International Advertising Association IAA Egypt Chapter

This week, brighten your screens, and get ready to watch and interact with the industry's biggest names and greatest minds - live at the comfort of your home, office or wherever you are!

Will you be there? Today is the final day to register - don't miss your chance!

Here’s what we have for you:
- Global leaders and brand experts
- Creative minds and innovators
- A combination of interactive sessions, workshops, speeches

Our main content will be available for 72 hours after the Conference for all those who wish to diver deeper into the concepts and ideas presented.
This is valid only for ticket holders.
We invite to buy your ticket and join our conference https://bit.ly/31GpgkK

What marketer wouldn’t want to build an irresistible brand for its customers? But how can we achieve this? Gabor George Burt, one of the workshops, "Making your brand irresistible: the art of infatuation", on October 27 & 28, will tell us more.
Buy your tickets here: https://bit.ly/3j27Vuc

Taide Guajardo Vite - Vice President Brand Operations & Gamble Europe will connect with you @ the most global than ever before IAA Conference.
Welcome to , Taide!
Buy your tickets here: https://bit.ly/3j27Vuc

The very origin of a brand was created to add stability, consistency and dependability of a product or service. They stabilize expectations and stand for something particular. We need that more than ever right now. At a time of such insecurity, where nothing is assured...brands can restore order and reframe the new norm.
Watch Sean Claessen’s perspective on how brands can restore order and reframe the new norm.
October 27 & 28, @
Buy your tickets here: https://bit.ly/3j27Vuc

Until we meet at with David Haigh, CEO of Brand Finance, we are watching a very valuable interview about Brand value and brand valuation.
https://www.youtube.com/watch?v=PRJpFRlc-nA

Interview with David Haigh, CEO, Brand Finance Brand value and brand valuation

World President of the IAA and his First Lady, at his investiture in Accra.

On October 6th we welcomed our new IAA World President Joel Nettey. It was a great celebration in Ghana, that many of us could join virtually. We look forward to the next 2 years with you Joel Nettey and wish you all the best!

It’s 2020 and gender equality is still 100 years away. With the pandemic, the world is facing a huge regression on equality, bringing entire communities down to its knees and opening a gap for women in the workplace, education and health.
James Thompson, Chief Beauty & Brand Officer, will share Avon’s views on how a purposeful brand can empower entire communities and make a meaningful social impact, ultimately helping to create a better world for women, which is a better world for all.

Meet James @ the most global than ever before , on October 27 & 28: https://bit.ly/3j27Vuc

: As a Brand innovator and visionary marketer, Bram Westenbrink developed successful brand strategies for more than 15 brands.

Before this position, Bram was Senior Director Marketing, HEINEKEN Brazil. During his time in Brazil, he developed a bespoke portfolio strategy for 16 brands, as well as building a complete new marketing team.

With his team, he accelerated growth, making Brazil the Heineken® brand’s fastest growing and largest operating company. Westenbrink also insourced a digital media hub, which continues to deliver enhanced media efficiency and effectiveness.

Meet Bram @ the most global than ever before ! On October 27 & 28, 2020 https://buff.ly/2GEgCth

Q: What is the common denominator of São Paulo, Miami, Buenos Aires, and Madrid? A: Fernando Musa, the founder and the chairman of DAVID the agency, with 4 offices in these cities.

Fernando is also CEO of Ogilvy Group in Brazil, since 2017, and president of Ogilvy Brazil since 2011.

He will offer us his time and experience on October 27 & 28 at the most global than ever before .

View our line-up of speakers: https://bit.ly/352UJ40

Efficiency is one of the values we will rely on from now on, because it can translate resources into the simplest uses for our future wellbeing.

Cecelia Wogan-Silva is Google’s Chief Evangelist of Creative Advertising and Purpose-Led Marketing. She pioneered strategies for Fortune 500 brands and launched Unskippable Labs. Learn how to be efficient in video ads directly from the source!

Book your seat at ”Creativity4Better”! on October 27 & 28, 2020

View our line-up of speakers: https://bit.ly/352UJ40

David Haigh is the founder and CEO of Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, the company is present in over 20 countries.
David is passionate about the subject of branded businesses, brand and intangible asset valuation.

We invite you to listen to him @ “Creativity4Better”! on October 27 & 28, 2020

View our line-up of speakers: https://bit.ly/352UJ40

Tracey Barber used her expertise in client/agency relationships and new business best practices to take Havas Helia to Agency of the Year. This brought her to her current position as Global CMO at Havas Creative.

Tracey’s role is to help business leaders as Universal Music Group, Studio Canal, LiveU and Gameloft to develop their commercial relationships with brands.

View our line-up of speakers: https://bit.ly/352UJ40

Book your virtual front seat at ”Creativity4Better!”

After years of living in Ad Land, Sean Claessen wanted to give clients results, not just a string of F-words: Fleeting—Frivolous—Fun work.

He joined Bond Brand Loyalty in 2008, as Executive Creative Director, and has taken years of millennial marketing, experiential excitement and an appetite for innovation into new realms.

See Sean live at the most global than ever before ! On October 27 & 28, 2020. View our line-up of speakers: https://bit.ly/352UJ40

Creativity, marketing, well-used finances and leadership are just a few pillars that the world needs to shake off and get back to normal.

Meet a part of our global speakers that will come at # Creativity4Better on 27 & 28 October. https://bit.ly/352UJ40

This year, we bring to you Creativity4Better to create an exciting virtual global experience- comprising live speaker presentations, interactive workshops, live chat and Q&A, and virtual get-togethers for networking. See you live on 27th & 28th October: https://bit.ly/352UJ40

For a global change we need global speakers with a global vision and Michelle Klein is one of them.

As VP of Global Customer Marketing @ Facebook, Michelle is responsible to set the global vision and strategy for how Facebook connects people and businesses across the ecosystem of agencies, marketing partners, and advertisers big and small.

Throughout her career, Michelle has been recognized as driving the marketing and advertising industry forward. She was one of Holmes Report’s “Top 25 Innovators” in 2015, an Ad Age “Women to Watch” in 2013, and an Ad Week “Brand Genius” in 2011.

Michelle, we can’t wait to see you on our virtual stage!

View our line-up of speakers: https://bit.ly/352UJ40

It’s official! Gabor George Burt – Global Authority on Creative Transformation & Future-Shaping Strategy Founder of the Slingshot Framework is another very important name who joins Creativity4Better virtual conference

Gabor wants us to re-imagine our boundaries and our life! Why? Because a crisis is a terrible thing to waste and there are opportunities for business transformation even in these circumstances.

See you on October 27th & 28th @ “Creativity4Better”.

View our line-up of speakers: https://bit.ly/352UJ40

Wow! What a personality joins this year our Virtual Conference.
Maher Nasser – is the Director of DGC’s Outreach Division and Commissioner-General of the United Nations @ EXPO 2020. With over 32 years of experience, Mr. Nasser’s workplace is the world, as he was thrice appointed Acting Under-Secretary-General in charge of the Department of Global Communications.

See you on October 27th & 28th @ ”Creativity 4 Better” – 100% digital version!

View our line-up of speakers: https://bit.ly/352UJ40

Brian Solis - Global Innovation Evangelist @ Salesforce can only be described As Forbes Magazine did: “one of the most creative and brilliant business minds of our time”.
We are more than excited to introduce him as a keynote speaker for the first ever 100% digital version of “Creativity 4 Better”.
Brian, welcome to our !
See you on October 27th & 28th.

View our line-up of speakers: https://bit.ly/352UJ40

More than ever, ”Creativity 4 Better” has an impactful insight. These days we have to recreate, to readapt, to reinvent, to relearn everything just to restart the planet which we used to know, for our better purpose. For all of this we need a lot of CREATIVITY, for sure!
The COVID-19 pandemic has triggered an unprecedented, global economic shutdown with a profound impact on businesses worldwide and on the MARCOM industry that serves them.
Yet, this crisis and subsequent economic reset is providing opportunities to elevate the role brands play in improving the lives of people, businesses and economies.
Join us as we learn, connect and get inspired by the progressive leaders who are turning crisis into opportunity and are successfully building direct to consumer brands through creativity, innovation and a consumer centric approach in a world that is anything but normal.
See you on 27 & 28 October, live on the World Wide Web, in our attempt to create a better world through creativity.

Learn More: https://www.creativity4better.com/

According to new research from Winterberry Group, Over the next five years, identity solutions for marketing and advertising are forecasted to rapidly grow by the billions! Join us for a free session with Winterberry group senior Partner, Bruce Biegel to understand the adoption and application of identity in marketing and advertising in years to come: https://bit.ly/31GJcW5

Meet Dr. Marie-Roseline Belizaire, an epidemiologist, and public health specialist from Haiti who has responded to disease outbreaks including Yellow Fever, Dengue, Ebola and now COVID-19 all over Africa. She joined the World Health Organisation in the Democratic Republic of the Congo to fight the Ebola Virus Disease epidemic there and is now working amid violence and insecurity in the Central African Republic to contain COVID-19.
“What keeps me awake at night is thinking about how we would respond if a new disease emerges in the war zones of CAR at the same time as we are dealing with this pandemic. Also, keeping my team safe from both the virus and the violence, while we try to reach the most vulnerable.... And all of those who die in ambulances because we reach them too late,” she says.

She is one of the dedicating her lives to saving others during the pandemic. Read her story: https://buff.ly/2bhuUk5

Meet Neera Sharma, head of the School Meal Programme for WFP in Nepal. Her current work with WFP helps serve meals to 173,000 children living in food insecure districts throughout Nepal. With lockdowns and school closures due to COVID-19, many children in Nepal are not getting meals they would normally be receiving in school.

“Countless children in Nepal are going to bed with empty stomachs. To see that smile on a child’s face and knowing they will not go to bed hungry is why I do this work,” she says.

On , we recognize who’ve stepped up to help others during the pandemic.
Read her story: https://buff.ly/2bhuUk5

The pandemic has caused humanitarian needs to spike. We thank our 💙, the humanitarians who keep on delivering while being stretched like never before.

Meet Kalkidan Gizaw, a 33-year-old nurse from Ethiopia. For most of her career Kalkidan has worked in the vaccination department, on infant and maternal health. She teaches pregnant women to follow up their monthly checkups, to deliver their baby in the health center with skilled attendants, to track their health and the health of their baby, and to regularly bring their baby in for immunization.

With COVID-19, one of their greatest initial challenges was countering rumors that going to the health center would expose people to the virus. Mothers and pregnant women were avoiding the health center, even for delivery.

“I grew up in this community. They helped me to learn and excel in my profession. Serving them and teaching them about how to prevent COVID-19 makes me happy," she says.

Ahead of , we recognize who’ve stepped up to help others during the pandemic.

The past few months have not been easy. It's time for us to say thank you to all the humanitarians who kept delivering aid despite . Carrying on against all odds, you are our .

Yesterday, IAA and Global Advertising Lawyers Alliance (GALA) Lawyers Alliance launched the world's first privacy handbook for advertising and marketing. Entitled "Privacy Law: A Global Perspective on Data Protection Relating to Advertising & Marketing", the over 700 page guide offers a holistic view of how privacy frameworks and data protection regulations impact advertising and marketing ecosystem in more then 70 countries.

IAA & GALA launch “Global Privacy Laws Handbook” virtually The International Advertising Association (“IAA”) and the Global Advertising Lawyers Alliance ("GALA") had a virtual launch on 8th July