in streaming video!

We look forward to joining our fellow partners, including Microsoft, Adobe, and the BBC, to discuss the importance of for European broadcasters.

📍 Saturday at 14:00 at the EBU stand 10.D2

More here:

EBU showcases multi-partner end-to-end C2PA workflow at IBC At IBC this year, the EBU will be demonstrating one of the first multi-vendor and end-to-end C2PA workflows on its stand (10.D21). The demonstration spans all steps from content capture to playout, showcasing what such workflows may look like, what improvements could be made, and which gaps remain.....

We are proud to have supported The Carter Center in its monitoring of in Venezuela last month. Truepic provided the Center's monitoring team with our technology to capture and verify authentic digital media throughout the country with .

Read their statement here:

Carter Center Statement on Venezuela Election Venezuela’s 2024 presidential election did not meet international standards of electoral integrity and cannot be considered democratic.

Don’t miss the opportunity to attend the Oxford Generative AI Summit! Secure your spot by purchasing early bird tickets: https://www.oxgensummit.org/

Join industry leaders and innovators at to connect, learn, and gain insights from the pioneers shaping the future of .

Director of Partnerships & Strategy Maggie Munts will be at the summit representing Truepic, and the Coalition for Content Provenance and Authenticity (C2PA) is a lead sponsor of the event.

We look forward to seeing you there!

Home | Oxford Generative AI Summit | October 17 -18, 2024 The Oxford Generative AI Summit is Oxford's multi-day, multi-stakeholder expert convening on generative AI & society.

Content transparency continues to lead the way in countering AI manipulation. In the latest edition of our monthly newsletter, we feature exclusive insights from Sherif Hanna, C2PA Product Lead at Google, and Chase Teron, Co-founder & CMO of Overlai, as they highlight the critical role of transparency and authenticity in digital content.

In this issue, we cover:

1. Media Transparency in Video Streaming
2. EBU TC Supports Content Provenance Standards
3. AI Imagery Heightens Election Tensions
4. Google Cracks Down on Harmful Fakes
5. Scammers Exploit Elon Musk's Likeness
6. Deepfake Scams Target Scientists

Read the latest issue: https://trustedfuture.truepic.com/setting-a-new-authenticity-standard-for-broadcasting

Newsletter

G&L Systemhaus and Truepic are revolutionizing with the first authentically streamed media.

We're excited to join forces with G&L Systemhaus to produce the first implementation of the Coalition for Content Provenance and Authenticity (C2PA) specification for streamed video!

Visit the European Broadcasting Union - EBU at stand 10.D21 at the IBC Show in Amsterdam to see the Proof of Concept in action.

At Truepic, we are dedicated to bringing transparency to all forms of media. More here:

G&L Systemhaus and Truepic Partner to Advance First Authentically Streamed Media G&L Systemhaus and Truepic pioneer C2PA streaming compliance for European broadcasters

Exciting developments are coming out of the 's efforts to tackle growing concerns around -generated content. As AI tools evolve rapidly, ensuring the transparency of digital content is critical. This is where come in, providing a digital footprint that can verify the origin, changes, and history of media.

“The architecture is there, but we need to research the optimal way to display these visual indicators so that everyone on the internet can actually see them and use them to make better decisions without just saying something is either all generative AI or all authentic,” explained Chief Communications Officer & Head of Public Affairs at Truepic, Mounir Ibrahim.

Read the article:

This system can sort real pictures from AI fakes — why aren’t platforms using it? It’s taking years to get platforms to adopt the C2PA’s standard.

AI systems can power immense innovation, but without proper design, policies, and governance, they also have the power to do great harm. While there is no silver bullet for mitigating all , there is a growing ecosystem of technologies, strategies, and policies to reduce risks and bolster resilience.

Moderated by Sandra Khalil, this All Tech Is Human livestream will provide an in-depth discussion of the solutions landscape. Listeners will gain a deeper understanding of frontiers in and existing gaps.

Featuring:

→ Maggie Munts, Director of Partnerships and Strategy at Truepic
→ Dr. Hany Farid, Professor at the University of California, Berkeley
→ Dr. Rebecca Portnoff, Vice President of Data Science at Thorn

🗓️Thursday, August 22, 1:00 pm ET

Click here to tune in:

How Can We Mitigate AI Risks? | LinkedIn While AI systems can power immense innovation, without proper design, policies, and governance, they also have the power to do great harm. The downside risks range from algorithmic bias and labor force disruption to supercharging deceptive content and disinformation. While there is no one solution f...

The fifth AI Connect II webinar, hosted by the US Department of State and the Atlantic Council’s GeoTech Center focused on AI explainability, accountability, and trust.

Experts Merve Hickok (CAIDP), Claire Leibowicz (Partnership on AI), and Maggie Munts (Truepic) shared insights in a panel discussion moderated by Trisha Ray (GeoTech Center).

They discussed AI decision-making and the need for clear responsibilities and technical measures to ensure in systems.

Watch the full video here:

AI webinar connect 5

70% of Americans have become more skeptical of online content since the last presidential election! 💡 In the latest edition of our monthly newsletter, don’t miss exclusive insights from Patricia Cartes Andrés, Senior Advisor at Blue Owl Group, and Sandra Khalil, Associate Director at All Tech Is Human, as they highlight the vital role of transparency and authenticity in digital content.

In this issue, we cover:

1. Jumio Report: Americans Fear Political Deepfakes
2. Fake Media Could Influence Elections
3. Microsoft Warns of AI Election Risks
4. Senators Introduce Bill To Protect Creators
5. Senate Passes Act Combatting Deepfake Po*******hy
6. Sensodyne Leads in Advertising Transparency

Continue reading here: https://trustedfuture.truepic.com/americans-more-skeptical-of-online-content-since-last-presidential-election

Truepic is the first to support the new C2PA 2.0 specification, reflecting our commitment to being a leader in . The 2.0 spec introduces enhanced metadata, stronger security, and improved integration flexibility.

As a founding member of , we continue to empower our partners with the latest tools.

Explore further:

Truepic First with C2PA 2.0 Support for Enterprises Real or synthetic, original or edited, details matter. Be informed with Truepic's technology that empowers transparency and shared trust in content across the internet

Truepic collaborated with Microsoft to release a that securely captures and authenticates photos, videos, and audio with Content Credentials from a smartphone.

Spotting deepfakes remains challenging even for experts. Attaching has become a best practice for declaring AI-generated content.

More here: https://www.linkedin.com/pulse/combatting-deepfakes-eu-us-elections-microsoft-on-the-issues-kgudc/

Join the Wilson Center and USAID - US Agency for International Development virtually on Thursday, July 18, at 1 p.m. EDT to showcase the release of ’s new Democracy, Human Rights, and Governance (DRG) Policy.

Mounir Ibrahim, Chief Communications Officer and Head of Public Affairs at Truepic, will be a panelist alongside Cheri-Leigh Erasmus and Tamara Cofman Wittes. The discussion will center around strategies to counter threats and bolster democracy.

🔗 RSVP here:

Launch of USAID’s Democracy, Human Rights, and Governance Policy Join the Wilson Center and the United States Agency for International Development (USAID) virtually to celebrate the release of USAID’s new Democracy, Human Rights, and Governance (DRG) Policy on Thursday, July 18, at 1 p.m. EDT.

Qualcomm’s AI Media & Analyst Workshop showcased the company’s leadership in on-device AI and highlighted a robust ecosystem of partners and use cases. Truepic's technology was demonstrated at the event and allows devices to authenticate original images and generate transparent synthetic media. This is facilitated through the open standard.

More here:

Exploring the present and future of AI: Insights from Qualcomm's AI Analyst & Media Workshop Dive into Qualcomm's AI Media & Analyst Workshop, showcasing the latest on-device AI technologies and partnerships that enhance user experiences across mobile, automotive and IoT platforms. Learn about the transformative potential of generative AI and the future of AI in computing.

At Qualcomm AI Day 2024, the company showcased next-gen AI tools, including live demos!

A demo of Truepic's technology embedded in a Snapdragon 8 Gen 3 device illustrated how C2PA metadata is applied to authentic and AI-generated images to provide transparency and verify authenticity.

More here: https://www.zdnet.com/article/innovation-index-june-21-2024/

“Today anyone, without any technical skills, can type a sentence into a platform like DALL-E, Firefly, Midjourney or another message-based model and create a hyper-realistic piece of digital content,” says Jeffrey McGregor, CEO of Truepic.

Our CEO Jeffrey McGregor, is featured in this El País article emphasizing the many benefits of a provenance-based approach for ensuring transparency and authenticity in digital content in the AI era: https://english.elpais.com/technology/2024-06-19/the-us-has-not-released-crocodiles-into-the-rio-grande-and-the-louvre-is-not-on-fire-how-to-detect-if-an-image-has-been-generated-with-ai.html

Our VP of Marketing, Adam Kerin, is featured in this Android Authority article, showcasing Truepic's partnership with Qualcomm to deliver device-level transparency for AI images and video on Snapdragon devices.

It’s great to see C2PA implementation across social media platforms like TikTok and LinkedIn.

We believe this is only the start! 🚀

Read the article: https://www.androidauthority.com/truepic-qualcomm-snapdragon-3455028/

Truepic is a name you don't know yet, but it's going to be important A company called Truepic is trying to bring some transparency to the current Wild West that is AI-generated imagery.

The use of generative AI in the US has surged from 7.8 million in 2022 to 100.1 million in 2024.

In the most recent edition of our monthly newsletter, we feature insights from Aleksandra Pedraszewska, AI Safety, ElevenLabs, and Kellee Wicker, Director, Science and Technology Innovation Program, The Wilson Center, on the importance of transparency and authenticity in digital content.

In this issue of Trusted Future, we cover:

🔹 Surgeon General Urges Social Media Labels
🔹 Marketers Urged to Adopt Provenance
🔹 AI Fraud Surge Hits Cryptocurrency
🔹 Deepfakes Target Celebs and Individuals
🔹 Pennsylvania Banning Deepfake P**n
🔹 Russians threaten information weaponization

Click here: https://trustedfuture.truepic.com/generative-ai-usage-skyrockets-7.8m-to-100.1m-in-2-years

We are proud of our partnership with Qualcomm! SVP & GM of Technology Planning & Edge Solutions at Qualcomm, Durga Malladi, demonstrates our joint efforts to integrate C2PA Content Credentials into Snapdragon chipsets.

We believe this will shape the future of on-device AI creation and content transparency.

Take the The New York Times's AI or Not test! Detecting AI created images and videos is becoming increasingly difficult.

This article emphasizes the urgent need to distinguish between AI-generated and human-created content and highlights social media's efforts to use the Coalition for Content Provenance and Authenticity (C2PA) standard to identify and label content produced using AI platforms.

Can you tell the difference? https://www.nytimes.com/interactive/2024/06/24/technology/ai-deepfake-facebook-midjourney-quiz.html

A.I. Is Getting Better Fast. Can You Tell What’s Real Now? Test your skills in this quiz.

Truepic and Ballotpedia have partnered to help verify over 8,000 U.S. political candidates to reduce impersonation risks. Since 2020, Ballotpedia has used Truepic’s secure photo and video authentication platform, Vision, to help ensure the transparency and authenticity of candidates in Ballotpedia’s Candidate Connection program.

Discover how our four-year partnership with Ballotpedia is transforming election integrity: https://www.globenewswire.com/news-release/2024/06/12/2897712/0/en/Ballotpedia-and-Truepic-Partner-to-Verify-U-S-Political-Candidate-Identities-and-Help-Reduce-Impersonation-and-AI-Generated-Content-Risks.html

What tools and approaches can help to mitigate AI risks to elections?

A recent paper from the Alan Turing Institute's Centre for Emerging Technology and Security recommends using digital content provenance, along with a number of other strategies. Truepic has long supported authenticity and transparency through content provenance and is a founding member of the C2PA and signatory of the AI Elections Accord.

Read more here: https://cetas.turing.ac.uk/publications/ai-enabled-influence-operations-threat-uk-general-election

AI-Enabled Influence Operations: The Threat to the UK General Election This CETaS Briefing Paper provides an evidence-based analysis of AI-enabled influence operations that have the potential to undermine the upcoming UK general election, as well as other upcoming democratic elections. The research finds that the current impact of AI on specific election results is lim...

Qualcomm's "Night at The Museum" reception at the Smithsonian National Museum of Natural History was a tremendous success!

Representative Scott Peters' highlighted Qualcomm's great history of innovation and origin story. Additionally, Truepic and Qualcomm demonstrated on-device content transparency, showcasing the future of digital authenticity.

Thank you to everyone who made this memorable night possible.

Join us tonight for an unforgettable experience at the Smithsonian National Museum of Natural History. Qualcomm is hosting a "Night at The Museum" reception, featuring an exclusive demo of our cutting-edge technology and the fascinating “Cellphone: Unseen Connections” exhibition.

Explore the history of cell phones and the semiconductor technologies behind them, and learn about the world's first chipset for powering transparency and authenticity in digital content.

🗓️ Tuesday, June 4, 2024
🕡 6:30 PM - 9:00 PM ET
📍 10th St. & Constitution Ave. NW, Washington, DC 20560

We look forward to seeing you there!

Event Details: https://web.cvent.com/event/b23a86f0-dc5e-4e53-afad-9d05b0ea4a9b/summary?locale=en-US&tm=G1wxBCZd9-BkqBTklR0bK1pcoC7MfbA_U1tbb7TFtJ8

With the rise of Gen AI, balancing cloud-based and on-device AI will be critical for efficiently handling growing computing demands. As Congress addresses AI's environmental impact, this briefing emphasizes the sustainability benefits of on-device AI compared to cloud solutions, highlighting its advantages in privacy and transparency.

Qualcomm and Truepic believe device-level transparency is fundamental, as most digital content comes directly from smartphones. Learn more about our work with Qualcomm here: https://truepic.com/future-of-transparency-in-gen-ai-starts-with-smartphones/

The German Marshall Fund of the United States (GMF), in collaboration with CBC and Obturador, is piloting content authenticity tech for Mexican elections to combat deepfake risks.

This initiative includes training workshops and the use of tools like Truepic’s authentication tool and Microsoft’s Content Integrity tools to ensure transparency in media coverage.

Read more here: https://www.gmfus.org/news/german-marshall-fund-partners-cbc-and-obturador-implement-content-authenticity-tools-mexican

Truepic welcomes Former FCC Chairman Tom Wheeler to our Board of Advisors. With his vast experience in government and technology, Wheeler joins leaders in cybersecurity and media authenticity, including Michael Chertoff, Dr. Hany Farid, Judith Germano, and Nina Schick.

Read the press release: https://www.globenewswire.com/news-release/2024/05/30/2890927/0/en/Former-FCC-Chairman-Tom-Wheeler-Joins-Truepic-s-Board-of-Advisors.html

According to a recent study, 72% of people are worried every day about being tricked by deepfakes and want their government to do more to regulate AI. 💡

In this issue of Trusted Future, we cover:

🔹 OpenAI and TikTok Commit to AI Transparency
🔹 AI Deepfakes Take Over Met Gala
🔹 Politics Faces AI Information Challenge
🔹 Senate Takes on AI
🔹 Arizona Trains Workers Against Deepfakes
🔹 NATO Combats AI-Generated Media

Trusted Future: https://trustedfuture.truepic.com/consumers-fear-deepfake-deception

Casey Michel and Elisha Maldonado from the Human Rights Foundation (HRF) welcome Truepic’s Mounir Ibrahim, a former US State Department diplomat who transitioned into the tech industry, to discuss the issues of cheapfakes and deepfakes.

They explore how bad actors around the globe misuse Gen AI, examining the implications for human rights, democracy, and the pursuit of truth.

Listen now on Spotify, Apple, or Youtube: https://www.youtube.com/watch?v=VeT2BugB_kg

It's Really Us On This Podcast Casey and Elisha are joined by Mounir Ibrahim, a former US State Department diplomat-turned-techie, to talk about cheapfakes, deepfakes, the mal-use of Gener...