Nicole Pearl

Nicole Pearl

Nicole is a journalist,TV Beauty Expert & PR Coach teaching small business media tips to get featured

Photos from Nicole Pearl's post 28/05/2024

I woke up to emails and text messages from friends this Saturday morning telling me they saw me on TODAY!

I had no clue this was happening.

So how did I land on national TV, positioned as an expert, without doing anything?!

The TODAY show FOUND me on social media.
I don't have a big following, especially on TikTok. I rarely post on TikTok. This is proof your follower count does NOT matter.
I don't have a social media manager. I do all of my own content creation.
I don't have any connections to the reporter who worked on this story.

So how did they find me?
I know how to show up on video to attract publicity.
I know how to position myself as an expert.
I know what type of content to create to be relevant.
I know how to use social media to build a personal brand.

This is why the TODAY show featured ME sharing my insights about American vs. European sunscreens. They took a clip of a video I posted months ago and aired it on their Saturday morning broadcast.

Imagine this being you! You're a nutrition coach, beauty brand founder, fashion stylist, parenting expert, insert your brand here_______, and you wake up to find out you're on national TV!!!

This isn't about going viral. This is about knowing how to show up as a thought leader, how to position yourself in the right way, and how to build a personal brand alongside the products and services you offer.

So far this May I've been featured in Forbes, Entrepreneur and TODAY, and I didn't spend any money or time to get this press. In fact, it came to me.

Imagine how nice it would feel if press opportunities fell into your lap?

That's why I created 5 Days to Free Press -- a live, small group course for the solopreneur and small business founder who is on a tight budget but wants a customized PR plan and journalist-approved media pitch so you can get more press (and sales).

I only offer this live course a couple of times a year, so don't miss out. We start June 18th!

Sign up by May 31st to Get $100 off with the code EARLYBIRD100 and snag the discounted price of $897 (payment plans are available).

Message me for more info!

11/05/2024

Still need a Mother’s Day gift? Check out the ideas I shared on Fox 32 Chicago. Some have promos going on through tomorrow!

Stitch Fix AirSculpt Images Med Spa apresnailofficial This Works Olecea Beaute

07/05/2024

Did you catch the Met? Here are 3 beauty trends it birthed.

Red Carpet Beauty Secrets Revealed 09/03/2024

While all the celebs are spending $$$ on fancy treatments to get their Red Carpet glow for the Oscars this Sunday, you can save yourself the money and the time by simply trying the treatments and products makeup artists and their star clients swear by. Check out my latest segment on DaytimeChicago

Who’s excited for the Oscars?

Red Carpet Beauty Secrets Revealed With the Oscars coming up on Sunday, Nicole Pearl, The Beauty Girl, shares how you can get the star beauty treatment from glowing skin to a sculpted jawline ...

27/02/2024

I Guess You Can Call Me an Award-Winning PR & Media Coach Now...but honestly, that's besides the point.

You know what it's like to work your butt off. You know what it's like to question yourself every step of the way as you run your business. You know how it feels when someone else in your industry presents as if they're doing "better" or growing "faster."

That's why it feels so good to be validated with this award.

As much as I try to put on the blinders, focus on moving my business forward and getting results for my clients, I totally have those days when I feel depleted and defeated.

Celebrating this "win" is not about peacocking. It's about the recognition.

Which brings me to the whole reason I'm on a mission to teach you how to get more visible -- no big budget, connections or experience required.

Because when you do land that TV segment, see your name credited in an article or get asked to be a speaker at a summit, yes, you'll be psyched to up your street cred and get new customers.

But beyond that, you'll experience how it feels SO DAMN GOOD.

The validation you get from being featured strengthens your belief that you are an expert. And this newfound confidence subconsciously trickles into your pitches and sales calls so suddenly closing is a lot easier.

I've never submitted myself for an award before, so of course it's nice that I can now say I'm an award-winning coach.

But that's not what's gonna convince you to hire me.
What's more likely gonna be the determining factor is the confidence you feel from me in my expertise and ability to get you where you want to go.

Which brings me back to why it's vital for your business to get yourself featured.

Beyond improving your brand awareness, the validation you experience from landing press will erase those limiting questions you're holding onto.
I've seen it time and again with so many of the small business founders I work with.

They start out thinking, "Why would the press even want to feature me." Once they learn my insider tips and see how it's actually pretty easy AND fun to get your name in the news, they sit up a little straighter and press send on that email pitch without cringing because they truly realize that they not only deserve to be heard, but they're confident putting themselves out there knowing that their voice needs to be heard.

If you've been kicking around the idea of getting publicity or putting yourself more out there, join me for my next FREE PR Checkup March 5th at noon cst. It's your chance to get my editor eyes on your brand. DM me CHECKUP, and I'll send you the link.

07/01/2024

A few of my latest stories for Oprah Daily.

If you’re in the market for clear mascaras, teeth whitening or hair straighteners, you’re in luck!

15/12/2023

Read👇

If you’re hesitant about sharing your story, being the face of your brand or inserting yourself into your social media, you are leaving money on the table.

Not only does showing up create more entry points for you to get media coverage, it’s also what will make a potential customer choose you and what makes organizations and brands want to hire you.

It’s what will make you viable and desirable and more profitable.

This happened to my former client Bozena. When we started working together, she didn’t have a founder’s story. She does now. And that story is what landed her incredible features in her top two magazines!

If you’re not sure where to start or how to pitch yourself to the media, comment PRESS.

I’ll send you info. for 5 Days to Free Press — my live course + 1:1 session that not only teaches you how to pitch the media, find contacts and get insider tips from a journalist (me), but you’ll leave with an actual working pitch for your business that you’ll send out.

We start Jan. 29th. Comment PRESS if you want to learn more because the early bird price will be going away soon.

14/12/2023

You’ve probably never had a potential client ask you how many social media followers you have.

And I’m guessing, unless you’re a social media manager, that you’ve never shared how many followers you have as a sales strategy to get someone to buy from you.

You know what WILL close a deal for you?

When the potential client finds out about the magazines you’ve been quoted in and all the TV shows you’ve been on.

Because not anyone can just get on TV.

Your press wins enable you to sell yourself without even having to sell. It’s also great for your SEO.

I know this has an impact because whenever someone finds out I book myself on national shows like TODAY, it not only impresses them, but any hesitations on their end go out the door because they know I’m legit, and they feel even more confident about working with me because they’re in good hands.

If you’re ready to get press, comment PRESS.

I’ll send you the details for 5 Days to Free Press — my live course, which includes a 1:1 session with me — kicking off Jan. 29th.

By the end of the 5 days…
✅ You’ll have an actual media pitch for your business that you’ll send out
✅ You’ll know how to access key media contacts
✅ You’ll be equipped with insider tips only a journalist would know that will give you the advantage.

This is the last time I’m teaching this course 100% live.

And it’s priced extremely low because I want to even the playing field so small business founders can get the attention they deserve regardless of their budget.

If you’re ready for more media coverage in 2024, comment PRESS, and let’s get this party started!

nicolepearl.com/press

04/12/2023

I applaud Mariah Carey for bringing her glam squad into the spotlight at the United Center to do hair and makeup touch ups on stage in between songs.

I’ve never seen an artist do this before. And I love that she’s giving her glam team the recognition they deserve.

Beauty pros work their asses off. She didn’t just bring them out once for a beauty refresh, she did it twice!!!

Kristofer Buckle is Mariah’s longtime makeup artist. He’s an industry legend. And Dior Sovoa does her hair. Beauty peeps know who they are, but I’m so happy she’s introducing these talents to the world.

BTW, Mariah did a lot of walking back and forth across the stage (no dance moves from her on this holiday tour), so it’s not like she broke a sweat and needed a beauty refresh.

So I kinda love it even more that she opted to get her face powdered and her hair jeujed in public.

Goes to show how feeling like you look your best makes even the most fab diva feel more confident. And in my opinion it was a good move because it brought out a softer, more playful side to Mariah.

21/11/2023

TV MOM LIFE & Black Friday Beauty Deals! Thanks DaytimeChicago for having Rex and I in studio today!

07/11/2023

I know if feels funny, but it looks even funnier when people watch you on a podcast, on a zoom meeting, or on a virtual interview and people don’t think you’re making eye contact with them.

This can dilute your message and make you appear less confident.

Whether you’re interviewing for a job or sharing your expertise, when it’s your turn to speak, do your best to look at the green dot, not the screen.

02/11/2023

If you want to land press, secure brand deals, and get more people to know about your business without having to spend money, then this free workshop is for you. I only offer it once a month.

🔗 Here’s the link to sign up and get my editor eyes on your biz
https://calendly.com/nicolepearl/free-pr-checkup-with-nicole-pearl

Fete Lifestyle Magazine October 2023 - Entertainment Issue 17/10/2023

Loved writing the cover story on the "S*x and The City" creator Candace Bushnell for Fete Lifestyle Magazine’s October "Entertainment" issue. She shares a ton of juicy info. and find out what the best selling author is bringing to Chicago in November.

Fete Lifestyle Magazine October 2023 - Entertainment Issue Candace Bushnell talks middle age, S*x and the City, and her one woman show coming to a city near you. Movies and shows to stream this fall. Fashion week and trends to discover in Milan, Paris, and New York. Beauty tips for night and ways to improve your emotions and relationships. Pet lovers unite,...

29/09/2023

How did Amber go from never being on TV to literally sending her first pitch ever and booking her first TV segment in a matter of weeks?

It’s actually quite simple.

✅She learned my 5ws Pitch Formula.

👩‍🍳I taught her the recipe for an irresistible segment.

🔎We dug into her story and tweaked her personal brand.

💰She implemented strategies to monetize her exposure.

🔔I gave her access to insider tips that speed up the process to getting featured.

If you are like Amber with an awesome business, are ready to reach more people and stand out from others in your industry…

🌟These are the exact steps you need to take to make that happen.

📺 DM me “guide” and I’ll send you my free Get ON TV Guide.

13/07/2023

How I got on a TV show, Website & Podcast in a week: Life Update: Right after I filmed this, I booked the TV segment from an email pitch I sent to a producer. If you want to learn how to Get On TV, download my free guide (nicolepearl.com/tips)

NICK'S PICKS's Amazon Page - Best Prime Day Beauty Buys 11/07/2023

I test beauty products for a living. Here’s what you should sn**ch up during the Amazon prime sales. Started today! Shop my picks ➡️ https://amzn.to/3JPS9lr

What’s in your cart?

NICK'S PICKS's Amazon Page - Best Prime Day Beauty Buys Shop recommended products from NICK'S PICKS on www.amazon.com. Learn more about NICK'S PICKS's favorite products.

07/07/2023
Latest and Greatest Spring Beauty Finds on Daytime Chicago - The Beauty Girl 03/04/2023

Here’s the latest and greatest in Spring Beauty on Daytime Chicago. Watch the segment for exclusive discount codes! 🌸

P.S. I pitched and booked this segment by myself. If you are an expert or small biz founder and want to GET ON TV but need a jump start to make this happen, the waitlist is officially open for my live 5 Days to Free Press course, which includes a 1:1 session with me. Join the waitlist at nicolepearl.com/press.

Latest and Greatest Spring Beauty Finds on Daytime Chicago - The Beauty Girl Beauty Expert and founder of The Beauty Girl Nicole Pearl shares Spring Beauty Finds, Trends, and Tips on Daytime Chicago

Nicole Pearl: 5 Things You Should Do To Become a Thought Leader In Your Industry 21/03/2023

There are a lot of people out there calling themselves "Experts." But that title doesn't last if you can't back it up. I am so glad to have been Interviewed by Medium about how to turn yourself into a Thought Leader in your industry. Making this shift provides career longevity, enables you to leave a legacy and sets you up for lucrative opportunities

Nicole Pearl: 5 Things You Should Do To Become a Thought Leader In Your Industry An Interview With Abe Alon

17/03/2023

🚨 Calling all SKINCARE Experts, AESTHETICIANS & Beauty Brand Founders! Jump on this hook to gain publicity. 📺 🗞️ 🎙️

23/02/2023

🚨 Newsflash: I teach!

If you want to learn how to pitch yourself to podcasts, TV, and magazines and become that go-to expert, there are a few spots left for my new course 5 Days to Free Press starting Feb 27th.

I’ve been a staff magazine editor, freelance writer, and now I’m a TV Beauty Expert. I’ve booked myself on countless shows including Today & Extra, and now I’m showing you how to get featured to grow your brand.

I have a 💯 percent success rate so far with all of my clients so clearly, what I’m teaching works to get your name in the news.

P.S. when you sign up for my course, you’ll get access to join me and branding expert Lindsay Spolan Pinchuk for our live webinar Building Community Through Publicity taking place in March ($297 value).

Schedule your free call with me👉nicolepearl.com/press

20/02/2023

You NEED to get yourself featured on TV, in mags and on websites and podcasts to put your brand on the map. I’m showing you the exact steps👉 nicolepearl.com/press:

Here’s what you’ll get during my live 5 Days to Free Press course + 1:1 Workshop starting Feb. 27.

✔️DAY 1 - Outline your Strategic Media Plan to fast track your credibility, reach more people and generate more profit. (Value $397)

✔️DAY 2 - Identify Who, Where and When to Pitch – no expensive contact database required; Learn how to Outlast & Outplay to garner repeat media wins. (Value $397)

✔️DAY 3 - Dive into the recipe for an awesome pitch and develop the skill set to craft yours. (Value $397)

✔️DAY 4 - My best insider pitch tips and practices; Sharpening your message; Refining your pitch. (Value $397)

✔️DAY 5 - Have your one-on-one session with me to workshop your pitch and tap into my media industry expertise. BONUS: What to do AFTER the pitch. (Value $912)

Total Value $2500

Limited Time Presale - $597

Secure your spot at nicolepearl.com/press

5 Days to Free Press · Nicole Pearl 11/02/2023

Free resources I used on IG to create and execute my new offer — 5 Days to Free Press

Many of these accounts don’t realize their tips were instrumental in helping me create my new live course and 1:1 workshop. So I wanted to give you a big fat thank you! And now🤞people take advantage of what I’m teaching because once you learn how to pitch the media and get featured, you’ll be wowed by the opportunities that will come your way.

: Social media vibes inspo
: Sales copy examples & tips for writing my landing page
My Write Hand Woman Sales copy tips
heymama: Networking. Connected with , who helped me extract my knowledge and turn it into a results-driven curriculum. And offered tips on landing page conversion.
: Biz strategy advice
Sounding board for what small biz owners want to learn re: getting press for their brand
: Launch strategy advice
Seven Figure Builder: Backend logistics like building the landing page, automation, etc.
: Reminder to stop waiting and just launch

5 Days to Free Press · Nicole Pearl Introducing 5 Days to Free Press, the live course + 1:1 workshop you need to get the visibility you deserve to become the Go-To expert in your field.

Photos from Nicole Pearl's post 10/02/2023

Are you ready to secure your seat at the table?
👉nicolepearl.com/press

Gift Ideas to Celebrate Your Galentine 08/02/2023

Did you know that nurturing your friendships can lead to a longer lifespan? Check out these Galentine’s Day gift ideas I shared on DaytimeChicago. Which one is your fave?

P.S. If you want to learn how to get your business more visibility, go to nicolepearl.com/press

Gift Ideas to Celebrate Your Galentine Celebrating Galentine’s Day is not only fun, but new research shows fostering friendships with your girlfriends can actually improve your life span. Beauty expert and founder of the BeautyGir…

07/02/2023

To reach more people, get on bigger stages, become the go-to expert or must-have product, you need to know how to make yourself VISIBLE.

Soooo…I created ✨5 Days To Free Press ✨— a LIVE course and 1:1 workshop with me to show you how to get your name in the news and grow your brand.

In just 5 days you will have:
✔️An actual media pitch you can send out.
✔️Insider tips to approach the press, stand out and get featured on repeat.
✔️A brand audit to refine your story
✔️1:1 Guidance from me
And so much more.

It’s time to stop seeing everyone else get featured and wonder “Why Not Me?”

➡️I’m offering a limited-time discounted price. Go to nicolepearl.com/press to save your spot!

5 Days to Free Press · Nicole Pearl 07/02/2023

I'm flipping excited to announce that my 5 Days to Free Press LIVE course + 1:1 Workshop is finally here!!! If you're a small business founder or creative who is tired of seeing everyone else get featured or aren't sure how to pitch yourself to get more visibility, I'm gonna teach you how to finally become the Go-To expert in your field. During the LIVE course you'll develop an actual pitch for your business that you'll send to the media, personalized guidance from me during our 1:1 session, insider tips to get a leg up and so much more.

I'm offering 5 Days to Free Press at a discounted price of $597 for a limited time, and when you sign up now, you'll also get access to a live Webinar I'm doing in March with branding expert Lindsay Pinchuk about Growing your Community through Publicity ($297 value).

5 Days to Free Press · Nicole Pearl Introducing 5 Days to Free Press, the live course + 1:1 workshop you need to get the visibility you deserve to become the Go-To expert in your field.

01/02/2023

I’ve been working so hard on getting the content I’m gonna teach in my new 5 Days to Free Press live course in tip-top shape for you, that I’ve neglected myself.

So when I was invited to experience the spa at Bian for a Hydrafacial, I welcomed the opportunity. Hydrafacials are great, especially in cold temps and winds. But I didn’t realize that this one would blow all of the other ones I’ve gotten in the past out of the water.

Cathy, who is one of my fave facialists in Chicago, takes this treatment to another level. She gives your face a massage that of course feels amazing, but it’s giving your muscles a workout. Somehow she made my skin plumper! And after the treatment, as you can see, my skin is legit glowing. But it isn’t a glow that washes off at the end of the night.

The day after my skin is brighter, clearer and softer.

If you’re in Chicago and want a luxury spa experience with skilled pros, go to Bian. They provide a wonderful customer experience — if only I could have taken a nap in the heated, cushiony treatment bed 😂

Expect prices you’d get at fancy hotel spas, but what a lot of people don’t know is that Bian offers a Beauty Membership, and it’s actually a great value.

Pay $1000 up front and get $1000 worth of treatments. After your Botox, a massage and a facial, you’re already there! And it’s so nice to not have to make a transaction after your treatment and instead you can just slip out the door and keep the chill vibes going. And, along with the membership, you get perks like free valet parking and discounts on some services.

Videos (show all)

Still need a Mother’s Day gift? Check out the ideas I shared on Fox 32 Chicago. Some have promos going on through tomorr...
Did you catch the Met? Here are 3 beauty trends it birthed.
My unexpected founder’s story…I am proof you can become that go-to expert and take your brand to the next level just by ...
Read👇If you’re hesitant about sharing your story, being the face of your brand or inserting yourself into your social me...
You’ve probably never had a potential client ask you how many social media followers you have.                          ...
You’ve probably never had a potential client ask you how many social media followers you have. And I’m guessing, unless ...
I applaud Mariah Carey for bringing her glam squad into the spotlight at the United Center to do hair and makeup touch u...
TV MOM LIFE & Black Friday Beauty Deals! Thanks DaytimeChicago for having Rex and I in studio today!
I know if feels funny, but it looks even funnier when people watch you on a podcast, on a zoom meeting, or on a virtual ...
If you want to land press, secure brand deals, and get more people to know about your business without having to spend m...
How did Amber go from never being on TV to literally sending her first pitch ever and booking her first TV segment in a ...
How I got on a TV show, Website & Podcast in a week: Life Update: Right after I filmed this, I booked the TV segment fro...