Chante Walt

Ever worried that you're giving away too many secrets in your free content?🤔

Many entrepreneurs make the mistake of posting surface-level content. A.k.a. content that is Googleble and can be found on MANY other websites across the web.

This leaves their audiences thinking they aren't true experts because they don't provide valuable information or unique insights.

Remember, your ideal clients base their purchasing decisions on your free content. So you need to make it good if you want them to gain enough confidence in you to buy your paid offers⚡.

But how do you make your free content good WITHOUT giving away all your secrets?

👉 You give them small pieces of the puzzle🧩.

For example, suppose you're a career coach offering a program that helps people quit their miserable jobs and find their dream careers. Your program may include several topics, such as resume writing, LinkedIn marketing, interviews, confidence, salary negotiation, etc.

So, in your free content, you can provide your audience with quick wins by solving small problems, such as "5 Tips for Writing Better Resumes" or "Top Misconceptions About Job Interviews".

This way, you're helping them solve small parts of the problem so they realise how much they truly need your paid offer.

Have ideas of free content you can post but are scared you'll be giving away too much? Come run your ideas by me in the DM's. I'd love to chat😊

So excited that joined my YouTube to Profit Program!🤩

Together we're going to grow her YouTube channel to help elevate her visibility and bring in a constant flow of leads and sales💥

Want to join Camille and become part of the Ultimate 3-Month YouTube Hybrid Coaching Program?

Learn more about YouTube to Profit by clicking the link in my bio. Doors to the Program are only open until Friday, 6 October. And, it's at the LOWEST PRICE it'll ever be.

So, if you've been wanting to start (or revamp) a YouTube channel to grow your business, here's your chance to have your YT channel up and running before the end of 2023⚡️

Virality isn't the right approach on YouTube if you're a business owner...

The thing is, virality without intention will only help your channel attract the WRONG people🚫.

Instead, you want to focus on creating relevant content that'll attract your ideal clients🎯.

Content that speaks directly to them 👉 Their needs, wants, goals, and biggest frustrations.

Want to use YouTube to grow your business and have your channel up and running before the end of 2023?

Check out my YouTube to Profit programme. It's currently on sale for the lowest price it'll EVER be. (Link in my bio👆)

YouTube posts far outlive other social posts...

I often hear the objection "I don't have time to create YouTube videos".

But, have you paused to think how much longer YouTube videos bring results to your business than other platforms?

Let's do the math:

A YouTube video takes you around 3 hours to create (providing you're doing everything yourself) — and thereafter, it brings you new traffic and leads for a minimum of 30 days (but most often several months)🤯.

On the other hand, a FB, IG, or TikTok post may take you anywhere from 10 to 30 min to create — and it only brings traffic for around 48 hours🙈.

AND, since YouTube videos are longer, they tend to attract more serious leads who are more likely to buy from you.

Bottom line: The return on investment you get from YouTube far outweighs that from FB, IG, or TikTok.

Want to use YouTube to grow your online business? Download my FREE "5 Steps to Grow Your Business With YouTube Guide" (link in my bio💥)

The recipe to YouTube success for businesses🔥…

👉 YouTube market research: I know this sounds boring. But trust me when I say that doing your research BEFORE you even think about creating content is a MUST. The research you do will determine your entire YT strategy. You’ll know what’s working on YouTube in your niche and what isn’t — so you can build solid foundations for your channel right from the get-go.

👉 Choose the right topics: You need to choose topics that fall into three different categories — 1. Content that attracts 2. Content that builds connection 3. Content that sells. Some of these video topics should rely on keywords, while others should rely on the YouTube algorithm to spread it to similar audiences.

👉 Scroll-stopping thumbnails and titles: Your video thumbnails and titles are like the marketing material of your videos. If they aren’t good, people won’t click. So, you need to make sure your titles and thumbnails are eye-catching and make people want to watch your videos.

(P.S. If you’d like to learn how to create scroll-stopping thumbnails and titles, I give you AMAZING tips in my FREE guide “5 Steps to Grow Your Business With YouTube” — which is linked in my bio⚡️)

👉 Value-based videos: Your videos need to be high quality and provide an insane amount of value to your audience. After watching your video, your viewers should be left thinking, “WOW, if their free content is this good, imagine what their paid offers look like”. That’s how you build authority.

👉 Strategic calls to action: You need to implement CTAs into some of your videos so you can convert viewers into leads.

Are you thinking of starting a YouTube channel for your business? If so, what is the thing that you’re struggling with most? Let me know in the comments⬇️.

Are you making these 3 MAJOR marketing mistakes that are holding your business back from long-term success?

MISTAKE 1: Only relying on IG and FB to get clients and sales

You spend a few hours every week putting together AMAZING Instagram and Facebook content that truly speaks to your audience.

👉You create infographics…

👉Make sure your posts are value-packed…

👉Write captions so good that you’d even be tempted to buy your own offer…

Only for your posts to lose their visibility and impact within a couple of hours (or days at best).

😱 This is why solely relying on Instagram and Facebook to grow your business is a HUGE mistake. Both these platforms are intended to give you short-term (or time-sensitive) results.

So, in addition to using IG and FB, you also need to incorporate long-term methods, such as YouTube and blogging, into your marketing strategy that bring results for YEARS to come.

MISTAKE 2: Only posting content for your “ready-to-buy” audience

Did you know that in any given market, there’s always 3% of people who are ready to buy right now? Most businesses are battling it out to get these buyers🥊, making it extremely competitive.

So, your biggest opportunity is to go after the remaining 97% (the “cold” and “lukewarm” audiences). It’s your job to educate them about the problem and solution so that when they’re eventually ready to buy, they’ll choose you!

MISTAKE 3: Not incorporating video marketing into your strategy

With the rise of AI and robots, people find it more difficult than ever to trust content online.

In fact, according to Forbes, 75% of consumers are concerned about misinformation from artificial intelligence🤖.

The answer to this dilemma?

👉Video content

Showing up on video won’t only reassure your audience that the information you’re sharing is coming straight from you, but it also helps them build know, like, and trust with you.

So, how do you turn these mistakes around and start building long-term success for your business?

🤩 The answer is YouTube

Keep your eyes peeled for the content I’ll be posting this week that explains the power of YouTube marketing for your coaching, course, or service-based business.

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