Herd & Co. Markets

Herd & Co. Markets

Your go-to marketplace for discovering, shopping & supporting equestrian-owned small businesses!

08/01/2024

🐴 GIVEAWAY 🐴
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One lucky person will win this amazing Poppy Cowgirl Western Silk Scarf Wildrag from our new brand partner Tirzah Lane Art! Be sure to explore the rest of Tirzah’s Collection on the Herd & Co. Markets Website! To enter:
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✨click on the link in Herd & Co. Market’s bio and enter to win!
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The giveaway ends Sunday January 14th, 2024 @ 5 pm EST
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🤍 GOOD LUCK 🤍
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**we will never ask you for your credit card or bank info, this is our ONLY Instagram account. The winner will be announced via EMAIL. Please block and report any false accounts

06/01/2024

“I want to show my daughter that you can do anything you set your mind to. I come from a long line of women that despite all odds, lived a full life doing what they love, I find it almost necessary to follow in their footsteps and to carry on the legacy.”
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Introducing the newest member of Herd and Co. Markets! Meet Tirzah Forrister, the amazing artist behind Tirzah Lane Art. Read more about Tirzah’s story in our latest blog article, on our website under “Stories”
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18/12/2023

🐴 GIVEAWAY 🐴
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One lucky person will win a pair of the Kindness Knee-Patch Breeches from our new brand partner Muirneen Equestrian. Be sure to explore the rest of Shelly’s Collection on the Herd & Co. Markets Website! To enter:
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✨click on the link in Herd & Co. Market’s bio and enter to win!
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The giveaway ends Sunday December 31st 2023 @ 5 pm EST
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🤍 GOOD LUCK 🤍
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**we will never ask you for your credit card or bank info, this is our ONLY Instagram account. The winner will be announced via EMAIL. Please block and report any false accounts

18/12/2023

“My driving force was to help my daughter feel like she belonged in the equestrian world”

Meet Shelly Watts, the amazing founder behind the brand Muirneen Equestrian, our newest brand partner. Muirneen Equestrian is an equestrian clothing brand that showcases equestrians of color and riders of all shapes, abilities, and age; aiming to equip riders with beautiful ethically made apparel ❤️🐴

Read more about Shelly in our founder feature blog article on our website!

13/12/2023

Zombies, cows, and gaining experience with horses. Just a few of the things we covered with Tammy, the owner and creator of

You can hear all about Tammy's experience in different equestrian industires in the full length interview on both Spotify and Youtube now!

11/12/2023

🐴 GIVEAWAY 🐴
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One lucky person will win this Frosted Holiday Horse Head Candle from our new brand partner Centerline Candles! You will get to pick from 15 dreamy scents. Be sure to explore the rest of Tammy’s Collection on the Herd & Co. Markets Website! To enter:
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✨click on the link in Herd & Co. Market’s bio and enter to win!
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The giveaway ends Sunday December 17th, 2023 @ 5 pm EST
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🤍 GOOD LUCK 🤍
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**we will never ask you for your credit card or bank info, this is our ONLY Instagram account. The winner will be announced via EMAIL. Please block and report any false accounts

27/11/2023

🐴 GIVEAWAY 🐴
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One lucky person will win the amazing Crystal Jump Saddle Pad in white from our new brand partner High Point Equestrian Equipment. Be sure to explore the rest of Laurel's Collection on the Herd & Co. Markets Website! To enter:
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✨click on the link in Herd & Co. Market's bio and enter to win!
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The giveaway ends Sunday December 3rd, 2023 @ 5 pm EST
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🤍 GOOD LUCK 🤍
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**we will never ask you for your credit card or bank info, this is our ONLY Instagram account. The winner will be announced via EMAIL. Please block and report any false accounts

26/11/2023

"I know pretty much every time I get on my horse's back, I'm breaking the stereotype out on the trails," he says. "I see people, and a lot of them give me the same kind of look, just like, 'Oh look! There's a real life Black cowboy?! I can't believe it.' Or 'Where did you rent your horse?' I can see the questions on their face and just the curiosity. They want to ask but they don't, and then some of them do and they ask all the wrong questions, but I just kind of laugh about it."

-Prince Damons and his horse Jesse James, from "The New Black West", a book sharing the stories, experiences, and community of Black cowgirls and cowboys. Read more about Prince Damons story, and many more in "The New Black West."

25/11/2023

"Getting over your fear, doing something even when you’re scared, is truly badass. It’s not the absence of fear but the acknowledgment of it. It’s respect for the risk of the sport and, ultimately, for riding through it. Trusting yourself and your horse to safely and successfully navigate the course takes guts."

Wise words from our Mare Modern Good's shop founder, Mary Campbell. This print serves as a perfect reminder of just how badass you are.

24/11/2023

"These mane and tail pieces are simply FANTASTIC!!!"

Chanel Rhodes, the founder of Mane Tresses, handmakes each of these mane, tail, and forelock extensions. From natural colors, to ombre, and rainbow colors, she makes them all. Perfect for your upcoming photoshoot, themed show, pony part, or everyday fun! Which color will you pick?

24/11/2023

You know what time it is! Black Friday is here! Be sure to check out all of the exciting sales and products on the Herd & Co Website this season. Every purchase goes to directly supporting small businesses who manage all of their own inventory and orders! ❤️❤️

23/11/2023

For those of you who follow May Babes Equestrian, you love Emily's Breeches and Riding tights with built in underwear. But these hybrid breeches are not what you'd expect- THEY HAVE NO BUILT-IN UNDERWEAR. They used to....but just like when we get off course while riding, the same thing happened to us during manufacturing.

Every inch has been thoughtfully designed, from seams (away from the inside leg) to the silicone-based off of the waving mane of our favorite mare, Gesterrika VHM to fabric selection and wearability. Be sure to grab your pair of breeches before the holidays, they are going quick!

23/11/2023

From the Herd & Co. family to yours, we are so grateful for you ❤️ May you spend this time with those you love (both human and four legged)!

22/11/2023

The Dapplebay Equestrian Athletic Club Sweatshirt is the perfect Holiday Gift to surprise your barn besties with. Get cozy this winter and represent your equestrian athletic club at the barn ✨🐴

21/11/2023

✨"The horse is a mirror to your soul. Sometimes you might not like what you see. Sometimes you will." An amazing chance for self reflection and connection, thank you to all of our four legged friends who have blessed our lives, and the many more that will come. 🐴

20/11/2023

"I asked myself, why do face creams and acne solutions come with different steps and treatments, but makeup doesn't? I want to treat my makeup like any skin care routine. Each step should serve a different purpose and benefit my skin in all the ways that it needs.

Everyone's skin is different and has different needs. Hell, each part of your face is different and has different needs. So, why should you be stuck trying to make one product work? Or why should you have to buy all different types of products to make your skin look and feel just right?"

From URGO Beauty's founder, Chelsea Director, introducing the Two-Step Foundation. It was designed to provide a two-in-one product made for sensitive skin. It gives you the options you need with just two complimenting formulas. Which shade are you?

20/11/2023

"I participated in ba****ck riding and relay racing. I was also the flag bearer with the Spurred Up Flag for the grand entry," he remembers. "I was born into riding, growing up, my mom and grandfather competed. So for me, BPIR (Bill Pickett Invitational Rodeo) has always been a big family reunion."

Word from Jamir Graham, a glimpse into one of the many stories featured in "The New Black West." A book created by the artists and photographer Gabriela Hasbun, chronicling the atmosphere, stories, and community represented at the BPIR. Find your copy of The New Black West on our website and explore the countless, amazing stories.

16/11/2023

Embrace the warmth and healing power of the Mare Modern Goods Lovey Pom Beanie—a product inspired by a profound journey of overcoming anxiety with the help of a special horse named Lovey. This beanie encapsulates the essence of resilience, symbolizing the strength that comes from confronting fears and finding solace in the companionship of these majestic creatures. Honoring the intricate bond formed between a rider and their horse, this Pom Beanie is crafted with care and authenticity. Wear it as a reminder that even in the face of life's storms, there's a source of comfort and strength waiting to be discovered. 🐴💖

15/11/2023

✨ Elevate your unicorn's magic with Mane Tresses' "Touch of Magic" Mane, Tail, and Forelock Extensions! 🦄✨ Choose from enchanting Color Changing or Glow-In-The-Dark hair options, adding a touch of whimsy to late-night rides or sunlit adventures. 🌙☀️ Transform your horse's look and create unforgettable moments together. Because who wouldn't want a unicorn with a shimmering, magical mane? 🌈🌟

14/11/2023

🌟 Emily Bentz is the powerhouse behind May Babes Equestrian! 🐴💪 As a small business owner, horse breeder, and advocate for women's health and kids' literacy, Emily wears many hats with pride. Balancing innovation with motherhood, she's mom to two adorable kids, an Aussie puppy named Oceana, and seven beloved horses, including two adorable babies. May Babes Equestrian isn't just about stylish equestrian wear; it's a movement challenging the status quo. For Emily, the hardest obstacle is inspiring others to embrace innovation, like the game-changing built-in underwear. Her proudest moments? Building a life with her husband, fostering family bonds, and deepening the connection with her horses. Join Emily in her quest to revolutionize equestrian apparel and foster more women-led brands in the horse community! 🌈👩‍🌾👚

13/11/2023

🌟 Introducing Dapplebay, where equestrian dreams come to life! 🐴✨ Founded by the horse-loving visionary Leah, Dapplebay is your go-to haven for vibrant and creative equestrian tees and sweatshirts. Each piece is crafted with love to celebrate our shared passion for horses. 🎨 Help Leah and the Dapplebay community, as we spread contagious horse girl energy far and wide! 🌈💖

06/11/2023

🐴 GIVEAWAY 🐴

One lucky person will win the amazing “I like horses not people” Tee from our brand partner Dapplebay. Be sure to explore all of Leah’s other products on the Herd & Co. Markets Website as well¨̮

to enter:

✨ click the link in Herd & Co.'s bio and enter to win!

Giveaway ends Sunday November 12th @ 5pm EST

🤍GOOD LUCK 🤍

**we will NEVER ask you for your credit card or bank info, this is our ONLY instagram account. The winner will be announced via EMAIL. Please block and report any false accounts.

18/10/2023

Introducing the Lovey Pom Beanie by Mare Modern Goods! 🐴❤️​​​​​​​​​​​​​​​​​​Wrap yourself in warmth and a heartwarming story. The Lovey Collection is inspired by the transformative bond between humans and horses. It's a tale of overcoming anxiety, finding strength, and discovering the profound connection that horses offer.

This beanie is perfect for your winter adventures, barn chores, or simply adding an equestrian touch to your outfit. As you wear it, remember the incredible journey of healing and love shared between rider and horse.

Shop this piece of the Lovey Collection on our website and carry the spirit of resilience and connection with you everywhere you go. Shop via the link in bio! 🛍️✨

16/10/2023

🐴 GIVEAWAY 🐴

One lucky person will win the amazing Lovey Collection beanie and mindfilly “Be Brave” band from our brand partner Mare Modern Goods. Be sure to explore the lovey collection as well as Mary’s other products on the Herd & Co. Markets Website

to enter:

✨ click the link in Herd & Co.'s bio and enter to win!

Giveaway ends Sunday October 22nd @ 5pm EST

🤍GOOD LUCK 🤍

**we will NEVER ask you for your credit card or bank info, this is our ONLY instagram account. The winner will be announced via EMAIL. Please block and report any false accounts.

16/10/2023

🌟 Exciting Partnership Announcement! 🌟

We're thrilled to introduce our partnership with Mare Modern Goods, where modern equestrian design meets heartfelt storytelling. 🐎💫

Mare Modern Goods aims to create equestrian-inspired gifts and designs that capture the essence of the human-horse connection. With vibrant colors and original artwork, Mary's products bring a fresh perspective to the equestrian world.

🌍 Their Mission:
Mare Modern Goods is on a mission to uplift and celebrate our diverse equestrian community. They firmly believe that every rider and horse lover belongs in this world. Their commitment to showcasing all kinds of riders and horses is truly inspiring.

🤝 Part of a Bigger Herd:
At Mare, giving back is at the core of their business. They actively support non-profit organizations dedicated to caring for neglected horses and offering therapeutic riding programs. By supporting Mare Modern Goods, you are helping them in making a positive impact.

🌟 About the Founder:
The driving force behind Mare Modern Goods, their founder, Mary, discovered the profound influence of horses at the age of 12. Horses have a unique ability to transform lives and teach invaluable lessons. This partnership is a testament to the power of horsemanship.

👉 Ready to explore the incredible world of Mare Modern Goods? Visit our website and discover their extraordinary products that celebrate the magic of the human-horse bond. 🛒✨

Videos (show all)

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Looking for vibrant western art? @tirzahlaneart is the small business for you! We're all obsessed with how Tirzah incorp...
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Ever hit that wall of "creative block"? Well, Tirzah, the founder of @tirzahlaneart has been there too. In her blog "Bey...
"I definitely want to strive for people to feel that what they're wearing is unique or what they're giving as a gift is ...
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"Stop taking yourself so seriously. Haters are gonna hate and it's not a big deal, and it has no reflection of your abil...