Spired Group
Be a business that attracts the clean consumer. People are eating, drinking and traveling differentl
27/06/2021
Branding is nothing if not about how your customers and other stakeholders experience their interactions with your company and its people.
Join me tomorrow at 8 am for a quick 6 min presentation on 'spired Marketing and why your 'why' shouldn't be about you. https://www.1millioncups.com/pia
Love this... "Every business is an impact business."
Motivation Monday - if you love to hear others' leadership stories, be sure to check out the 100 CEO Project on Apple Podcasts Pandora and iHeartRadio
06/12/2020
Planning for your 2021 marketing? Try not to groan about yet another list of marketing tips...this is not that!
Take 5 days to think newly about what you're actually doing with your company and I guarantee radical positive change to your business next year. STARTS TOMORROW!!
Sign up here: cutt.ly/sprint2021
December is here! Are you busy planning for long-awaited 2021? Marketing will most certainly be on your list but do you have the foundations to really create change for your business and your stakeholders with all the tactics you're setting up?
Scaling up ineffective communication doesn't do anything for your business. So to help everyone out we've created the 5-Day Marketing Sprint, which begins Monday Dec 7. It's five days, five videos, five worksheets and unlimited potential for you to really transform your impact in 2021. Best of all, it's free. Sign up here: cutt.ly/sprint2021
Taking a look at your supply chain can yield a lot of fruit when it comes to opportunities, stories and partnerships for your business.
Patagonia takes on a polluting category and creates a revolutionary new material to firm up its commitment to environmental stewardship. Take a look at how product acts as marketing and how you can apply this to your small brand.
We take a look at an in-depth sustainability and stakeholder relations report from a very large, global, publicly-traded company and talk about how small brands can align with the United Nations Sustainability Goals and more.
Let's take a look at sustainable fashion company Allbirds and how they integrate marketing and mission. Also some thoughts on startups and purpose, becoming a B Corp and more...
Excellent example of a purpose-driven company and the creative that comes out of it - inspiring!
15/09/2020
You're creating a mission-based company? Congratulations! The world needs you... and for you to serve the world, you need to succeed. Avoid these three mistakes...
Good Intentions Aren't Enough: 3 Pitfalls to Avoid In Cause Alignment TOMS had a good idea and you probably know the story. For every pair of shoes purchased they would give a pair to a child in need, generally in a country far away from the buyer.
07/09/2020
The challenges and changes facing business leaders keep accelerating - head over to our site to grab two FREE ebooks to help you keep up: https://marketing.spiredgroup.com
04/08/2020
"More than three-quarters of Americans say that how a company treats employees and customers during the COVID-19 pandemic will be an important factor when determining whether to support them following the pandemic."
In the wake of the pandemic and the protests, purpose is suddenly a superpower Companies that have purpose built into their bottom line are the most likely to remain standing.
27/05/2020
From our series on building trust through marketing. Get an insight every Monday by signing up at marketing.spiredgroup.com
https://www.linkedin.com/pulse/how-empathy-builds-trust-marketing-andrea-spirov/
05/05/2020
Did you know customers are more likely to buy from a CEO they know and trust?
Get in on our conversation about building love and connection through strong leadership communication - the kind that delights customers and builds reputations: https://tinyurl.com/leadershipmarketing
14/04/2020
As a company, your words define who you are and what you offer. Join me next week to learn how to be who you want and need to be for your customers during these times. https://www.eventbrite.com/e/words-in-the-time-of-covid-19-presented-by-storybrand-guide-andrea-spirov-tickets-101985657848
05/04/2020
A new offer:
Take advantage of all the great Facebook grant money to run ads...but don't point these to your website or profile, point them to a landing page for a lead generator. Details when you click through.
https://fixyourmarketing.kartra.com/page/GQe15
15/03/2020
Get a foundation for market research in your own small business, with StoryBrand Certified Guide Andrea Spirov
VIRTUAL MEETUP - How Well do you Know Your Customer? Wed, Apr 1, 2020, 8:15 PM: **Our April 1 Meetup will be conducted online**One of the biggest mistakes companies make is not having an understanding of their customers. Knowing who your market is, why
Your customers' already short attention spans are stretched even more right now. So it has become critical that your marketing messages are speaking to them about how you help them survive and thrive.
What may seem like a huge crimp in your plans can also be seen as a great opportunity to hit pause and really review what your company is doing. The only businesses that are going to come through this crisis are the ones who seize the opportunity to get lean, communicate effectively with their customers, and deliver products and services that help their customers survive and thrive.
You need to be talking to your customers in ways that are relevant to them and their current situation. That should have already started.
So if you have a bunch of social media posts scheduled and running as if everything was "normal" (like I keep seeing everywhere)...time to turn those off and rethink. Everyone is living in a new normal right now. It's a new world. You don't have to talk about the obvious negative things going on, but you do have to adjust your messages and offerings to be 100% relevant to your people.
So, how can I help you win? I have a few things coming up from free help - to an inexpensive virtual course - to my regular consulting offerings...you're probably home a lot more than you usually are so everything is virtual. Pick one and dive in.
FREE virtual office hours. Grab 30 minutes on my calendar. (I can offer this once for each person every 60 days) https://fixyourmarketing.kartra.com/calendar/booksession
FREE virtual workshop - April 1 - "How well do you know your customer?" - Join the Meetup group because this will be announced there only on Sunday 3/15 https://www.meetup.com/Houston-Entrepreneur-Marketing-Workshop/
APRIL MASTERCLASS - all online - get all your market research, strategy, BrandScript and more finished in April so you are way ahead of your competition come May https://fixyourmarketing.kartra.com/page/eDH10
I JUST WANT TO GET THIS DONE ALREADY - sometimes, when you have a bunch of other concerns, doing it yourself or on a group schedule doesn't save you money. I offer reduced price packages for startups and small businesses. If you're an established company with means, we can get your entire sales funnel done by the end of April without you having to meet in person with anyone. Remember, the companies who speak to their customers in a language they understand, who solve their customers' problems without confusion, are the ones who win. Whatever your situation, just book a free Discovery Session with me and we will talk it through.
StoryBrand Certified Copywriter Houston TX Fix your marketing with your Houston TX StoryBrand Certified Copywriter and Guide - Marketing that Sells
18/02/2020
17/02/2020
If you know an undergraduate marketing student who is looking for a scholarship, applications are open for the AMA Houston Penny Todd scholarship!
The Penny Todd Scholarship - AMA Houston The Penny Todd Scholarship Penny Todd, who passed away in 2016, was a visionary leader of AMA Houston. Penny served the Chapter as President in 2007–2008 and is credited with the monumental growth in our membership base and programming. Under her tenure, the Chapter received the prestigious Chapte...
13/02/2020
Wondering why you aren't getting much ROI from your marketing? (hint: if it's less than 10x you could be doing a LOT better) Grab our new eBook from the website "5 Reasons Your Marketing is Broken" (it's free), then schedule a call to chat. Projects are booking out into March so if you want to make a change before summer, now is the time!
Houston StoryBrand Certified Guide Copywriter Houston StoryBrand Certified Copywriter and Guide - Marketing that Sells
14/10/2019
Get free social media training from Claire Diaz-Ortiz (), one of the first Twitter employees and now an author and investor who was named one of the 100 Most Creative People in Business by Fast Company> at the link
Social Media Made Simple icon-play-circle FREE VIDEO SERIES! Social Media Made Simple A FREE five-part video series that shows you how to build a social media presence that grows your company GET THE VIDEOS Be organized Be confident Be compelling 5 Free Videos to Help You Get Social Media Right VIDEO #1 How to Tell the R...
Align hearts and minds, see magic happen.
Most CEOs don't realize how important their voice is in company marketing.
We work with CEOs and founders to create a brand story that aligns teams, connects with customers and sets you up for faster growth.