Aaron Hodson

Are you willing to commit time each day to your business growth? This is my #1 time management method and the foundation of a healthy business. If you really want to dive in, check out my private coaching club (link in bio for free trial).

When it comes to business planning, don't go at it alone. If you're looking for more one-on-one guidance and accountability, I have a few spots open to work with me from now through February. These 1-hour business planning power hours will take you through my signature 90 sprint business plan. DM me to find out more or head to my link in bio to sign up.

When demand was through the roof, it was easy to get lazy with your listings. It's time to reset and start doing the work. You've got to be proactive about your listings and make sure you are getting enough people through the doors. What creative things have you tried that are really working?

When someone asks you about the market, are you prepared to answer? Is your instinct to respond with negativity? Stop!🛑 Here's what I suggest instead:

1. Stay positive. Explain that there are a lot of great opportunities if you have the right information.
2. Ask questions. If they are asking about the market, there is always a reason. Find out more and figure out how you can help.
3. Think about your next step. Follow up with an article or resource after your discussion. Always be thinking ahead about how to continue the conversation.

📌 Save this post for when you’re having a tough day. These reminders always help me:

1. Start your day with a different routine. Pick something that motivates you.
2. Say it aloud: the market will bounce back. It’s not a matter of if but when.
3. Remember: people will always need houses. There is business out there to be found.
4. Take a moment to be grateful for the small things.

What helps you turn things around? I would love to hear.

By popular demand ➡️ more open house tips to increase conversion at your open homes. I lived by this as an agent!
If you're new here, you should know I never teach anything that wasn't tried, tested, and proven in my business ✔️

What to do is the easy part. You know when to make a price adjustment better than anyone. But HOW you say it matters, too. Explaining a price adjustment in the context of your marketing strategy can make a big difference in how the client perceives it. Try it out and let me know how it goes.

I've always found that thinking a little outside of the box works so much better. This even applies to stuff like holiday gifts and cards. What have you tried that caught a client's attention?

Listings are more important than ever, and yet I still talk to agents who don't do a thing before the Listing Appointment.

✅ What if we started calling it a job interview instead of an appointment?
✅ What if I put a check with a commission number in front of you and cashing it all depended on this meeting?
✅ Would you adjust your approach?

My checklist was one of the keys to making sure I put my best foot forward before every appointment. Comment "Checklist" and I'll send it to you directly.

My top non-negotiable for open houses: same day follow up with anyone who comes through❗❗❗

I'm kicking off a new monthly 20-minute session for Coaching Club Members tomorrow, Sellwell Stackables 🥞

I'm extra excited for this session because it's all about the mental and emotional part of this business. Yes, we all want the tactical strategies. I get it. But it's not just about what you do...it's about how you do it. If you don't tackle that part, you won't succeed.

Stackables are quick. Listen during your morning walk, your coffee break, or your drive to your next appointment. If you want to check it out as my guest, comment "Stackable" and I'll send you the recording directly.

Open houses are one of the single best ways to get new business. So I want to ask you...

Are you making the most of them?

I'm sharing some quick tips that made open houses my #1 prospecting tool. First and foremost, stay curious! The more questions you ask, the more information you have to work with.

Be a good person first, and you'll have a lot of success in this business.

We can't remove bad days, but we can change the way we deal with them. My favorite tip for managing a bad day is to narrow my focus 🎯

That means going through my to-do list and getting super intentional about where I want to spend my time. 📋 I'll focus on things I like. I won't put myself in a situation where I might react uncharacteristically 🚫

We can't remove bad days. But we can limit the damage and even turn them around. 💪 What tips do you use?

YOU are the CEO of your business. Here's the real truth and the pep talk we all need to hear sometimes. Let's put the work in this week 💪

Protect your time 🚨🚨 There's nothing more valuable as real estate agents. Here's one trick that works for me. Do you have any great time saving hacks?

All they are going to hear when you say this is "people we like." 🤯 It's amazing what being genuine and kind can do. Try this next time you pick up the phone and let me know how it goes.

The secret is that closing gifts are not about the 🤑 spent! I like to say I wasted a lot of money on nice bottles of wine for people who didn't drink at the start of my career. I learned my lesson and decided to get creative.

The more you know your clients, the more creative you can get. It's not about the gift, it's about the experience of working with you.

What was your most creative closing gift? How did the client react? I want to know ⬇️

I love sharing my story with you. I'm not shy about sharing exactly how I failed and exactly how I got right.

If you want to hear more, click the link in profile to register for my upcoming online workshop October 9th!

How do you respond if you don't land the listing? Do you sulk? Do you go silent?

See what happens when you try it my way instead. Lead with good character and stay in the game. On more occasions than I can count, a listing I lost ended up back in my hands at some point because I stayed present. This is a small tweak that could be a gamechanger for you.

Stop looking for a paycheck. Start looking for opportunities to show what you can do.

The secret's out! This is the most powerful phone call you'll ever make 🤯 📲

Let’s pause and get really honest about how you reach out to people. Maybe you send a holiday card to past clients. Do you think that stands out? Do you think that shows them you genuinely care about your connection?

And how do you actually know if your communication plan isn’t working?

🔴 You haven’t spoken to them over the phone or in person in over a year
🔴 They don’t answer your calls or call you back
🔴 You’re not sure if they remember your name
🔴 You can’t think of three things you know about them

If this message resonates with you, join my workshop October 9th. I’ll be sharing my communication mindset and method: Bullseye Communication. Comment “workshop” and I’ll send you a free pass.

You'll hear me say it again and again: you are the CEO of your real estate business and you need to structure everything with that in mind. One of the main goals of the SellWell Coaching Club is to show you exactly how to do that every day — and how to create the right mindset to make it work. I'd love to help you step into your new position as CEO...comment CEO below and I'll send you a 60 day free trial.

You might call it old school, but I call it smart. You *need* the emotional reaction and that means picking up the phone.

Is it easier to text sometimes? Sure. But over text, a no is a no. Over the phone, you hear the hesitation. You can read the pauses and the tone of someone's voice.

A simple follow up call could make or break your next paycheck. Is that paycheck worth a few minutes of your time? Ask yourself that the next time you consider skipping a follow up or sending a quick text.

Remember, we don’t get paid until a property closes. Avoid overpricing and overpromising just to secure a listing 📈 What buyer and seller objections are you struggling with? Comment below, and stay tuned for my upcoming video where I'll address them head-on 💬

No one's giving out gold stars for having a massive database that's not producing results. Try this challenge and start connecting with people who will give you a shot. Let me know how it goes!

Think a client is ghosting you? Your reaction (and non-reaction) is everything.

This is the most important piece of advice I can give to any Realtor...

Sharing a quote that's been on my mind today. Hope it inspires you to finish this week on a high note!