Brooke S. Creative

If you're feeling a bit lost in the ever-changing world of social media, you're not alone.

Let me introduce you to a valuable asset – a capable Social Media Manager. 🌟

Imagine having someone on your side who's great at creating eye-catching posts, building an engaged community, and making your social media shine. 📢✨

They can craft posts that grab attention and write captions that start conversations – all while keeping your brand's voice in mind. 🗣️💬

But here's the best part – they also have a plan.

keep up with trends? YES
analyze what's working? YES
tweak your strategy to get real results? YES 📊🔍

Whether it's sharing stories that leave your audience curious or sparking discussions in the comments, a SMM can help you create content that stands out and gets noticed. 📸🎉

Funny little TikTok? Yes.
Legitimate marketing advice? Also yes.

To succeed on social media today, you have to know the culture and how you can integrate your brand/business into it. Social media isn't just about posting content; it's about joining conversations, understanding trends, and connecting with your audience in authentic and meaningful ways.

In a landscape where trends can change in an instant and viral moments are born overnight, being culturally aware is your compass. It's about more than just being present; it's about understanding the nuances of each platform, the language your audience speaks, and the causes they care about.

If you're a small business owner in Lancaster, this is for you!

The truth is, you can't do it all yourself.

But guess what? You don't have to. Outsourcing your social media strategy and content creation can be scary when you're used to being the one running the show.

But why are you struggling to create content everyday for 4 likes on your Canva template?
What value are you providing for your customers? Are you educating them on what you do? Are they being entertained? Are you inspiring them?

If you answered NO to these, you need to reevaluate.

Social media is moving fast and if you're not jumping in now, it's going to be harder to grow later!

✅ If you need more direction, comment "SMM" and I'll message you how to get started!

Video content has become the standard in effectively capturing people's attention and conveying messages.

Here's why posting videos can be a crucial strategy for driving traffic 👇

Higher Engagement: Videos tend to capture viewers' attention more effectively than text or images alone. Engaging videos can lead to longer on-page time and lower bounce rates, both of which are positive signals for search engine rankings.

Diversified Content: Adding videos diversifies your content strategy, catering to different learning styles and preferences. Some users may prefer watching a video over reading a lengthy article.

Improved SEO: Video content can improve your website's search engine optimization. Hosting videos on platforms like YouTube and embedding them on your website can help increase your website's visibility in search engine results.

What's holding you back from incorporating it into your content strategy? Time? Money? Knowledge?

Do these 3 things to get results you're happy with on Instagram reels--

Of course this is a very simplified version but hitting on these 3 things will get you off to a good start 🥳

➡️ Always start with a hook in the first 3 seconds
➡️ Have your hand on the pulse of what is trending and utilize growing sounds to tap into that
➡️ Grab your iphone and start recording. Having perfectly polished, studio quality content isn't necessarily what real people want to see. We want relatability!

Curious to know how I would implement these in your business? Reach out and let's chat 📲

I've worked with over 45+ brands in the last year alone with over 60% of them coming back for more content. Why?

Because when you have strategy behind the content it converts.
Into sales
Into followers
Into community
Into business growth.

Before posting, ask yourself-
Does my content have a purpose?
Who am I speaking to?
What do I want people to do after they see this?

If you want to know what strategic content can do for your brand/product/service, let's chat!

👇

https://buff.ly/3YCWv5y

Gone are the days when big budgets were the only ticket to business success. 🎟️ Today, social media has leveled the playing field, offering small to midsized businesses a powerhouse tool to rake in substantial revenue. 💸

📈 Explosive Reach: With a well-crafted social media strategy, you're not just connecting with local customers – you're engaging with a global audience hungry for your product/service.

💡 Cost-Effective Marketing: Say goodbye to pricey ad campaigns! Social media platforms offer targeted advertising options that let you reach potential customers without breaking the bank. 💸

🤝 Building Trust & Community: Engaging content and genuine interactions foster brand loyalty and trust. Create a community that's not just loyal – they're your brand advocates. 📣

📊 Data-Driven Decisions: Social media provides insights into customer behaviors, preferences, and trends. Harness this treasure trove of data to tailor your offerings and boost sales. 🎯

3 Reasons why you might be ready for a social media manager. (The last one is too relatable)

Your days are filled with running your business and managing operations, leaving little room to create and curate engaging social media content. ⌛

You're flying be the seat of your pants with random posts. No strategy=no growth ⬆️

Your posts get 3 likes on them and 2 of the likes are from your other accounts 😬

Welcome to my series What I Would Post on Social Media If..

👇

Where I give you industry specific, high performing content ideas that I would post on social media if I was the SMM.

Starting off strong is manufacturing.

Manufacturing is one of the backbones of business in PA but are these already huge companies really taking full advantage of social media? I say no.

Use your platforms to dive further into what you may already have on your website.
What are your company values? Speak on how you are on the forefront of innovation in this sector. Tell the community about how you value your employees career development and what you do to push them further along.

Giving your community and other potential customers a deeper look into your company this way shows that you're not just a manufacturer, but a dedicated and forward-thinking industry leader. It's about opening the doors to the production processes and revealing the heart and soul behind every product you create.

What do you think? Share in the comments: What's the one innovation you believe will shape the future of the manufacturing industry? 🚀

😬 All of these are easily fixable too...

When I see these mistakes being made by businesses right here in my community, I cringe.

We can do better than that!

You need to:
Optimize your bio!
That means profile name ➡️ what do you do? what product or service do you offer?
Profile category ➡️ Make sure it relates to your business
Bio ➡️ Keep it short, use bullet points and emojis 😄 and end with a CTA

Make sure there is a way that customers can easily contact you

Post reels!
Video content on nearly ALL platforms gets 2x+ the amount of engagement than static images

Stop only using generic stock images and Canva graphics in order to show that you're active on social media. It's more than likely not doing anything for your business!

Let's not talk about the fact that I run an IG account for my dogs, ok? 🙂

Honestly a few months ago I hated Instagram reels. But since I've doubled down on posting reels daily I've seen steady growth and couldn't be happier with the community of dog lovers we're growing over there 🥳

Let's take a look at some metrics this far:

Views: 180k
Watch time: 314 hours
Shares: 3213
Saves: 303
Followers gained: 60
Engagement rate: 5.15%

Positive metrics are not hard to recreate, you just have to do a little testing first!

If you're a dog owner, then you know the struggle of keeping your home clean from muddy paw prints. But don't worry, I've got the solution. Muddy Mat! This is a game-changer for anyone who wants to keep their home mess free.

So say goodbye to the days of constantly cleaning up after your furry friend and hello to a cleaner and happier home with Muddy Mat. Trust me, your pup will love it too!

This was a fun ad to make!

If you're looking to test LOTS of creatives over this busy holiday season, you're going to want to take advantage of my Q4 ad bundle. 16 videos at just $50 per ad!

Had fun making this quick and easy caramel macchiato featuring Javy's coffee concentrate.