Myhill Marketing

Are you looking to generate more leads as a property sourcer?

Have you tried advertising but aren't getting the desired results?

Myhill marketing has recently been getting fantastic results for our property sourcing clients and could do the same for you!

We only work with one client per area to avoid any conflicting relationships.

Check to see if your area is available by sending us a message with your location or by filling out a contact form on our website.

*The conversation is between Myhill Marketing and an off-market property sourcer finding deals in Scotland. (photo replaced for privacy).

Estate Agent Content Strategy 🔑🏡
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🔹 Do you struggle to find content to share?

🔹 Do you post the same thing but don’t get much engagement?

Then you need to change up the content you are sharing!

We love seeing some of the properties you post (in moderation) but would love to build more of a connection with you and your team!

Check out the carousel to see the 8 different styles of content YOU should be sharing on your social feeds.

Social media is a great place to build more repour with your customers. Giving you a chance to connect with your community on a personal level and build real, long-lasting customers.

🔹 Need more information?

Send me a message today, and I can carry out a FREE social media audit and help create a strategy for you!

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80% of new leads never translate into sales! 🤯

But it doesn’t have to be that way! 🤓

People have to KNOW you, LIKE you and TRUST you before a sale can take place.

That's why we always put in place lead nurturing processes to help build the know, like and trust between you and your customer.

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Why should you nurture leads...

👉 Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

👉 Nurtured leads make 47% larger purchases than non-nurtured leads.

👉 Lead nurturing emails get 4-10 times the response rate compared to standalone email.

👉 Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

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What is lead nurturing?

Building and reinforcing the relationships with your customers at every stage of the sales funnel.

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How you can nurture leads?

- Email campaigns
- SMS campaigns
- Social media posting
- Retargeting ads

💬 Are you running a lead nurturing campaign?

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Source info:
https://www.invespcro.com/blog/lead-nurturing/

                                                       

🤖 Messenger Ads Using Chatbots 🤖

WWF created a friendly Messenger experience that asked people four simple questions about the gift recipient before suggesting the ideal animal to adopt and providing a link to the relevant signup page on the WWF website.

Next, WWF UK created a mobile-friendly video and photo ads that, when clicked, opened up the Messenger experience.

Because it's animal adoption offering makes an ideal educational children’s gift, WWF UK targeted ads to parents and grandparents, people interested in children’s films featuring animals and people displaying intent to purchase children’s gifts as well as broad audiences.

WWF UK found that its target audiences embraced the opportunity to engage with the gift-finding business experience on Messenger.

Generating 193 sales conversions in 14 days

99% of interactions were first-time Messenger conversations with WWF

To find out how messenger ads could work for your business message me today! 💬

Source: https://www.facebook.com/business/success

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😲 The numbers don’t lie!

The latest figures show that there are 3.78 billion social media users worldwide in 2021 a 5% increase from a year ago.

It is also 920 million more than the number of social users in 2017, which represents a whopping 32.2% jump in just five years. The average annual growth rate over this period is 7.2%.

Going forward, while the number of social media users will continue to increase, growth is expected to plateau. The average annual growth rate from 2022 to 2025 is forecast at 3.9%.

Despite the slowdown, it’s clear that social media will continue to be a part of consumers’ daily lives, with smartphones and mobile devices as the main driving force. As it stands, social media statistics show that more than nine in ten (91%) social media users use mobile devices to access social networks.

Such statistics clearly show the growing trend and reliance of consumers on social media, indicating a clear opportunity for leveraging social media in your marketing plan.

Find out how you can use social media to grow your business, message me today to find out more.

source: https://www.oberlo.co.uk

Is Facebook ad cost increasing? 🧐

There are lots of factors you can look at to determine if the cost is increasing or decreasing.

We have focused on the CPC (cost per click).

According to Ad Espresso when comparing 2019 to 2020 we saw a decrease in the average cost per click.

The COVID-19 pandemic caused panic among a lot of business owners who had to decrease their ad spend almost immediately causing the ad cost to be lowered.

With people reducing their ad spend this is a great time to start increasing yours and taking advantage of the lower costs and less competition.

Source:
https://adespresso.com/blog/facebook-ads-cost/

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6 reasons why your Ads don’t work!

If done correctly Ads can have a fantastic return on investment and greatly increase your revenue!

However it is easy to get it wrong here are the most common mistakes…
�
1, Audience:
- Your audience is not defined.
- Your audience size is too big or too small.�
2, Ad creative:
- Your Ad creative isn’t engaging enough and doesn’t make me want to stop scrolling.
- Too much text on your image, less then 20% is recommended.�
3, Ad copy:
- Your headline doesn’t grab my attention.
- Your copy isn’t engaging enough, it doesn’t entice me into taking action.�
4, Targeting:
- You haven’t selected the right demographic of people to see your Ad.
- Not using location or age-based targeting.�
5, Retargeting
- Not retarget the people who have interacted with your brand but not taken action yet.�
6, Consistency:
- Consistency in your message, does your landing page match the Ad?
- Does the Ad copy match the creative?

ABT
Always Be Testing

We always recommend to keep testing everything, audience, ad creative, ad copy, targeting etc.�
Understand what is and what isn’t working for your customers and consistently adjust.�
💬 Are your Ads working?

📦 How Amazon uses Facebook ads 📦

Amazon is one of the biggest advertisers on the planet and there is a lot to be learned from how they run their advertising campaigns.

One of the most profitable campaign you can run on Facebook is a type of retargeting campaign.

➡️ Let me give you an example…

Have you ever been on Amazon and looked at a product/s and decided not to buy?

Did you later see that exact product/s on your social feed?

That’s what we call a dynamic retargeting ad.

What makes this ad type so powerful is that it shows you product/s you have already looked at, meaning the chances of you finalising the purchase are much higher than if it was a cold ad.

If your website has a product catalog you can run a dynamic retargeting ad and you probably should!

We use a similar retargeting method in our lead generation campaigns to increase the amount of leads we acquire and reduce the overall cost per lead.

👉 Want to know more message me today!

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🚀Boosted Posts vs Facebook Ads Manager🚀

Facebook’s algorithm has made it increasingly difficult for brands to get their content in-front of their audience, with organic reach on Facebook reported to be as low as 1-3% of your followers!

To combat this a lot of businesses have set aside a budget to promote content, when doing this it’s easy to hit boost on your Facebook or Instagram posts but it’s likely not the best option for your business.

Boosting posts allows you to deliver the post in-front of users who fit a general targeting parameter, which will give your post more reach.

The truth is you may get extra engagement but those people are less likely to have a significant impact on your business unless you’re lucky.

❌ Boosting posts doesn’t fully take advantage of Facebook ad platform!

✅ Instead of boosting posts use Facebook Ads Manager to create highly targeting ads to drive your customers and take full advantage of the ads platform!

Hope you find this post useful!

If you have any questions send me a DM 💬

                                   

>> ➡ Swipe ➡ >> ⁣
How to reduce your Facebook ad cost?

When advertising a lot of people often overlook a few simple things that could be the difference of a successful marketing campaign and an unsuccessful one.

That’s not to say you won’t make money if you’re not doing these things, it’s just very likely you will get a better return on investment if you do.

Tracking and retargeting!

This couldn’t be a more powerful tool in your marketing strategy so we have broken it in to 3 simple steps.

1, Install a Facebook pixel to your website.
2, Create a retargeting ad for people who viewed your website but didn’t purchase, sign up or convert.
3, Adjust the remarking ad budget so it has a frequency of 6-12 (seen by customer 6-12 times).

Note:
A remarking campaign only works if you have traffic going to your website already organically or though a separate ad.

Are you retargeting your customers?

💬 Feel free to send me a DM if you have any questions or book a FREE 30 strategy call (link in bio)
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🔹 Are you ignoring online digital marketing?
🔹 How are people finding out about your business?

🚀 Increase your online presence today 🚀

💬 Message us for a free consultation




📷 Photo by from Pexels.com

“Change the way you look at things and the things you look at change.”

― Wayne W. Dyer

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“Difficult roads often lead to beautiful destinations. The best is yet to come.” – Zig Ziglar

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“It’s hard to do a really good job on anything you don’t think about in the shower.”

― Paul Graham

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✨ Self Employed Friends ✨

HMRC have just set up a help line specifically for the self employed and businesses who will be struggling now due to the corona virus 🦠.

The Coronavirus helpline : 0300 456 3565
Apparently they will give you advice on your tax and any benefits you can claim for.

Hope we can all get through this ok together
Please share to all self employed

Let's start this week off right!

With all the negativity going on at the moment lets take a moment to have a coffee and keep pushing forward!

What is the task you are waiting to begin?

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Photo by Danielle MacInnes on Unsplash

We really enjoyed this quote by Naveen Jain

Tag a friend who needs to see this!

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LIVE - Wake up and live!

WORK - Work to live, don't live to work

CREATE - Create your own happiness

We hope everyone has a great day a fantastic week and an amazing life!

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Hope everyone is having a great day, I just stumbled across this great Instagram stories design guide and thought it could be really useful!

How do you design your ? ✏️⁣
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Anyone else getting that Friday feeling? it's so close to the weekend you can almost touch it!

Even though we work most days here we like to celebrate the start of the weekend, catch up with friends and maybe do some networking.

Have a brilliant weekend everyone!

📷Photo by Bobby Johnson on Unsplash

Tag someone who needs to see this!

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“There will be obstacles. There will be doubters. There will be mistakes. But with hard work, there are no limits.” - Michael Phelps

There are no limits only what you allow yourself to achieve!

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Photo by Nicholas Sampson on Unsplash

Sharable content - Swipe >>> Repost and tag ⁣
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On Instagram Portrait posts also get more engagement as they take up much more of the feed then Landscape posts.⁣
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Optimal size for feed posts is 1080 x 1350⁣
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#ı ❤ 💜 @ Bristol UK

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Are you struggling with hashtags, is your growth limited? make sure to check out the hashtag Hill method its one step at a time.⁣⁣
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Credits⁣⁣
Cover Photo by Matt Sclarandis on Unsplash⁣⁣
Cave Photo Ian Chen on Unsplash⁣⁣
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💜 💎 @ Leeds, England, UK

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Are you struggling with hashtags, is your growth limited? make sure to check out the hashtag Hill method its one step at a time.⁣
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👉 Follow ⁣⁠⁣
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Let me know if you have any questions?⁣
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Credits⁣
Cover Photo by Matt Sclarandis on Unsplash⁣
Cave Photo Ian Chen on Unsplash⁣
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💜 💎 @ Leeds, England, UK

Sharable content - Swipe >>> Repost and tag ⁣⁠⠀⁣
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On Instagram Portrait posts also get more engagement as they take up much more on the feed then Landscape posts.⁣⁠⠀⁣
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The optimal size for feed posts is 1080 x 1350⁣⁠⠀⁣
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#ı ❤ 💜 @ Leeds, England, UK

Sharable content - Swipe >>> Repost and tag

On Instagram Portrait posts also get more engagement as they take up much more on the feed then Landscape posts.

The optimal size for feed posts is 1080 x 1350

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Wake up and seize the day! Have a great day from everyone at Myhill Marketing!⁣

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New logo design, let me know what you think?

We are Myhill Marketing your friendly digital marketing company.

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