Wider Lane

Wider Lane

Deliver your projects with detail, accuracy, and ease, paving the way for a clear, obstacle-free journey.

Wider Lane is an agency that offers outsourcing for project management and creative development support to companies of all sizes, from single-person enterprises, small businesses, and nonprofits to large corporations and Fortune 500 companies. It offers a convenient way to outsource project management and creative development needs effortlessly.

Photos from Wider Lane's post 29/10/2024

A lot of people think project management is only for big companies or complicated projects, but that’s just not true. 🚫

✔️ Strong project management is one of the best ways to keep things organized, cut down on mistakes, and make sure every project—big or small—hits its goals. 🎯

✔️ Imagine having a clear plan, knowing exactly where your time and resources are going, and keeping your team on the same page from start to finish. That’s what project management does, no matter how big or small your business is.

✔️ Whether you’re launching a new product, running a marketing campaign, or just keeping up with day-to-day tasks, project management keeps things on track, saves you time, and boosts efficiency.

Don’t let this myth hold you back. The right project management approach can make a big difference in your business’s success. ✅

Ready to go from chaos to order? Let’s connect and make it happen! ✨

24/10/2024

Fast growth in your business is exciting, but it can also bring challenges like inefficiency, miscommunication, and project overload.

The key to handling these growing pains is having growth-ready project management in place.

By building flexible processes now, you ensure your business runs smoothly as it scales.

Here’s what you can do:

👉 Delegate effectively: Tasks and responsibilities need to be distributed. Empower your team to take ownership of specific areas to ensure smoother operations.

👉 Use cloud-based tools: These allow your team to collaborate effortlessly, no matter how big your team becomes.

👉 Set clear goals and KPIs: Having measurable goals and key performance indicators (KPIs) becomes crucial for tracking progress and staying on course.

👉 Create adaptable processes: Build workflows that can handle larger projects and evolving business needs.

👉 Strengthen communication channels: Establish clear channels for internal and external communication to maintain alignment as your team and projects grow.

👉 Regularly review and update strategies: Make sure your project management evolves as your business grows to avoid bottlenecks and inefficiency.

The takeaway: Growth without the right systems can lead to chaos. But with the right planning, your business can expand without the headaches. ✅

Let’s connect and make sure your business is ready for whatever comes next.

Photos from Wider Lane's post 21/10/2024

In many businesses, especially startups and small businesses, juggling tasks, deadlines, and responsibilities can feel overwhelming. This chaos not only slows productivity but also leads to stress and missed opportunities.

⬇️ That’s where Wider Lane comes in ⬇️

🏆 Our solution

Through smart strategic planning and tailored solutions, we help you get organized and manage your business more efficiently. Every task, deadline, and responsibility is clearly outlined, so nothing slips through the cracks. We help you stay on top of your business so you can focus on growth.

🏆 How we do it

🔄 Strategic planning: We build a step-by-step plan that aligns your business goals with a clear path to success.

🔄 Project management: We handle your projects with care and focus from start to finish, ensuring each step is flawlessly executed to reduce chaos and boost results.

🔄 Collaboration: We partner with your team to increase productivity, deliver quality results, and consistently hit your goals.

Ready to reduce the stress and get back on track?

Contact us today for a consultation.

12/09/2024

Tough projects can take a toll on your team, but with the right approach, a motivated team can overcome any challenge.

Here are some simple tips to keep morale high and your team engaged throughout any project:

👉 Celebrate small wins: Recognize each victory, no matter how small, to maintain momentum and keep spirits up.

👉 Encourage open communication: Create an environment where team members feel comfortable sharing their feedback and concerns.

👉 Provide support: Ensure your team has the resources and support they need to get through tough times.

👉 Offer recharge opportunities: Give your team the chance to rest and recharge, especially during intense project phases.

How do you keep your team motivated during tough projects? Share your tips!

Photos from Wider Lane's post 10/09/2024

When people hear “project management,” they often think of big, one-off projects.

But guess what? It goes way beyond that!

Project management is a superpower for businesses of any size, helping you tackle everyday tasks and long-term goals—whether you’re an entrepreneur, a startup, or running a large corporation.

Here’s how using project management in your daily tasks can help make things run smoother and get more done: ⬇️

1️⃣ Get things moving faster
2️⃣ Clear Communication
3️⃣ Spot risks early
4️⃣ Deliver quality results
5️⃣ Focused goals
6️⃣ Master your deadlines
7️⃣ Control your costs
8️⃣ Team Collaboration
9️⃣ Happier clients
🔟 Flexibility for whatever comes next

Project management isn’t just for the big projects—it’s the tool that helps your entire business run smoother, from day-to-day tasks to long-term goals. 🎯

Whether you're launching a product, refreshing your website, or just getting through the week, project management will help you do it better. 📈

Curious how it can benefit your business? Let’s chat! 💬

02/09/2024

Whether you’re an entrepreneur, running a startup, or a small business, keeping an eye on risks is key to staying on track.

Here are some easy tips to help you handle risks and keep your projects and business on track:

👉 Keep an eye on risks: Make sure you’re always watching for risks throughout your projects and business. Regularly update your list of potential problems and review them often to stay ahead of any issues.

👉 Get everyone involved: Bring in your team and other key people when managing risks. Their insights can help spot problems that might not be obvious to everyone.

👉 Use the right tools: Take advantage of project management software to help track and manage risks. These tools can give you real-time updates, making it easier to handle any challenges that come up.

👉 Educate your team: Make sure your team knows how to handle risks. Provide training and resources so they can spot and deal with potential issues before they become big problems.

👉 Learn and improve: Always look for ways to get better at managing risks. Learn from what worked or didn’t work in past projects, and use those lessons to improve your approach. 📈

Keep your business and projects ahead of risks. Need help with your risk management? Let’s connect and get your business ready for anything.

26/08/2024

As a business owner, your time is precious. Break down large goals into manageable tasks and track your progress with these practical tips.

Try these tips to ensure you’re managing your time wisely:

👉 Break goals into smaller, actionable tasks to make them more achievable.
👉 Set specific deadlines for each task to maintain momentum.
👉 Use time-tracking tools to stay on schedule and monitor progress.

How do you manage your time effectively? Share your best tips below!

14/08/2024
08/08/2024

Wider Lane has had the pleasure of working with many diverse industries. Check this out! 🎉

From entertainment to healthcare, we’ve rolled up our sleeves and jumped in. Whether it’s helping retailers shine, making travel & tourism a breeze, scoring big in sports, or creating buzz in advertising, we’ve done it all! 🌟

Head over to widerlane.com to see how we can help your business thrive.

02/08/2024

Things we’ve checked off our list this week:

✅Delivered a client rebranding
✅ Held in-person and Zoom client consultation calls
✅ Onboarded and mapped out a new client project
✅ Completed a client website refresh

Yes, it’s been a busy week, but it’s Friday, and we’re keeping it light and airy over here, looking forward to the weekend. 🌟

Back to the (beautiful) grind on Monday.How about you? What did you accomplish this week?

31/07/2024

It’s so easy to be impressed by a final creative piece like a TV commercial, video content, digital banner, social media promotion, or a beautifully executed event. But what you may not realize is the enormous amount of work and planning that goes into managing a project from start to finish.

Much of the magic of a successful project happens behind the scenes.

Our founder, Latoya, has worked in various fields, including sports marketing, where the goal was to tell a compelling rivalry story behind a game match-up in just a 10-to-30 second TV spot. 🏀🏆

We often asks herself and her team:
✅What story are we trying to tell?
✅How can we effectively tell it with limited space or time?

This careful planning ensures every piece of content connects with the intended audience. It’s about creating and executing a storyline that resonates with the audience while staying true to the brand.🎯

Our goal is not just to help you create an impact with the final product, but also to impress you with the entire experience—from initial consultation and planning to seamless ex*****on and ongoing communication to final delivery and post-project support.✨

Let’s chat about how project management can make a difference for your business. 💬

25/07/2024

The phrase "project management" can mean an array of things. As a business that lives and breathes project management daily, we get caught up in the phrase because that is what we do. 💡

However, we are very aware that the phrase can sometimes seem elusive.

That’s why we like to break it down to give a clearer understanding, especially for those who have never used a Project Manager before or may not know what it could mean for them.

Project management can include:
🎯 Brand Development
🎯 Website Development
🎯 Marketing Campaigns
🎯 Product Launches
🎯 Event Planning
🎯 Business Management & Operations
🎯 Client Onboarding
🎯 Budgeting
🎯 Account & Client Management

Simply put, if there’s a task or goal (big or small) with multiple steps and a deadline aiming for a positive result, it requires great project management. 🎯

Think of it as having a knowledgeable guide to help you achieve those results efficiently and effectively. 🔄

Have you ever wondered how project management could benefit your business? Let’s chat!

Photos from Wider Lane's post 22/07/2024

By now, you may have witnessed the massive Microsoft outage caused by CrowdStrike’s routine update, impacting everything from airports and banks to retail and small-to-large businesses. This type of catastrophic product launch immediately causes anxiety for a project manager. 🤯

While your business might not cause such global mayhem, any type of disruption can still be a problem for your products, services, clients, or customers.

Of course, you can reassure your stakeholders that you will do your best to prevent it from ever happening again. However, this is why having a solid project management plan is important. It can help put processes in place to avoid a crisis and improve your business operations.

✅ Here’s why project management is important for YOUR business, with tips learned from the CrowdStrike outage. ⬇️

1️⃣ Proactive risk management
2️⃣ Effective communication
3️⃣ Thorough planning and preparation
4️⃣ Continuous monitoring and control
5️⃣ Stakeholder engagement
6️⃣ Quality assurance
7️⃣ Change management
8️⃣ Incident management
9️⃣ Documentation and knowledge sharing
🔟 Training and development

We may not always catch every single issue since we’re all humans, but by consistently applying these project management practices, you’ll help reduce disasters like this one and see real benefits. This could also lead to greater trust in and investment in project management as a vital asset for your business operations. 📈

Have you experienced any type of disruption in your business and how did you manage it?

18/07/2024

"I wish I had done this sooner!" is a phrase we often hear from clients during or after a project is completed. This sentiment is understandable, as there are several reasons why you, business owners, or managers might hesitate to hire a project manager:

1.⁠ ⁠Cost Concerns: Clients sometimes worry about the additional expense of hiring a project manager, thinking it might not fit within their budget. However, hiring a project manager can actually save costs in the long run by preventing delays and mismanagement.

2.⁠ ⁠Lack of Awareness: Many clients may not fully understand the value a project manager brings, such as improving efficiency, ensuring deadlines are met, and keeping the project within budget.

3.⁠ ⁠Perceived Lack of Need: Some clients might feel their projects are manageable without dedicated project management, believing their team can handle the responsibilities internally.

4.⁠ ⁠Understanding the Role: A project management team can handle projects of all sizes, from small to large, bringing clarity and organization to any initiative.
Finding help and clarity for a project is more accessible and affordable than you might think.

Go to widerlane.com (or see the link in our bio) to find out how we can help with your small, medium, or large projects.

16/07/2024

How we feel at Wider Lane when we get feedback like this from our clients 💃🏽

We absolutely love it when our clients walk away with the results they came to us for. 💫

Seeing our clients achieve their goals is what drives us.

Do you do a little dance when things go as planned, or is it just us?

11/07/2024

Beach holiday, anyone?

When we look at all the time we've saved our clients over the years (and you know we track time saved because we are who we are!), we are sometimes taken aback by how much time it actually is. I mean, we’re talking weeks and weeks of vacation-worthy time! Or at the very least, a long, relaxing weekend at the beach.

Imagine the possibilities!

One of the best parts, though, is seeing the relief and confidence in clarity on our clients' faces during and after a project is completed. It's all about clarity and peace of mind.

What would you do with the extra time saved on your projects?

Head over to www.widerlane.com and start your journey to more free time today!

08/07/2024

Let’s face it, starting your own business is an exciting journey, but it can be overwhelming. It's easy to try and go at it alone, especially when you're just starting out. However, there are resources available that can help you go further, faster.

As a new entrepreneur, our founder Latoya Hamilton initially wanted to handle everything on her own. But with her project management skills, she was able to manage the day-to-day tasks with a little more ease than normal. These skills made her life easier and helped her develop the brand and business Wider Lane right from the start.

But, we do understand that not all entrepreneurs are natural or skilled project managers, and that they might need support from the very beginning.

Why you need support ⬇️

As a new entrepreneur, having support from the beginning and throughout every stage is crucial for business growth. It's not just about building a service or product; you also need help with daily operations, website development, branding and messaging, and client management. Using a project manager can keep you organized, save time and money, and reduce stress.

And the latter, well …. we are sure you can agree that running your own business can sometimes shake the very core of our sanity😒

If you agree, give this post a heart or send me a DM. Let’s discuss how project management can support your entrepreneurial journey!

Photos from Wider Lane's post 28/06/2024

Are you struggling to manage your creative resources and ensure timely, top-quality work for your projects? Then, this one’s for you!

At Wider Lane, we understand that managing various creative resources can be challenging especially when it comes to collaboration and delivering on time. 🏆

We specialize in managing talented creative professionals, so you can focus on your core business. 📈

You can expect consistent quality and timely deliveries. 🎯

Whether you're a startup, small business, or large enterprise, we ensure your projects are in expert hands.

Ready to get started? Contact us today! https://www.widerlane.com/

Photos from Wider Lane's post 26/06/2024

What they don’t tell you about project managers in the corporate pace!

📈 Project managers play a PIVOTAL role in driving success within diverse projects.

They don’t just set clear goals and create detailed plans; they also manage resources across departments to keep everyone aligned and focused on common objectives.

Here’s how they make a difference:

🎯 Clear Objectives & Plans: Project managers define goals and map out the steps to achieve them.

🎯 Resource Management: They allocate resources effectively, ensuring all departments are coordinated and working towards shared goals.

🎯 Progress Tracking: By monitoring progress and key performance metrics, project managers keep projects on schedule and within budget, making adjustments as needed.

In the corporate world, project managers are essential for maintaining order, driving efficiency, and ensuring successful outcomes.

Ready to gear up your corporation with Wider Lane for efficient Project Management? Book a call here ✨ https://calendly.com/widerlane/project-management-consultation

Photos from Wider Lane's post 21/06/2024

Here are the 7 stages you need to know to keep your projects on track! 🔄

The project cycle is a comprehensive process that ensures your projects are completed successfully.

It includes seven stages:

🎯 conception
🎯 initiation
🎯 planning
🎯 ex*****on
🎯 monitoring
🎯 closing
🎯 post-completion

Understanding these stages helps in managing projects more effectively and achieving desired outcomes.

At Wider Lane, we guide businesses through each stage, ensuring all project aspects are handled efficiently! Let’s talk about how Wider Lane can turn your ideas into action. 🎯

Contact us today! ✨ https://www.widerlane.com/

Photos from Wider Lane's post 19/06/2024

Let’s talk about how Wider Lane can help your business run more smoothly.

But you may wonder, how do we do this? Here are 5 ways:

💻 Through careful planning and organization, we create a clear plan for your project, covering scope, goals, and timelines, to avoid delays or confusion.

🔄 With seamless resource coordination, we manage all resources smoothly, making sure every team member is aligned and focused.

📈 Using real-time tracking, we give you regular updates and clear communication, keeping you involved in every step.

🎯 With our problem-solving skills, we handle challenges quickly, ensuring your project stays on track.

🚀 With us handling project challenges, you can devote more time to your main activities and explore new opportunities for growth.

Working with Wider Lane is about more than just completing tasks; it's about increasing productivity through smart and effective project management.

Ready to improve your workflow and boost the efficiency of your business?

Visit our website: https://www.widerlane.com/

Photos from Wider Lane's post 17/06/2024

Stop scrolling if you want to master project challenges!

We believe that every successful project begins with a clear understanding of the journey ahead.

🔄 Identifying the Problem: We start by finding the main cause of the problems. By analyzing data and listening to everyone involved, we discover the real issues to solve.

🔄 Defining Challenges and Issues: We outline the project's scope, set clear boundaries, and expectations, and assess risks to establish realistic goals.

🔄 Maintaining Transparency: We keep communication open and give regular updates to inform everyone. Documenting our steps brings clarity and accountability, and feedback helps us adjust and improve.

At Wider Lane, we do more than manage projects; we create success stories.

Ready to take your business projects to the next level? Contact us today! LINK IN BIO. ✨

Photos from Wider Lane's post 12/06/2024

Make your ideas happen with Wider Lane! 🚀

At Wider Lane, we help businesses work better by managing their resources. Here’s how we can improve your operations:

🚀 Project Management Services

Get your projects done accurately and easily. Our consulting services improve how you work, making things smooth and easy.

🚀 Visionary Strategic Planning

Set up a clear plan that guides your project through each key stage, making sure it stays on track.

🚀 Brand Storytelling and Design

Strengthen your brand and connect with your audience to build loyalty and trust. We help keep your message consistent on all channels during rebranding.

🚀 Expansive Marketing Services

Grow your brand with a range of marketing services, including social media, digital ads, graphic design, website design, video content, and creative content.

For startups, entrepreneurs, and small businesses without their own resources, working with Wider Lane gives you the creative help and project management skills to succeed.

👉🏾 We take care of projects efficiently, freeing up your time for what’s important.

Ready to make your business run smoother? Let’s talk about how Wider Lane can make your ideas happen. 🎯

Contact us today! ✨ LINK IN BIO.

Photos from Wider Lane's post 07/06/2024

Discover how our services can revolutionize your business workflow. ⬇️

🚀 Savvy Project Management: We blend savvy project management with sharp marketing insights for a smarter approach that amplifies your project's impact.

🚀 Collaborative Partnerships: We forge collaborative partnerships with your team, boosting productivity and raising the bar on your projects.

💡What are the Benefits:

By partnering with Wider Lane, you can:

🏆 Boost Productivity: Streamline your operations and reduce the chaos, allowing your team to focus on what they do best.

🏆 Improve Efficiency: Implement structured processes that save time and resources.

🏆 Achieve Consistent Success: Our goal is to hit the mark consistently, ensuring your satisfaction and helping your business thrive.

Ready to start your hassle-free outsourcing experience? Contact us - LINK IN BIO.

Photos from Wider Lane's post 05/06/2024

What is the most common thing business owners say?

You guessed it.

👉🏽“There’s just too much going on.”

👉🏽“I can’t keep up.”

When our founder worked at a corporate company, her manager used to say that the environment is mostly ‘organized chaos’. Yes, it’s disorganized and dysfunctional at times, but there’s some organization to it…

💡 What does this mean?

Let’s dive into how Wider Lane turns disorganization into organized ‘chaos” for your business.

In many businesses, especially startups and small businesses, there's a constant juggling of tasks, deadlines, and responsibilities. This chaos can hinder productivity, cause stress, and lead to missed opportunities and deadlines.

⬇️ This is where Wider Lane steps in. ⬇️

🏆 Our Solution:

We transform chaos into ‘organized chaos’ through strategic planning and innovative solutions. We craft comprehensive strategic plans tailored to your business needs, ensuring that every task, deadline, and responsibility is clearly defined and efficiently managed.

🏆 How We Do It:

🔄 Strategic Planning: WE CRAFT strategic plans, create standout brands, and deliver innovative solutions that captivate your audience and elevate your brand.

🔄 Project Management: WE BLEND savvy project management with sharp marketing insights for a smarter approach that amplifies your project's impact.

🔄 Collaboration: WE FORGE collaborative partnerships with your team, boost productivity, raise the bar on your projects, and aim to consistently hit the mark, ensuring satisfaction.

Ready to turn chaos into clarity?

Contact us today for a consultation and let’s turn the overwhelm into relief. 😌

Videos (show all)

Whether you’re an entrepreneur, running a startup, or a small business, keeping an eye on risks is key to staying on tra...
Wider Lane Industries
Weekly Accomplishment
It’s so easy to be impressed by a final creative piece like a TV commercial, video content, digital banner, social media...
What does project management really mean?
"I wish I had done this sooner!" is a phrase we often hear from clients during or after a project is completed. This sen...
Testimonials
Time Saved
Entrepreneurs, you are not alone!
Ever tried working at the beach and found yourself reading the same line seven times? 🌴📈Actual footage of our founder, @...
What are the five basic phases of project management?📈 Understanding the core phases of project management is important ...

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00