DRLN Marketing

Meet Jessica! 💗

Jessica just joined our team full time!!! She’s from Franklin TN and graduated from The University of Tennessee in May with a degree in marketing. 🧡

Jessica has an impressive list of internships including DRLN Marketing, St. Jude, ALSAC, and Darkhorse Autosport. 🫶

Favorite podcast: & of course!
Favorite smm tools: Later for scheduling & InShot for editing!

Dream Clients: ! Those companies would be total dream brands!

What are you most excited for at DRLN? I am so excited to build relationships with DRLN clients and I am so excited to learn from my mentors and colleagues!

Who are some of your favorite female entrepreneurs?My favorite female entrepreneurs include Gwyneth Paltrow, Lauren Bosstick, and Dolly Parton 🩷

We’re so excited to have Jessica on our team & for all of the growth to come! 🥂

Theme of the day is being so fr. 👏 This morning I put together a quick newsletter sharing some recent thoughts & a deeper look at where I’m at in life/my business right now!

I have always loved the quote “you are most powerfully positioned to serve the person you once were”. I know I was once someone who wasn’t sure what path to take! I’m still not always sure.

One of my themes/goals in 2024 is to create more bts content that isn’t a million dollar success story. I want to share more content that’s real and relevant to someone who is starting out! It’s also fun to document my journey building my business 💗

If you have specific questions/topics you want my thoughts on DM me! I’ll include it in a newsletter or send you an audio message (LOVE THOSE). ✨ Link in bio to subscribe to my newsletter!

Do you think the internet needs content like this? Or do people only care once you’ve made millions and scaled?

One marketing campaign we're currently LOVING is newest product launch. 💗 The nostalgic candy brand recently shared a campaign featuring their misprinted candy hearts. Instead of throwing them out, they've packaged them as gifts that are "as blurry as your relationship". As a Gen Z marketing company, we can't help but ✨️obsesssss✨️ over this campaign. ⁠
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Here's why: The campaign effectively engages Gen Z audiences by using language that taps into current cultural trends. Additionally, it generates significant buzz, capitalizing on the uniqueness of the idea and its relatability to contemporary dating scenarios. This blend of creativity, cultural relevance, and clever marketing is why we're totally captivated by this campaign. 👏⁠
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Anyone else obsessed? 🙋‍♀️ Will you be gifting these this Valentine's Day? 😘

international women's day

Did You Know...⁠
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79% of people say that UGC HIGHLY impacts their purchasing decisions. 🛍️ ⁠
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It's no secret that word-of-mouth marketing is one of the most impactful forms of marketing even in the digital age. In fact, 92% of consumers turn to people they know for referrals above any other source. ⁠
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Here are a few more shocking stats:⁠
✨ Consumers find UGC to be 9.8x MORE impactful than influencer content. ⁠
✨ UGC-based ads get 4x higher click-through rates.⁠
✨ Millennials trust UGC 50% more than content generated by brands. ⁠
✨ 74% of consumers rely on social media to inform their purchasing decisions. ⁠
✨ Engagement increases by at least 28% when consumers are exposed to a mixed content strategy. (UGC & Professional)⁠
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Ready for UGC yet? Message us to learn more about how you can implement this into your current digital marketing strategy! We create some pretty cool UGC content. 🤠⁠
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The cutest !🪆💖

Love to stop by for a little pick-me-up. Such a cute space for meetings and light work days! I recommend getting here early and coming with your devices fully charged. They only have a few tables and outlets- but we're really coming here for the vibes anyways. 😉

This coffee shop is called Matryoshka because it's a "shop inside a shop"! The backspace is a repair shop and the front is the cutest coffee shop ever. Isn't that cute?

Check it out sometime!

DRLN Marketing empowers businesses' growth strategy through modern marketing tactics. Our job is to help brands be discovered and shine in a crowded online space. 💖

Our strategy is driven by quantitative data and creative thinking to create content strategies that convert. 📈

DRLN specializes in full-service social media management, Google Ads, and Content Creation. Whether you are looking to establish or elevate, generate leads and convert, or simply just free up time, DRLN is here to help!

Follow the link in our bio to get started. 🤠

Client Spotlight ✨⁠
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is a wellness studio located in Franklin specializing in luxury infrared sauna pods + cabins, pressotherapy, & Celluma LED light therapy.⁠ 🫶
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Cat and Lisa provide their clients with the most incredible experience you could imagine and have been a joy to work with! ⁠
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Go check out their page and give them a follow. Book a sauna session through the link in their bio! I promise you are going to love it. 💧

I don't know what's scarier... taking the risk, or remaining the same! ⁠
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This past December I took one of my biggest risks thus far in life and branched out to start my own business! I wasn't even close to ready- but is there even such a thing? ⁠
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Since then I have grown in so many ways and begun to feel a sense of fulfillment that I didn't know was possible! I've connected with so many amazing business owners, sharpened my skills, made mistakes, and learned so many valuable lessons. ⁠
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I remember over the years always feeling unfulfilled with my work. Like I could do better for myself! It wasn't necessarily the fear of failure that held me back, but instead the fear of the unknown.⁠
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Giving up a steady paycheck can be nerve-wracking no matter how big or small. I got to a place where I didn't have much to lose and likewise didn't have much to gain. And THIS was a MUCH scarier place to be than not knowing where or when I'd get my next paycheck. ⁠
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So, I took the risk! Betting on myself hasn't been easy. There have been a lot of meltdowns and negative self-talk. But there have been a lot of wins and confidence built too. ⁠
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I implore you to follow your gut and trust in yourself this year! Creating discomfort is my mantra for the year because when we operate from a place of comfort and scarcity- we keep ourselves from reaching our full potential. ⁠
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The definition of insanity is doing the same thing over and over and expecting a different outcome. Break the loop today or the cycle will continue! ⁠
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Bet on yourself this week! Create discomfort. 😘⁠
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Xx, Jasmine

Your Business Goals 🤝 Content To Create⁠
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You're gonna want to save this one for later! Need help executing? Message me and we can brainstorm your strategy together. 🧠⁠
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Hey there, Darlin! So glad you’re here. 💗

My name is Jasmine and I’m the founder of DRLN Marketing! DRLN focuses on modern marketing strategies designed to help businesses reach their goals. ✨

Curated content that converts is what we love! From Tik Tok, Paid Ads, Social Media Management, UGC, Email Marketing, and more we’re here to help your business grow through a custom curated strategy.

If you are a business owner, or know a business owner looking to grow in 2023, let’s chat! 🤠

Xx, Jasmine 💖