Pop Socials.

Have you actually looked at the keywords that are relevant to your business?

By looking at the keywords that are relevant to your business you're able to identify what your customer or your avatar is actually searching for when they are looking for your product or service. We are now moving into a phase where short keywords are still highly endorsed and promoted as are longtail keywords.

Let's use a cake shop for example.

Short tail keywords would be "cake shop Melbourne" or "cakes near me".

Longtail would be "cake shop that has jam doughnuts" or "the most highly reviewed cake shop in Melbourne"
So when you are mapping out your SEO and your keywords be sure to utilise short keywords as well as longtail keywords.

Also, note that Instagram and social media platforms also utilise SEO so if you are a cake shop make sure that your name in your bio mentions you're a cake shop.

This works two fold because Google and other search engines will also crawl through social media pages to present them in their search results so my question is have you SEO proofed your socials and your website?

What is your dream job? Is it what you're currently doing.

I recently asked a girlfriend this and we were pretty stumped as to what our dream jobs would be we got to thinking. Hers was to be a popstar mine was to be an author.

Fun fact about me I have always loved to write. I'm actually currently writing a book it is a non-fiction book and involves a romance, I fit it in, in the evenings when I am feeling creative. There's no pressure for me to write as it is a hobby. Who knows watch this space I could be marketing my own book launch in the coming years ;)

As a digital marketer, you might have a look at my socials and think dam this doesn't look legit.

I actually recently interviewed for a role where the interviewer commented that my social presence seemed fairly new. I wholeheartedly agreed with them however please don't use my social platform as proof of the hard work that I do for my clients I'm lucky to be focusing on other people's businesses as you read this post in June I actually scheduled it at the beginning of May.

My books are always open to taking on new clients I have the utmost integrity and if I believe I can complete the work I will take it on. If I feel like I cannot and you would be better suited with another marketing agency I will provide you with references.

I can provide you with a portfolio of success stories case studies and client reviews should you wish to look at them I fully immersed myself in your business when I work with you because I want to see you succeed.

Do you would like to discuss how we can wait together please email me at [email protected]

Do you utilise that a AIDA model?

This is an acronym that stands for attraction interest desire action.

When selling online via your website or social media a key thing that I see a lot of business owners fail in doing is this. Working in sales successfully for the last 10 years, your customer doesn't care about how pretty it looks in the picture be that for a product or a service. What is the attraction? why do they need it? what are they missing out on in life if they do not have this thing? that sparks interest that then creates desire or FOMO and then comes action.

If you are selling on digital mix up your marketing strategies when it comes to your copy. Being mindful that people don't want to be sold to all the time however when you utilise methodologies like this you can always be subconsciously selling without being salesy.

Here's an example for a wax melts business

"I remember when I was a young child and I would go round my Nannas house it would always smell like this delicious lavender. it made me feel safe and warm can you remember walking into your grandparents h house did it have a particular smell or a scent? When we were creating this new product I wanted to encapsulate that friendly warm feeling of walking into somewhere you recognise and it makes you feel safe and warm if you want to recreate those memories be sure to add it to cart because you do not want to miss out on this limited edition range."

Do you know that a slow website is less likely to convert.
Why you might ask, well unfortunately due to modern technology we want things then and there and it's actually been shown that if the website takes any longer than 5 - 10 seconds to load you have lost that prospect to the site that was sitting above or underneath you on Google.

Googles very smart algorithms also can detect if you have a slow speed site when they are crawling and they will choose not to place your website's health is vital and if you are not checking your websites health you may not know why those site visitors are not converting to sales or leads.

You can do speed checks on your site that are totally free and there are heaps of platforms that can run these. I would recommend doing monthly speed checks especially if you are regularly updating your website.

Thanks for following along on our biz journey.

The plan is to share tips and knowledge so you can be more informed about your digital marketing strategy, to share our client wins, the services PopSocials offer and more behind the scenes of the reality of digital marketers because it ain't glam haha

But how did you hear about us? From a post, a friend or through a search?

What do your CTA's look like? Do you have them in your emails at the moment?

When adding a link make sure that you are directing that link straight to where you want your customer to go, if they have to look around to find out what you are talking about - they gone.

Cold emails now metrics??

Alisha what are you doing to my brain?!

Educating it!

If you aren't tracking these metrics how do you know what is working?

How do you know what you can do more of?

If you want your email marketing to pop let's plan it out.
Get in touch to chat!

Stay relevant but expand...

What industry are you in? What could you write a relative blog post for? Who could you team up with to create rich backlinks to your site?

Who is your customer? What can you help them with?
Use this point of reflection when curating your content to engage with your audience.

Do you always test the preview?

I used to forget to do this.

Then have a very embarrassing moment realising that what i created on the computer looked shockingly s**t on mobile which is where a large % of your opens come from.

Always, always, always test that email before you hit send!

We may be hitting the halfway point of the year but there's still time to plan out the rest of the year if you are stuck in a rut? A consult with PopSocials will leave you with your mind focused, with tangible goals in place and a bunch of free support and advice to support you. Book yours now to get ready for those end of year sales!

Don't let your email marketing get as chilly as the Melbourne winter.
When crafting a cold email - follow the tips in the post to make sure you are warming these people up to continue the sales/awareness cycle with you!

Not sure how to create this? Chat with us in the DMs to get some free tips and tricks. We are here to help.

Being their mum is the job I love the most. I say job because when you think about it, it kind of is. Parenting/Mothering is a tiresome role, with rewards that come almost annually similar to a pay increase. Each year you have a point of reflection (mines normally around their birthday) when I really sit back and reflect on all the things I did. The good, the bad and sometimes the ugly. Then I reflect on all the they have achieved, what they have done and how the next phase is like a level up.

There are days I really put in some overtime, other times I clock off at lunchtime and sometimes the fleeting thought of wanting to hand in my resignation come to fruition.

Raising humans is work but of a different kind. It’s working on yourself, working on your flaws and imperfections so you can help these growing minds differentiate good choices and bad choices.

Then at the end of the day when you sit back on the couch with your fellow employee (partner). You bitch, praise, worry, celebrate or disagree about your little trainees and laugh or maybe cry.

Then we get up in the morning and do it all over again.

To my fellow team mates, happy Mother’s Day. We are bloody good at the gig & it’s only another 10-15 years until we get to go part time 😅

It’s a job for sure. But a bloody good one 💓

I celebrated a birthday last week 🥳 28 & feeling great. I am blessed to be walking into this year working with some incredible clients and helping more businesses and business owners rest easy knowing there digital presence is on brand and on purpose making a

It’a nearly the weekend 🎉 The website is nearly ready & some awesome clients wins the last 2 weeks 🙌🏼🙌🏼

I love the design challenges. Great way to get your brain flowing

Do you know what a roadside banner is? It’s one of those big, colorful signs that advertise things like new businesses and upcoming events.​​​​​​​​
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Usually, they are placed on the side of highways or roads to attract attention and get people into the building or event.​​​​​​​​
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They can be seen from both directions, so they work well when there is only one road in either direction and although the ROI maybe little the brand awareness is infinite. ​​​​​​​​
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We have partnered with an incredible print house to provide you with all your signage needs and have industry connections for all things POS. ​​​​​​​​
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Get in touch to chat all things marketing material. ​​​​​​​​
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Big news for content creators on launching in the US only right now, Instagram is trialling a subscription base similar to that of Facebooks “fans” where creators will be able to provide content to subscribers such as lives & other creative content.

Ranging from 99c - $9.99 it might not sound like much but as a passive income if your not taking your content creation seriously now might be the perfect time to do so usually these features are rolled out within 12 months so this time next year if you are an Australian creator you could be monetising your skills from Instagram & tiktok 😎

Story time 2/

THEN… had to close because we couldn’t financially keep taking the hit during the spicy cough lockdowns during 2020 and also mentally I couldn’t cope, I went through a journey of depression.

Trying to keep a business afloat, maintain morale and keep my beloved clients on board as well as the new trainer I had brought on before lockdown. Anyways insert more drama and a lot of money wasted I gradually weaned myself off of antidepressants last year.

Since then rebranded the health corner set up a studio from home because i never gave up I just adapted. Still through the “drama” I went on to create an online interactive course that over a 100 woman have taken part in a fight to a podcast with over 5000 listens in 6 months with no paid advertising all organic reach.

During the whole experience of running a business I studied I participated in courses I was constantly up skilling, I read regularly on self development, a range of business books and i try to upkeep knowledge on current trends. So I basically became a digital marketing nerd - did I always apply it to my own business? No. But i advised others and they benefited from it greatly.

Story time - 1/

Let me take a second to introduce myself that’s me the ‘young’ woman in the middle, with my fiancé Jayson and our incredible little legends - Poppy & Theo.
Pop Socials is named after my little lady because without her I don’t think I would have taken this path, you see I was a teen mum.

I started a business in womens health & fitness then fitbaby, tactical fitness and now (.health_corner ) anyway i went through a separation and became a single mum - insert drama -

I rekindled with my first ever “lovey thing” in Australia .man_cave - I’ll tell you that story one day it’s actually pretty epic - we did long distance then opened a gym together, figured out how to be a blended family, grew a business to the point of needing to expand in 12 months in, opened a gym double the size, paid 2 leases for 2 years (sometimes you have to put your self into debt to expand your business a saying I once read which proved true) THEN…

Come back tomorrow to find out 😜

Hey! The new year is right around the corner, and it's time to get started on your new strategies!

I’m ready for any of this year's challenges- from SEO to web & mobile app design.

At Pop Socials we work hard because success is the only option.

And so is yours.

Get in contact with us today at [email protected] and let's get you started!

The past is always with us. It’s the foundation of our present, and it shapes how we view the future.
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We can either see all that has happened as a reason for despair or see it as an opportunity to learn from mistakes and move forward in a more fruitful direction.
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Which one do you choose?
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#2022