Nicole Bergeson Strategy

Is it ok to date your best friend's brother? 🤔 I sure hope so, because I done did that. And then quickly said YES when he proposed two months later.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This guy is my biggest fan, and I couldn't run Nicole Bergeson Strategy without him. Along with his unwavering support, he makes sure my coffee cup is always full, takes care of bath and bedtime with the kids so I can sneak out to after-dinner meetings, and shops for replacement apple pencil nibs.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's to the partners who help behind the scenes and allow us to shine ✨ Mine is named Zack, and every day I thank my sister-in-law for not freaking out when I kinda-sorta-definitely went on a date with him.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Who is holding your hand on this journey?

✨ Free Instagram Bio Audits Today ✨
I'm conducting free audits live in my Insta Stories for the next 24 hours. Click the link and check out today's story to grab yours! Are you ready to see if your bio passes the test and set up for max conversion?

https://www.instagram.com/nicole.bergeson/

Login • Instagram Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

You're using hashtags on Instagram, but how do you know if they even work? 🤔 Love 'em or hate 'em, hashtags are sticking around and can expand your reach.

That's right, using relevant, niche hashtags can get you in front of new audiences, help your ideal client find you, and grow your following. 🙌🏻 Swipe to see the screenshot I shared yesterday in the private Facebook group for our students.

To find this screen, click the "View Insights" link under one of your Instagram posts. You'll find any actions that resulted (such as website clicks or profile visits), along with your reach information. This wasn't a viral post by any means, yet 68% of the accounts reached weren't following me.

So head to your recent posts and see how your hashtags are performing. If you find they're not getting you the results you desire, let's chat about creating a master hashtag list for your business! Fill out this quick form to get started: http://bit.ly/NicoleBergesonStrategy

Every piece of content should either attract your ideal client or repel everyone who isn't a great fit.

The first step of every client strategy session begins with getting clear on who they're talking to. As we dive into specifics, I'm met with a lot of "I don't know"s. Friend, we can't skip over this step. We don't just move forward to what pictures to post. The phrase "target audience" isn't something I say simply because I've heard other business owners utter it.

Knowing your target audience - really KNOWING them - is the start of creating
✨ A product, service, or offer they'll purchase
✨ Content they'll engage with
✨ Messaging that makes them feel seen and heard

I encourage you to dig deeper than just their gender, profession, and age and envision someone you can connect with. Where do they shop, how do they vacation, what book is on their nightstand... hey, do they even read for pleasure? Grab a pen and paper, and explore the
✨ Struggles that keep them up at night
✨ Problems you can solve for them
✨ Unique ways you can encourage and inspire them
✨ Resources that will offer them support

Now that you have a detailed client avatar, you can move onto the next steps of discovering what platforms they're on, which hashtags they're following, and so much more.

So tell me, are you clear on who you're talking to and who you're not? How often do you reference your target audience description when creating content?

Friday was our first course of Grasp the Gram ✨ Alongside Shaunae Teske Photography, creatives discovered the basics of Instagram and content creation. More importantly, they discovered their voice matters and learned how to become a resource and inspiration to their audience!

See the beautiful recap on Shaunae's blog 👇🏼

Grasp the Gram | Course One Recap - Shaunae Teske Photography

Is there anything you are a bit insecure about? If you’re anything like me, something immediately came to mind! 👉🏻 For me, it's the caterpillars living above my eyes. 🙅🏻‍♀️👓😹 I've often struggled to accept the symptoms of PCOS, one of them equalling a fuzzy, hairy face. (too much, too early this morning?!)

I remember asking my momma to wax off my face at a young age. But then I head to the salon and before I can beg them to turn this animal into a gorgeous human, at least 2 people mention how thin their eyebrows are and how jealous they are of the natural shape mine have. SAY WHAT, BOO BOO? 😲🤯

Listen, I still get those guys trimmed and looking 🔥, but the perspective helps me accept what I can often view as "flawed."

What are you insecure about, and how do you overcome it? Regardless of what it is, friend, know this: You are enough!

When you love what you do, you never have to work a day in your life. That's how the saying goes, right?! 🤔👩🏻‍💻🙌🏻❤️ That's how I'm feeling after this week, and I'm celebrating with a little dance party with the coworkers.

Of course, my coworkers are a husband and two babes, and the dance party consists of yours truly twirling around while they yell at me to stop blocking their view of the movie Moana.

Well, those three can't get me down today - I'm celebrating. But friends, what I'm celebrating isn't anything out of the ordinary. Call me cheesy, but I REALLY love what I do. Designing emails and assessing their open rates (have you used ?!), teaching creatives how to market themselves authentically (course 1 of was 🔥), and helping someone record their first IGTV video (their audience is going to eat up the content).

It's Sunday, which ushers in a new week with new strategy sessions and spreadsheets. YEAH, GIRL 💃🏻 It's my hope that you're feeling just as excited, free, and ready to take on the week ahead. Tell me, friend, what work task makes you dance?

Have you heard the news? Grasp the Gram enrollment is open, and there are only a few days left to take $100 off the course bundle! Say what?!

Enjoy 3 in-person courses that reveal the growth secrets to using Instagram as a creative entrepreneur.

✨ Basics of Instagram & Content Creation (Get ready to map out a month of content, use photo stations to create, and write captions with guidance)

✨ Engagement, Hashtags, & Collaborations (Expand your reach, grow a fan-base, and learn how to sky-rocket your engagement AKA comments, likes, shares, and saves)

✨ Instagram Stories, IGTV, & Live Video (Discover when and how to use these new platforms and create a roadmap for your next campaign)

All the details can be found by clicking the link below and hitting "save my seat!" Shaunae Teske Photography and I are so excited to share all the juicy knowledge we have and help you reach your goals for 2020. If you're ready to find clarity, create a plan that WORKS, and use Instagram for your business, enroll now and SAVE major 💰💰💰

Grasp the Gram - Nicole Bergeson Strategy Grasp the Gram Instagram Growth Secrets for Creative Entrepreneurs Are you ready to grow your business with Instagram but unsure where to start? WE UNDERSTAND Between taking photos, writing captions, researching hashtags, knowing when to post, and keeping up with the algorithm, Instagram for busines...

When did you last cry, stress, or procrastinate over your business? 🙋🏻‍♀️ The last month I've done all of them more than usual, and I'm grateful for the creatives I called in those moments.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And by called, I mean I sent a tearful voice message, flailed my arms over Zoom, and asked for help via text. How great can technology be sometimes?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All of them were met with the very encouragement I needed to get up and try again. Call them boss babes or biz besties, I'm simply in awe of the friendships and support I've found, many of them through The Rising Tide Society.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you've been going through this life alone, I invite you to join us Tuesday for our next meetup. TuesdaysTogether Green Bay is gathering together 2-4PM at Pepper GB for a time of idea sharing and goal setting. I can't wait to hear what you have planned for 2020 ✨ Tears, yells, flailed arms, smiles, and high fives are all welcome!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Fellow Rising Tide members, tag a biz bestie you met through 👇🏻

Hold your scroll, it's giveaway time! 🎉 Read on to learn how you and a friend could win seats in our upcoming course, Grasp the Gram!
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Between taking photos, writing captions, researching hashtags, knowing when to post, and keeping up with the algorithm, Instagram for business can be overwhelming. Amiright?! What if I told you it was possible to eliminate the confusion?
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Imagine never feeling stressed about what to post and having the confidence that what you’re doing is working!

👉🏻 That’s why we created Grasp the Gram! It’s a 3 course, in-person training that helps creative and small business owners gain clarity and start using Instagram like a pro. Shaunáe Teske and I will help you identify and market towards your ideal client, teach you how to create content regularly, and share the secrets to grow your following.

Whether you recently launched your business or are established and ready to grow, Grasp the Gram will help you achieve your goals. It’s designed to not only educate you but help you create and plan content that converts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm SO excited to teach you the strategy, while Shaunae shows you real examples of how she grew her following and created authentic relationships with her target audience. I couldn't do it without her, and now you can recognize a babe in your life!⠀⠀⠀⠀⠀⠀⠀⠀⠀
That’s right, we’re giving away 2 tickets to our upcoming course! To enter:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⭐ Like this page and Shaunae Teske Photography
⭐ Tag a friend that would love to join you!
⭐ Grab a bonus entry by sharing this post, but remember to tag our pages.
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Get ready to grow your business with Instagram this year! This contest is not sponsored or endorsed by, or associated with, Facebook. Good luck, friends.

How dynamite is your 2020 content strategy? 💣 Still needs a little work? Today I'm laying out 7 steps to creating a strategy you can commit to and will lead to growth!

👉🏼 Choose where you'll show up. Pick 1-2 social media platforms that you feel comfortable with and USE. Then add on an email list.
👉🏼 Determine what consistency looks like for you. Is that 2 grid posts each week, or 4? Is that 1 email per month, or per week? Quality content mixed with reliability is the key to success.
👉🏼 Define your target audience, brainstorm their pain points, and speak only to them.
👉🏼 Get clear on the offers, promotions, and events you'll have this year. Place them on the calendar, surround them with value and education for your audience, and make a plan for how you'll launch.
👉🏼 Post authentic, engaging photos and captions with clear calls to action.
👉🏼 Engage, engage, engage, and then engage some more.
👉🏼 Vow to show up as yourself and share more of what makes you and your business unique.

Are you scratching your head saying, "Nicole, but how EXACTLY do I do each of those steps?"

Shaunae Teske Photography and I created a three-part course called Gasp the Gram, and we're walking through each of these steps and more. You can sign up for 1 or all 3 courses and unlock the truth behind the biggest Instagram growth secrets.

⭐ Basics of Instagram & Content Creation
⭐ Engagement, Hashtags, & Collaborations
⭐ Instagram Stories, IGTV, & Live Video

Click the link below to learn more and take advantage of a special deal on the course bundle. Are you ready to grow your business in 2020, never feel stressed about what to post, and have the confidence that what you're doing is working?

https://nicolebergeson.com/grasp-the-gram/

If you’re not telling someone to stop picking their nose, are you even enjoying holiday photos?! 🎄❤️🤷🏻‍♀️ Felix hit up every person at dinner for ice cream which kept him giggling and dancing all night long. I hope your Christmas Eve is just as carefree!

Every now and again I like to share a little about who I am for those who may be new around here—I give myself imaginary bonus points if I can surprise those of you who’ve been here a while! So here’s today’s introduction (holiday style):

I’m Nicole, a digital marketing strategist, social media manager, and small business cheerleader living in Green Bay, Wisconsin. This time of year, I’m always sure to be the last person to start their Christmas shopping. I inherited that from my momma who completes all of her shopping on Christmas eve (woman is cray).

I love the sound of a holiday album, and there’s no better sight to see than the house fully decorated. I often sit with a cup of hot chocolate or cider admiring the glow from the tree long after the kids have gone to bed. Of course, I have to first clean up all the ornaments the two-year-old moved throughout the day (2 copper bells next to each other? Um...no).

Thank you for being here! Now tell me how YOU holiday!

Success on Instagram doesn't mean you have to spend every moment on your phone. 👉🏼 Then why can it feel that way?

Between taking photos, writing captions, researching hashtags, replying to comments, scrolling the feed, knowing when to post, and keeping up with the algorithm, Instagram for business can be OVERWHELMING. STRESSFUL. TIME-CONSUMING. 🤯 Can I get an amen?

What if I told you it was possible to eliminate the confusion, save time, grow your following, and increase your revenue? Imagine never feeling stressed about what to post and having the confidence that what you're doing is working!

I've partnered with my pal (who has a raving fanbase of thousands of followers) to bring you Grasp the Gram: Instagram Growth Secrets for Creative Entrepreneurs.

Grasp the Gram is a 3 course, in-person training that helps small business owners gain clarity and start using this platform like a pro. Each course highlights key components of Instagram for business and includes training, goal setting, content creation, and accountability (Guys, you don't want to miss this). We're covering:

✏️ Basics of Instagram & Content Creation
🤳🏼 Engagement, Hashtags, & Collaborations
🎬 Instagram Stories, Live Video, & IGTV

I'm so excited to share Grasp the Gram with you. Click the link below to learn about each course and ✨ the amazing deal ✨ we're offering for a limited time!

https://nicolebergeson.com/grasp-the-gram/

Can I let you in on a secret? The special sauce needed for sales and engagement on social media? 🤫

Show up. 👊🏼 Yep, a super easy thing to say, but a hard thing to follow through with. If you dream of an active, thriving presence, you need to put in the work.

Don't panic just yet. I have two ways for you to stop taking up space and instead become a force of inspiration, the go-to in your field, and the bio link everyone clicks.

Option 1: Save yourself time and energy by creating a content calendar. 🗓️ I can see many of you cringing - Another chore added to your growing list of business tasks. But friend, hear me out.

Creating a plan for the content you'll create and post over the next month or two will make sure your audience is engaged. That's the goal, right? The holy grail of social media.

Commit to showing up for your people. Consider their pain points. Brainstorm ways to serve them through posts, videos, and beyond. ✏️ Writing down a plan of attack to reference daily (weekly, or at least monthly) will hold you accountable and, more importantly, keep your content from becoming repetitive, boring, random, or stale.

Option 2: Hire someone like yours truly to take it off your hands. 👩🏻‍💻 Invest in a content creator to help you explore new ideas, create relevant posts for your audience, and schedule it all while you spend more time on your craft.

Whatever option you choose, choose one. 🙏🏼 Your business is worth the structure and strategy. And your audience? They're waiting to hear from you!

"Instagram has gone through a lot of changes in the past year, including new features, tools, and a whole new video platform.

But one thing that stayed the same — the importance of hashtags on Instagram!

There’s no denying that using relevant, targeted hashtags on your posts is still one of the best ways to get discovered by new audiences on Instagram.

And just in case we haven’t convinced you of the importance of hashtags, Instagram posts that include hashtags get more engagement.

And that’s not all. After analyzing influencer posts that contain hashtags, the data shows a greater number of hashtags actually equals a higher engagement rate!"

Read the full report for a wealth of knowledge and insight on the 'gram 👇🏼

The State of Instagram Influencer Marketing (+ Free Report) - Later Blog We teamed up with the experts at Fohr to deliver The State of Instagram Influencer Marketing Report for 2020 -- download it now for free!

Truth or Lie: I am completely confident at all times, in every aspect of my business! Of course, we all doubt ourselves sometimes. I find that my struggle usually rears its head around social media. 📲 It happened this morning as I watched the snow fall from my bed.

I was scrolling the gram and came across a service and special so similar to mine that I panicked. This new package and sale price were thought of weeks ago, yet the insecurity came flooding in. Who am I to give you any advice? Do you really need one more person showing up in your feed?

When all that doubt comes rolling in, I think of recent meetings I've had and the look on a client's face when given a plan of action. Being the encouragement, strategy, and accountability they need to chase their dream and reach their goals is what keeps me going. Nothing lights me up more than seeing a fellow small business owner light up.

When are you challenged by doubts? And how do you squash them?

Consistency 🗓️ Does that word scare you a little? Make you cringe? Consistency is one of the keys to success in most things - Instagram for business, email marketing, toddler bedtime routines - and developing a content calendar and scheduling posts in advance are key to using this app consistently AND effectively. Like, getting clients from the ‘gram effective. 🙌🏻

But how do we do this in a world full of ebbs and flows, with schedule changes and demand for authentic over perfectly curated? Friend, I’ve got four ways to plan your content and still be YOU online 👇🏻

► Pre-arrange your grid and pre-write all of your captions
► Arrange a few photos, pre-write your call to action, and allow for flexibility in your caption and grid
► Create a calendar or list with photo and caption ideas, and create content in real time
► Take all photos and write all captions in real time

As someone who misplaces her phone on the daily, there’s no way I can remember to show up on the gram without some prep. That last option is just not for me. ✍🏻 Planning out 2 to 3 posts each week and having a general idea of content for stories ensures I’m consistently bringing value to my audience, even when life happens and plans change. It also allows for flexibility and the option to share photos, tips, or other content I’m too excited to hold back.

How are you currently showing up for your audience? If you're struggling to create content, feeling lost on what to post, and wondering why you're even on social media, a full audit and 90-minute master strategy session is for you!

BONUS! Take $100 off yours when you save your date by Monday, December 2nd. Click the link below now!

Get in touch with Nicole Bergeson Strategy Send an inquiry to Nicole Bergeson Strategy

You voted for the services that would benefit your business right now, and I answered with BIG savings. Like $100 off if you act now savings! 🙌🏼 With limited spots available, you'll want to unlock the specials before Black Friday. Sign up for the newsletter and grab the deals now: http://bit.ly/Email_UnlockSavings

Did you catch me talking to myself again? 🤷🏻‍♀️ Sorry for making things awkward. Any day of the week you’re bound to hear the CEO (me) talking with the HR department (me) about the head of sales (me) who claims the secretary took too long of a lunch (spoiler, also me).

Owning a small business is no easy task. It takes courage, passion, and the ability to wear a whole lotta hats. That’s exactly why I started this gig. To tell you, babe, that you’ve got this! To be in your corner, giving you the tools needed to crown your marketing manager Employee of the Year (hey boo, that’s you!). ✨ It all starts with hitting this link and answering a few simple questions! http://bit.ly/NicoleBergesonStrategy

I've yet to meet a latte I didn't like ☕ After this weekend, it's not only a pleasure, it's a necessity. Here's to Mondays, to a fresh start, and a short week!