Ordinary Coffee Co.

21 years of Last three shows together. HBD to our lovely girl. I can’t wait to put on red lipstick and crowd the stage again! ❤️

✅

Told y’all we’d be sweating it out with our family this morning. And now - coffee roasting!

Hey y'all!

While we're out doing Murph at our local CrossFit affiliate, CrossFit Wig Wag, you still have time to get in your order for this week's roast!

We'll get at it just as soon as the workout is done - if you want freshly roasted coffee shipped directly to you this week, get your order in now!

Place your order on our website - www.liveordinarywell.com/coffee

FEATURED COFFEE: PAPUA NEW GUINEA Wet Process (Washed) Korgua X

Medium body. Fruited lemongrass hint, dried apple slices and natural dried stone fruit flavor. Rustic sweetness. Moderate acidity.

Limited quantities available. Order by Monday, May 30, 2022!

www.liveordinarywell.com/coffee

Photo Credit: Sweet Maria's Coffee

1, 2, 3, 4.

1. Order
2. Roast
3. Ship
4. ENJOY!

And that's how it works!

www.liveordinarywell.com/coffee

Firing up the roaster today, so if you want freshly roasted coffee shipped directly to you this week, get your order in now!

We are currently offering coffees from Brazil, Colombia, Ethiopia, Papua New Guinea, and Sumatra. Each variety is roasted to bring out the specific flavor notes, and is available in limited quantities.

Place your order on our website - www.liveordinarywell.com/coffee

FEATURED COFFEE: ETHIOPIA Dry Process Shantawene

Full of fruit flavors like strawberry jam, sweetened cranberry juice, green honeydew melon, stone fruit accents. Vibrant acidity.

Limited quantities available. Order by Monday, May 23, 2022!

www.liveordinarywell.com/coffee

Photo Credit: Sweet Maria's Coffee

View from the production facility, best known as my parent's garage. Either way, this is the best job and we're so happy to do it.

Also - have you tried any of our current offerings? We now have beans sourced Brazil, Colombia, Ethiopia, Papua New Guinea and Sumatra.

www.liveordinarywell.com/coffee

I love coffee. Many people don’t know this, but Knox County Brewing Co. was supposed to be a coffee roasting company. I like beer. I love coffee. My coffee story travels through all three waves, and lands us with our own little third wave coffee company, Ordinary Coffee Co.

As mentioned in a previous post, first wave coffee reminds me of my grandfather. Really my early childhood. My grandfather, Aunt Joy, and mom were all fans of first wave coffee, but they didn’t consume it for the burst of energy, rather, they enjoyed it much like second and third wave coffee connoisseurs enjoy their coffee.

For them, at least in my memory, coffee was always connected with beautiful moments of silence or deep conversations within family and community. This was my introduction into coffee. Waking up early, stumbling out of my bed, down the hall, and into my living room in small-town Oklahoma to see my grandfather, aunt, and mom gathered around our dinning room table either reading or deep in conversation with hot cups of coffee in front of them. It seemed to me a necessary element for good conversation and deep thought. I wanted to like it. I wanted to love it.

So, one summer, I was probably fifteen or sixteen, my cousin Melissa and I, who spent many summer nights watching rented movies, on VHS of course, until sunrise, decided that coffee would be the perfect aid to assist us in late night conversations and movie watching. We didn’t know how to drink it, or I didn’t. At this point, I didn’t really enjoy the flavor of coffee, I enjoyed all that it entailed. At a young age, coffee already held a mythical spot in my imagination. Our method was to make it very dark, and drown it in sugary Irish cream creamer. This was my gateway, and had this horrible tasting coffee not been coupled with the wonderful and meaningful time with my cousin, I’m not sure I would have made it to the second wave.

Fast forward four or five years - yep, I had been living on first wave-style coffee (60% dark Folgers 40% creamer) that whole time - and someone walked me into a coffee shop in down town Dallas called Cafe Brazil (Deep Ellum). Ironically, the same cousin who was part of my first wave introduction, has Cafe Brazil as part of her second wave coffee experience. I have to be honest, I remember liking the coffee at Cafe Brazil better than first wave, but what stands out to me most was the community and friends and late night homework that took place here. The first time I remember loving a coffee drink was…wait for it…as if it weren’t cliche enough… Starbucks. I was hooked. I went two ways - I was a sucker for their Caramel Macchiato and their Yukon coffee blend (ratio - 90-95% coffee + 10-5% cream). Then when Sarah and I started dating and got married, we added an iced raspberry coffee breve to our end of date routine - talk about drinking a whole day of calories in a single serving. We love it, and we loved it together. I still remember one of our early marriage conversation that swirled around our monthly coffee budget, if memory serves me correctly, we could have taken on a nice new car payment for that amount. Things needed to change. That said, except for the occasional breve, my life was pretty much defined by whatever the dark roast was (always anticipating the Starbucks Christmas blend) with a splash of cream or the Caramel Macchiato. Then about three to five years into this second wave season of my life, a friend and I were introduced to the Americano. The americano allowed me to taste the actual coffee, drop the calories added by creamer, and cut out coffee budget by 50-75%. The americano hooked me, and this pretty much defined my coffee life for the following ten years, till, well, I started having anxiety issues, and my doctor advised me to get off of any sort of stimulant and depressant. I went off alcohol and coffee cold turkey for three months. The doctor wanted my body to self regulate. The result was fantastic.

Three months had past and we had moved to downtown Austin. All of my meetings, were being held at local coffee shops. Third wave coffee shops. But I wasn’t drinking coffee. I reasoned with myself, I won’t add cream for calorie purposes, and I would order a single cup of third wave coffee, black. My assumption was, I wouldn’t like it that much. I was wrong. Really, really wrong. I still remember it. It was Cenoté Coffee in East Austin, just a couple blocks from our house. Unlike my first and second wave coffee introduction, the coffee was so delicious, that I remember it, but I have no clue who that meeting was with. Sorry. I couldn’t believe this was coffee. Coffee so good, cream and sugar ruined it. It was beautiful. It wasn’t just addictive, it was contagious. But I made a rule for myself, that till this day I still keep - two cups in the morning, no more. During my first and second wave coffee days, I would drink coffee late until the afternoon, sometimes evening. I did not want to allow myself to become so dependent on this stuff that I had to give it up again. Fast forward to 2015, a small coffee shop/roaster in Austin, was one of the sponsors for our 2.5 month road trip. Y’all, there may be nothing better than waking up early on a mountain cliff that overlooks the Pacific, hand grinding your coffee after crawling out of your tent and brewing a fresh hot French press with the best coffee in the world. The sound. Smell. Flavor. It was an experience. Sarah and I have tried to recreate that (minus the mountains and ocean) every single morning since then. It’s like the first service of love one of us does for the other every morning- whoever gets up first, takes the time, to prepare everything as perfect as possible, so that the other has a beautiful cup of coffee waiting for them when they walk out of the room.

When we moved to Knox County later that same summer, we couldn’t find third wave coffee any where near us. So we decided we should try and roast it ourselves. For father’s day Sarah purchased a small home roaster that was not much more than a fancy popcorn air popper. A couple years later we upgraded to a small drum home roaster. While a little inconsistent, ii was so much better than anything we could purchase locally. Then during COVID, we thought, let’s get a micro commercial roaster and create Ordinary Coffee.

So, when you drink a cup of fresh brewed Ordinary Coffee, you should know, it’s way more than a business idea, it’s the result of a long story of memory, magic, imagination, beauty, and love all brewed into a delicious cup of coffee! If you haven’t ordered your coffee yet, go ahead and do so by visiting our website, www.liveordinarywell.com/coffee.

What's your coffee story?

Hey y'all!

We're firing up the roaster today, so if you want freshly roasted coffee shipped directly to you this week, get your order in now!

We are currently offering coffees from Brazil, Colombia, Ethiopia, Papua New Guinea, and Sumatra. Each variety is roasted to bring out the specific flavor notes, and is available in limited quantities.

Place your order on our website - www.liveordinarywell.com/coffee

FEATURED COFFEE: COLOMBIA Honey Process Libardo Gomez

Fruited and sweet. Fruit juice elements such as pear, and cherry juice. Notes of ripe golden plum and fresh fig. Moderate acidity.

Limited quantities available. Order by Monday, May 16, 2022!

www.liveordinarywell.com/coffee

Photo Credit: Sweet Maria's Coffee

And that's how it works!
www.liveordinarywell.com/coffee

This is the floor after we've finished roasting for a day. This is proof how much we love you and love coffee. In that order.

Also - have you tried any of our current offerings? We now have beans sourced Brazil, Colombia, Ethiopia, Papua New Guinea and Sumatra.

www.liveordinarywell.com/coffee

FEATURED COFFEE: BRAZIL Adair Oliveira Neto (Dry Process)
Flavors of simple brown sugars are propped up by mild apple-like acidity, a crisp Bartlett pear note, and subtle sweet herbals add an aromatic quality to the cup.

Limited quantities available. Order by Monday, May 9, 2022!

www.liveordinarywell.com/coffee

Photo Credit: Sweet Maria's Coffee

1. You order coffee.
2. We roast your coffee every Monday morning.
3. We ship your coffee by Tuesday morning.
4. You receive your coffee withins 3 days of roasting so it arrives to you at its freshest.

And that's how it works! Take your first step at:
www.liveordinarywell.com/coffee

NEW INVENTORY! This week's offerings include beans sourced from Brazil, Colombia, Ethiopia, Papua New Guinea and Sumatra.

www.liveordinarywell.com/coffee

Let’s talk about coffee. New post on the website!

https://www.liveordinarywell.com/thoughts/2022/5/4/lets-talk-about-coffee

Prepping bags for this week’s shipment.
Ethiopia 🇪🇹 or Colombia 🇨🇴?

www.liveordinarywell.com/coffee

Drinking in my new tumbler while watching work on skills It’s the perfect Knox County morning. Also, I’m roasting tomorrow! Order TODAY for this week’s roast!

www.liveordinarywell.com

Thank you Kathy for this shot of you enjoying your coffee! Orders are available until Sunday evening for Monday roast and Tuesday ship!

www.liveordinarywell.com

NEW INVENTORY!

Inventory is updated on our website every Thursday. Orders must be placed by Sunday. On Mondays, we roast and on Tuesdays, we ship!

Ordinary Coffee Co. offers freshly roasted coffee beans shipped directly to your home.

Our beans are single origin, small batch, direct trade, and roasted the day before we ship.

We think that you'll find our coffee to be among the freshest and most flavorful you've ever had!

www.liveordinarywell.com

To see the world
Things dangerous to come to
To see behind walls
To draw closer
To find each other
And to feel
This is the purpose of life
-The Secret Life of Walter Mitty

www.liveordinarywell.com

Hey Knox County! I have ONE bag of whole bean ETHIOPIAN origin coffee. Roast date March 7, 2022. It's available for pickup at Knox County Brewing Co. today if you want it! Save yourself the shipping!

UPDATE: ONE bag remains! Who wants it?

If you genuinely wanted to try some and missed out, message me and I’ll put you at the front of the line for next roast day!

Friends. I’m in beta mode which means I have SIX bags of freshly roasted coffee up for grabs. If you’d like to purchase one, I’ve got them available for order online!

https://www.liveordinarywell.com/

Ordinary Coffee Co. updated their business hours.

Working on something. Details to come. If you’re interested in having freshly roasted coffee shipped straight to you on a regular basis, let me know!