Dispense

🛒 How do cannabis customers Add to Cart?

We found that 69% of add to carts happen via quick-add on a product list page, and 27% of add to carts happen via Product Details page.

What does this tell us?

✅ A majority of customers can make purchase decisions without needing the extra info in product details

⏩ Quick add is a must to have on your product tiles - it converts well!

So what happens when someone lands on your menu home page? 🏠 Where do they click next? Do they scroll?

We found that 95% of category clicks happen via the category icons ✨ and only 5% of clicks happen on a category list 📃.

What does this mean?

🌿 Cannabis customers have strong category preferences: they know what they are looking for, they are not really "browsing".

🎯 Customers don’t scroll the Home Page: You don’t need to create a ton of custom categories, consider 1 or 2 that you really want your customers to see.

How fast is your ecommerce menu?

Why does it matter? Speed = revenue.

Highly performant sites have:
✅ More traffic
✅ Better conversion rates
💰 More revenue

More on our blog 🔗 https://bit.ly/3AS8bX9

In our latest release, we have made changes to our following POS partners:

BLAZE
- We now utilize BLAZE's orderTags when submitting an order
- We now send time slots for In-Store orders

Alleaves:
- Link in Product Details to "Download COA" if there is one coming from POS
- Alleaves has corrected an issue where the API was not sending Dispense the full Chemical Profiles of products

Treez:
- We now send the inventory_type to Treez when submitting an order

Flowhub Maui:
- We have fixed an issue where double inventory was being held

🆕 NEW: To stay compliant for some states, Dispense has added in an optional setting 🛠 you can enable which forces the customer to enter in their DOB 📅.

You can access this setting in Store Settings > Orders > Age Gate 🔞

🆕 NEW: SEO improvements! 🔍

- Added out of stock items to stores' sitemaps to ensure continued indexing of these pages
- Added 4 new pages (Terpenes, Effects, Offers, Cannabis Type). Setup variables for the meta title and descriptions in your SEO Settings
- Improved site speed for better rankings
- We've added some additional schema including: breadcrumbs, collection page, and brand.

🆕 NEW: Terpene filter 🌸🪵🌲🍋

Terpenes: So hot rn! 🔥

When shopping by category, customers can use the new terpene filter to shop!

🆕 NEW: API updates ⚙️

- New Orders Endpoint: partners and stores can now pull orders by status or type. This endpoint will tell you what the current status of the order is in Dispense.
- Reviews Endpoint: Added in reviewImageUrl so you are able to pull in images left on a review.

We’re excited to announce that Dispense has been acquired by Alpine IQ (AIQ), the leading provider of data and behavioral marketing solutions in cannabis. 🎉 🤝

This is an important next step to be able to continue serving our customers with the best solutions.⁠

Visit our FAQ page to learn more about what this means for retailers and their end customers: 🔗 https://bit.ly/aiq-dispense

🆕 NEW: Add images to reviews 🖼️ ⭐

Customers can now show off their bud with an option to upload a picture to their review.

If approved (by you), customers will see the image while browsing reviews.

Turn Abandoned Carts into revenue with Dispense's Cart API.

Several of our integration partners are taking advantage of this data, including Alpine IQ!

Alpine IQ stats speak for themselves: Over 25,000 recovered orders, 38% open rate, 34% conversion rate, and an astounding 1000x ROI.

Have an in-house brand you want prioritized in your product recommendations? We've got you! 🤝

For those using our new chat feature, product recs, you can optionally choose brands that will show up first 🔝

🚀 Boost your sales game: link your menu banners directly to offers! Just a few clicks to turn browsers into buyers! 🖱️✨

Product Tip 💡: Use custom fonts on your menu to create a more branded buying experience for customers. ⁠
⁠
Go nuts! Even Comic Sans and Papyrus are in play, but we might have to ask:⁠
⁠
PAPYRUS!?!?!
⁠
“He just got away with it... this man... this professional graphic designer. Was it laziness? Was it cruelty?”⁠
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Our friends at Basecamp Cannabis in Winter Park, CO are live with a Dispense-powered menu! 🎉

We built them a basic site, made them some custom icons, got it set up on their own domain, did the proxy step (SEO!), and hooked it up to their menu... all in a day. 🚀

For more info about our Basic Website and Setup Plan:
https://lnkd.in/ezp2HS4k

If you’re looking for ways to expand your cannabis business and connect with more customers, creating a Google Business Profile 🔍 is an essential step.
⁠
Our friend Brady Madden, cannabis SEO consultant, breaks down how to optimize your profile for success.

🔗 https://bit.ly/3MFbVly

We're in good company with Police & Thieves, another woman-owned business 💪

From Authority Magazine with Kelsey Yates, co-owner and co-creator of Police & Thieves:

"When my partner in life and business and myself show up to a meeting and are the decision makers in the company we usually get a certain look.

Initially, we both believed it was residuals of various systemic presumptions because the reactions didn’t seem to arise from prejudice but surprise. However, it became pretty clear that the surprise reaction wasn’t who we were but that we actually were who we presented ourselves to be per our company’s verbiage.

It is an unfortunate reality but many companies that represent themselves as safe spaces for women, minorities, and other groups on the periphery or, worse, owned by women or people of color are not in fact owned and/or controlled by women, people of color, or other groups on the periphery. This is in part why Police & Thieves is fastidious in our vetting of partnerships."

Roses are red, violets are blue 🌹⁠
Your customer data should belong to you 💖
Sincerely, 💜 Dispense
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