Strategize This
🚀Co-Host Alicia Jones speaks about BRANDING THE EXPERIENCE
🎡Co-Host Adam Matossian speaks ab
Strategize This is a unique blend of conversation and interviews rooted in the creative industry. Adam Matossian focuses on a brand's experience from strangers to superfan, while Alicia Jones focuses on developing its eco-system. Deep dives, real-time discussions, and a chill atmosphere are guaranteed.
Have you ever wondered whether to focus most on the quality of your videos, or whether to just get it out to the internet and posted ASAP? We asked that exact question, and his answer gave some great perspective! Check it out at the link in our bio 🔗
08/03/2021
It's okay to tell a story about something that happened to you, but the takeaway should ideally include details that allow the reader to see themselves within the story.
We have had many a conversation about the “right” and “wrong” way to tell a story on social. As a brand storytelling is an important art form to keep people engaged and build brand awareness. But is there a wrong way to tell a story as a brand on social? And what is the “right” way?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Marc Gutman of gets into depth on this topic for us on this episode. Check it out at the link in our bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’ve been enjoying the podcast so far and the guests we have had on don’t forget to follow the guests and subscribe to the podcast so we know you love it!
06/03/2021
Love this.
Have you ever wondered how to create a sense of connection and belongingness with your audience on social media? We interviewed and asked him what his strategies would be for this as a video strategist. Check out the link in our bio to listen to his full response. 😊
03/03/2021
Stories are proven to have a much larger impact on audiences than facts. So rather than telling people what we do, we should tell stories about how it’s helped us or others do what they do!
Today’s episode is an interview with .io where we talk about an important topic that is far too often overlooked, cultural appropriation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We asked him about the role it plays in the fashion industry but also in the design industry as a whole. Hear what expert experience designer William Hardaway has to say about this topic at the link in our bio. And don’t forget to subscribe on your favourite podcast network so you don’t miss any of the value these amazing guests bring to the table.
02/03/2021
Good morning! We are back this week after taking a week long break to decompress. We highly encourage everyone to do this sometimes!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We are excited to bring you a jam packed week all about content creation. A topic relevant to everyone these days!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click the link in our bio to hear the latest episodes 🔗
https://strategizethis.buzzsprout.com/?fbclid=IwAR2crjLIK2rMCHHcueTf3WQsEbTfofP-JauxZWkBKhPbpk1YSp9xI9hCApU
Our first guest this week is Manja Horner from . She answered the import question of how to choose a topic when creating an online course.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Manja is brilliant, and we have two more episodes coming up this week featuring her so stay tuned!
16/02/2021
Are you as obsessed with learning as we are? We started this podcast because we just couldn’t stop learning. We have questions, and seek answers on a regular basis from books, experts, and courses.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So we decided to document our curiosity in the most value packed way we could think of. Very short to the point podcasts that focus on one question and one answer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are you busy learning about these days?
Week 3 of the is now live on all major podcasting networks. To give it a listen click on the link in our bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here’s what you can expect:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- how to choose a topic for your digital product⠀⠀⠀⠀⠀⠀⠀⠀⠀
- what role storytelling plays in design thinking⠀⠀⠀⠀⠀⠀⠀⠀⠀
- how course creators can encourage students to finish courses all the way through⠀⠀⠀⠀⠀⠀⠀⠀⠀
- learning models for online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are a course creator or thinking of becoming one, you won’t want to miss the juicy content this week!
15/02/2021
The theme this week is digital products. It’s a big topic and you won’t want to miss a single episode!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay tuned! Intro episode for the week is on its way to a podcast platform near you 😉
To wrap up the week we have .io with his thoughts on how diversifying fashion might impact the look and feel of fashion brands today.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click the link in our bio to give it a listen! And if you’ve been enjoying the new format for the podcast this season we would greatly appreciate an honest review and feedback!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Have a wonderful weekend folks!
12/02/2021
When the visual doesn't align with the result one is seeking, one might question the thinking that went into the design in the first place.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Design thinking is often discounted as something everyone does, or something you shouldn't have to pay extra for... until it is done incorrectly or omitted all together. Then the importance of design thinking is glaringly obvious.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When a well thought out design is brought to fruition it can make a real impact and insight depths of emotion.
Sharing company values shows the world what’s important to you. But saying something and actually doing something are very different and hold much different significance. Especially when we are talking about diversity.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Check out this incredibly insightful and thought provoking episode from .io at the link in our bio
11/02/2021
The design thinking process needs to take a lot into consideration.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The more a brand grows, the larger their influence, the more complicated it becomes.
Ever wonder what matters most when designing a video cover for social media that is attention grabbing?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We asked Video Strategist that exact question... and his answer is super helpful! Check out today's podcast on the blog at the link in our bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also if you could take a moment to let us know what you think of the new podcast format so far we would really appreciate that!
10/02/2021
You won’t want to miss the episode tomorrow featuring .io⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If diversity is a brand attribute on a list for your company it may be time to reconsider what it means and what purpose it serves on the list. Diversity is a basic human need, not just an adjective to be added to a list of company values.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Check out Will’s brilliant insight on this in tomorrow’s episode where he talks all about how a company might truly demonstrate diversity, without it just being for show.
In case you missed it! answered the burning question about choosing a photography style for your brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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His answer is not what you might expect. But we will give you a hint. Throw perfectionism to the wind!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click the link in our bio to give it a listen!
09/02/2021
Prioritize helping others. After all without people there would be no business to do in the first place.
The first podcast of the week is live! As usual it is a brief introduction of the guests and topics for the week. If you click the link in our bio you can give it a listen.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are in the midst of challenging the look and feel of your brand to ensure it aligns with your brand purpose, the theme this week will spark some deep thinking for sure! We will be highlighting more on this topic in coming weeks as we line up more fantastic guests to bring about all kinds of wonderful insight into this area.
08/02/2021
Products, services, their benefits, features, and price are no longer a consumer's number one concern. People want to support reason, logic, and above all else purpose.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before getting started with your next marketing, branding, or design project take a moment to ask yourself why. The purpose that we are doing this. Beyond making money. Who is it for, how does it help, and in what ways can this impact the world and the people in it?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The topic on the podcast this week is Brand Look & Feel and how it can tie into purpose and intention. This is a big topic and the episodes we have this week just scratch the surface of this topic. We will be doing a second, third, and likely even fourth week on this topic since it is such a big and important one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The creative used to support your brand strategy is important to effectively align the right look and feel with purpose and intention.
William Hardaway from .io offers workshops to help businesses move toward anti-racism.
This is a big and important conversation that deserves attention in all workplaces these days. As a leader with the busy day to day it’s easy to miss social challenges that may have difficult impacts on employees.
This important question to Will helps us put into perspective how we might be able to be more conscious leaders and the benefits of bringing in an outside party to assist with the diagnosis of these challenges.
William Hardaway from .io offers workshops to help businesses move toward anti-racism.
This is a big and important conversation that deserves attention in all workplaces these days. As a leader with the busy day to day it’s easy to miss social challenges that may have difficult impacts on employees.
This important question to Will helps us put into perspective how we might be able to be more conscious leaders and the benefits of bringing in an outside party to assist with the diagnosis of these challenges.
05/02/2021
Strategy is a process of creating alignment within a business to effectively reach specific goals.
Growing a business without strategy is like leaving the house with no idea of where you are going, or why you left in the first place.
It’s very challenging to make decisions without clear perspective on what you are trying to achieve.
Matthew has a very inspiring story about what magic can happen when you find the courage to stand out!
Listen to today's episode at the link in our bio to hear story on how he pushed past imposter syndrome to apply for Forbes 30 Under 30... and he won!
If you are looking for a little inspiration today you won't want to miss this episode, which is the first of 5 we have coming up featuring this incredibly talented documentary photographer!
Mo unpacks how to have confidence on camera, and dives into what authenticity really means.
Full episode now streaming on all major podcasting platforms.
Listen to todays episode at the link in our bio to hear , the ‘Pillsbury Mo boy of video’ drop his experience and wisdom.
This is the first of five episodes featuring Mo, if you enjoy this episode, follow or subscribe to our channel and the podcast to be notified when new daily episodes drop!
04/02/2021
Branding might be one of the most misunderstood terms in the creative world.
Do you know the difference between brand, branding, brand identity, brand tone of voice, or brand message?
Which area of this layered industry do you fit into?
03/02/2021
There is a common conversation arising about the difference between branding and marketing.
The fact is we need both to be successful. One supports the other, and without one, growth will be limited or not happen at all.
As we continue to roll out episodes 5 days a week of expert strategists, we will also continue to demystify how all these brilliant minds come together to build a successful business.
You don’t have to have a PhD to have an online course...
You won’t want to miss this episode with Manja Horner of where she discusses with us a common misconception around course creation.
Click the link in our bio to check out the full episode!
Things are looking a little different this season, and its awesome! 🤘
The first episode of Season 2 of Strategize This Podcast is now live on all major podcast channels (link in bio)!! The theme this week is in the leadership category:
“Courage to Stand Out”
We are so excited to share what’s new. We have been working hard behind the scenes to tighten up the format of the show so it can have the most impact to your business growth!
We will be dropping 5 short episodes per week focussed in on one strategist and their answer to a complex question they have experience with answering.
We are fortunate to know and meet inspiring strategists every day on the internet, so we will be shining a spotlight on them with efficiency and value packed episodes!
The podcast itself is only one part of the puzzle though... we are launching a private Facebook community where we will also feature our strategists playing games with us that are sure to bring a great laugh!
You won’t want to miss this season! Stay tuned and come back tomorrow for a fresh new episode 🎙
10/11/2020
In episode 004 of Strategize This Podcast, we had the opportunity to interview a special guest, a wedding photographer, and rapidly growing YouTuber, Reggie Ballesteros.
Today's topic hits close to home, as we'll be discussing the experiences of running creative businesses with little ones causing chaos in the background, along with some tips and tricks we use to structure our day.
If you enjoyed this episode, please like and share it with friends and colleagues. If you have suggestions for future episodes or would like to be a guest, please leave a comment or reach out to us.
In Episode 3 of Strategize This, Co-Hosts Adam Matossian and Alicia Jones are discussing a passage read from Marty Neumeier’s Book THE BRAND GAP. Topics related to the strategy of data testing, pivoting, decision making are touched on. The theme resonates with taking smaller, rougher steps, rather than one large, overthought leap.
New Episodes Every Wednesday at 8am EST.
If you liked this episode, please spread the knowledge with someone who would benefit from it.
If you want to be a part of the show, or have your question answered by Adam and Alicia, Drop a comment below, or send us a message.
Today we are talking about website strategy, the hierarchy of information, and how to capture the attention of your ideal audience, quickly and effectively.
New Episodes Every Wednesday at 8am EST.
If you want to be a part of the show, or have your question answered by Adam and Alicia, Drop a comment below, or send us a message.
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