Perelel

In honor of Month, we wanted to highlight the crucial work of , an organization we are proud to work with as one of our impact partners. In case you didn’t know, we developed our Egg Freeze Support Pack as part of our mission to support every path to parenthood.

And when you support your own journey, you’re also supporting someone else’s: A portion of proceeds from each purchase of Egg Freeze Support Pack is donated to Chick Mission, a nonprofit that sponsors fertility preservation for women who have been diagnosed with cancer.

Here’s a look at Chick Mission’s work:
🤍 Chick Mission was founded by women who have dealt with the same things their grantees go through
🤍 They provide real-time funding for newly diagnosed cancer patients’ fertility preservation
🤍 They’re on a mission to create long-term change with mandated insurance coverage of fertility preservation in the U.S.

Are you on your own egg-freezing journey? If so, we’d love to hear from you in our DMs—and potentially share your story with our community.

In a Perelel Universe, fertility support is accessible.

Though as many as 1 in 6 couples will experience fertility challenges, it remains an area of healthcare that still goes underfunded and overlooked. Research and knowledge gaps can leave some parents-to-be without a firm understanding of their options. That’s not even to mention that insurance coverage in the US for essential fertility treatment like IVF is spotty at best—and this fertility access gap means that many are forced to choose between pursuing their dream of expanding their family and avoiding severe monetary strain.

It’s pretty simple: We think every parent-to-be deserves access to fertility care—and that starts with a foundation of more comprehensive research. That’s why we and a coalition of 14,000+ (and counting) are calling on Congress to allocate more NIH funding to women’s health research. Together, let’s make it clear that funding women’s health research shouldn’t be up for debate—by calling on our local reps to advocate for more equitable research funding, including fertility care services.

We’ve started outreach to Congressional leaders across the country—but we need your voice. And we’ve made it super easy! Comment the full name of your state below and we’ll send you some next steps to get LOUD 📢 (Check your DMs!)

What our Sunday plans look like.

Replenishing from the inside out with Cellular Hydration Powder and diving into a good book. What’s on your fall reading list? You know the new Sally Rooney is on ours... 👀📖

Morning sickness in the first trimester. Muscle cramps in the second. Gearing up for birth in the third. Our bodies transform *so much* during and after pregnancy—yet most prenatals are one-size-fits-all.

It’s why we teamed up with a panel of leading OB/GYNs, fertility doctors, naturopaths, doulas, and dietitians to develop a solution that actually changes with us and our symptoms—providing the differentiated support we need, at the right time. ✨

Our formulations are always doctor-backed and triple-tested for safety, purity and quality, because our commitment to your health is unparalleled.

Tap to create your own prenatal routine at the link in bio.

Here’s something we can *all* agree on. More than 14,000 people have joined our coalition calling for more NIH funding for women’s health research. But the work doesn’t stop here.

As Congress has extended its federal budget discussions through December, let’s make it clear that funding women’s health research shouldn’t be up for debate—by calling on our local reps to advocate for more equitable research funding.

We’ve started outreach to Congressional leaders across the country—but we need your voice. And we’ve made it super easy! Comment the full name of your state below and we’ll send you some next steps to get LOUD 📢 (Check your DMs!)

Let’s create a future where research reflects our bodies—together.

This just in: A new study published in Nature Neuroscience has revealed that a woman’s brain *does*, in fact, change during pregnancy 🧠 Neuroscientist Liz Chrastil performed a study on herself before, during, and after pregnancy (in a total of 26 brain scans) to further understand the effects of pregnancy on brain tissue. It also marks yet another crucial step forward for maternal research.

We asked Perelel’s medical co-Founder, Dr. Banafsheh Bayati, MD, OB/GYN, for her thoughts on this exciting research development: “This data provides a map of the maternal brain from preconception through each trimester and into postpartum, allowing researchers the ability to further understand and explore the maternal brain. Shedding light on conditions that lack understanding such as the neurobiology of pregnancy, postpartum depression, preeclampsia and eclampsia.”

🔍 Did you know an unbalanced endocrine system affects everything from your cycle, skin, mood and digestion? Our hormones play a big role in our day-to-day wellbeing, often more than we realize. That’s why we formulated Hormonal Balance Support,* an additional supplement you can add onto your Perelel routine to help promote a healthy hormonal balance and support your menstrual cycles.*

Get in sync with your body and prioritize your hormone health—tap the link in bio to create your own Perelel routine 🤍

We formulated Hormonal Balance Support* specifically to support women with hormonal imbalances and irregular periods. And today, we’re proud to tell you that our doctor-backed formula is officially clinically-proven. Keep swiping to see the results

Here’s what’s inside each capsule:
✨ Myo-Inositol
✨ D-Chiro Inositol
✨ Berberine
✨ DIM
✨ Alpha-Lipoic-Acid

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases. 
¹Based on a 12-week subjective single arm study of 30 women, ages 18+ with symptoms of hormonal imbalance

According to a 2018 study, most women have the potential to experience uterine fibroids by age 50.* Overall prevalence of fibroids among women is 70 percent, with Black women disproportionally burdened by this issue, showing the highest prevalence at 80 percent.¹

After a long journey advocating for her symptoms, Camille Austin () was diagnosed in 2022 with uterine fibroids—growths within the uterus that can enlarge the stomach area, cause heavy menstrual bleeding or painful periods, cycle irregularity, pelvic pain... the list goes on.

On the set of Perelel Universe, the model reflected on the fight for her diagnosis, culminating in surgery at the start of 2023.

Despite the high prevalence of uterine fibroids, conditions that affect a much lower percentage of people are shown to have more research funding behind them.² Needless to say, we’re long overdue for change—which is why we’re calling on Congress to close the gender health gap and allocate more NIH funding to the study of women’s health.

Have you dealt with uterine fibroids or a similar condition? What has your experience looked like?



Sources: *Journal of Women’s Health (2018), ¹NY State Dept of Health, ²McKinsey Health Institute

September is Awareness Month—and it’s something that many members of the Perelel community navigate every day. In addition to cysts on the ovaries, this chronic hormonal condition is typically linked to insulin resistance and in turn, irregular menstrual cycles: Insulin helps regulate ovarian function, and our ovaries respond to excess insulin by producing androgens (male hormones)—which can lead to missed ovulation.

The exact cause of PCOS is unknown, which again, underlines the need for increased research funding for gynecological conditions. We spoke with Dr. Bayati, MD, OB/GYN, FACOG and Perelel’s Medical co-Founder about recognizing the signs of PCOS—and what seeking treatment can look like for you.

Is PCOS something you deal with? How have you navigated your symptoms?

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases.

What if our prenatal vitamins weren’t one-size-fits-all? 🤍 We designed and formulated our Trimester Packs to give you exactly what you need during each stage of your pregnancy. Why? Our panel of leading OB/GYNs and women’s health experts believe that our nutritional support should dynamically change with our bodies vs. an oversimplified prenatal vitamin.

In addition to our Core Prenatal and Omega DHA + EPA for brain development and mood support, each trimester features different vitamins and supplements that reflect the latest medical research and our founding doctors’ clinical insights, targeted to your specific stage—and most common symptoms. After all, our bodies change so much throughout pregnancy—your prenatal vitamins should, too.

✨ 1st Trimester Pack: Added Folate for early neural development support, and an added Anti-Nausea Blend for morning sickness.* 
✨ 2nd Trimester Pack: Additional Calcium to support fetal skeletal development, as well as more Magnesium to support cramps & relaxation.*
✨ 3rd Trimester Pack: Supplemental Calcium + Magnesium Blend to support skeletal development, muscle cramps & relaxation. Added Probiotics to support gut & vaginal health.*

Tap the link in bio to build your pregnancy routine now.

We’ve been honored to be by ’s side through several stages of her hormonal journey: from managing her PCOS, to fertility, and now postpartum and motherhood. When we asked Pia what her Perelel Universe looks like, her answer was simple: that every woman has access to the basic support (and answers) she needs through every phase of her life.

Pia is joining us as we call on Congress to increase federal funding for women’s health research, close the gender health gap—and create a world with more healthy, supported women.

Comment UNIVERSE to sign our petition (we’re closing in on 10,000 signatures). Together, let’s step into a future we’re creating now.

Women’s health is not one-size-fits-all. We created Perelel because most supplements on the market oversimplified our needs and our bodies—leaving us without the dynamic, stage-specific support we deserve.

Four years later, we’re proud to offer doctor-backed solutions designed to meet you exactly where you are, no matter what your journey looks like—with more to come 👀 And we’re doubling down on our promise to create a world with more healthy, supported women by fighting to close the gender research gap and improving access to critical prenatal care.

We couldn’t do any of it without YOU, our incredible community ✨ Tell us: What product would you like to see from us next?

In a Perelel Universe, our questions have answers: in the form of inclusive medical research and wraparound, accessible care for women in the United States.

Right now, less than 11% of NIH funding goes towards the study of women’s bodies. Join us as we call on Congress to increase federal funding for women’s health research, close the gender health gap—and create a world with more healthy, supported women.

Ready to sign our petition? Comment UNIVERSE to and check your DMs to get started.

A note from Perelel co-Founders Dr. Bayati, Alex Taylor and Victoria Thain Gioia:

From day one, our mission has been clear: to create a world with more healthy, supported women. Despite every obstacle, we launched Perelel in September 2020, investing every cent into developing best-in-class products while funding ourselves with the help of family and friends.

Today, exactly four years since launching, we’re celebrating an unimaginable milestone —a full-page ad in the —because of what we’ve achieved together, with *you.*

Together, we’ve shown that women want and deserve targeted, doctor-backed support. Together, we’ve demonstrated that understanding our bodies might just be the most powerful form of empowerment. Together, we’ve proven that women’s health matters. And together, we’ve created a movement.

Thank you for standing with us and turning our vision into reality. Your support has been the driving force behind our progress, and together, we will continue to redefine women’s health. The future is bright, and we’re just getting started.

✨ GIVEAWAY ALERT ✨
New moms, this one’s for you. We partnered with some of our favorite brands for the ultimate giveaway to celebrate what we affectionately refer to as Postpartum Season: the time of year when most babies happen to be born.

But ensuring that you feel cared for during this chapter is a year-round pursuit—and now’s your chance to win all the essentials you need during this time.

One lucky winner will receive the following:
🤍 Perelel: 6-month subscription to Mom Multi Support Pack + Cellular Hydration Powder
🤍 : $500 gift card + SNOObie Smart Soother
🤍 : $500 gift card
🤍 : Loftie Nightstand Bundle
🤍 : $750 gift card
🤍 : $500 gift card

Here’s how to enter:
1. Make sure you’re following all participating brands on Instagram.
2. Head to the link in bio to enter your information for a chance to win.

*TERMS: NO PURCHASE NECESSARY. ELIGIBILITY: Must be eighteen (18) (or age of majority in resident state) or older to enter. This Giveaway is open only to individuals who are residents of the United States of America and the District of Columbia (excluding residents of Alaska, Hawaii, Rhode Island, overseas military installations, Puerto Rico, and other U.S. Territories). WINNER NOTIFICATION: Winner be will be chosen at random on August 31, 2024. Winners will be notified via email. CONDITIONS: Prizes are non-transferable. No cash redemption or substitution will be allowed. By entering the sweepstakes, I agree to sign up to receive newsletters and special offers from Perelel, Happiest Baby, Hatch, Loftie, Ergobaby, Belly Bandit. The sweepstakes is subject to federal, state, municipal, and local laws and regulations and is void where prohibited.

Destigmatizing the conversation around maternal mental health is crucial. This postpartum season, we spoke to Dr. Sarah Oreck, MD—reproductive psychiatrist, co-founder of and Perelel Panelist—to share 4 key things to remember during your own motherhood journey. There is a spectrum of feelings that come with early motherhood, and it’s okay to feel the feels—we promise. 🤍 Tap the link in bio to read more tips from Dr. Oreck on postpartum mental health.

Additionally, Dr. Oreck and Mavida Health are offering 3 free months of membership to their platform to the Perelel community. Interested? Comment below and we’ll DM you information on how to sign up. 💌

Self-care as a mom? We’ll definitely be filing that under ‘easier said than done.’ If you need a little inspiration for some much-deserved *you* time, we turned to a few of our LA-based Perelel Advocates to share one thing they do for themselves each day. 🤍 Which emoji represents your favorite self-care activity? Comment with one of these to tell us: 📖, 🏃, 👩‍🌾, 🧘‍♀️, 🍵

Special thanks to our friends , , and .

While the thought of a hands-off approach to contraception has obvious appeal, many women report that the process of getting an IUD inserted (or removed) can be decidedly less easygoing—so much so, that the CDC just released updated physician guidelines for IUD insertion procedures. These guidelines advise physicians to counsel their patients on the potential for pain, and to offer options for pain management, including local anesthesia.

While many knowledgeable OB/GYNs already offered such patience guidance for these procedures, it’s a crucial step in ensuring that IUD insertion pain is acknowledged and managed at scale. Research highlights a historical disparity between perceived and reported IUD pain: In one study, women ranked their IUD insertion pain as a 65 out of 100, while physicians rated their patients’ pain at a 35.

Above, we share five real-life stories of what getting an IUD is really like. Head to the link in bio to learn more—and if you feel comfortable sharing, tell your IUD story in the comments below.

Sources: Contraception Journal, CDC.

There’s a reason why you know so many Leos and Virgos 😉 According to the CDC, the highest number of births occur in July, August and September—which means a lot of folks are beginning their postpartum journeys as we speak. That’s why this month, the Perelel feed will feature everything you need to know about the Fourth Trimester: from nourishing your body to supporting your mental health. Stay tuned for more, and remember—we’re always by your side. 🤍

Unparalleled hydration, from the inside out—with no added sugar and a low-sodium electrolyte blend. And since the demands of pregnancy and postpartum call for doctor-backed replenishment, Cellular Hydration Powder was formulated with pregnancy- and breastfeeding-safe ingredients.

“This unique product supports electrolyte balance, along with added nourishment essential for our skin repair and rejuvenation—while also keeping specific needs of the postpartum woman in mind,” — Dr. Banafsheh Bayati, MD, OB/GYN, FACOG & Perelel Medical co-Founder on our latest launch, Cellular Hydration Powder. Available now at the link in bio. 💛💧

Our medical panel plays a crucial role in formulating our products—bridging the latest scientific research with clinical insights to deliver an unparalleled addition to your routine.

Consider this your reminder to take your vitamins today 🤍🐚

Where in the world are you and your Perelel? 📍🌍

EXCLUSIVE: How do you build internet virality “from scratch?” For , it’s turning nourishment into an art form—over the past several months, millions have tuned in breathlessly to watch Nara cook increasingly elaborate recipes, set to a soothing soundtrack of smooth jazz and an ASMR-worthy voiceover. But we caught up with Nara on the heels of a particularly special creation: In April, she gave birth to her third child, a daughter named Whimsy Lou.

Nara tells us that as wild as internet fame is, she’s trying to take it in stride—however, navigating postpartum sent her on a bit of an “emotional roller coaster.” “A lot of the time we prepare for pregnancy and labor, but the time that comes after is just as important to prepare for,” she says.

Swipe to see some of our favorite highlights from our conversation with Nara—and head to the link in bio to catch the full interview.