Steph Greaves Digital Marketer

Wondering the best time to post on social? 🤔

Sprout Social, Inc. have released an insightful study using a 30k+ sampling of customers to understand the most engaging times to post.

Quick roundup 👇

✅ Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.

👍 Best days to post on social media: Tuesdays through Thursdays

❌Worst days to post on social media: Sundays

Read the full review here including a breakdown for each social platform > https://lnkd.in/dnkqHECH

Best free SEO tools by highly rate all of these. Not tried yet but all the others I can vouch for. Any others you would add?

Google Updates in 2021
Here’s a helpful graphic created by with key dates.

I passed my final assessment! 🥳🤩

The truth is I’ve struggled with imposter syndrome.

No matter how much experience I gain, praise I receive and qualifications I complete. I still have that little niggling voice that whispers “you’re not quite good enough, they’re all going to see through you”

This voice over the years has made me strive to constantly improve, to develop and to challenge myself.

I have this voice to thank for driving me to achieve more and for that I am actually grateful for it (as annoying as it is sometimes).

So it’s official…I’m now a Chartered Marketer.

I couldn’t be more pleased with myself and that voice has been shushed, at least for now 🤩

You’ve got to blow your own trumpet every now and again, haven’t you?! 🎉

Thanks so much to all those that have helped me gain experience, understanding and have inspired me along the way. I wouldn’t be where I am without you all. 🙌

Free tool tip: Google Alerts. A totally free tool that’s great for monitoring keywords, competitors and interesting news related to your businesses niche. Scroll to see my free guide on how to get the most out of this tool 🙌

SEO TIP #1 - Align content with user search intent, focus directly on your target audience when creating your content. What will alleviate their pain points, what will add value to their journey?

An example of UGC (user generated content) and how it can increase loyalty and conversion.

What USG is and why it works. A case study. User generated content can be a great way to create content on the fly and increase brand loyalty whilst doing it. Here's how I increased conversion through USG.

These 9 SEO best practices are definitely worth following to improve your organic search results and google will love you for it.

1. Align your content with search intent of your target audience.

2. Write a compelling title, tag and meta description.

3. Optimise your images, compress and use alt tags.

4. Optimise your page speed. Google’s ideal load time is 2.5 seconds. Use google page speed insights on webmaster tools.

5. Use internal linking, link back to your top performing pages and improve navigation for the user.

6. Improve user experience: use subheadings, improve readability by using shorter paragraphs and make your content visually appealing.

7. Include your keywords in your URL but don’t make them too long, it should be precise and keyword rich. Avoid using stop words like AND & THE.

8. Focus on getting more authoritative back links. These should be to high quality and relevant sites.

9. Publish Long-form content. Studies have shown that long-form quality content ranks better with Google. Think of how your content can help your user.

9 SEO Best Practices That You Should Follow in 2020 See the 9 SEO best practices that will lay the groundwork for your website to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies. Find out the steps to...

The summary from the latest State of Marketing 2020 report from Salesforce.

Innovation is at the top of the list!

State of Marketing 2020 Round Up State of Marketing 2020 round up. Quick takeaway and summary from the latest report released by Saleforce surveying over 4,000 marketing professionals and their priorities.

Build a brand that customers can trust. Be consistent. See the world through their eyes.
How can you solve their pain points? Go the extra mile and be consistent. You will receive great results. 📈

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Take the time to complete situational analysis, create objectives inline with the business overarching goals and then you will be able to define your brand strategy. .

Colour improves brand recognition by 80% survey found. Brand recognition is the extent to which customers can correctly identify a brand when seeing a logo, product, or specific brand colours.

A great example by at .. “Where do you start when deciding on the best types of services to use? That’s a challenge with the proliferation of tools which vary enormously in cost and quality. New challenger tools can sometimes do a better job than the established tools. Larger businesses and brands will require ‘enterprise’ services with a full-feature set which can be used across teams and smaller businesses will be looking for simpler, lower-cost or free services.” 🙌

For small businesses you can often get free Martech that will support you in your until you are ready to scale up. 💖👏

What is a Brand Toolkit?

A brand toolkit assists an organisation and it’s stakeholders to create a consistent brand experience. From visual aesthetics to written communications, both internally and externally.

Find out our brand toolkit essentials to get your business off to the right start.

Brand Toolkit Essentials Brand Toolkit Essentials that will make your business more effective. Guidelines to improve your brand identity and set you apart from the competition.

Steph Greaves Digital Marketer updated their business hours.