Get Their Attention Now

has been banned in some countries and now is being investigated by the U.S. Federal Trade Commission.

I’ll reiterate the importance of using a skilled and educated writer over this increasingly controversial — especially if you hold a professional license.

Please don’t fall for the “money saving” and “time saving” hype…even if ChatGPT wasn’t being banned in some places and investigated in others, ARTIFICIAL intelligence can mess up your Google rankings and just will not create AUTHENTIC resonance with your dream clients.

😎 Ready to hop off this derailing bandwagon? Reach out to have an authentic chat about how I can help you with your , , , and !

ChatGPT Comes Under Investigation by Federal Trade Commission The agency is investigating whether OpenAI’s chatbot has harmed individuals by publishing false information about them.

💪🏽For the second time this year, I am personally using the worksheets and nine steps that my coaching clients have used (along with my hand-holding) for 16+ years to become published authors.

As some of you know, I don’t teach or coach on things that I don’t do myself…

📖And yes, I am starting another book while finalizing and launching my recently finished one. 😎

This one will outline the nine steps I’ve used to turn “non-writers” into published authors, but focus more on memoirs and other personal stories. (Because a lot of business folks want to use ChatGPT to “write” books, so the book side of my business is being rebranded.)

💰And honestly, you can use a personal book to help your business!

I will probably be conducting interviews with past clients to include in this book to inspire folks…so stay tuned!

🎉I have finished writing one book (for lawyers who want to write their own content or hire someone like me to do so, since ChatGPT is not effective for them and is actually causing people to be disbarred because ChatGPT invents case law) which I'll be having my friend and colleague Asya Blue design once it's edited. (Yes, even editors with 25+ years experience — like me — hire editors.)

More details soon…

Now, I want to write a second book.

📖What would you like me to write about?

Very proud to have clients from all backgrounds. Happy !

💻People are constantly asking me about ChatGPT, and while I think it’s good for some businesses it’s not going to replace all writers.

🤖First, ChatGPT is basically a robot. Do you sell to robots?

ChatGPT just cannot feel the hopes and disappointments of your ideal client. So, how can it address the objections that your ideal client will have during the sales process?

As a test, one of my clients asked me to create summaries of my articles and his video transcripts using ChatGPT.

Neither of us was impressed.

The English is often awkward, which can turn off some audiences, and there were typos and other grammar issues that popped up.

📝Beside coaching and editing authors, I do a lot of legal, medical, and ad tech writing — and I feel that ChatGPT is particularly inappropriate for these niches. There are too many nuances (and legal compliance issues) for ChatGPT to handle.

❓What is your opinion on ChatGPT? Do you use traditional writing methods, ChatGPT, or both?

The right writing coach can be one of the best investments you’ll ever make in yourself and your business.

✍️Writing coaches existed long before the pandemic, but it seems like so many came out of the woodwork in the spring of 2020.

A writing coach can be a great asset to an entrepreneur, even if they don’t intend to write a book or other piece of long-form content.

🖍Like anything else, it’s important to do your homework before working with a writing coach.

Interested in learning more about working with a writing coach? Check out my article on this topic at Entrepreneur or send me a DM!

https://www.entrepreneur.com/leadership/what-is-a-writing-coach-and-should-you-hire-one/420706

What is a Writing Coach, and Should You Hire One? | Entrepreneur The right writing coach can be one of the best investments you'll ever make in yourself and your business.

One of my articles that originally appeared in Entrepreneur about how selling doesn't have to be sleazy!

https://gettheirattentionnow.com/a-new-take-on-selling-and-why-its-so-important/

A New Take on Selling — And Why It's So Important - Get Their Attention Now Just the word “sales” fills many entrepreneurs with anxiety, but it doesn’t have to be that way.   Many small business owners hate selling, because it brings to mind visions of folks selling fake remedies, “lemon” used cars, conning Grandma out of her last $500, etc.   Some people I’ve...

❓Are you wondering whether you should self-publish your book or try to get a book deal with a publisher?

While both have advantages, I’ve seen people a LOT happier with the results of self-publishing.

📚What would it be like for you to have full control of the content and future of your book, while becoming more visible in your field as the expert that you are?

⬇️Check out my latest blog for more info about self-publishing your book!

https://gettheirattentionnow.com/should-you-self-publish-your-book/

Should You Self-Publish Your Book? - Get Their Attention Now The advantages of self-publishing versus chasing down a traditional publishing contract are numerous. A common question people ask me is if they should self-publish their book or pursue a deal with a traditional publisher. While both types of publishing have pros and cons, most entrepreneurs are bes...

What software do you need to write your book? This is a question that someone asked me recently during a sales conversation. So, I want to address it — because I figure if somebody brings that up when we're talking about working together, that's a question a lot of you folks have as well.

As far as the typing part (whether you're going to type your book the traditional way or dictate it, which we'll talk about in a moment), you need to use something like Microsoft Word or you can use Google Docs.

The advantage of Google Docs is it's free, it can be easily shared, and it backs itself up. That's a big advantage.

For me, especially when I’m wearing my editing hat, there are some disadvantages. I don't think Google Docs is as easy to use as Microsoft Word. I also don't like the comments feature. Tracking changes as an editor in Google Docs is more difficult. And it's more difficult for the writer to accept those changes.

Also, I was editing a book maybe seven months ago, and Google Docs did something strange and rejected all my edits.

If you don't have Microsoft Word and you're worried about losing your work, then I think Google Docs is a good option. And editors such as I can always download it to Microsoft Word, edit your book, and then put it back in Google Docs for you. So, Google Docs might be a cheap solution.

If you use Microsoft Word, definitely email yourself your work or put it on a flash drive. This has happened to me countless times and I'm sure it's happened to my clients and future clients, where something happens and then your work is gone. And that's just devastating. So, if you're going to use Microsoft Word, always back the document up to your email or a flash drive.

Some people are great verbal storytellers and might want to speak (aka dictate) their books. You can use a free website called speechtexter.com, that speech. You can literally just start talking and it will put the words onto a screen for you. Then, you can copy and paste that to Microsoft Word or Google Docs.

There are some disadvantages…but as I'm encouraging you to write your first draft, I don't want you to worry about punctuation or spelling. That's something you and your editor or proofreader can clean up later.

It might wind up being like a long string of stuff — but you're getting your story out, you're getting that first draft out, and that's what's really important.

You might be thinking, “Well, Stephanie, I've got all this existing content like videos, podcasts, interviews, Lives, etc. What can I do with it?”

Well, you could hire a professional transcriber from a site such as Fiverr or Upwork. You can get native English speakers from Jamaica for about $5 to $10 per audio hour or you can get somebody who's a native US or UK English speaker for anywhere from $30 to $150 an audio hour.

If you really don't want to spend money on that, you can go to otter.ai. You can get a free month by using this link: https://otter.ai/referrals/WT1K23VC.(Disclosure: I’ll also get a free month.)

Then the AI, which is artificial intelligence, turns it into words that you can basically edit and paste onto a page. It’s not perfect, but otter.ai is helpful. They have a free plan, and they have a $12.99 a month plan.

So, those are basically the types of software you will need for writing your book — whether you're going to write it by sitting down at a computer, you want to dictate it through storytelling, or turn your existing video or audio content into a book.

The important thing is to just write your book! Some people even write it out in longhand, you know, traditional pencil and paper. Then they type it or hire somebody to type it into Microsoft Word or Google Docs like I was discussing earlier. That's a great way to write your book. There’s no one rule and there's no shame in asking for support.

What kind of support do you need to FINALLY write your book? Drop me a comment or send a DM and let me know!

Otter.ai - Voice Meeting Notes & Real-time Transcription Otter.ai uses AI to write automatic meeting notes with real-time transcription, recorded audio, automated slide capture, and automated meeting summaries.

It’s ironic that I’m posting this on Facebook, but this article I wrote for Entrepreneur talks about making time for the long-run game (like writing your book) rather than obsessing over the social media hamster wheel.

I promise that if you have the time to be here, you have the time to write your book!

Slide into my DMs to learn more about my proven methods that have turned many so-called non-writers into successful authorpreneurs.

https://www.entrepreneur.com/growing-a-business/why-writing-a-book-is-a-better-use-of-your-time-than-yet/422105

Why Writing a Book is a Better Use of Your Time Than Yet Another "Invisible" Facebook Post | Entrepreneur Many entrepreneurs think they don't have the time to write a book, yet waste precious minutes and hours scrolling social media and creating "invisible" posts. Writing a book is a much better use of your time and energy as a thought leader.

A lot of my clients come to me — whether it's at the beginning, in the middle, or at the end of their writing process — and they say, “I have writer's block. I don't know what to write about. I can't write.”

I'm going to give you some tips today for when that happens.

So, the first thing to “do” is to know this is completely normal. I've been writing since I was eight years old, and even I get so-called writer's block. Yes, I think writer's block is a myth. And I've been teaching on this for at least 15 years.

Because, really, all you have to do is sit down at the computer or take your pen and paper and just start writing, “I don't know what to write about.”

This tip comes from Julia Cameron; so, I can't take credit for this. Just write three “morning pages” using a free style of writing.

The three pages could be thoughts that come into your head, what you see in the room, etc.

Another thing you can do is talk your story out. Some people like doing videos or using voice to text. It doesn't have to be related to the book you're writing, but just tell some kind of story. That might get your creativity flowing. You can also have that transcribed and turned into part of your book, if that's relevant to your topic.

My next tip is to have a friend or a colleague interview you or talk to you about what it is you want to write about. Again, you can use pieces of that, or all of it, from your transcription and make that part of your book writing process.

If you still feel stuck, you can also read. It could be newspaper articles, it could be a book, or it could be the religious text of your choice that gives you inspiration. All great writers read, so you may not be reading enough. Believe me, I'm guilty of this as well. Especially now that we have all this technology and all these distractions.

A lot of times just working with somebody — whether a friend, a family member, a colleague, a coach, or a mentor — or reading something will help. If you've been reading a lot and feel like you're overdosing on reading (which I can do sometimes as well) maybe just relax or go watch something on Netflix (you won't hear me teach on Netflix as a writing strategy very often!).

But sometimes just relaxing, watching Netflix, jumping into a pool, or making a change of scenery will help you get over writer’s block.

Which one was your favorite tip? Drop a comment and let me know!

A few more pieces of content go in your book, on your book cover, and on websites such as Amazon than just the “meat” of your story. Check out my latest blog post to learn more!

https://gettheirattentionnow.com/what-else-goes-inside-of-your-book-besides-the-main-content/

What Else Goes Inside Of Your Book Besides The Main Content? Whether you plan to self-publish your book or pursue a traditional publishing deal, there are other things you need to include in your manuscript besides chapters of information.

This is one of the articles I wrote for Entrepreneur last year.

It isn't as complicated as you might think to set yourself up for success from the beginning of writing your book — whether it’s a business book, a self-help book, a memoir, a novel, or a hybrid.

As always, drop a comment or send a DM for consulting, writing, or editing help!

https://www.entrepreneur.com/leadership/3-questions-you-must-answer-before-writing-your-business/403691

3 Questions You Must Answer Before Writing Your Business Book | Entrepreneur It isn't as complicated as you might think to set yourself up for success from the beginning.

You are in the midst of writing your first book, but you’ve hit a writing slump and don’t know what to do next. Or maybe you’re writing your book and you want to stand out from the crowd but don’t know how. Hiring a book coach might be your solution.

What is a writing coach?

A writing coach or book development coach helps a writer through the writing process. Some book coaches will help you through grammar and edits, while others will focus more on the marketing and design of your book. These coaches can help you figure out ways to overcome writer’s block, decide whether to choose traditional publishing or self-publishing, and can even teach you how to reach out to agents to publish your book.

There are many reasons to hire a book coach and I’m here to give you three reasons why you should!

1. Help you reach your writing goals.

Writing a book can be hard, especially if you’re doing it all on your own. But having a book development coach can really push you towards your goals. They will encourage you and keep you on track to finish your book in a span of time that works for you.

2. Help you identify your target market, so your book will be purchased in the future.

A book coach can really help you decide your book’s place in today’s market. If you’re a life coach or business coach, a book coach can really help you learn how to market your book to the right people. They will make sure you stand out from the crowd in order to really sell your book.

3. Help you promote your other services and products through your book.

Like I mentioned before, a book development coach can really help determine who your ideal audience is and how to market towards them. If you’re a business coach or an e-commerce seller, a book can also massively help sell your other products or services. Having a book coach can help you write an amazing book that will increase the number of people who say yes to your product or service.

Where to find a book development coach

There are all kinds of book coaches who can do all of the above for you, but I can really teach you how to stand out from the crowd and help you become an expert in your field. I have coached dozens of authors through the book writing process, including Andrew Wilkinson (“The Blessings of My Storms”); Zia Poe Eubanks (“Becoming Zia: A Tale of Transformation” and “Becoming You!: Interactive Workbook”); and Dionne Monsanto (“101 Ways to Live Life INjoy”).
I specialize in helping writers increase their market reach and gain visibility with their “sweet spot” clients and customers, dream media outlets, and high-level podcasts by guiding them step by step through the process of writing and publishing their book.

Ready to learn more about working together? Drop a comment or send a DM, and let’s schedule a time to chat!

A lot of people think with content marketing, you just have to churn out a bunch of content. Basically, get it out there, get it out there, get it out there. And I'm not going to say there is no value to consistently getting content out there. But it's important to use the right words…and that doesn't require you to have a ton of writing experience. Actually, a lot of people I've worked with who are not professional writers tend to do really well once they know some of these tricks because they're not sitting around overthinking it.

One of the top secrets that I use in my writing and when I coach people through their writing is to write using a “you” focus. We have all read blog posts, newsletters, sales pages, books, etc. where the writer constantly uses “I,” “me,” “my,” and “mine.” And it can be a turn off, especially if you're trying to sell a product or a service.

I don't want you to think that people don't care about your degrees, your qualifications, and your experience — because they do. But if you're focusing more on yourself than the other person, it's really hard to get them engaged with you…let alone interested in buying your product or service.

So, my rule is to use “you” or “your” at least twice as much as “I,” “me,” “my,” and “mine.”

I'll give you an example.

When you invest in the Create Words That Sell group coaching program, you will learn nine specific ways to increase the number of people who say “yes” to your product or service offer.

To sum this point up, just keeping a focus on “you” and “your” can immediately increase the number of people who are interested in what you have to offer.

Interested in learning more about how to improve your writing? Whether you want help with your sales pages or want to write a book, I’ve helped hundreds of people like you. Drop a comment or send me a DM for a free, no-pressure consultation.

Whether you plan to self-publish your book or pursue a traditional publishing deal, there are other things you need to include in your manuscript besides chapters of information.

A copyright page is important. There are standard copyright pages all over the internet. If you’re self-publishing, this is your responsibility. If you get a publisher, they’ll take care of it using the terms in the contract you signed with them.


An optional page is for dedications. This allows you to dedicate it to somebody special. I’ve seen dedication pages with one to three names. This page is usually in between the copyright page and the table of contents.


By the way, a table of contents is important — especially since you’re writing a non-fiction book. People still buy print books, but a lot of folks are buying digital copies through Kindle, Nook, or iBooks. So, you want it where they can easily navigate from one part to another.


Another thing you'll need goes at the end of your book — your author bio. That's basically a short biography about you, your business, and any other information you want to include. Awards, media appearances, speaking events, and where you went to college are important to include.


Your headshot should either go on the back cover of your print book or be part of your author bio.

You might also need references at the end depending on if you're quoting studies, etc. That's individualized and won’t be necessary for every authorpreneur.

Ready to start (or finish!) writing and publishing your book? Then drop a comment or send me a DM to schedule a free, no-pressure consultation.

Let’s talk about five reasons why you should write and publish your book instead of thinking, “Oh, maybe later.”

1. You can get your message out to a lot more people than you ever could through one-on-one work, networking groups, speaking, etc. It's just really been beneficial to my clients, to have hundreds, thousands, tens of thousands, or even millions of people exposed to you, your message, and your story. A book is just an incredible way, and a very affordable way, to get that message out. Because more people are willing to invest $9.99 or $14.99 in a book than $100 or thousands of dollars in your course, your service, etc.
2. When you write and publish your book instead of just thinking about it, you get to enjoy the reputation and credibility builder of being a published author. Clients have told me that they decided to work with me because they don't want to keep seeing “Author of…” in everybody else's bio, especially when they were speaking on live or virtual stages. And writing a book really shows that you're in the game for the long haul, that you're not just a one-trick pony. With the pandemic, a lot of people started calling themselves coaches, consultants, and other experts. And we don't know if some of those people will go back to their day jobs or jump on the next trend. So, writing a book just shows that you're in the game for the long haul. Your business isn't something you just decided to do, especially because of the pandemic.
3. You'll have that sense of accomplishment that I and others have experienced after writing and publishing a book; that feeling is indescribable. Most of the population has not even attempted to write a book. And of the people who try to write a book, less than 5% finish it and publish it.
4. People seek you out a lot more when you have that published book out there. The opportunities include media interviews, speaking gigs, and podcast interviews. Having a new book is a great way to increase urgency among people booking such opportunities because everyone wants to be on top of the news.
5. Waking up to passive income is another benefit of finally writing and publishing your book. While many of my clients make money from new clients that come in through their book and the increased publicity surrounding them, some people that I've worked with have made five and even six figures from book sales. It's great to make money when you sleep, especially with rents, mortgages, and everything throughout the world on the rise.

So, write your book. Don’t just sit around thinking about it and end up on your deathbed wishing that you did it. Just do it. I promise you — especially if you get the right support. It will not be as painful or as difficult as it sounds.

Ready to step forward? Send me a DM to schedule a complimentary, no-pressure conversation with me.

Did you know that you could make $30,000, $75,000, $100,000, or even more just by writing and self-publishing a book related to you and your business?

A common objection I get from people who say they want to work with me is, “Oh, I'm not a writer. I don't know how to do this.”

Actually, that’s why you need help.

But really — and I've been talking to other people in the space about this recently — people who didn't go to school for writing usually write the best books, especially once they stop overthinking it.

Let’s go over three things you need to do to write that book that's going to make you $30,000, $75,000, $100,000, or even more. And I'm not just talking about book sales, although that's also important. I'm talking about what we call the back end (the services or the products that you can sell) and your book doesn't have to be sleazy or salesy.

What you need to do is write to your ideal client. My ideal client is a coach, consultant, or a licensed professional such as a psychologist or an attorney who is ready to amp up their visibility, credibility and market reach through writing and publishing a book. So, for my next book, I would write about their needs, I'm considering writing a book next year about how to promote your book once you publish it.

As you write, speak to your ideal client’s needs. Address their pain. You don't want to give away the whole farm, so to speak, but you want to offer them solutions that they can use right away and entice them to get in touch with you.

The second thing you want to do is make it easy for them to get in touch with you. A lot of the clients I work with (whether as their coach, consultant, editor, or writer) want to put a link to their main website in their book. Sometimes, they don’t think their website needs to be in there at all.

What I encourage them to do is to either use an existing free offer or create a free offer to entice those readers to sign up for their email list. If you take this piece of advice, your readers can stay in touch with you more easily.

The gift doesn't have to be complicated; it could be a complimentary webinar recording or a companion workbook — something that entices them to stay in your world. Also, you want to put links to your social media profiles. Make sure that you’re visible online and easy to find.

A big mistake that a lot of folks make is they drop their book on Amazon, and they think a lot of great things are going to happen right away. And that's just not true.
You have to promote your book like anything else in your business. You want to be doing podcast interviews, newspaper, TV, and radio interviews, guest blogging, doing Facebook and Instagram Lives with other people, and going Live yourself; the possibilities are endless. But you have to let folks know that the book exists once it's edited and published. Otherwise, how are people going to get in touch with you? And that goes back to step two, you're not making it easy for them to get in touch with you.

A lot of people I've met have published their book, but then they're shy about talking about it because they don't want to bother people. But you have a solution, and it's a very low-cost solution. Your book is a great way for people who have been following you on Instagram, Facebook, TikTok, etc. to get to know you better with low risk. So, you’ll want to promote your book as much as possible without being creepy about it. But you have to keep in mind that just because you post about something 10 times does not mean the same people to see those things 10 times. So, promote your book once it's published.

Do you have a book in your mind? Or one languishing on your hard drive or seemingly invisible on Amazon? Leave a comment or send a DM for more info. You can become a successful authorpreneur…no writing experience necessary!


Did you know that you could make $30,000, $75,000, $100,000, or even more just by writing and self-publishing a book related to you and your business?

A common objection I get from people who say they want to work with me is, “Oh, I'm not a writer. I don't know how to do this.”

Actually, that’s why you need help.

But really — and I've been talking to other people in the space about this recently — people who didn't go to school for writing usually write the best books, especially once they stop overthinking it.

Let’s go over three things you need to do to write that book that's going to make you $30,000, $75,000, $100,000, or even more. And I'm not just talking about book sales, although that's also important. I'm talking about what we call the back end (the services or the products that you can sell) and your book doesn't have to be sleazy or salesy.

What you need to do is write to your ideal client. My ideal client is a coach, consultant, or a licensed professional such as a psychologist or an attorney who is ready to amp up their visibility, credibility and market reach through writing and publishing a book. So, for my next book, I would write about their needs, I'm considering writing a book next year about how to promote your book once you publish it.

As you write, speak to your ideal client’s needs. Address their pain. You don't want to give away the whole farm, so to speak, but you want to offer them solutions that they can use right away and entice them to get in touch with you.

The second thing you want to do is make it easy for them to get in touch with you. A lot of the clients I work with (whether as their coach, consultant, editor, or writer) want to put a link to their main website in their book. Sometimes, they don’t think their website needs to be in there at all.

What I encourage them to do is to either use an existing free offer or create a free offer to entice those readers to sign up for their email list. If you take this piece of advice, your readers can stay in touch with you more easily.

The gift doesn't have to be complicated; it could be a complimentary webinar recording or a companion workbook — something that entices them to stay in your world. Also, you want to put links to your social media profiles. Make sure that you’re visible online and easy to find.

A big mistake that a lot of folks make is they drop their book on Amazon, and they think a lot of great things are going to happen right away. And that's just not true.
You have to promote your book like anything else in your business. You want to be doing podcast interviews, newspaper, TV, and radio interviews, guest blogging, doing Facebook and Instagram Lives with other people, and going Live yourself; the possibilities are endless. But you have to let folks know that the book exists once it's edited and published. Otherwise, how are people going to get in touch with you? And that goes back to step two, you're not making it easy for them to get in touch with you.

A lot of people I've met have published their book, but then they're shy about talking about it because they don't want to bother people. But you have a solution, and it's a very low-cost solution. Your book is a great way for people who have been following you on Instagram, Facebook, TikTok, etc. to get to know you better with low risk. So, you’ll want to promote your book as much as possible without being creepy about it. But you have to keep in mind that just because you post about something 10 times does not mean the same people to see those things 10 times. So, promote your book once it's published.

Do you have a book in your mind? Or one languishing on your hard drive or seemingly invisible on Amazon? Leave a comment or send a DM for more info. You can become a successful authorpreneur…no writing experience necessary!