Webspeed Index

The user experience a website delivers continually changes, maintaining a solid set of benchmarks is key to building long term success.

If you are not currently benchmarking the UX your website delivers or the Web Performance of your website it is impossible to know if you are improving or not.

To get a better understanding of how your website currently performs and to see this in context with your closest competitors take a complimentary look at your competitive set using our Analyzer Tool - link in bio 👆

Investing in a digital transformation? Whether it's a new stack integration, cloud migration or a new website release, you want to know the investment is having a positive impact on your website performance!

If you have no benchmark or web performance criteria in place before a project begins, how will you know if the changes you make improve or regress your website performance?

With most digital projects involving a third party having the ability to continuously measure performance in-house removes the bias of third parties marking their own homework!

Find out how to evaluate the impact of change on your Web Performance with Webspeed Index - link in bio

As the old adage says "you can't manage what you can't measure".

If you are not continually measuring your website's page speed it is impossible to know if you are improving or regressing in the UX that deliver.

For consistent benchmarks you also need to measure using consistent parameters.

Not sure where to start? Check out our guide on the top ways to benchmark your website performance.

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Page Stability measures the first impression of interactivity and responsiveness for a website visitor.

Page stability affects search rank and a user's trust of a website. Nobody likes to try and click a button that then suddenly moves across the page! 🤯

First Input Delay is the term Google use to measure Page Stability and it forms part of their Core Web Vitals (which are key to optimal ranking)

Read our guide on Page Stability which outlines the main reasons why it is so important to your customers.

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How quickly a website becomes interactive for a customer directly impacts sales!

Do you know which UK retail website becomes interactive for their customers the quickest?

Find out at Webspeed Index - link in bio 👆 but before you go have a guess at answering in the comments below!

Research has proven time and time again that customers buy more from fast websites! (also know as Page Speed).💰💰💰

Google also ranks fast web pages higher in its search algorithm which can bring more traffic and prospects.

Is the Page Speed of your rival's website giving them a selling advantage?

Read our short guide about how Page Speed can boost your key marketing metrics and why it should be used as a competitive advantage. Link in bio 👆

You may already know that Google now includes user experience metrics in their search ranking algorithm known as "Core Web Vitals"

But did you know that your SEO investment is at risk if your website delivers poor Core Web Vitals?

Read our short article which explains how Core Web Vitals impact your search ranking and why they are key to achieving optimal website traffic. Link in bio 👆

When benchmarking website performance it is critical to use the same Network Throttle every time for a consistent set of results. Read our article to understand why this is so important and how testing your performance with a variety of Network Throttles may be masking a number of web performing issues. Link in bio 👆

The time a visitor to your website must wait purchase your product or service, is arguably the most straightforward way to gain a competitive advantage and differentiate yourself from the competition. Find out how how long your customers have to wait using our complimentary Analyzer tool! Website link in bio 👆

image.gifA website"s most important protocol, Hypertext Transport Protocol (HTTP) has undergone immense change over the last 5 years with the advent of HTTP/2. However with HTTP/3 now in the starting blocks we deep dive into what this actually entails and separate the facts from the hype surrounding t's performance benefits. Link in bio 👆

A website"s most important protocol, Hypertext Transport Protocol (HTTP) has undergone immense change over the last 5 years with the advent of HTTP/2. However with HTTP/3 now in the starting blocks we deep dive into what this actually entails and separate the facts from the hype surrounding it's performance benefits. Link in bio 👆

How quick a web page loads is key for delivering a good user experience and driving optimal conversions. But why is this? Read our article as we go into the science behind the 3 second rule! Link in bio 👆

Understanding if your website delivers a better or worse user experience than your competitors is key to online success! Read our short guide on the best ways to benchmark your website user experience against your rivals. Link in bio 👆

Google’s Lighthouse 8.5.0 has been released and is already enabled for Webspeed Index customers. Find out why that matters when running Web Performance audits - link in bio!

Should you use Lab or Field Data to measure website performance? The first step to deciding is knowing the differences in these collection methods.

Understanding the differences is important as the data types will present different, and in some cases conflicting, results.

Read this short article to find out more - https://webspeedindex.com/resources/news #2108181

Page speed is arguably now the most straightforward way for marketers to gain a competitive advantage.

However to achieve this they must have visibility of how their pages - and those of their competitors - perform.

Read the article to get up to speed - https://bit.ly/3iOWUyt

Just over one week has passed since Google released Lighthouse 8.2.0 and here we are with version 8.3.0 upon us. The quick take is that this update appears to resolve no major issues and the update is merely maintenance.

Of course, regardless of the contents, the need for an update places implementation and testing workload on companies who wish to remain on the latest release of Google Lighthouse.

At Webspeed Index, our policy is to always remain current as this delivers the best possible service for our customers. We are therefore pleased to advise that the platform was updated and running Lighthouse 8.3.0 within a few hours of release.

Read more about the release here - https://www.webspeedindex.com/resources/news

Marketers, are you in the know about TBT? No, not Throwback Thursday - TBT stands for Total Blocking Time. It’s a critical measure of how responsive your website is to a user’s interactions.

Having a good (or bad) TBT impacts everything from Google search ranking to your website UX and your on page conversion rates.

Our short article will get you up to speed on how to measure, monitor and begin to improve your website TBT - ultimately contributing to hitting your marketing goals

https://www.webspeedindex.com/articles/total-blocking-time.

Missguided clearly recognises the role user experience plays in delighting their customers (and selling more too).

The brand has been working hard on their mobile page stability - measured as Cumulative Layout Shift (CLS).

As a result, a whopping 53% of additional users experienced good page stability in July. Very impressive!

Interested to find out how your brand performs? Speak to Webspeed Index

Common sense tells you that visitors to your site expect a fast, slick and seamless user experience. But what does research into this topic tell us and how can marketers use this to their competitive advantage?

In this article we unpack the data to help you understand why a fast site will convert better.

Get up to speed - https://webspeedindex.com/articles/why-customers-leave-slow-sites

Cumulative Layout Shift (CLS) is a Core Web Vital used to measure the visual stability of a web page. Even if you don't yet know what CLS is, you'll be aware of poor CLS from when you visit a site and the elements of a page continue to shift around after it has apparently loaded.

CLS can significantly impact your marketing efforts in areas such as the ability for a user to interact on your site, user confidence impacting your brand and of course bounce rate.

Want to learn more? Get up to speed at - https://webspeedindex.com/articles/cumulative-layout-shift

Amazon are known to have publicly stated that every 100ms of latency (loading delay) costs them 1% in sales revenue.

Check how your site speed compares to the competition at: www.webspeedindex.com/analyser

Marketers, do you know your LCPs from your FIDs?

Google's Core Web Vitals are having an increasing impact on search ranking, not to mention their impact on your site conversion rate. With this in mind, perhaps it is time to get to grips with these crucial measures!

Largest Contentful Paint (LCP) is a Core Web Vital used to measure the perceived loading experience of a webpage for a user. LCP can impact marketing metrics such as bounce rate, conversion and search rank.

Get up to speed with the full article - https://www.webspeedindex.com/articles/largest-contentful-paint

Google is on a mission to put user experience at the centre of online activity. This means that your SERPs ranking positions are now directly impacted by your Core Web Vitals.

SEO professionals need timely data to quickly identify pages where Web Vitals regression may be penalising their SEO efforts.

Ongoing monitoring of Core Web Vitals is no longer a nice to do, it has to be a continuous process and never stop.

Get up to speed with our article - https://www.webspeedindex.com/.../web-vitals-impact-on-seo

Marketers, you invest a lot of time and money driving highly targeted audiences to your landing pages. No doubt you’re also trialing different landing page designs in an attempt to increase conversions.

So what’s next, where are further gains going to come from?

Page Speed! It’s the hidden killer of conversions until it starts to work for you.

In the world of (high) performance marketing you need to be monitoring the speed of each of your landing pages, including how this changes as your dev team are making updates in the background.

Try our free analyser now for an instant snapshot of your homepage performance - www.webspeedindex.com/analyser

When a visitor - think customer or prospect - does not receive the experience that they expect on your site then the most likely outcome is that they will instantly leave. Examples of poor experience include; slow loading web pages or the visitor not being able to interact.

How well does your site perform? If you are not continually monitoring and benchmarking then the chances are that this lack of visibility may be costing you conversions.

Ready to find out how your site is performing? Try our free analyser now - http://webspeedindex.com/analyser

Marketing conversions are directly reliant on web page speed. So what are the key metrics that marketers need visibility of?

Find out at:

https://webspeedindex.com/articles/page-speed-metrics-you-should-measure

Unless you are able to benchmark over time it is impossible to measure how change has impacted on your web performance and user experience.

Lighthouse is Google’s automated auditing tool that assesses the quality of a web page. Audits can be run against a webpage (mobile or desktop) find out more at:

https://webspeedindex.com/articles/what-is-lighthouse

First Input Delay (FID) is a Core Web Vital used to measure the interactivity of a web page. FID impacts a user's first impression of your site's responsiveness. This in turn affects bounce rate, search rank and onsite conversion. The impact is heightened in relation to a user’s ability to click a button such as add to cart or a product link.

https://webspeedindex.com/articles/first-input-delay

Learn what Web Vitals are, how they can impact your website and why they can be used to gain competitive advantage.