PromoVeritas
The power behind your favourite brands prize promotions. Supporting brands and agencies worldwide. In summary, we help promoters sleep at night.
PromoVeritas have been protecting the integrity of global brands since 2002. As the independent promotional verification service we write and review terms & conditions for promotions, judge competitions, conduct prize draws and oversee instant wins and TV voting. London-based, we ensure that clients and their agencies world-wide operate their promotions in accordance with the rules, regulations an
26/04/2023
Legal Wednesday ⚖
Financial Influencers (aka Finfluencers) are taking advantage of people turning to ‘quick fixes’ to make money and fulfil their dreams. 💸
Our Legal team, has the latest news on a report from the FCA and ASA on Finfluencers: https://www.promoveritas.com/fca-and-asa-fin-influencer-fanfare/
FCA and ASA Fin-influencer fanfare - PromoVeritas A cost-of-living crisis has led to an increased number of people turning to ‘finfluencers’ for a quick finance fix.
05/04/2023
The latest coverage of this week’s legal news.
We cover TikTok's latest run in with the ICO which you can see at the link below!
https://www.promoveritas.com/a-tiktok-time-bomb-goes-boom/
A TikTok time bomb goes boom! - PromoVeritas TikTok has been fined £12.7 million by the UK’s data watchdog for breaking the law on the protection of children’s data.
30/03/2023
The specialist world of controlled prize placement (CPP) 🎟
Our operations team and worldwide network of hard-working auditors are placing winning products all over the UK discreetly and compliantly.
Choose CPP if you want to ensure distribution across the whole country and a stronger likelihood of the winning pack being found.
Find out all about it in our newest blog: https://www.promoveritas.com/the-specialist-world-of-controlled-product-placement-cpp/
The World of Controlled Product Placement - PromoVeritas Controlled Prize Placement is one of the most exciting prize promotions that brands can run, which excites customers and media alike.
28/03/2023
The PromoVeritas in-house Legal Team, covers the latest ASA Ruling on E-Cigarettes.
Check it out at the link below!
https://www.promoveritas.com/neafs-stubbed-by-the-asa/
NEAFS STUBBED BY THE ASA - PromoVeritas PromoVeritas inhouse Legal Team, covers the latest ASA Rulings on E-Cigarettes
15/03/2023
Cash is King! 👑
Seeing a greater preference for cash over anything else as a promotional prize – this could be down to the current financial crisis in the UK giving people the versatility to use it on whatever they want (e.g. save it, pay bills, luxury items).
07/03/2023
Join our exciting new series, 'The Power of Promotions'🙌
In 40 minutes you will learn about the impact a well crafted prize promotion can have on your campaign results. 📈
Hear from the team behind the Corona Island, Cadbury Crème Egg Hunt, Walkers Find the Heart Shape Crisp campaigns and many more - be inspired.
The first in our series - 'Introduction to Prize Promotions', is hosted by Founder and CEO, Jeremy Stern. Sign up today.
https://www.eventbrite.co.uk/e/power-of-promotions-introduction-to-prize-promotions-tickets-576226658447
03/03/2023
Skyscanner were really helping their customers to combat their FOMO in the latest prize promotion 'NomoFomo'
Arthur and Josh have been working with the team over at Skyscanner, Jonathan and Tom on a great promotion with 8 amazing prize draws.
From winner comms, prize purchase including flights and accommodation - PromoVeritas took care of prizes and fulfilment for the promotion.
Our expert lawyers reviewed and amended the terms and conditions across the US & UK market taking care of tax forms (W2) for the US winner
Another great project and a prize promotion we enjoyed supporting.
Get in touch to see how we can support your next global campaign.
promoveritas.com
01/03/2023
Day 1 done!✅
27/02/2023
⏱ Less than 24 hours away! ⏱
Tomorrow is our free ‘Compliance with your Coffee’ session – last chance to sign up and make sure you don’t miss out!
1 hour of golden nuggets to keep you and your brand out of trouble: https://www.eventbrite.co.uk/e/compliance-with-your-coffee-tickets-519598311537?dm_t=0%2C0%2C0%2C0%2C0
24/02/2023
The Machine that gives you more! 🤩
The American Express ‘More Machine’ was an ingenious piece of marketing from the team at Momentum Worldwide (Georgina Harrison and Richard Wilson) and gave AMEX customers the chance to win discounts at the O2 and tickets to the ‘AMEX Afters’ 🥂
Catch us at Performance Marketing Unlocked as a sponsor at the event next week - 1st & 2nd March 😎
Come and speak to us at our stand about how prize promotions work in the digital world and how promotions can guarantee an increase in your results. Hear from Amy Kingham who will be speaking on the Affiliates Influencers & Partnerships stream on day 2 at 1:30pm.
Make sure if you’re attending to come say hi and have a chat with Gemma Cutting, Diarmuid Duffy, Andrew Vickers, Bianca B, Andy Copley, Arthur Gapas and Jack Rogers to see how we can help you find the missing ingredient to your campaigns.
21/02/2023
The Winner is… 👀
Most consumers (38% from our research) prefer to enter by Microsites!! They are quick, easy and can be engaging and informative.
But be aware of your target demographic! 18–24 year olds were outliers, preferring to enter via social media 😎
17/02/2023
Hopping off, perhaps to a store near you! 🤫
We’ve randomly hidden the Lindt bunnies across the length and breadth of the UK, now it’s down to you to find them! 🐰
16/02/2023
We’re out and about!
Andrew and Amy were out in London seeing clients yesterday! We love bringing your promotional ideas to life.
Our chief deal closers tagged along as well 🐶🐶
Get in touch today to have a chat with our team!
15/02/2023
We're excited to announce...🥳
We are going to be sponsoring the AIA Awards at MAD//Fest London this year in conjunction with their brand new category ‘Best Use of Promotional Techniques’!!
Entries are now open so make sure to get your submissions in and get yourself down there on the 4th July!
https://www.promoveritas.com/were-excited-to-announce/
We’re Excited to Announce… - PromoVeritas This year we are going to be sponsoring the AIA Awards at MAD//Fest in conjunction with a brand new category ‘Best use of Promotional Techniques’. If you have run an effective campaign using a…
14/02/2023
❤ We love prize promotions! ❤
Running a successful promotion is a tried and tested way to increase sales, retain customers and launch new products.
Why not share the love of promotions - Valentine's Day and beyond!
13/02/2023
Prize Draws! Aka Games of Chance. 🎁
Prize draws can be a fantastic way to help build your database and attract entrants. They can be set up fast and run with little effort! 😎
Insider Tip: CASH PRIZES 💰 Consumers want cash now more than ever. Give the people what they want!
10/02/2023
IT'S SUPER BOWL WEEKEND!🏈
We’ve looked back at our top 3 favourite Super Bowl promotions over the years!
Crash the Super Bowl 💥- Annual online advert competition run by Frito-Lay. Consumers were invited to create their own Doritos ads which would air during the Super Bowl, With bonus prizes ranging from $400,000 to $1,000,000 !!
Rocket Mortgage Super Bowl Squares Sweepstakes 2021 🎯 - Every time the score changes during Super Bowl LV, someone would win $50,000 – every scoring play resulted in winning! With two grand prizes of $500,000 they could put towards a new house.
Cinch NFL Takeover 🚗 – Getting the UK involved! Cinch build engagement with a nice and easy promotion to give fans the chance to win, flight, accommodation, ticketing to the game AND spending money!
02/02/2023
Investigation Launched! 🔎
It's big and you need to be listening! Davina Gami Looks at the latest investigation into green claims. 🌎
Check it out here! https://www.promoveritas.com/investigation-launched-into-greenwashing/
Investigation Launched into Greenwashing! - PromoVeritas The CMA have launched an investiagtion into greenwashing and Davina Gami gives her thoughts on the topic
February: Dates for the Diary! 📅
Have you made sure these February occasions have been included in your plans;
· International Pizza Day – 9th Feb 🍕
· Super bowl – 12th Feb 🏈
· Valentines Day – 14th Feb ❤
· Pancake Day - 21st Feb 🥞
· Carabao Cup Final – 26th Feb 🏆
· Pokémon Day – 27th Feb 🌄
Every occasion is an opportunity – don’t overlook them!
31/01/2023
The first of 2023!🥳
Our newest newsletter is now available for your perusal, showcasing the biggest stories from ourselves and the industry. 📰
Check it out here: https://email.promoveritas.com/7H3U-21UV-32/sv.aspx
30/01/2023
With the first promotions of 2023 underway with Mondelēz International, General Mills, O2 and Walkers to name just few! (promise we’re not showing off 😉)
Are you entering? Let us know!
27/01/2023
We Won!!🥳
Last night we brought home the ‘High Growth Business of the Year’ Award!
Lovely night and well done to everyone who was nominated!
26/01/2023
Wish us luck! 🤞
Tonight we’re going to be attending the SME Business Awards in association with Zipcar where we are nominated for – ‘Business of the Year (less than 50 employees)’! 🏆🥂
A great chance to give recognition to our incredible team that are behind it all!
25/01/2023
With Valentines just round the corner we’re looking at how HFSS brands can circumvent the latest obstacles 💕
If your products are considered high;
Fat ❌
Sugar ❌
Salt ❌
Then you need to be checking out our latest blog! https://www.promoveritas.com/planning-for-valentines-with-hfss/
Planning for Valentines with HFSS - PromoVeritas With HFSS rules in place we look at how marketing teams can look to circumvent the changes to maximise their prize promotions
24/01/2023
What do consumers want from prize promotions❓
1st - Discounts 🥇
2nd - Cash back 🥈
3rd - Instant Wins 🥉
Long story short - save your consumers money!
23/01/2023
📣NEW Announcement!📣
PromoVeritas is glad to announce Gemma Cutting’s promotion to Managing Director! 👏
Check it out here! https://www.promoveritas.com/new-announcement/
20/01/2023
You create. 🖌
We power. ⚙
Our long-term client OREO are the most recent brand to work with the team here at PromoVeritas to power their latest and greatest promotion with BESPOKE Xbox UK designed Oreos! 🎮
19/01/2023
Running a successful promotion in 2023 is a tried and tested way to;
Increase Sales 💸
Stand out from the crowd ⚪⚪🟣⚪⚪
Retain customers 👭
Launch new products 🚀
Grow your database 💹
Our blend of legal, operational, and digital expertise makes us a one-stop shop that will help you implement your campaign effectively.
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