Digital Marketing SEO, SMM, PPC

How to Optimize for (FS)

FS ranking is not complex. I’ll tell you why.

To rank for position 0, you need to understand both the keyword's searchers’ intent & SERP features.

Your first step is your .

Keyword research tools like Semrush & Ahrefs show you the SERP features of every keyword. If your target keyword has an FS feature, then you’re good to go.

Your second step is visiting the to study the existing FS.

This gives you an insight into how Google prefers the FS for that keyword.

From experience, Google prefers;

📌 Definitions and concise answers to ‘What,’ ‘Why,’ and ‘Who’ questions.

📌 Direct answer to ‘When,’ and ‘Where’ questions

📌 Bullets & numbers for ‘How-To,’ ‘Number of,’ and ‘List of' questions.

Third step is naturally writing your and presenting your information in ways that’ll capture Google’s attention to feature your content.

This doesn’t replace writing quality content. It should be incorporated into your overall writing & optimization approach.

Tips:
📌List points with bullet points before explaining each.

📌Use ‘H2s’ for each point.

📌Provide concise answers to questions

📌Use the WordPress quote feature for your answers

Anything to add?

**How Long Content Needs to Be**

Let's sum this up guys, as many of you must have questions left and right about article length.

Is there an optimal article length? No, there is not, and no one really knows if there ever was. In the past, longer articles would sometimes out-rank competitor articles and pages but that doesn't mean it was just due to length.

How do we know how long an article should be?
You don't. You need to do competitor analysis research on the top 5 websites in the SERP to understand what Google has chosen as the preferred article length on average for that keyword/phrase.

After competitor analysis, we just make our article longer?
No, you do not. I would actually try condensing the article first if possible into a more concise, adapted version, as seen below. In our personal tests, this has actually done better than writing more content.

If I follow these steps will I rank?
No, there is no way to know when or how Google is ranking your article. If you get it indexed with less content, examine what SERP page it falls on and begin looking for content gaps, how you can add proximal keywords, or even ways to optimize for user navigation through the table of contents, bread crumbs, so forth, and so on.

So you don't actually know the answer?
No one does. Part of being an SEO is understanding that content creation and on-page SEO is iterative. You do it until you reach number one.

𝐒𝐞𝐚𝐫𝐜𝐡 𝐂𝐨𝐧𝐬𝐨𝐥𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 by GSC

Search Console Insights can help site owners, content creators and bloggers to better understand their content’s performance. For instance, it can help answer the following questions:

✅What are your best performing pieces of content?
✅How are your new pieces of content performing?
✅How do people discover your content across the web?
✅What people search for on Google before they visit your content?
✅Which article refers users to your website and content?

Search Console Insights is part of Google Search Console, so anyone with a verified Google Search Console property can use
it, but to make the most out of it, better connect your Google Analytics with Google Search Console.

Digital Marketing Tools you can use for FREE

1- Google Analytics - To track website traffic activity

2- Keyword Planner - For keyword research

3- Google Search Console - To check indexing status and optimize visibility

4- Google Trends - To analyze the popularity of a search term

5- UberSuggest - For domain overview and content ideas

6- Screaming Frog SEO spider - For website audit

7- SEOreviewtools - To extract backlinks

8- Website Auditor - For website audit

9- Monitor Backlinks - To monitor backlinks & keywords

10- Answer The Public - For visual keyword research

11- Grammarly - To write grammatically correct sentences

12- Trello - To organize your project and monitor the progress

13- Canva - To design online using drag & drop features

14- Hootsuite - To plan and track your social media activity in one window

15- Smartlook - To analyze user behavior on your website

16- Mailchimp - For email marketing"

Use Case
Market Place: Real Estate

Top marketing goal is to generate qualified leads at an efficient CPA.

Goals
Grow quality and quantity of leads
Maintain or decrease CPA

Methods
Used in-market audiences in parallel with remarketing
Targeted segments related to real estate and homes
Used Similar Audiences to find valuable users
Used keyword contextual targeting to build out remarketing lists

Results
Lowered CPA on remarketing campaigns by up to 20%
Raised leads from remarketing
Raised CTR on remarketing ads by up to 2x
In-market audiences grew remarketing list volume

Details
Targeted in-market buyers in real estate and home-related segments such as “residential properties for sale,” “home decor,” and “home furnishings.” These in-market audiences then drove qualified traffic to client’ site, resulting in high-quality leads. Once these people visited the website, we added them to remarketing lists to later reconnect with them across the web.

By combining in-market audiences with remarketing, achieves up to 20% lower CPA, more leads, and a CTR up to 2x higher on remarketing ads.

In addition to in-market audiences and remarketing, also uses audience targeting tools such as “Similar Audiences” to find new users who share interests with people on their existing remarketing lists. And, also uses keyword contextual targeting to show ads more broadly across Google Display, generating more traffic and volume on website.

The audience built with In-market and remarketing is the client’ asset and will safe marketing budget in future.

𝗖𝗛𝗘𝗖𝗞𝗟𝗜𝗦𝗧 𝗙𝗢𝗥 𝗖𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗗𝗦 𝗜𝗡 𝟮𝟬𝟮𝟭!🔥

𝟭. 𝗦𝗘𝗧 𝗨𝗣 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗣𝗜𝗫𝗘𝗟 𝗧𝗢 𝗣𝗥𝗢𝗣𝗘𝗥𝗟𝗬 𝗧𝗥𝗔𝗖𝗞 𝗬𝗢𝗨𝗥 𝗔𝗗𝗦:

Facebook Pixel is an analytics tool that helps you track site visitors. It’s installed on your website using a code. Access to the backend and some knowledge in coding is required to install it.

Having this installed before you launch your ad campaign will help you monitor its performance from the get-go.

𝟮. 𝗗𝗘𝗙𝗜𝗡𝗘 𝗬𝗢𝗨𝗥 𝗚𝗢𝗔𝗟:

As you begin creating your Facebook ad, you’ll be prompted to choose the objective of your overall campaign. Here are a few options you’ll have to choose from:

• Brand Awareness
• Reach
• Traffic
• Engagement
• App Installs
• Video Views
• Lead Generation
• Messages
• Conversion
• Product Catalog Sales
• Store Visits

𝟯. 𝗖𝗛𝗘𝗖𝗞 𝗜𝗙 𝗬𝗢𝗨𝗥 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗖𝗖𝗢𝗨𝗡𝗧 𝗜𝗦 𝗖𝗢𝗡𝗙𝗜𝗚𝗨𝗥𝗘𝗗 𝗣𝗥𝗢𝗣𝗘𝗥𝗟𝗬:

If you are creating a Facebook campaign for the first time, you need to set up the following:

• A page
• An ad account
• A payment method

You will be able to manage and create your ad through Facebook Ad Manager. Once your account is set up, you can create the ad using the green “Create” button in the “Ad Manager.”

𝟰. 𝗖𝗛𝗢𝗢𝗦𝗘 & 𝗣𝗥𝗢𝗣𝗘𝗥𝗟𝗬 𝗦𝗘𝗚𝗠𝗘𝗡𝗧 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘𝗦:

Finding the right Facebook audience can be tough. You really need to think about the type of person you’re trying to attract.

If you don’t target the correct audience, you’ll be wasting valuable time and money, so it’s important that you take time to think it through.

And when it comes to Facebook ads, you should have proper knowledge about this kind of audiences:

• Custom Audiences
• Lookalike Audiences
• Site Visitors
• Contact List
• App Users
• Page Subscribers

𝟱. 𝗨𝗦𝗘 𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗘 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗗 𝗙𝗢𝗥𝗠𝗔𝗧𝗦:

Next, think about how you’ll achieve your overall ad objective. Will you try to evoke emotion from users? Will you use specific imagery or a unique ad format?

When it comes to picking your Facebook ad format, here are some of the options you’ll have available to you:

𝙏𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙑𝙞𝙙𝙚𝙤 — This allows you to add a single live-action video.

𝙄𝙢𝙖𝙜𝙚 —Allows you to add a single image.

𝙄𝙢𝙖𝙜𝙚 𝙑𝙞𝙙𝙚𝙤 — This allows you to turn multiple images into a video.

𝙎𝙡𝙞𝙙𝙚 𝙎𝙝𝙤𝙬 —This allows you to add multiple images that will automatically rotate.

𝘾𝙖𝙧𝙤𝙪𝙨𝙚𝙡 — This allows you to add multiple images or videos that can be scrolled through by users.

𝘾𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣 — This allows you to add a group of images that open into a fullscreen mobile experience.

𝙄𝙣𝙨𝙩𝙖𝙣𝙩 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝘼𝙙𝙨 — It’s designed to encourage people to visit your website or app, increase brand awareness, and drive product sales. It acts as an instant Landing page when someone interacts with your ad.

𝟲. 𝗕𝗜𝗗𝗗𝗜𝗡𝗚 𝗔𝗡𝗗 𝗕𝗨𝗗𝗚𝗘𝗧 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡:

How does Facebook spend your budget? They have auction options that cover bidding, placing bids, and setting budget limits.

If you’re thinking of how to create a Facebook ad campaign, these tips should always be included in your strategy, especially if you want to run optimized ads for the best possible results.

𝟳. 𝗟𝗔𝗨𝗡𝗖𝗛 𝗬𝗢𝗨𝗥 𝗔𝗗:

Set your overall budget, ad running time, and craft creative ad copy to complete your ad.

To create a copy that helps your ad succeed, follow these suggestions: Don’t sway from your initial ad focus.

• Make sure your copy is consistent with the objective you chose.

• Set up ads with multiple versions of your copy. These will live in your “ad sets.”

• Use short versions, long versions, versions that emphasize your brand heavily, and versions that do not.

• Testing different copy options will allow you to see what kind of ads your target audience is more attracted to. You can use your findings to create better ads in the future.

𝟴. 𝗠𝗢𝗡𝗜𝗧𝗢𝗥 𝗬𝗢𝗨𝗥 𝗔𝗗/𝗔𝗡𝗔𝗟𝗬𝗭𝗘 𝗬𝗢𝗨𝗥 𝗗𝗔𝗧𝗔:

During the first few days of running your ad, check back at least once a day to make sure everything is running the way it’s supposed to.

After the first few days, checking in on the ad once a week is sufficient. As you monitor your ad, be sure to keep an eye out for:

𝘿𝙖𝙞𝙡𝙮 𝘽𝙪𝙙𝙜𝙚𝙩 — See how much you’re spending each day on the ad you’re running. Whether you’ve chosen a daily or lifetime budget in your ad setup, the ad should be hitting close to your daily allotted limit every day. If it’s not, there may be something wrong with the ad.

𝘾𝙤𝙨𝙩 𝙋𝙚𝙧 𝘾𝙡𝙞𝙘𝙠 — For obvious reasons, you’ll want your cost to be as low as possible. If your clicks are costly (over $2.00), it’s a red flag that something isn’t right.

𝘼𝙙 𝙁𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮 — You don’t want users to get tired of seeing your content. Keeping the frequency around two or lower will help prevent that from happening.

𝙄𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙨 — See how your audience is responding to your ads to get a feel for what they like and don’t like.

𝙍𝙚𝙨𝙪𝙡𝙩 𝙍𝙖𝙩𝙚 — This will depend on the type of measurable objective you chose for the ad. Keeping an eye on this will help you see how well your ad is doing overall.

Truth of Technical SEO

One of those awkward parts of being one of the grumpy old men of SEO is that we see a lot of people talking about stuff without them actually knowing what they are talking about. Technical SEO is certainly one of those things.

I mean, we all know that technical SEO is important, and everyone will talk about it. It's just that half of the people talking about it don't understand it at all. Not even what it is or means.

Technical SEO is about getting an advantage out of the technical implementations of the website. One example is having a faster website, of course. Another is ensuring that any errors are minimized and handled correctly. Another still is ensuring the ability to crawl and index a site matches what you want.
Here's the thing though - if your platform is the most commonly used platform, e.g. WordPress and you are using an SEO plugin like almost everyone else, that's only putting you at the most common baseline of technical 'adequacy'. That's the opposite of technical SEO, since it gives you no advantage at all over anyone else using the same platform and plugins.
Technical SEO is all the stuff you need to do to make *your* install of WordPress work better and faster than anyone else's. The custom coding, the minimizing of bloat, the minimizing of plugins, and of course, custom building a theme for exactly the features you need and ONLY the features you need.

Technical SEO is making sure that if the theme on your wordpress site includes a slider, that it is not loading all that code for it with every other page too, the ones without a slider.
Not every person involved in SEO needs to be a technical SEO - an SEO copywriter can get by without knowing the intricacies of the HTTP protocols just fine. Just don't assume that you are doing technical SEO if you are not optimizing the code level, the number of file calls, the caching, etc. if you are relying on the same platforms and tools as everyone else, even the rank amateurs.
If you are not a technical SEO, that's fine. But if you are looking for a skill to add to your repertoire this year, technical SEO is one of the best bets.

Google recommends advertisers to try broad match keywords with smart bidding

Do you know? You can set the automated rules in Google ads.
For example:
If your campaign budget is going low to certain threshold , if you are getting less Clicks or your CPC is going high, you can pause your campaign or Adgroup or generate email as an alert to bring this thing in your knowledge immediately.

Use the power of automated rules and save your campaigns

Comparative Analysis For PPC Analysis:

The comparative analysis helps in determining the issues based on data comparison over two different time periods.

The current and past(previous) period comparison is used to highlight the performance differences of the various metrics. This is essential for determining the issues you’re likely to experience.

In PPC you can have comparison analysis on following
main metrices :

-Impressions ( Current Vs. Previous )

-Clicks ( Current Vs. Previous )

-CTR ( Current Vs. Previous )

-Conversions ( Current Vs. Previous )

-Cost ( Current Vs. Previous )

-Wasted Spend ( Current Vs. Previous )

More you understand your analysis based on previous data more you can better optimize your campaigns for future.

Check this simple and easy to use Social media marketing funnel

[Google Ads Case Study] Boost Conversions by 35% While Cut Cost by 25%

Review Phase:
Notice that while reviewing an account in Google Ads, account was consistently generating more conversions at a lower cost per conversion. When took a closer look, pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the campaign was launched.

First reaction was to uncover “the secret” what was the one thing that allowed this account to consistently improve, week after week.

Find out, there is no secret… Not just one thing… The success of this account was the result of doing the right things again and again, week after week.

5 of the most important incremental changes notice to this particular account.

Structure the account/campaign correctly
You must setup campaigns correctly. Logical campaign structuring in an account give us more control over budget, ad scheduling, geo targeting and will make it easier for us to monitor performance across the account.

Set up conversion tracking
In image showing numbers of “conversions” & “cost per conversion” mostly conversions are contact form submissions from the website.

Google Ads has conversion tracking that allows us to track many different key actions on our website, including phone calls, contact form submissions, and even offline sales.

Important…! Google Ads will not track any conversions unless we set up the conversion tracking! Conversion tracking is not on by default. We must set this up.

Remove/Pause Keyword
This is very important. Some keywords do not perform well. They have low CTR and low quality score.

The problem is that low quality score keywords can drag down our entire account.

One way to improve quality score is to find and either block irrelevant search terms or target top performing search terms. For this we have to check “Search Query Report” in keyword tab.

So that we can make strong negative keyword list and fetch keywords having exact match intent.

Campaign Budget Optimization
This is related to our first point. Proper structuring of account into logical campaigns have the ability to optimize budget effectively.

We’ll want to allocate the majority of your budget toward what’s proven to perform well. Then use your remaining budget to test new keywords, new targeting options, new offers, or even new ad outlets like Bing or Facebook.

Optimize Ad Copy
This is also an important point read it twice. When our ads get a high click-through rate, then that leads to more traffic, leads, and sales. That part is obvious. What’s not so obvious is that a high click-through rate will also lead to lower costs!

That’s because click-through rate is the biggest factor in your quality score. And when you have a higher quality score, then you can get better ad positioning for less cost. This is why ad copy optimization is so critically important for your campaign performance.

Conclusion:
None of the single change to be game changer. But when you combine them together and focus on incremental improvements, week over week, then positive changes are guaranteed..

Use Ad Customizer to target your audience more effectively:
Ad Customizers are a Google Ads feature that allows you to adjust PPC ad details in a dynamic way. They are essentially the “placeholders” that help adapt your advertisements to real-time contexts such as:

- What’s your audience looking for in search?

- When are they checking out your ad?

- What device is your audience using?

- Where’s your target audience located?

With this feature, you are given the ability to set up a feed, including targeting options for certain ad groups, campaigns, and keywords and bring dynamic changes in your ad which will attract the audience attention.

Most people don't know that WordPress.org and WordPress.com are two different blogging platforms.

WordPress.org is a open-source platform which makes it free to use while WordPress.com is a paid platform where you can easily set up website without worrying about any technical jargons.

Apart form that, in this image, we have highlighted few more differences between these two blogging platforms that you must consider while selecting your blogging platform.

PPC Marketing is Getting Unpredictable over time

Google is quickly doing the critical changes in the platform.

Some of them are about the user experience.

Few of them belongs to core back-end data visibility.

For example, the visibility of search term data has been recently reduced.

Does this mean Google wants us to rely on their AI tools instead of the raw data for optimization process?

As a PPC manager, more you in depth know the Google platform as a whole, more optimization opportunities you would be able to find.

One of the core tool in Google platform is Google Ads Performance Planner.

How often do you use this tool to optimize your campaigns?

8 Reasons why you should use Google Ads Performance planner
Real-time Campaign Optimization
Optimize based on the Seasonality trends
Optimize based on the competition data
Growth
Explore New Opportunities in a Dynamic Market
Effective Planning
Performance Monitoring
Keyword-Level Estimations

How Much Do Facebook Ads Cost?
Facebook determines which ads to show to Facebook users through an ad auction.

There are various factors that play a role in how much a single ad costs. These include your ad objective, your target audience and industry, quality of the ad, and how much you are willing to budget for the ad (bidding strategy).

Facebook charges you either based on your or your .

Facebook will use the budget and spend it based on the time frame you set for your campaign.

Your budget is the amount you want to spend on the campaign or ad set, and will never charge you more than the amount you set.

What you spend within that budget is the cost of the ad.

Because of this, you are in control of how much you spend on your campaign.

There are two types of budgets you can create with — daily budgets and lifetime budgets.

If you set a lifetime budget on a campaign level, you’ll be charged no more than the amount in the given time period your ads are set to run.

Conversely, if you create a daily budget on an ad set level, you have more control over how much you are spending daily on each audience.

Hope that gives you an idea about your now 🙋‍♂️

Valuable? Share it with others too.
p.s.- This is one of the posts from Digital Pratik.

Improvee your On page SEO skills with this comprehensive curated a go-to On-page SEO checklist.

What Seo person should have Knowledge :

1. Excellent knowledge of Onpage & Offpage SEO activities & tools
2. Excellent knowledge of content optimization, meta tags etc to boost rankings.
3. A solid grasp of how blogging, press releases, social media, and
related strategies go hand-in-hand with SEO.
4. Experience in building inbound organic search traffic and improving SERPS.
5. An up-to-date, working knowledge of current, past and projected trend
in SEO industry.
6. Expert Knowledge of on-page, off-page optimization, White Hat and
Black Hat SEO optimization.
7. Ability to manage multiple projects and handle clients.
8. Should possess excellent communication skills.
9. Good in SEO, SMO work, and Promotional Activities.
10. Keep pace with SEO industry trends and developments including best
practices to handle Google updates.
11. Review & Analyze website to find areas of improvement.
12. Optimize websites to rank higher for relevant keywords in the organic
search result.
13. Knowledge of AMP techniques.
14. Awareness about various content marketing platforms of the Market
Research Industry.
15. On-site And off-site SEO experience for increasing the web traffic
Effective in troubleshooting, SEO, and ranking related issues.
16. Basic HTML Knowledge.
17. Basic WordPress Knowledge.
18. Must have Knowledge of Google Analytics, Google Webmaster Tools.

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩𝐬⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣⁣⁣
ON-PAGE SEO Tip
𝐔𝐬𝐞 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐥𝐢𝐧𝐤𝐬⁣
⁣
- 𝘌𝘷𝘦𝘳𝘺 𝘱𝘢𝘨𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘭𝘪𝘯𝘬 𝘣𝘶𝘵 𝘢𝘷𝘰𝘪𝘥 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺⁣
- 𝘓𝘪𝘯𝘬 𝘺𝘰𝘶𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘢𝘨𝘦𝘴⁣
- 𝘖𝘱𝘦𝘯 𝘵𝘩𝘦 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘭𝘪𝘯𝘬𝘴 𝘪𝘯 𝘢 𝘯𝘦𝘸 𝘵𝘢𝘣⁣
- 𝘈𝘥𝘥𝘪𝘯𝘨 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘭𝘪𝘯𝘬𝘴 𝘸𝘪𝘭𝘭 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘰𝘵𝘩𝘦𝘳 𝘣𝘭𝘰𝘨𝘨𝘦𝘳𝘴 𝘰𝘳 𝘱𝘢𝘨𝘦𝘴⁣.
⁣⁣⁣
Don't forget to save this post so that you can review it later.⁣⁣⁣
⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⠀⠀⠀⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣

Do proper keyword research, as keywords are very important to drive traffic to your website and content.

If you don't pick good keywords then there is a chance you may not rank for that keyword and sometimes if you rank also you will struggle to get good traffic.
:::::::::::::::::::::::::::::::::::

Here is the list of 12 must meta tags for your website in 2020.

1. Title tag - page title

2. keyword -

3. Description -

4. Language - hreflang=language-country
eg:hreflang="en-US"

5.Viewport -

6. NO-snippet - texttext

7. Robots -

8. Canonical -

9. Sponsored & UGC -


10. social media metas -


11.apple tags -

12. Alternate -

Decoding PPC campagin for Beginners.

What is a PPC Campaign? 13 Steps to Successful PPC Campaigns Are you wondering how to plan a successful PPC campaign? We’ve narrowed it down to these 13 essential steps.

SEO made simple for you.

Do leave a comment, how you feel about the post.

Check out these steps to boost your social media marketing strategy.

Know about your target audience, niche competition, and a comprehensive social media audit.

How to Create a Social Media Strategy in 8 Easy Steps (Free Template) Creating your social media marketing strategy doesn’t need to be painful. Here's an eight-step guide on how to create an effective plan for your business.

Digital Marketing SEO, SMM, PPC updated their website address.

Facebook is one of the best tool of online marketing, here are following steps of Facebook marketing strategy

A list of high DA profile links. All are Indexable ;)

1. Adobe.com - DA 98
Steps: Go to
http://edex.adobe.com/ and sign up, then fill the profile forms and include your website page and social media links.

2. Connel.edu - DA 93
Steps: Goto https://flgclassifieds.cce.cornell.edu/
Signup and fill in your Profile details, such as websites links and html allowed in the description field.

3. Themeforest.net - DA 93.
Steps: Sign up at https://themeforest.net
Fill your profile and include your website link in the YouTube social profile box.

4. Clarin.com - DA 93.
Steps: Signup at https://guia.clarin.com and fill in your profile details.. while you include your links in it.
Note: You can also include more links in the social profile fields too lol.

5. Etsy.com - DA 92
Steps: Sign up at https://etsy.com and fill in the description with your weblink and short article.

Why your website traffic is dropping, Let us do a Diagnosis in 12 simple steps
1. Algorithm update: Your website is not matching algorithm updates. Quite often Google updates its algorithm, so you have to understand all the parameters.
2. Sometimes while developing the site you use to no-index a few pages, so you need to check it and fix it.
3. Crawling status of pages: if the pages of your website not getting crawled, it may cause an issue as other sites get crawled and if Google found their pages useful it will rank their pages
4. Webmaster Analysis: If you compare your traffic in webmasters you will figure out. Check my Video in the Announcement section of fundamental of digital marketing (Facebook Community). You might have lost the traffic of your most valuable page or keyword.

5. You might have changed the website URL without knowing your current status. Many people do changes in their web pages without following proper 301 URL redirect. So it’s highly recommended to check the existing status of URL’s
6. A sitemap is not crawled in webmaster, it is important if your website is new.

7. The website is not submitted in all search engines like Google, Bing, Baidu (You can boycott also as it's Chinese). It helps in pulling the audience from all sources. Especially if you are targeting the USA you must go for Bing. In India major source of traffic is Google
8. Doing a proper analysis of Google analysis traffic, especially you need to check your organic traffic as your performance is measured in the search engines on the basis of your organic traffic.

9. Checking status of your returning visitor, if your parentage of returning visitor is very less. It is also a point of concern. In such case you need to do an analysis of your website UI. You can do analysis via heatmap tools like hotjar and Yandex Metrica.

10. Increasing competition in ads: You might be thinking why I am writing about ads, actually if the keyword is a transactional keyword like (Buy, Best, Get) these used in paid traffic. In such cases, we have a lot of options to do keyword research and come out with more possible combinations

11. Thin content on your website or you can say low quality content, it generally won’t give you long term benefits. So you keep updating it and make it useful.

12. Lost backlinks: Some time due to existing site updates or any reason you lose your impact backlinks. A backlink is considered one of the major aspect of SEO and improving site authority. You can check in Ahref about your lost backlinks. If you have lost good backlinks you need to build it again.

This is Diagnosis of traffic lost, soon I will be coming up with improving ways