EDWIN

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We take care of your plants while you are on holiday...

Enter the TEMPLE OF FLORA and let yourself be guided by the language of flowers, as they speak with grace, painting subtle and altered emotions where the poetry of nature dances in delicate steps.⁠
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Inspired by the different patterns of flora and fauna in nature, this part of our Spring/Summer 2024 collection consists of a multitude of printed & embroidered short sleeve open-collar shirts, a comfy full terry cotton outfit complimented with a matching bucket hat in a refreshing placid blue colour and topped off with graphics tees and sweats, all inspired by the nature that surrounds us during the warmer seasons of the year. ⁠
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Available now at selected retailers, EDWIN stores and online: https://edwineuro.pe/templeofflora

Open now: EDWIN - Le Marais 🔴
48 Rue de Temple, 75004 Paris⁠.

Worlds Of Tomorrow⁠
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Step into extraordinary worlds where science fiction, digital realms, and architecture blur in a mesmerizing fusion of creativity and innovation. ⁠
This awe-inspiring future harmoniously merges the tangible and intangible, birthing mind-bending landscapes and structures that challenge our perceptions of possibility. ⁠
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This futuristic mindset encapsulates the theme of the WORLDS OF TOMORROW capsule collection of tees and Shirts, celebrating a future where the physical and digital worlds blend seamlessly. Our designs bridge the gap between these realms, immersing you in experiences that transcend current reality and understanding what the future will hold.⁠
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The WORLDS OF TOMORROW collection is available now at selected retailers, EDWIN stores and online: https://edwin-europe.com/nl-en/blog/post/worlds-of-tomorrow

Ever since Americans brought baseball or ''besuboru'' to Japan in the late 1800s, it has woven itself into the fabric of Japanese culture, becoming an integral part of their identity.⁠
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Introducing the latest addition to our retro-inspired lineup for the Spring/Summer 2024 season: the short-sleeve Baseball Shirt. Crafted from 100% polyester, this relaxed-fit shirt embodies the timeless allure of classic sportswear. Completed with our signature EDWIN SUPPLY branding and iconic Katakana Logo emblazoned across the back.⁠
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Available at EDWIN Stores, Selected Retailers and Online: https://edwineuro.pe/besuboru

Celebrating their 10th birthday, MAPLE continues to push the boundaries of design and brand culture in the jewellery industry with their latest project with EDWIN for Spring/Summer 2024.⁠
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For the Spring/Summer 2024, Austin McMahon and the MAPLE team unveil three meticulously crafted pieces for EDWIN: the Signet Ring, Bangle, and Chain, all meticulously fashioned from recycled sterling silver.⁠
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Exclusively available now at EDWIN Stores and online: https://edwineuro.pe/mapless24

Celebrating their 10th birthday, MAPLE continues to push the boundaries of design and brand culture in the jewellery industry with their latest project with EDWIN for Spring/Summer 2024.⁠
⁠
For the Spring/Summer 2024, Austin McMahon and the MAPLE team unveil three meticulously crafted pieces for EDWIN: the Signet Ring, Bangle, and Chain, all meticulously fashioned from recycled sterling silver.⁠
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Exclusively available now at EDWIN Stores and online ⁠
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Photography: ⁠
Model:

‘’After last weekend, my eyes need all the protection they can get!’’⁠

As the promise of sunnier days looms, EDWIN and Copenhagen's own MessyWeekend have joined forces to craft a capsule collection of sunglasses for Spring/Summer 2024.

Shop the full collection now via the link: https://edwineuro.pe/messyweekend

Nestled in the vibrant heart of Shibuya, Tokyo, LAID BUG Art Gallery and Creative Studio emerged in 2018.⁠
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Going beyond design and exhibitions, LAID BUG embarks on exhilarating ventures, publishing books, crafting soul-stirring records, cultivating fruitful collaborations with renowned apparel brands and esteemed retail institutions, transcending boundaries, and fusing art, music, and fashion.⁠
This capsule collection has been made in collaboration with several artists from the LAID BUG line-up, bringing together an eclectic mix of designs.⁠
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The LAID BUG collection is now available at selected retailers, EDWIN stores and online. follow the link for more: https://edwineuro.pe/laidbugss24

“I’m so cool, even the ice cubes are jealous” 🧊

LEGAL DISCLAIMER: The Matrix Pant will NOT allow you to freely manipulate simulated reality or defeat Agent Smith. 🔴 🔵⁠
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The new SS24 MATRIX PANT is available at selected retailers, EDWIN Stores and online: https://edwineuro.pe/matrixpant

London-based tattoo artist TEIDE reunites with EDWIN like long-lost friends to complete the long-awaited trilogy.⁠
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With a remarkable journey spanning since 2008, TEIDE continues to push the boundaries of tattooing, infusing his creations with a distinctive touch of ‘traditional psychedelic’ aesthetics.⁠
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Available now at selected retailers, EDWIN stores and Online: https://edwineuro.pe/teide

Shot through the lens of Japanese photographer Yuri Horie, the neon-lit streets of Tokyo set the stage for a fresh remix of womenswear staples.⁠
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Introducing EDWIN’s latest foray into womenswear for Spring/Summer 2024, Horie’s unique perspective breathes new life into the collection, blending effortlessly with menswear favourites to create an interesting juxtaposition that celebrates diversity in style and self-expression.⁠
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Follow the link for the full shoot & collection: https://edwin-europe.com/blog/post/womenswear-spring-summer-2024

Shot through the lens of Japanese photographer Yuri Horie, the neon-lit streets of Tokyo set the stage for a fresh remix of womenswear staples.⁠
⁠
introducing EDWIN’s latest foray into womenswear for Spring/Summer 2024, Horie’s unique perspective breathes new life into the collection, blending effortlessly with menswear favourites to create an interesting juxtaposition that celebrates diversity in style and self-expression.⁠
⁠
This compact yet impactful range emphasises simplicity and authenticity, featuring two standout five-pocket styles: the Janis and the Zeta Pant. Both are available in timeless washes that capture the essence of classic style. ⁠
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Alongside the denim pieces, the collection also includes a selection of basic tees and sweats in a variety of vibrant colours.⁠
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AVAILABLE NOW AT EDWIN STORES, SELECTED RETAILERS AND ONLINE: https://edwineuro.pe/womenswearss24

Shot through the lens of Japanese photographer Yuri Horie, the neon-lit streets of Tokyo set the stage for a fresh remix of womenswear staples.⁠
⁠
introducing EDWIN’s latest foray into womenswear for Spring/Summer 2024, Horie’s unique perspective breathes new life into the collection, blending effortlessly with menswear favourites to create an interesting juxtaposition that celebrates diversity in style and self-expression.⁠
⁠
This compact yet impactful range emphasises simplicity and authenticity, featuring two standout five-pocket styles: the Janis and the Zeta Pant. Both are available in timeless washes that capture the essence of classic style. ⁠
⁠
Alongside the denim pieces, the collection also includes a selection of basic tees and sweats in a variety of vibrant colours.⁠
⁠
AVAILABLE NOW AT EDWIN STORES, SELECTED RETAILERS AND ONLINE ⁠

Photography:
Videography:
Stylist:
Hair:
Makeup:
Models: ,
Composer: .330
Photography Assistant:
Stylist Assistant:
Hair Assistant:
Producer:

Drawing inspiration from the laid-back vibes of the California coast.

Embracing the nostalgia of the sunny West Coast of the US of A, the CALIFORNIA RIVIERA infuses classic elements of coastal fashion with a modern twist, offering a fusion of timeless elegance and contemporary sophistication.

With playful stripes reminiscent of beach umbrellas and breezy checks evoking memories of picnics by the shore or long boozy nights watching the sunset on a sandy beach, each garment exudes a sense of carefree charm and nostalgia. Each shirt and tee boasts an oversized fit for a relaxed silhouette. Perfect for embracing the carefree vibes of summer.

The CALIFORNIA RIVIERA collection is available now at EDWIN STORES, SELECTED RETAILERS and ONLINE: https://edwineuro.pe/californiariviera

Mikkeller, the pioneering Danish brewery known for its experimental beers, eye-catching labels, and strong community focus, continues to deepen its ties with Japan through our latest project, marking yet another milestone in Mikkeller's journey since establishing its presence in Shibuya in the summer of 2015.⁠
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Mikkeller has teamed up with EDWIN for a second time to create a limited edition series of products adorned with the playful and colourful illustrations and designs of Mikkeller's graphic designers Keith Shore and Luke Cloran.⁠
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Cooler Bag: An insulated, over-the-shoulder cooler bag, the perfect size to keep five cans of Mikkeller Tokyo Rice Lager cool, when you're on the move.⁠
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The exclusive collection made its debut during Mikkeller Beer Week in Copenhagen on Tuesday, May 7th, 2024, at 'Mikkeller & Friends' in Nørrebro, coinciding with the annual festival Mikkeller Beer Celebration Copenhagen (MBCC).⁠
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⁠For those of you who can't make the pilgrimage to Copenhagen this week, the collection will also be available at EDWIN Stores in London, Paris, Berlin and Antwerp & online: https://edwineuro.pe/3wsoyuW

Introducing the latest addition to our retro-inspired lineup for the Spring/Summer 2024 season: the short-sleeve Baseball Shirt. Crafted from 100% polyester, this relaxed-fit shirt embodies the timeless allure of classic sportswear. Completed with our signature EDWIN SUPPLY branding and iconic Katakana Logo emblazoned across the back.⁠
⁠
Expanding on the BESOBORU theme, we've refreshed our retro-inspired sportswear offerings in the KATAKANA collection with a range of new colors. From Hoodies and Long Sleeves to Crewneck Sweats, the Volume Zip Jacket, and a stylish tote bag, there's something to keep you looking sharp even when you're off the field.⁠
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Available at EDWIN Stores, Selected Retailers and Online: https://edwin-europe.com/blog/post/besoboru-spring-summer-2024

Ever since Americans brought baseball or ''besuboru'' to Japan in the late 1800s, it has woven itself into the fabric of Japanese culture, becoming an integral part of their identity.

Nowadays, the influence of this sport on Japanese society continues to evolve, revealing a vibrant tapestry of community, history, and tradition fostered by both fans and players. At its core, the national phenomenon exemplifies a distinctive characteristic of Japan: the remarkable talent to embrace foreign concepts and transform them into something uniquely profound.

Introducing the latest addition to our retro-inspired lineup for the Spring/Summer 2024 season: the short sleeve Baseball Shirt. Crafted from 100% polyester, this relaxed-fit shirt embodies the timeless allure of classic sportswear. Completed with our signature EDWIN SUPPLY branding and iconic Katakana Logo emblazoned across the back.

Discover the BESOBORU Collection now at EDWIN Stores, selected retailers, and online: https://edwin-europe.com/blog/post/besoboru-spring-summer-2024

This season, and London-based tattoo artist reunite like long lost friends to complete the long-awaited trilogy.

With a remarkable journey spanning since 2008, TEIDE continues to push the boundaries of tattooing, infusing his creations with a distinctive touch of ‘traditional psychedelic’ aesthetics.

Available now at , selected retailers and online.

Photography:

Special thanks to:

Embarking on a long-awaited return, ‘DEEJAY SERVICE’ takes centre stage once again after a six-year hiatus. The limited mid-season drop emerges as part of the diverse EDWIN Music Channel series, offering a satirical and comparative exploration of the DJ world.⁠
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The project makes a timely reappearance, considering the current climate of a crowded and fierce marketplace of DJs vying for business. What was once before a play on the fetishisation of vinyl culture and rotary mixer obsession, seems now more applicable and fitting to the desperate plight of DJs climbing the ladder of followers and Instagram likes. The call-girl origins of the designs make even more sense in 2024, with even more comparisons ready to be drawn.⁠
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The latest KLASSE WRECKS capsule collection embodies the captivating graphic elements that have defined their label over the years. Elevating EDWIN's oversized hoods, tees, and long-sleeves with their distinctive signature style.⁠
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AVAILABLE NOW AT EDWIN STORES, SELECTED RETAILERS AND ONLINE:
https://edwineuro.pe/Deejayservice

Embarking on a long-awaited return, ‘DEEJAY SERVICE’ takes centre stage once again after a six-year hiatus. The limited mid-season drop emerges as part of the diverse EDWIN Music Channel series, offering a satirical and comparative exploration of the DJ world.⁠
⁠
The project makes a timely reappearance, considering the current climate of a crowded and fierce marketplace of DJs vying for business. What was once before a play on the fetishisation of vinyl culture and rotary mixer obsession, seems now more applicable and fitting to the desperate plight of DJs climbing the ladder of followers and Instagram likes. The call-girl origins of the designs make even more sense in 2024, with even more comparisons ready to be drawn.⁠
⁠
The latest KLASSE WRECKS capsule collection embodies the captivating graphic elements that have defined their label over the years. Elevating EDWIN’s oversized hoods, tees, and long-sleeves with their distinctive signature style.⁠
⁠
AVAILABLE NOW AT EDWIN STORES, SELECTED RETAILERS AND ONLINE.

Accommodating the more traditional aspects of our MADE IN JAPAN collection, this season, the WIDE PANT is made from a 10.5oz Kaihara Indigo lightweight Red Selvage Denim fabric. The widest fit we offer in our MADE IN JAPAN collection is crafted solely from 100% Cotton.⁠
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This Japanese-made fabric boasts comfort and durability. Its lightweight feel makes it perfect for summer attire, while the classic red Selvage showcases its authenticity to detail.⁠
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The WIDE PANT is available at selected retailers, EDWIN Stores and online: https://edwineuro.pe/widepant

The ZZZEN™ capsule collection for EDWIN's Spring/Summer 2024 collection consists of the workwear-inspired Oshino Jacket and the laser-etched denim crossbody bag alongside the summer-ready Sebastian Shirt, graphic tees and long-sleeves. ⁠
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Each item is signed off with Bureau Bertrand's signature style of peaceful symbols that straddle the line between Zen mastery and lazy living, inspired by his love for meditation.⁠
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THE FULL ZZZEN™ SPRING/SUMMER 2024 COLLECTION IS AVAILABLE NOW AT EDWIN STORES, SELECTED RETAILERS AND ONLINE: https://edwineuro.pe/zzzen

Our friends in Paris 🤤⁠
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Available at & and online

As the sunnier days approach, the denim TRUCKER OVERSHIRT offers the perfect layering solution, made from a 12.25oz Platinum Blue Denim Fabric.⁠
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Available now at selected Retailers, EDWIN stores and online: https://edwineuro.pe/truckerovershirt

In Hopeworld, a picturesque realm running parallel to ours, vibrant colours and mischievous mythical beings thrive, replacing the mundane presence of dull humans and grey buildings.⁠
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In tribute to the iconic EDWIN Music Channel talisman, we’ve captured the essence of several .studio denizens in the form of three scented candles, bringing them into our reality.⁠
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Meet Drill, Daddy Kool and Psykee...⁠
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Expertly crafted with environmental consciousness in mind, each candle is meticulously fashioned from olive wax, a sustainable alternative to conventional waxes like soy and paraffin. With a prolonged and clean burn, these candles are imbued with non-toxic essential oils including lavender, amber, orange and palo santo, ensuring both your well-being and the preservation of your surroundings as you illuminate your space.⁠
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Available now in limited numbers exclusively at EDWIN Stores and online: ⁠https://edwineuro.pe/hopeworld