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Content marketing, when done right, can help you achieve all your marketing goals. Whether you want to drive traffic to your website or increase your sales, content marketing can do that for you.

However, not everyone gets the same results from their content marketing initiatives.

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign Content marketing, when done right, can help you achieve all your marketing goals. Whether you want to drive traffic to your website or increase your sales, con

Over 90% of marketers use digital content to engage their customers. Meanwhile, 65% of them struggle with crafting successful landing pages, according to smallbizgenius.net.

9 Ways to Create a More Effective Content Marketing Campaign For Your Business Over 90% of marketers use digital content to engage their customers. Meanwhile, 65% of them struggle with crafting successful landing pages, according to s

Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they spend their time reading or viewing.

Trends That Will Continue to Stay Relevant in Digital Marketing Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithm

Did you know that more than 40 million Kenyans use the internet? For a business like yours, these are 40 million potential customers online. How can you get all these people to be your clients? The answer… Digital Marketing!

What is digital marketing?

Ideally, marketing is the process through which businesses reach out to their customers.

5 Best Digital Marketing Services in Kenya (Proven results) Did you know that more than 40 million Kenyans use the internet? For a business like yours, these are 40 million potential customers online. How can y

The town agreed to continue a marketing contract with Axis Culture Group, which helped launch and promote the “Adventure Where We Live” campaign.

The Payson Town Council renewed its marketing contract with Axis Culture Group, but only after a stormy, June 2 council session nearly prompted the firm to withdraw its bid.

Town continues marketing contract The town agreed to continue a marketing contract with Axis Culture Group, which helped launch and promote the “Adventure Where We Live” campaign. The Pay

According to the AARP, 52% of people who reach the age of 65 will need some level of long-term care in their lifetime. Typically, the individual seeking out long-term care is a family member of the desired resident. Relatives do not always live in the same state as their senior, and even if they do, they may seek out a nursing home closer to another relative who lives in another area or state.

Tips to marketing your skilled nursing home facility According to the AARP, 52% of people who reach the age of 65 will need some level of long-term care in their lifetime. Typically, the individual seeking ou

Many business owners tell me the worst part of their job is managing the sales force. For many small business owners, having a sales force is critical, but managing one is an unending hassle. It also represents a dichotomy: The sales force investment can be substantial, but few business owners think that they get the maximum return on that investment.

Deploying a digital marketing strategy for manufacturers Many business owners tell me the worst part of their job is managing the sales force. For many small business owners, having a sales force is critical

Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies, it has changed and evolved over time as technology advances.

With faster advancement comes more competition. And in order for businesses to thrive, many of them turn to collaborating and sharing resources to the benefit of each party.

10 Types of Partnership Marketing That Drive Sales Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies, it has changed and evolv

In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media.

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TL;DR: The Complete Digital Marketing bundle is on sale for £29.39 as of July 11, saving you 97% on list price.

Fact: people wait in lines to take Instagram photos in front of colourful walls. This is 2020. Love it or hate it: that's business, baby.

Save 97% on this comprehensive guide to digital marketing TL;DR: The Complete Digital Marketing bundle is on sale for £29.39 as of July 11, saving you 97% on list price. Fact: people wait in lines to

Launch jacking is an affiliate marketing strategy where a business can take advantage of a new product launch and write a review or blog post about their experience with the product. If your review answers the readers’ questions and convinces them to click on your Call to Action, they are taken to the product developer’s product landing page to buy the product.

Affiliate Marketing Hack for Bloggers: Making Money from Launch Jacking Launch jacking is an affiliate marketing strategy where a business can take advantage of a new product launch and write a review or blog post about their experi

Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don't check their email, they have short attention spans, and have grown up in an “always-on” tech environment.

Learn How to Engage Gen Z With Email Marketing Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don't check their email, they have

As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build a viable video marketing strategy.There is a significant difference between B2B and B2C videos. While B2C videos could be fun and engaging, B2B videos are professional, educative, and reflect your brand.It

Let’s build your B2B video marketing strategy based on these examples As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build a viable video marketing strategy.

Is cross channel marketing what’s missing from your business strategy?

In today’s mobile world, your customers can interact with your brand in a variety of different ways. From checking their email on their mobile phones to browsing your website to see your newest products -- you need to make sure their experience is seamless.

Everything You Need to Know About Cross Channel Marketing and The Top 10 Platforms Is cross channel marketing what’s missing from your business strategy? In today’s mobile world, your customers can interact with your brand in a variety

You’ve just finished writing an exceptional blog post that helps your customers better understand a pain point. Maybe you give them tips to prevent nuissance alarms at their homes or businesses. Now, you need to figure out how to make sure people see this great blog post.

I recently wrote about the concept of the marketing funnel.

Marketing Tips for Security Dealers: Building Awareness Through Social Media You’ve just finished writing an exceptional blog post that helps your customers better understand a pain point. Maybe you give them tips to prevent nuissance

I have an extensive collection of Johnny Cupcakes T-shirts—not because the shirts are collectibles (they're available anywhere), but because I love Johnny Earle, the brand's designer and founder.

He worked at a store called Newbury Comics as a teenager, and his co-workers there cycled through a number of colorful nicknames for him. One day, they dubbed him "Johnny Cupcakes."

The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast] I have an extensive collection of Johnny Cupcakes T-shirts—not because the shirts are collectibles (they're available anywhere), but because I love

Brands should ensure they are active across as many relevant consumer channels as possible to maximise all messaging during this period. Social media channels are the most efficient and effective for results, such as Instagram and Facebook, as the majority of their customers would be active on either; hence it is crucial for brands to be active on the platforms and communicate their key messages.

TOP TIPS: Your 5 point plan for reviving marketing post Covid-19 Brands should ensure they are active across as many relevant consumer channels as possible to maximise all messaging during this period. Social media chann

ONLINE MARKETING puts the virtual world to a whole new kind of diversity by attracting volumes of audience engagement within just a few keywords.

Dismayed on endlessly wasted efforts of bloggers, entrepreneurs, and other online amateurs, Lithium Marketing devised a simple yet cost-effective way of growing a website for starters and pros.

Lithium Marketing, Proven And Tested Digital Marketing Company ONLINE MARKETING puts the virtual world to a whole new kind of diversity by attracting volumes of audience engagement within just a few keywords. Dismayed on

Influencer marketing has received increased attention as marketers strive to get their messages to stand out in cluttered advertising environment. On blogs and social media sites such as Instagram, Snapchat, TikTok, and Youtube, some influencers have very large followings, frequently into the hundreds of thousands or even millions. A

Is COVID Making Marketing Influencers More Influential? Influencer marketing has received increased attention as marketers strive to get their messages to stand out in cluttered advertising environment. On blogs and

In many marketing departments, the first response to the current pandemic appears to have been to send an email.

You may even be tempted to emulate some of the COVID-19 messaging you see other brands and businesses using.

These are unprecedented and uncertain times – or so we keep hearing from anyone who doesn’t know how to use a thesaurus.

How (Not) to Write a Marketing Email During a Pandemic In many marketing departments, the first response to the current pandemic appears to have been to send an email. You may even be tempted to emulate some of t

The concept of a sales funnel has been around for decades in the sense that companies try to find large numbers of prospects (the top of the funnel), nurture those prospects over time to increase engagement (the middle of the funnel) and then work to close sales (the small bottom of the funnel). Installing security contractors can learn a lot from understanding every step in this system.

Marketing Tips for Security Dealers: Understanding the Marketing Funnel The concept of a sales funnel has been around for decades in the sense that companies try to find large numbers of prospects (the top of the funnel), nurture th

I’ve written previously about how marketers are moving away from integrated marketing suites and toward a best-of-breed approach. But this approach won’t help you create better campaigns if you’re still doing business as usual. With new marketing tools come new customer insights and intelligence that enable a more customer-centric approach.

Intelligent Marketing Starts With Customer Intelligence I’ve written previously about how marketers are moving away from integrated marketing suites and toward a best-of-breed approach. But this approach

Question: Are there some marketing initiatives that I should be undertaking during the shutdown of my small business during the COVID19 pandemic?

Answer: Regardless of the time and conditions under which you are operating or not operating, you should always be marketing. Demand has not decreased. Buying has.

TIPS FROM SCORE: Marketing during the COVID-19 pandemic Question: Are there some marketing initiatives that I should be undertaking during the shutdown of my small business during the COVID19 pandemic? Answer: Reg

The last five years have been quite prominent years for digital marketing where the industry surged to the point that it undeniably became a rage for brand marketing in which any trendy new social media site popping up will become the next big thing. New-age digital platforms have certainly opened up exciting possibilities for brands to communicate with customers closely.

New-age branding strategy from age-old brand marketing The last five years have been quite prominent years for digital marketing where the industry surged to the point that it undeniably became a rage for brand mark

When you think of creative content, what comes to mind? Perhaps it’s photos, videos, or clever copy nestled within the margins of your favorite social media channel or newspaper.

However, I contend that creative content is about more than the final image or words on the screen or page.

Pairing strategy with creative content for growth marketing When you think of creative content, what comes to mind? Perhaps it’s photos, videos, or clever copy nestled within the margins of your favorite social media c

Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google is taking an ax to its marketing budgets for the second half of 2020 as it deals with the COVID-19 pandemic. In some instances, the tech stock is slashing marketing budgets by half and is reevaluating its spending in other areas. In

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Google Gears Up to Slash Marketing Budgets In Second Half Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google is taking an ax to its marketing budgets for the second half of 2020 as it deals with the COVID-19 pandemic. I

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

More people are online than ever, and they're there to shop, find in-person places to shop, and learn more about things they want to buy.

Learn Digital Marketing Secrets From an Online Entrepreneur Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small sh

Marketing has witnessed significant shifts from how COVID-19 is changing consumer behavior, with many changes possibly permanently altering our industry. In this article, I’ve summarized what I believe are the most impactful changes in consumer behavior marketers, if not businesses, need to consider as they evolve products, messaging and marketing efforts.

COVID-19 changed consumer behavior and marketing strategy Marketing has witnessed significant shifts from how COVID-19 is changing consumer behavior, with many changes possibly permanently altering our industry. In thi

The announce PICANTE MARKETING Summit (virtual edition of inaugural marketing event)

The team at Hipther Agency is honored to announce the launch of PICANTE MARKETING Summit.

The virtual PICANTE MARKETING Summit willl focus on the 2020 experiences of the marketing industry The announce PICANTE MARKETING Summit (virtual edition of inaugural marketing event) The team at Hipther Agency is honored to announc

Increasing participation at all levels is not just important for the health of the game but is the starting point in ensuring that our clubs and facilities are vibrant, healthy and reflective of our broader community.

The growth of the Get Into Golf program will help ensure that as many people as possible are introduced to the game and continue as future members of our clubs and facilities.

Get Into Golf facility marketing fund Increasing participation at all levels is not just important for the health of the game but is the starting point in ensuring that our clubs and facilities are

Once, hotel marketing teams saw the promotion of key talking points and new offerings as the selling point, which were evenly distributed among an array of platforms including events, print and social media.

The COVID pandemic has further skewed the use of social media to promote a hotel’s marketing strategies. The travel and hospitality industries are highly visual-driven.

A look at marketing strategies adopted by hotels to garner guest confidence Once, hotel marketing teams saw the promotion of key talking points and new offerings as the selling point, which were evenly distributed among an array of plat

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Instagram marketing has been a lifesaver for small businesses since the moment it came to existence. From the beginning, it was obvious that businesses can use the platform to showcase their products and gather followers who'll be happy to support a brand.

Instagram Marketing: Best Practices for Small Businesses Instagram is the perfect platform for advertising. Here's how to make your ads stand out. Instagram marketing has been a lifesaver for small businesses since

Marketing objectives refer to your brand’s clear cut goals. Here’s an ultimate guide on how to define, measure, and achieve them.

Main Takeaways:

Marketing objectives are actionable goals that provide overall directions to a specific campaign.The mnemonic SMART goals can help remember how to set your marketing goals.Examples

Marketing Objectives: How to Define, Measure, and Achieve them Marketing objectives refer to your brand’s clear cut goals. Here’s an ultimate guide on how to define, measure, and achieve them. Main Takeaways: Mark

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A regularly updated list tracking marketers’ response to coronavirus

A regularly updated list tracking marketers' response to coronavirus The rapidly spreading coronavirus is causing major disruption for marketers, forcing unprecedented action, including mandating employees work from home, closing

Five Tips For Using Digital Marketing Wisely In Commercial Real Estate Right Now

Five Tips For Using Digital Marketing Wisely In Commercial Real Estate Right Now Human engagement is the underlying principle of commercial real estate. Retail centers, offices, hotels, medical buildings — these are the places for entertai

Adapt Now! 5 Digital Marketing Techniques To Survive The Coronavirus Pandemic

Adapt Now! 5 Digital Marketing Techniques To Survive The Coronavirus Pandemic The coronavirus pandemic has changed the way we search, use social media, and entertain ourselves. We all are probably waiting to watch the next Instagram live

The 17 Best Content Marketing Books You Can Read Right Now

The 17 Best Content Marketing Books You Can Read Right Now Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me t