Dog Tale Media

The Merchant's Quest, the ARG we created with our colleagues at Nomadic Agency for Capcom USA's Resident Evil: Village launch, won Best Use of Social at this year's Digiday Awards! To see all the award winners, check out the link to the Digiday slideshow: https://digiday.com/awards/bumble-dove-and-pepsi-are-winners-of-the-2021-digiday-awards/

And here's a screenshot of The Merchant's Quest slide for the tl;dr among us!

DTM teamed up with Nomadic Agency, Capcom USA and Reddit to create and run an alternate reality game in support of the launch of RESIDENT EVIL: VILLAGE earlier this year. Here, we chat with our partners at Reddit about the experience, and what it was like to work on the platform (it was a lot of fun!)

Reddit Presents Meet Your Maker Meet Your Maker showcases the people behind some of the most innovative and creative brand activations on our platform. What does it take to do Reddit right? Let’s find out!