Jezebel Media

"Of the Gen Z consumers polled, 48% prefer email for hearing about offers from brands, followed by text/SMS (46%), social media (43%), online ads (24%) and brand websites (18%)....What’s their favorite type of exclusive offer? Free shipping was cited by 60%..."

Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy Free postage and gifts are favored by Gen Z, Sheer ID reports, and 48% prefer email for hearing about offers, followed by text/SMS, social media, online ads and brand websites.

UPDATE: Gmail Deletions Will Start December 1st For Any Account That Has Not Been Active in 2 years

"I would expect large mailers who don’t have controls in place for inactivity, to see a significant one-time effect on metrics with these changes. However, it should not be a cause for alarm but a reminder for senders that inactivity after two years is something that should have been rectified long time ago." — Ryan Phelan, managing partner at RPE Origin

Google Says Bye-Bye: Inactive Gmail Accounts Are About To Be Deleted Google is forcing the hand of marketers who have ignored inactive accounts.

Consumers indicating that they plan to spend less this Black Friday than last year? And small businesses not ready for their holiday ecommerce? Not a good combo.

Via Bluehost, 38% of small businesses report they are not comfortable maintaining their own websites. Their challenges include: 31% lack knowledge, 44% lack technical skills and 43% don’t have the time, while 72% put in no extra work time to prepare their site for the holidays.

Do you need help? Reach out today.

Black Friday Blahs: Consumers Plan To Spend Slightly Less Than Last Year Fewer consumers are shopping only online, but will also do some buying in-store, Attest reports.

Even though we're in the thick of holiday, it's important to plan your retention strategy for Q1. 81% of consumers want to receive messages from a small business they have visited or bought from during the holidays, yet only 49% of the consumers polled receive an email after making a purchase, and 27% never hear from the business again.

Follow-Up Folly: Many SMBs Fail To Send Emails After Holiday Rush Fewer than half of consumers receive a post-purchase email, Constant Contact and Ascend2 report.

Make sure your email program is geared up for Black Friday and Cyber Monday. Email is by far the most popular channel with consumers for communications during BF-CM weekend...and consumers want to hear about Black Friday-Cyber Monday deals:

➡️As soon as possible — 35.5%
➡️One month before — 21.2%
➡️Two weeks before — 17.9% ⬅️WE'RE HERE!
➡️One week before — 19.6%
➡️The day before — 5.8%

Black Ink Friday: Getting Your Email Ready For The Big Weekend Email is by far the most popular channel with consumers for communications during the Black Friday-Cyber Monday weekend, according to a study released Tuesday by Sinch Mailgun.

"Aside from sending compelling content, sending it regularly is what helps your email marketing the most. If throughout the year you've been inconsistent, now you want to gradually ramp up volume..."

5 Steps to Fuel Your Email Marketing Efforts Before the Holidays | Entrepreneur Is your email marketing ready for the busiest shopping season? Take these five simple steps to set yourself up for success and increase email ROI during the holidays.

Holiday shopping starts now:

➡️ 41% of consumers will start holiday shopping before Halloween
➡️ 55% more consumers will during the Black Friday period
➡️ 62% will do the majority of their shopping during Black Friday/Cyber Monday

We're cutting it close, but there's still time to get a plan in place and add holiday sets & offers to your online store, and to send out email (and text!) marketing campaigns. Contact me today.

SmartCommerce x Nextdoor 2023 Holiday Shopping Trends Get ready to unwrap 2023 holiday shopping trends. In partnership with SmartCommerce, we have released a joint white paper on holiday trends and insights from consumers across the U.S. Check out some of the insights below and don’t forget to download the full report

ICYMI, big news from Google — effective February 2024:

➡️ If you send more than 5,000 messages/day to Gmail users, you must offer a one-click unsubscribe button.
➡️ You must authenticate your email address, configuring your systems so you prove you own your domain name.
➡️ Gmail may not deliver messages from senders whose emails are frequently marked as spam and fall under a “clear spam rate threshold” of 0.3%.

“These changes are like a tune-up for the email world, and by fixing a few things under the hood, we can keep email running smoothly,” — Google product manager Neil Kumaran

Google is making big changes to prevent Gmail spam Google will require emailers who send more than 5,000 messages per day to Gmail users to offer a one-click unsubscribe button in their messages.

Looking to drive more traffic to your restaurant? Implement or optimize email marketing. Customers order more often from restaurants that send them emails on a regular basis.

Of the diners polled, 60% prefer email over other channels, and 63% save email messages, while 82% have made a purchase because of an email or text from a restaurant, either in-store or via takeout.

Also interesting to note — why do people opt in? Because they:

- Believe they will be rewarded for frequent visits — 45%
- Sign up to get a discount on their first or future visit — 27%
- Want updates or seasonal menu items — 10%

Emails On The Menu: Restaurants That Send Them Get More Business Almost two-thirds of diners save emails messages from restaurants, HungerRush reports.

Did you know? Sending emails more frequently — according to this article, multiple times weekly — can help you avoid the spam filter. The key: Your emails must be relevant and personalized and should have informational, educational or entertainment value for customers. More useful tips ⬇️

5 email marketing challenges and their solutions | TechTarget Email marketing can build brand awareness, but spam filters and AI tools challenge marketers. Explore email marketing challenges and how to overcome them.

Did you know? 70% of small/medium businesses in the US have used freelancers. Companies that hire freelancers and independent contractors often do so because this arrangement provides many benefits:

➡️Access to unique talent that may be difficult to find in the candidate pool
➡️Near zero overhead costs
➡️More knowledge
➡️Greater productivity
➡️Adaptability and flexibility
➡️Easier payroll and tax

If you're worried about bringing independent workers on board, read more:

Common Misconceptions HR Has About Independent Contractors | Job\Searcher Even in 2023, Human Resource and Recruitment professionals are hesitant to hire freelancers due to misconceptions. How can hiring managers overcome their fears?

Email marketing will always be my first love, but text marketing is an exciting and vastly underutilized channel — with a near-100% open rate. 🤯

RedChirp is *the* platform for the wine industry. They understand that wineries cannot rely on the same telesales and email campaigns alone this OND; you need to add on text messaging to reach customers in a personalized way that respects their time and changing preferences.

Need help implementing text marketing? I am currently accepting new clients and we can start right away so you won't miss out this OND. Contact me today.

Maximize OND Sales with Text Messaging Modernize your communication strategy to uncork more sales and stronger relationships with RedChirp’s text messaging platform. OND is just three weeks away. But this year is different.Custo

Key takeaways:

➡️Some brands are "generating close to 10% of their annual revenue during Cyber Week."

➡️Black Friday dominates, outperforming Cyber Monday.

➡️"Consider starting your Black Friday marketing as early as October to prime your customers for holiday sales."

➡️Businesses should "focus on owned channels such as email and text," not social media.

➡️"Use MMS messaging to engage with customers, including static images, gifs and videos."

First Crack At Black Friday: Start Your Cyber Week Email Marketing Now The big day will be Black Friday, with Cyber Monday close behind it, Wunderkind predicts.

If you've moved away — or are considering moving away — from Twitter, would the ability to collect the email addresses of your subscribers bring you back/keep you?

X Tests New Option That Would Enable Creators to Gather Email Contacts From Subscribers A key element in X's evolving creator push.

This is the cutest email collector I've ever seen...nice job Fishwife!

Hey Napa friends — my email marketing client Wilfred's Lounge has some fun new weekday happenings! See details: mailchi.mp/wilfredslounge/new-hours-new-offers-happy-hour 🤙

Wineries — are you ready for the early birds? "Discounts will come early this year and reach their height during Cyber Week. It’s expected that 25% of holiday digital sales will take place during Cyber Week."

Holiday online sales likely to remain flat YoY | MarTech What marketers in retail need to do to avoid disappointing holiday sales this year.

Via HubSpot - are you surprised?

"...think about ChatGPT as an affable stranger sitting behind you on the bus recording you with a camera phone. "They have a very kind voice, they seem like nice people. Would you then go and have the same conversation with that? Because that's what it is." He continued, "it's well-intentioned, but if it hurts you — it's like a sociopath, they won't think about it twice."

What not to share with ChatGPT if you use it for work TL;DR: A lot of things.

Consumers age 55 and older still prefer email as a brand messaging channel. But that is not the case with people in the 25-54 cohort, according to The 2023 Mobile Consumer Trends Report, a study from Vibes, conducted by Industry Dive’s studioID.

In the younger group, 32% now say SMS is their preferred communication medium, versus 26% who like email.

Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages Email is now in second place as consumers use mobile wallets for storing coupons and loyalty cards, Vibes reports.

"New data on winery direct-to-consumer sales in the first quarter of this year show significant impacts to tasting room, website and club sales, attributed to a one-two punch of dreary Wine Country weather this year and more uncertainty about the economy."

⬇️Net direct sales revenue down
⬇️Direct-sales volume down
⬇️Case sales volume down
⬇️Tasting room net sales down
⬇️Club sign-ups lowest rate of growth in five years
⬇️Club growth dropped to negative 3%

While context is key — early 2022 was a standout period — the first part of 2023 “was bloody, I’m sorry to say,” Cathy Huyghe, co-founder and CEO of Enolytics said.

What can you do? Take a look at and optimize:

✅Your website
✅Your online store
✅Your email marketing
✅Are you utilizing SMS marketing?

Jezebel Media can support you with these digital marketing efforts, and we're now accepting new clients: jezebelmedia.com

Jezebel Media Jezebel Media is a boutique digital marketing agency specializing in email marketing, e-commerce, content marketing, and social media for wineries and small businesses.

I love❤️emojis ✔️
I ❤️emojis ❌

Researchers confirmed that emojis need context. Across multiple studies, supplemental emojis garnered more likes, retweets, clicks, and purchases. Next time you insert an emoji, don't replace the verbal context.

Copywriting Tactic: Insert Emojis to Supplement Existing Messages Plus dozens of fascinating insights into copywriting. How to choose the right words and composition for maximum impact

An analysis of 21.6 billion emails, comprising 8.6 billion permutations, sent between January 1-December 15, 2022 found:

Top-performing words:
announcement
re:
dropped
scored
confirmed

Least-performing words:
don’t
chance
save
miss
great

Do any of these surprise you?

The Top Five Words That Drive Email Engagement (And The Bottom Five) Persado analyzes 21.6 billion emails to find that the leading word is "announcement."

Congratulations to client Wilfred's Lounge, featured in Eater SF Where to Drink Anything but Wine in Napa, Sonoma, and Marin: "...Sitting on the patio, Tahitian punch in hand, with views of the Napa River, surrounded by statuesque tikis and a thatched bar, you might just think the trade winds blew you here."

Where to Drink Anything but Wine in Napa, Sonoma, and Marin Brandy, gin, cordials, even absinthe — the North Bay is a hotbed of locally made spirits and cool places to try them

"So many factors go into your customers’ experience with your brand. Email can help it or hurt it. Sending too many emails can burn them out. Sending too few makes your email program less important and less successful."

How creativity can help you win the email jackpot | Knak Blog Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox.  That’s why creativity plays such an important role...

Any surprises here?

https://www.socialmediatoday.com/news/10-facebook-statistics-every-business-owner-marketer-should-know-in-2021/597447/

10 Facebook Statistics Every Business Owner & Marketer Should Know In 2021 [Infographic] A handy overview of key Facebook usage and demographic stats for your planning.

Did you know? Instagram posts with a location-tag get 79% more engagement.

21 Instagram Facts for 2021 [Infographic] This infographic outlines a range of key usage stats and trend insights for your Instagram planning. 

Great reviews for client Jon Nathaniel Wines. Congratulations!

Thank you JebDunnuck.com for the wonderful reviews of our 2018 Fabulist and 2018 Lavender Hill Vineyard Pinot Noir:

𝟐𝟎𝟏𝟖 𝐅𝐚𝐛𝐮𝐥𝐢𝐬𝐭, 𝟗𝟑 𝐩𝐨𝐢𝐧𝐭𝐬
"Lots of red and black currants, cedar pencil, dried flowers, and spice-like aromatics give way to a medium to full-bodied Cabernet with a seamless, elegant texture, nicely integrated tannins, no hard edges, and a great finish It’s already drinking nicely today, and I see no need to delay gratification, but I have no doubt this will evolve nicely for at least 10-12 years, possibly even longer."

𝟐𝟎𝟏𝟖 𝐋𝐚𝐯𝐞𝐧𝐝𝐞𝐫 𝐇𝐢𝐥𝐥 𝐕𝐢𝐧𝐞𝐲𝐚𝐫𝐝 𝐏𝐢𝐧𝐨𝐭 𝐍𝐨𝐢𝐫, 𝟗𝟎 𝐩𝐨𝐢𝐧𝐭𝐬
"...this medium ruby-colored 2018 has a spicy, complex bouquet of mulled red fruits, herbes de Provence, spice, and flowery incense. It’s ripe, medium to full-bodied, and nicely textured on the palate, with a seamless, incredibly gulpable, easygoing style. Enjoy bottles over the coming 3-5 years."

Learn more about our wines: jonnathanielwines.com/Wines

I was pleasantly surprised to see my company mentioned in the Saranac Lake Area Chamber of Commerce weekly e-newsletter today. Thank you for including me. I look forward to making lasting connections. Cheers!

The most lovely holiday gift from my esteemed colleague Damron Marketing. Thank you, April! It is a pleasure to work with you every day.