YSE Beauty
YSE / wise / (adj)
Having or showing experience, knowledge, and good judgement, most of the time. Founded by Molly Sims
ysebeauty.com
We live for the fall color report. While you’re updating your wardrobe, don’t forget to update your skincare routine.
Fall mandatories:
🍂 The Problem Solver Brightening Treatment for a post-summer reset
🍂 The Overachiever Brightening Eye Masks to get back into routine
🍂 Your Favorite Ex™ Exfoliating Pads because honestly, always
🍂 Take It Off Gel-Oil Cleanser for a fresh, clean slate for the new season
When the perfect night meets the perfect skincare routine. Now that’s living YSE(ly).
Skincare for our weekend warrior. 😉
The YSE woman’s little black bag, featuring all the essentials for a midday touchup.
Hydrate, depuff, and brighten post-Zoom with The Overachiever Brightening Eye Masks.
Double down on depuffing with The Golden Sculpt Face Roller.
Swipe for a little extra radiance with our Vacation Glow™ Highlighter Stick.
Expert Approved ✔️: The Problem Solver Brightening Treatment is approved to help sun and dark spots fade fast. Swipe to see why it’s named one of the Best Hyperpigmentation Serums by experts 🏆
As much as we’d like to say we’re a perfect 40/40, we have to admit we’ve committed the cardinal skincare sin of falling asleep with our makeup on once or twice🤦♀️. Let us know your skin score below ⬇️
A day with is the ultimate mix of work, play, and a little je ne sais quoi that keeps us all on our toes. Arguably Napa’s chicest export, Michèle grew up amongst a buzzing food and wine scene and gastronomy practically pulses through her veins. Co-founder of Lorenza Rosé, model, and full-time dog mom to pup, Roma, Michèle’s schedule is as filled-to-the-brim as her nightly glass of vino.
From her morning routine, which of course starts with pup snuggles and a morning stroll, to her 30-minute Sculpt Society workout, with the no-slip Overachiever Eye Masks staying put through every plank and plié, Michèle’s morning is all about self care. Her afternoon teeters between business for , her Substack, Amuse Bouche, and ends with good food, great wine, and even better company.
“In both of my careers, work crosses over into life and that’s ok! My hours may seem atypical, but I cherish the mornings where I can exercise and take care of myself before launching into the day. At night, I’m often entertaining or checking out restaurants which is technically ‘work’ but feels like fun!”
We said what we said. 💁♀️
Setting the summer mood. What’s your summer aesthetic:
🐚 A Hampton’s retreat with Your Favorite Ex™
🍹Poolside in Positano with a Morning Cocktail
🏖️Lounging in Cabo with a Vacation Glow™
Take one thing off your travel to-do list this summer and add your favorite products to auto-subscription. You’ll save 15%, and you’ll never be without your skincare staples.
We’ll take all of the above.
The Overachievers on you. 👀
The lineup. Which YSE essentials are making the cut in your makeup bag?
A. Morning Cocktail Vitamin C Serum
B. Problem Solver Brightening Treatment
C. Golden Sculpt Face Roller
D. Xtremely Rich Moisturizer
E. Last Call Retinol Serum
F. All of the above 🤍
Some say your bathroom counter is a window into your soul, but we like to think of it as a memoir to our favorite time of the day: getting ready.
Is your bathroom counter a Virgo-induced organizational dream or an Aries-centric laid back look into your favorite products?
We’re celebrating National Hydration Day the best way we know how…
💧 A hydrating morning coffee
💧 Planning our summer vacation with a side of hydrating oceanfront villas
💧 A refreshing martini lunch date with the girls
💧 A post-dinner evening nightcap for the electrolytes 😅
How are you staying “hydrated” today 😉?
You heard it here first: a new way to brighten & depuff your eyes this summer is here, and our community is already obsessed:
📣”definitely addicted after one use”
📣 “these are a game changer”
📣 “so easy and feel great on my skin”
Swipe to see what people are saying about The ✨NEW✨ Overachiever Eye Masks.
Grab your bestie–summer is here and we’re making it a good one. ☀️
When people ask what’s in your bag: only the essentials.
Which one are you: (1, 2, 3, or 4)? ⬇️
We asked our team to share their favorite texts from their Dad’s in honor of Father’s Day, and they did not disappoint! Whether our Dad’s are taking our moisturizers, our Hulu login, or helping us with home improvements—we wouldn’t change a thing. Happy Father’s Day! 🤍
The (over)achieving ladies that live rent free in our minds. Which one is your fav 😉
“Can you please spell, Overachiever” - Andie Sachs
“Some people are settling down, some people are settling, and some people refuse to settle for anything less than the Overachiever Eye Masks” - Carrie Bradshaw
“Hey, listen, Sparky. I have a masters in journalism from Columbia, my boss loves me, and if I do it her way for a while, I can wear the Overachiever Eye Patches to work whenever I want.” - Andie Anderson
Made to be worn – anywhere, anytime.⏱ From your morning coffee run to your afternoon pick-me-up, to your late-night skincare routine, and everything in between.
Overachievers, we see you. 👀✔️🙌🏻 From back-to-back meetings and crack-of-dawn drop-offs to late-night workouts and everything in between. You never stop, so why should your skincare? Our latest daily ritual was designed with YOU in mind: the hustlers, the goal-crushers, the leaders, the achievers… the women who live YSE(ly).
Meet The Overachiever Brightening Eye Patches. These small but mighty must-haves are packed with powerhouse ingredients:
✨ Vitamin C to BRIGHTEN
✨ New Gen Hydrogel Technology for a NON-SLIP grip infused with sensorial COOLING
✨ Peptides and Allatooin to help MINIMIZE PUFFINESS, dryness, fine lines, dark circles, and more.
Their wear-anywhere, no-slip grip refreshes your eyes, while you tackle whatever the day throws your way. Because these eye patches were made for:
💪🏻 the mom who hasn’t slept.
💪🏻 the career women juggling mulitple meetings.
💪🏻 the woman who feels tired but doesn’t want to look it.
Shop The Overachiever Eye Masks now at ysebeauty.com
(Over)delivering… (Over)achieving.
These aren’t your normal eye patches. 🤌🏻 Get ready 9am PST TOMORROW.
Next drop, incoming 👀 and it’s everything you need… and more.
On the waitlist today, on your eyes 06.13.
About last night. ✨
Thank you to everyone in our community who stopped by our event last night. We loved sharing our love of skincare with you. ❤️
Where should we pop up next?
The votes are in: Skin Glow SPF 30 Primer won a Healthy Beauty Award 🏆
Swipe to see why named it one of the Best Tinted SPF’s of 2024. ✨
[Photo Source: Self]
Perfect pairings. The Morning Cocktail Vitamin C Serum makes for the perfect pairing to your sun protecting primer—Skin Glow SPF 30 Primer.
Name your all-time favorite pairing below and we’ll choose 5 people to send a A FREE Morning Cocktail & Skin Glow Primer to. Good luck 😉
( P.S. don’t @ us for the last slide 🙃)
The YSE way to glow this summer ✨
Current saves from our Creative Director’s Pinterest board for a golden summer.
Let’s take this “offline” & “circle back” on Monday (after we’ve had 8 hours of sleep, a martini, and a massage).
Friendly reminder that YSE makes a good companion to your vanity, your makeup bag, and everything in between.