Bombay Marketing Group

Bombay Marketing Group

A strategy and marketing advisory firm helping our clients with their strategy and marketing efforts

07/05/2021

Wear a mask. Stay safe.

05/05/2021

To all the frontline workers who fight for us all and keep us safe during these difficult times,
THANK YOU!

30/04/2021

Do you agree?

28/04/2021

This week on , we're talking about Click-through rate or CTR.

So what exactly is a CTR?

On social media, the clickthrough rate is the percentage of people that see your post who click on it. What counts as a click and what counts as ‘seeing your post’ vary by social network. On Facebook, CTR is equal to (link clicks/post impressions) x 100%.

In terms of SEO/SEM, Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

In short, CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

26/04/2021

Are you a small business looking to make it big on social media?

Here are 3 quick digital marketing tips on how you can engage with the audience.

To know more, write to us through the link in the bio!