Gurpal Think Tank

How D2c business is disrupting the traditional businesses? A New Perspective

In era of technology,where traditional mediums of business are fighting to survive their share of business we have these new platform based D2C brands flourishing and doing exceedingly well.
The reason for these brands flourishing is ready to experiment consumers/millennial base adding to that is the growing double income group of families who have increased spending power .The reason for these new age brands thriving is transition to 4g technology and its wide reach to small towns and growing space of e-commerce. The new brands are tapping the e-commerce space and growing base of YouTubers who have numbers and the reach to promote new age products in cosmetic and Ayurveda space.This transition from hiring stars to new age social media influencers has transformed the way products are marketed and has increased the wide reach.The reason for this transition is one can analyze trends through numbers for example if a brand is tapping a YouTube influencer with 1 million subscribers base one can understand what has been result of marketing the product through that social media influencer and how many people got influenced through the social media influencer
This way of digital marketing through platform businesses has forced the traditional brands to engage and increase their online presence.This experience has shaped our buying behavior in the Covid age and has tremendously impacted our thinking pattern about the new age brands.

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