Athletechnews.com

The health and wellness sector is booming! Despite economic uncertainties, private equity investors are doubling down on fitness, longevity, and recovery innovations. 💪 Discover how top brands are navigating this exciting landscape. 🔗 Read more: https://bit.ly/4fvsBZd

Struggling to run ads for your gym or fitness center? Momence Ads Manager can help! This new software simplifies ad creation, letting you launch campaigns without the hassle of complex platforms or agencies.

Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.

Amazon's summer sale is your chance to level up your fitness and wellness routine without breaking the bank. Score big discounts on top-rated fitness trackers, workout essentials, supplements, and more!

The 50 Best Prime Day Fitness & Wellness Deals of 2024 Our editors have scoured Amazon for the best Prime Day deals on top fitness and wellness products, including up to 50% off top-selling items.

Is cycling the new fitness craze? Recent data suggests so. Cycling is experiencing a major comeback, with Garmin data revealing a 7% increase in cycling activities and a 12% jump in indoor cycling.

Indoor Cycling Is on the Rise, Garmin Finds Cycling is experiencing a resurgence, according to new data that shows a notable increase in indoor cycling usage rates.

Beckham's golden touch extends to wellness. ⚽️ The footballing legend is swapping the pitch for the lab. David Beckham has joined forces with health tech pioneers Prenetics to create IM8 Health, a new wellness brand promising to redefine holistic health. Read more about this winning combination of science and nature.

David Beckham Launching Health & Wellness Brand IM8 David Beckham, the former soccer star and current Inter Miami owner, is the latest famous face looking to get in on the wellness revolution.

It’s a new era for Delta. 🧘‍♂️

Delta's new lounge at JFK is redefining luxury. Indulge in relaxation pods, spa treatments, and Hyperice recovery tech. Sip on wellness-focused drinks and unwind in the Serenity Lounge.

Delta Gets In on Wellness Travel Boom With New JFK Lounge New York-bound Delta One passengers are in for a treat at the airline’s new lounge, complete with Hyperice recovery products and relaxation pods.

Attention, Erewhon lovers! Pvolve is partnering with beloved organic grocery brand Erewhon and its Lifestyle Collective to give members exclusive deals on wellness products and access to pop-up fitness classes.

Pvolve, Erewhon Link Up for Pop-Up Fitness Classes, Exclusive Deals With the partnership, members of Erewhon's Lifestyle Collective will get access to discounts on Pvolve online workouts and studio memberships.

The CEOs behind the hottest boutique fitness brands pull back the curtain on the industry's biggest challenges and most exciting opportunities. 💡 Discover how they're staying ahead of the curve.

From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.

The fitness industry is undergoing a generational shift. 🔀 Gen Z's focus on mental health, social connections, and personalized experiences is forcing gyms and studios to adapt or risk irrelevance.

Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.

41% of gym-goers are saying 'no thanks' to high membership fees. 👋

In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym memberships. These new findings may help explain the surging popularity of low-price operators.

Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym membership.

Transforming gym spaces into dynamic fitness playgrounds, Aktiv Solutions leads the revolution in functional strength training. Read how Aktiv Solutions is enhancing user engagement and functional strength training for all.

Aktiv Solutions Builds Functional Strength from the Ground Up Aktiv is positioned foundationally to support the spiking consumer interest in both strength and functional training modalities.

The low-price chain plans to open over 250 gyms by 2030. 💪

EoS Fitness, an amenity-rich, high-value, low-price (HVLP) fitness operator, is reportedly seeking new capital to fuel its growth.

EoS Fitness Seeking $100M To Fund Growth, Per Report EOS Fitnes plans to open over 250 gyms by 2030. It's reportedly eyeing at least $100 million in private funding to support that goal.

Perspire Sauna Studio, one of the country’s top infrared sauna and red-light therapy franchises, is adding to its executive team as it pursues continued expansion. This comes after several months of growth for the company as it’s added multiple new studios across the U.S., including locations in Chicago, Atlanta, and Austin.

Perspire Sauna Evolves Exec Team Amid Franchise Growth Infrared sauna and red light therapy franchise Perspire Sauna Studio is eyeing 500 locations by 2027 as it sees high demand among franchisees.

Say goodbye to back pain with Pvolve! 👋

The fast-growing functional fitness brand has launched a Lower Back Support Series designed to address the root causes of back pain. The Lower Back Support Series is designed to strengthen and stretch the core and lower body to address the root causes of spinal discomfort.

Pvolve Tackles Low Back Pain With Functional Workout Series Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain

From recovery boots to cold plunge tubs, these self-care products will help you recreate the feel of an exclusive wellness club at home, for a fraction of the price.

These 9 Luxury Wellness Products Will Elevate Your Self-Care Game From recovery boots to cold plunge tubs, these self-care products will help you recreate the feel of an exclusive wellness club at home.

Three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Star instructors have created and maintained the magic of Peloton. What happens next for the connected fitness brand amid financial struggles?

Peloton Instructor Exits Add to Fitness Company's Woes Star instructors have created the magic of Peloton. What happens next for the connected fitness company as it faces financial struggles?

Today is International Yoga Day! 💛

In the past two decades, yoga has had the greatest rise as a complementary health approach.
💡 Did you know? Women are twice as likely as men to participate in the ancient practice, according to a new data brief from the CDC that sheds light on who practices yoga. 🔗 Find out why: https://bit.ly/3VxYkiX.

Are you getting ready to partake in HYROX 2024? Here are some expert tips to help you prepare for the event.

Training for HYROX requires a comprehensive approach that combines structured periodization, functional strength and conditioning, high-intensity interval training, sport-specific exercises and adequate recovery. Read more: https://bit.ly/3xeQiUh

Xponential Fitness has appointed former Taco Bell CEO Mark King as its new leader — news that caused the boutique fitness and wellness franchisor’s shares to soar.

Xponential Fitness Finds New CEO in Former Taco Bell Chief Mark King takes over following Anthony Geisler's sudden exit last month; Xponential's shares soared following the news of King's hire.

Feeling stuck in a workout rut? Gen Z has cracked the code: Variety is key.

LesMills gets it. That's why they have developed the science-backed Limited Edition Collection - fresh, on-trend group fitness programs that keep things exciting.

How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024 Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.

Apple is coming for the competition! Apple's commitment to health and fitness deepens with watchOS 11. The introduction of Training Load and advanced health tracking features like Cycle Tracking positions the Apple Watch as a serious contender in the fitness tracker market.

Apple Makes Fitness Intentions Clear With Latest Watch Updates New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.

Give Dad the Gift of Fitness This Father's Day! 💛 From workout gear to recovery tools, Athletech News has rounded up the perfect presents to help him reach his fitness goals. Find unique ideas to celebrate Dad in our Father's Day gift guide. Read here: https://bit.ly/3XfEbAV

Fitness Feud Over: Beckham and F45 Training kick lawsuit to the curb.

F45 Training and David Beckham are moving forward, having reached an agreement that will see Beckham’s venture capital firm DB Ventures Limited drop its lawsuit against the boutique fitness brand over a soured sponsorship deal. https://bit.ly/3VdYWdD

F45, David Beckham Resolve Lawsuit, Preserve Investment Deal David Beckham's VC firm will remain an investor in F45 Training after the sides settled a dispute over payment from a sponsorship deal.

In exclusive interviews with Athletech News, WHOOP CEO Will Ahmed and ŌURA CEO Tom Hale discuss their companies' efforts to enhance women's health through data optimization. They emphasize the importance of personalized health insights and innovations like Whoop's Menstrual Cycle Insights and Oura's Cycle and Pregnancy Insights.

Whoop, Oura CEOs Eye Women’s Health, Data Optimization As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.

Discover how Gold's Gym, famously linked to Arnold Schwarzenegger and sunny California, is making a grand return to Long Beach with a state-of-the-art facility. Learn about the $15 million investment fueling its Southern California resurgence with exciting renovations, remodels, and new openings.

Gold's Gym Makes Long Beach Debut, Gets $15M for California Club Upgrades Gold's Gym is going all out in its home base of Southern California, opening new clubs and upgrading existing ones with state-of-the-art offerings.

Pvolve, the functional fitness franchise that blends low-impact movement with resistance training, has two new homes, signing agreements in Atlanta and San Francisco.

Pvolve Signs Franchise Deals in Atlanta, San Francisco Pvolve, a functional fitness franchise that blends low-impact movement with resistance training, continues to open new franchise locations.

For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands. Whether you’re hitting the trails, the mat or the golf course, these brands have you covered with high-quality gear that’s both stylish and functional.

The 6 Best Activewear Brands for Summer For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands.

HYROX and F45 Training are revolutionizing the fitness game! 🤝 With both brands developing innovative functional training workouts, Hyrox, the fitness racing pioneer, and F45 Training, known for its 45-minute HIIT sessions, have much in common. The sides are now partners, inking a two-year agreement that will see F45 serve as Hyrox’s official training partner.

F45 To Offer Hyrox Workouts as Part of New Partnership As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more.