Reels Play Bonus & Monetization for Creators
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Reels Play Bonus Program Requirements
Creators can earn bonuses from Facebook for creating and sharing eligible reels on Facebook that meet the program requirements. Once you start a bonus opportunity and agree to the Terms and Conditions, you can start to create reels that earn bonuses and track your progress.
* Reels bonuses allow you to earn bonuses by achieving certain performance targets on new and old reels once you start a bonus opportunity.
* You can increase your earnings by creating reels that engage more viewers and get more interactions as defined by each bonus opportunity.
* Each Reels bonus opportunity lasts for a set number of days after you start. You can see how long bonus opportunities last in the Bonus tab on your phone or in Creator Studio > Monetization > Bonuses.
Individual Reel Bonus Requirements
For your Page’s reels to count towards an in progress bonus opportunity:
* Your Page must follow our Partner Monetization Policies.
* Your reel cannot be claimed by a rights holder.
* Your reel cannot be crossposted from Instagram. Instagram Reels shown as recommended content on Facebook are not eligible for this program. Learn how to post reels on Facebook here.
* Your reel cannot be watermarked by a third-party social media site.