Greg Verdino
Business futurist and digital transformation expert. Professional speaker on future trends, transfor
17/02/2023
"If ChatGPT broke records for its speed of adoption, it may also hold the record for the fastest plunge from the tippy-top Peak of Inflated Expectations to the bottom of the Trough of Disillusionment."
In my continuing exploration of ChatGPT and other generative AI tools, I recap the chatbot's wild ride from peak hype to that sinking feeling that sets in when Bing tries to break up a marriage - REALLY!
Ultimately, I am bullish on the role AI can play in the future of work (and the world) for those who are willing to ride out the highs and lows, and capable of seeing the forest for the trees.
ChatGPT: From Hype to Hurting at Record Speed | GREG VERDINO Business futurist and seasoned marketing innovator Greg Verdino considers the nature of the ChatGPT and generative AI hype cycle.
17/08/2021
Today is my first in-person keynote since COVID. Good to be back in front of an actual audience. Weird but good.
17/05/2021
In this keynote session during : Next-Level ABM, Greg Verdino, bestselling author of “microMARKETING,” will offer his current forecast on the future of and share why he believes will transform relationships with agencies, clients and partners: https://lnkd.in/dy-jJP3
14/04/2021
The folks at the Thinkers360 business-to-business thought leadership marketplace asked a handful of digital transformation experts to offer our top tips for accelerating transformation this year. I drew on some of the core principles from the Adapt Manifesto and put them within the context of the Never Normal era. See what I had to say.
https://www.gregverdino.com/three-tips-for-accelerating-digital-transformation/
3 Tips for Accelerating Digital Transformation, GREG VERDINO Business futurist and digital transformation expert Greg Verdino shares three top tips for accelerating transformation in 2021.
04/01/2021
New year, new ? Not so fast... From "Strategy is ", one of the business essays included in my 2020 book . Buy the book: https://amazon.com/Never-Normal-Uncommon-Leaders-Settle/dp/1735397504/ or wherever you shop online.
23/12/2020
Don't expect a . We have entered the - a period during which the only thing we can expect with any degree of certainty is that we will need to come to terms with the unexpected and the uncertain. The best organizations will *embrace* this ambiguity, , anticipate and thrive.
15/12/2020
This week only, you can grab the Kindle edition of my book, Never Normal, for FREE. Get your copy while you can. https://www.amazon.com/NEVER-NORMAL-Uncommon-Leaders-Settle-ebook/dp/B08DPXJ85C/
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo
28/09/2020
Tune into this week's Minter Dialogue podcast. My buddy Minter Dial and I discuss why the new normal will be "never normal" and lots more.
Navigating the Never Normal – Uncommon Ideas with Greg Verdino (MDE390) | | Minter Dial Minter Dialogue with Greg Verdino Greg Verdino is a business futurist & digital transformation expert, keynote speaker, advisor and author who just released his
11/09/2020
Today, I sit down with Lieke Lamb to talk , , Adapt Manifesto, my new book Never Normal -- and even a bit of . It all happens on the debut episode of a great new video series presented by Fellow Digitals and Frankwatching. Watch it here.
https://www.frankwatching.com/archive/2020/09/11/omgaan-met-nooit-normaal-interview-greg-verdino/
Omgaan met ‘nooit normaal’: doe alsof je merk vandaag geboren is - Frankwatching “We gaan naar een ‘nooit normaal’, waarin altijd verandering is.” Een gesprek met Greg Verdino, autoriteit op het gebied van het digitale nu.
14/08/2020
Tune into this week's Tightrope podcast where I chat with host Dan Smolen about and the .
https://dansmolen.com/2020/08/14/never-normal-is-the-future-of-work/
Never Normal is the Future of Work Is Never Normal the future of work? Author and business futurist Greg Verdino believes that the answer is YES. "Leaders need to become more comfortable with how to manage remotely, and,
11/08/2020
So, yesterday was the day -- and well, today's a day too... NEVER NORMAL is shipping and arriving in the hands of fans like this fine fellow. OK - he's not a fan but a friend -- good ol' Ian Patterson, my Adapt Manifesto co-conspirator and one of the finest digital minds in the UK. Order your copy today: https://www.amazon.com/Never-Normal-Uncommon-Leaders-Settle/dp/1735397504/
03/08/2020
BIG NEWS: My first book since microMARKETING will be published on August 10 and is already available for pre-order. This book is called NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo. It presents the title essay (my pushback on all of the current talk about "the new normal" and a bit of a tirade about the way organizations have been going about transformation), along with 15 of my 'greatest hits' from the past eight years. It's a quick read but packs a punch, if I don't say so myself.
Learn more on my blog -- the post includes Amazon links for anyone who'd like to pre-order (that's you, right?)
https://www.gregverdino.com/never-normal-preorder/
If you haven't tuned in to my old friend Joseph Jaffe's CoronaTV show, today's your day. I'm joining him live at 2pm ET and you can join us too on his page (facebook.com/jaffejuice), LinkedIn LIVE (https://lnkd.in/e2G5Ki5) or YouTube Channel (JaffeJuice.TV). I think we'll be talking about digital transformation, the Adapt Manifesto, sharing some old war stories from our days at crayon, and more. See you there?
03/06/2020
Speakers have always known that there's a big difference between what the audience sees -- a dramatically appointed room, a well-lit stage, impressive hi-res screens, pristine sound. And what we see -- tape marks on the floor, tangles of wires well-hidden behind draping, stacked equipment cases, confidence monitors and countdown clocks. This week I pre-taped a bunch of emcee slots for a big fintech event and the contrast between what the client team got to see (represented in the righthand monitor) and everything I could see (including my little guy's Hot Wheels tracks) was pretty stark. :-)
18/03/2020
Like anyone who speaks for a living, yes, I offer virtual keynotes, panel facilitation, executive briefings and more. But more importantly, as someone with DEEP expertise in the digital events industry (check my work history) I'm happy to brainstorm at no cost and with no strings attached with any or anyone else who is looking to take their organization's online. Learn more and get in touch if you're interested in chatting -- https://www.gregverdino.com/virtual-keynotes-briefings-panels/
09/03/2020
12/12/2019
BIG NEWS and a bigger opportunity to help fight childhood cancer. If you book me to keynote your 2020 event through Executive Speakers Bureau before the end of this month (December 2019), not only will ESB make a donation to St. Jude Children's Research Hospital; I'll donate 10% of my net fee too. See ESB's post below and reach out to them if you're looking for a keynote on , and the . Let's do this!
Greg Verdino Interested in booking Greg Verdino for your next event? Inquire with Executive Speakers today about his speaking fees and availability.
25/11/2019
Transforming your organization is NEVER "someone else's problem." walk the walk by personally embracing and modeling the behaviors they want to see across the entire business. The first step on YOUR walk is here: https://www.adaptmanifesto.org/join-the-movement
25/11/2019
and , what's the difference? Lots, actually. Organizations struggle when they mistake one for the other -- but also when they *forsake* one for the other... https://gregverdino.com/digitization-vs-digitalization-vs-digital-transformation/
Digitization vs Digital Transformation | GREG VERDINO What is the difference between digitization, digitalization and digital transformation? Expert Greg Verdino offers clear definitions of each term.
14/11/2019
NEW! 2020: The Year Digital Transformation Dies. I expand on my recent Thinkers360 prediction for the coming year and explain how moving beyond the big bang transformation mindset puts you on the path forward. https://www.gregverdino.com/2020-digital-transformation-dies/
2020: The Year Digital Transformation Dies | GREG VERDINO Digital transformation expert Greg Verdino predicts that the digital transformation bubble will burst in 2020 as organizations embrace adaptability.
23/10/2019
Introducing the Adapt Manifesto: https://www.gregverdino.com/introducing-the-adapt-manifesto/
The importance of in business will be a key theme for me in 2020. To that end, fellow transformation thinker Ian Patterson and I have been hard at work collecting what we've learned about how organizations and the leaders inside them can set the stage for change. Learn more in my latest post about the launch of the - then go on to read the manifesto and if it resonates, sign on to show your support.
https://www.gregverdino.com/introducing-the-adapt-manifesto/
24/09/2019
What's the future of marketing? I shared my take at the Brand ManageCamp conference last week, and today I've summarized some key takeaways in a blog post. Check it out and let me know what you think.
The Future of Marketing | GREG VERDINO What will marketing look like in 2025? Futurist Greg Verdino shares five must-know trends for the future of marketing and the impact of technology on brands.
16/05/2019
Psst... Wanna see the latest iteration of my 'Digital Revolutionaries' keynote slides? Like, fresh from the stage at Siemens' Innovation Leadership Summit-Europe earlier this week? Well, they're up on my blog right now.
Digital Transformation Keynote ILS-Europe '19 | GREG VERDINO Greg Verdino's keynote slides from the Siemens Innovation Leadership Summit--Europe 2019.
14/05/2019
13/05/2019
Greetings from Barcelona, where tomorrow morning I’m delivering the closing keynote at Siemens’ Innovation Leadership Summit—Europe. Just returned from a quick dinner to find a copy of the custom book I put together for the client on my bed. Hope the attendees enjoy reading it.
27/02/2019
I'm thrilled to announce that I'll be speaking at Brand ManageCamp for the fourth (fourth!) time. Learn more about my upcoming talk and how you can register today for a $900 early bird discount. I say this every year, whether I'm speaking at it or not, that BMC is *the* must-attend marketing conference and the 2019 edition will be no different. Check it out and grab your ticket today. https://www.gregverdino.com/see-me-at-brand-managecamp-2019/
Greg Verdino to Speak at Brand ManageCamp '19 | GREG VERDINO For 16 years and running, Brand ManageCamp has consistently been a highlight on the annual marketing conference calendar. With two days of top notch content
10/02/2019
A few photos from my recent Connection I.T. Solutions CNXN 2019 'Go Beyond' keynote.
06/02/2019
Looking forward to keynoting the Connection I.T. Solutions sales kick off this afternoon.
18/01/2019
This week, I delivered my first corporate meeting keynote of 2019. In the next two weeks, I'll deliver two more. But my first confirmed public event is coming up in March - I'll be keynoting the Association for Intelligent Information Management (AIIM) Conference in March. https://aiimconference.com/
Let’s Talk Transformation
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges.
Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.
Previously, he was executive vice president at social business firm Dachis Group, where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at more than 200 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.
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