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“I think entrepreneurs need to be in love with the problem they’re solving rather than the solution they’re creating.” Jonathan Hensley

Problem solving and creating solutions is the same thing right? Not necessarily.

Problem solving skills can last a lifetime, but solutions will likely only work for a limited amount of time.
Jonathan Hensley hops on the podcast today to chat about falling in love with problem solving. He chats with Mike and Brice about his work in the digital products and services industry.

Jonathan talks about connecting with people’s emotions and creating an effective product strategy that stems from that. He also talks about organizational alignment and how to develop such a valuable trait within a company.

So many nuggets of wisdom in this episode with Jonathan, don’t miss out!

Falling in Love With The Problem You're Solving | Jonathan Hensley | BIOP Brice and Mike chat with Jonathan Hensley about problem solving in business and how it's different and more important than finding solutions.

Amazon is an amazing platform that can help a small business really take off. However, there are some huge red flags and some very unfortunate situations that this platform can get you into as well.

In today’s episode, Mike talks about small businesses selling products through Amazon.

Some of the big takeaways of this episode are:

1. Many business owners often don’t consider that through a big online platform, you only get the sale, not the customer.

2. Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down.

3. Figure out how to use large platforms to gain customers, not just sales. Include something that brings people back to your store instead of Amazon.

Follow this insightful episode and don’t hesitate to comment below 👇🏻

Small Businesses vs. Amazon | An Ecommerce Owner's Guide | BIOP In today's episode, Mike and Brice talk about small businesses selling ecommerce products through products through Amazon.

"Here's my product, please buy it" doesn't work, yet so many people still try to run their ads that way.

Telling stories can get people engaged with your content and form a place of emotion. So today, we're talking about selling with stories.

Your business already has a story, whether you know it or not.

Telling it well is just a matter of going back and seeing which parts resonate the most with people.

Russell Brunson sums it up into three words, "Hook, story, offer." Get their attention so they aren't still scrolling. Tell a story they can relate to. Make an offer. This episode goes into case studies, examples, and ways to implement this into any business.

Some topics we cover include:

💬 Playing to the identity of the people you are serving

💬 Selling a lifestyle vs selling a product

💬 A simple framework for selling by using stories

💬 How the internet and the nature of marketing has changed advertising

Storytelling Marketing | Selling With Your Story | Building It Online Podcast Brice and Mike explore the powerful concept of storytelling marketing as it relates to your content. Marketing beyond features and benefits.

“Having an ecommerce store on the internet with inventory on it is not how you grow a business. That part is the first 10% of what it’s going to take to actually get some momentum.” Brice Gump

This week, Mike and Brice jump into a mini-series where Mike gets to showcase his knowledge in the ecommerce world!

Mike mentions the basics of ecommerce and how to choose the best ecommerce store. He highlights the various platforms out there and how choosing a single platform is so advantageous for your business.

Mike discusses the tension of spending money on ecommerce platforms and how it feels like a big investment at first but also highlights how spending money on an ecommerce store will save you so many headaches in the long run.

Lots of good nuggets of wisdom in this episode!

Ecommerce Store Platforms and Why to Choose One Over Another | BIOP Mike and Brice start a mini series on ecommerce. Mike discusses choosing an ecommerce store and how to know which one is right for you.

In today’s episode of Mike’s Magical Ecomm Marketing Mastery Mini-Series, Mike explains the importance of turning one-time customers into raving fans.

Recurring customers are your best customers for so many reasons and Mike dives into how to achieve this in your business.

Quite often, they are cheaper customers to work with as they don’t require as much marketing to get them on board with your brand and products.

In this episode, Mike talks about moving away from the temptation of simply creating a larger product line. A diverse product line is important for sure, but there are often better ways to change one-time customers into raving fans.

Mike also talks about the power of storytelling. People relate to stories and leveraging this marketing approach can be so powerful for going beyond one-time purchasers.

Tune into this episode for these nuggets of information and so much more.

Eliminating One-Time Purchasers by Creating Raving Fans | BIOP Mike continues his Ecomm mastery mini-series with talking about how to turn one-time purchasers into raving fans who show up over and over again.

“You can really hustle for your first ten customers through organic marketing but eventually you’re going to want to scale. I think a paid ad strategy for online courses is the best way to do that.” Brice Gump

Mike and Brice continue their series on how the info product world works. This is Brice’s bread and butter and has tons of valuable nuggets to share.

In this episode, Brice reinforces how important it is to have a solid offer. There’s no point investing money in advertising if you don’t have a solid offer to give to people.

Once this is developed though, determining a solid ad strategy is super important. Brice unpacks why paid ads are so effective yet and how to build out a successful funnel.

Check out the episode and let us know what you think. 🙂

The #1 Ad Strategy For Selling Online Courses | Building It Online Podcast Brice and Mike continue their mini series on info products. In this episode, Brice explores how to develop an effective and successful ad strategy.

In today’s episode, we talk with Joseph Wilkins, the Founder of Funny Sales Videos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.

Joseph explains that humor in advertising resonates so well because they are run on entertainment-based platforms like Facebook.

He shares his processes to create a funny video and how having a good editor is a critical part of being successful.

Check out this fascinating and jam-packed episode and let us know what you think!

Learn How to Make A Funny Sales Video Go Viral | Joseph Wilkins | BIOP Mike and Brice chat with Joseph Wilkins from Funny Sales Video about how to incorporate humor into your digital marketing efforts.

Today, Brice continues his series on how to crush it in the info product space.

In this episode, he talks about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.

Some of the big takeaways are:

1. The primary goal of the launch phase of running ads isn’t to make money. It’s to learn and find out what sticks.

2. Wanting to keep costs low is often what prevents businesses from scaling.

3. Brice shares a formula to figure out what your average target cost is to acquire a customer.

Check out the episode and let us know what you think!

Framework to Launch, Optimize, and Scale Ads | Building It Online In this episode, Brice talks about his L.O.S framework and how it can help you scale ads for your online courses or info products.

In today’s episode, Mike and Brice kick off a new mini-series!
In a follow-up series to Mike’s mini-series on ecomm mastery, Brice explores the world of info products. Info products include online courses, training resources, ebooks, high ticket masterminds and the like.

Brice knows a ton about info products and he’s ready to share his knowledge with you. This series starts by looking at how to design an offer that people are actually interested in clicking on and following through on.

“It’s your business. You make the rules. Incentivize people and make it fun. Be creative and build ways that people will feel some sort of incentive to sign up for your info product that they didn’t know was available to them before.” Brice Gump

Ready to hear all about it? Tune in and let us know what you think!

7 Steps To Create an Info Product That Sells Like Crazy | Building It Online Brice and Mike kick off a new series on selling an info product. Tune in for some great content on designing and positioning your a great customer offer.

Webinars are an incredible tool for the growth of a company… When used correctly!

In this episode, Brice explains how to correctly use a webinar and how to accommodate that to your customers’ needs in order to maximize success.

Topics we cover:

👉 How to use webinars to scale businesses with paid ads

👉 The differences between live and prerecorded

👉 Why it’s better to get better at what you’re doing rather than making more things

The Power of Webinars for Acquiring New Customers | Building It Online Mike and Brice discuss the power of webinars for acquiring new customers and how to maximize this incredible tool in your online business.

“If you’re trying to grow your online business, one of the biggest levers you can pull to see success is how you design ads.” Brice Gump

Mike and Brice are back at it today with the mini series on info products.
Brice shares some great insights on how to design ads for online courses and other info products.

Some of the biggest takeaways from this episode include:

How to leverage hooks and angles when you’re creating ads

Why knowing your customer avatar is so important

How to create clear calls to action and why they are crucial for success

So many helpful tips and tricks in this episode. Be sure to tune in 🔊

Tips To Design Ads for Online Courses | Building It Online Podcast Mike and Brice keep rolling through this mini-series on info products. Brice talks about how to design ads that crush the digital marketing space.

When it comes to ecommerce, it can be tempting to think that you’re all set to go once you have your Shopify store up and running.

That sad truth is that you’re just getting started.
Ecommerce is ultimately about selling and it takes more than a simple ecommerce store to motivate people to buy.

Welcome to the idea of landing pages! Landing pages are where the magic happens.

They transform your product pages into long form sales pages that meet customers where they are at.

Landing pages offer a better explanation of what your product does. They help fight off all the objections customers have and offer peace of mind when it comes to buying your product.

In this episode, Mike and Brice do a deep dive into how landing pages work and how they are absolutely essential to the success of your ecommerce business.

Product Pages Are Not Enough | Ecomm Mastery Mini-Series | BIOP Mike and Brice discuss how product pages are not sufficient and how landing pages are absolutely essential to the success of your ecommerce business.

What foundation is your business built on?

Tony Guarnaccia helps identify this with both small and large companies.

Tony spent years in the corporate world learning what big businesses do to sustain their growth.

And today he brings that experience to small businesses and helps them understand the fundamentals you need in place to grow your business no matter what crazy thing is going in the world

Check it out, drop some comment below 👇🏻

Small Business Growth Strategy | Tony Guarnaccia | Building It Online Brice and Mike chat with Tony Guarnaccia about implementing small business growth strategy without needing to be a massive company.

Let’s be honest: running a rapidly growing startup is hard.

That’s why we have Matt Gillis, from clean.io on – he explains two of the most rewarding (and valuable) components of building a successful business.

We talk about what the day to day is like for someone like him, who’s integrated teams of over 200+ globally, grown, and sold businesses. Having the right people around you is so critical!

If you can nail just a couple of the key aspects of Matt’s philosophy, you’ll find that the rest works itself out.

Check it out and let us know what you think!

Running a Startup Business | Matt Gillis | Building It Online Podcast Brice chats with Matt Gillis about all things entrepreneurial including the ins and outs of running a startup business that is growing quickly.

How can you build an ethical company right from the start, and let an examined philosophy affect everything you do? Today we’re talking about how you can run a business for something more than just profit.
Obviously, if you don’t have money you don’t have a business, but how we can really provide value to the world, beginning with our employees, is what’s going to matter in the end.
Some of our favorite topics in this one include:
1. When to make the more expensive decision
2. How to think and act more ethically in general
3. What kinds of decisions can we make on our employees behalf that they may never be aware of, but will benefit from regardless?
Today we talked a bit about the value of philosophy and stoicism. Let us know what you thought of it and don’t hesitate to drop comments/questions below 👇🏻

Business Ethics | Don't Destroy The World For a Dollar | Building It Online Brice and Mike chat about business ethics and how to move away from the temptation to destroy the world for a dollar.

“I think entrepreneurs need to be in love with the problem they’re solving rather than the solution they’re creating.” Jonathan Hensley
Problem solving and creating solutions is the same thing right? Not necessarily.
Problem solving skills can last a lifetime, but solutions will likely only work for a limited amount of time.
Jonathan Hensley hops on the podcast today to chat about falling in love with problem solving. He chats with Mike and Brice about his work in the digital products and services industry.
Jonathan talks about connecting with people’s emotions and creating an effective product strategy that stems from that. He also talks about organizational alignment and how to develop such a valuable trait within a company.
So many nuggets of wisdom in this episode with Jonathan, don’t miss out!

Falling in Love With The Problem You're Solving | Jonathan Hensley | BIOP Brice and Mike chat with Jonathan Hensley about problem solving in business and how it's different and more important than finding solutions.

In this new episode, we interview Dan Englander, Founder, and CEO of Sales Schema, a sales agency focused on helping marketing agencies.
Dan tells us a bit about his background and shares his story on how he came to start his company.
Some of the big takeaways of the episode are:
1. How he was able to transition out of the 9-5 routine into starting and running his own company
2. How Dan helps agencies get results by highlighting their commonalities with decision-makers they are targeting
3. The future of digital agencies will likely include more outsourcing as opposed to having everything done by in-house employees
Let us know what you think in the comments below :)

Personalized Outreach at Scale with Dan Englander | Building It Online Looking to beef up your sales outreach? Check out this interview where Dan Englander shares how his company does personalized outreach at scale.

In this new episode, we are joined by Jeroen Corthout, co-founder of Salesflare, a small business CRM.
Jeroen walks us through the origin of this software and how he was able to turn it into a thriving business.
In this episode Jeroen explains:
-How he was frustrated with the limitations of available CRM’s and how he became involved with creating a new one.
-How A.I. and automation are becoming useful features of CRM’s.
-How getting sufficient sleep and planning for the day cannot be understated when trying to grow a business.
Hope you enjoyed the interview as much as we did :)

Building The SAAS The Salesforce Couldn't with Jeroen Corthout Jeroen Corthout was in search of a good SAAS tool to replace Salesforce. 7 years later he has over 2,000 customers around the world. Here's how he did it.

Is it more stressful to start a company by bootstrapping or with venture capital funding?
In this episode, we interview Joseph Fung, founder of five different companies. He shares with us his experience and highlights the pros and cons of bootstrapping vs. venture funding.
Is starting up a VC backed company something that someone new to business can do, or do you need experience with previous startup companies? What is a B Corp, and can they help make the world a better place?
All of this is discussed in this episode. Check it out and let us know what you think!

Bootstrapped vs VC Backed -- Starting Five Companies with Joseph Fung Joseph Fung is working on his fifth company and has founded some by bootstrapping and some with venture funding. Let's dive into which is best.

Amazon is an amazing platform that can help a small business really take off. However, there are some huge red flags and some very unfortunate situations that this platform can get you into as well.
In today’s episode, Mike talks about small businesses selling products through Amazon.
Some of the big takeaways of this episode are:
1. Many business owners often don’t consider that through a big online platform, you only get the sale, not the customer.
2. Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down.
3. Figure out how to use large platforms to gain customers, not just sales. Include something that brings people back to your store instead of Amazon.
Follow this insightful episode and don’t hesitate to comment below 👇

Small Businesses vs. Amazon | An Ecommerce Owner's Guide | BIOP In today's episode, Mike and Brice talk about small businesses selling ecommerce products through products through Amazon.

In today’s episode, we talk with Joseph Wilkins, the Founder of Funny Sales Videos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.
Joseph explains that humor in advertising resonates so well because they are run on entertainment-based platforms like Facebook.
He shares his processes to create a funny video and how having a good editor is a critical part of being successful.
Check out this fascinating and jam-packed episode and let us know what you think!

Learn How to Make A Funny Sales Video Go Viral | Joseph Wilkins | BIOP Mike and Brice chat with Joseph Wilkins from Funny Sales Video about how to incorporate humor into your digital marketing efforts.

Today, Brice continues his series on how to crush it in the info product space.
In this episode, he talks about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.
Some of the big takeaways are:
The primary goal of the launch phase of running ads isn’t to make money. It’s to learn and find out what sticks.
Wanting to keep costs low is often what prevents businesses from scaling.
Brice shares a formula to figure out what your average target cost is to acquire a customer.
Check out the episode and let us know what you think!

Framework to Launch, Optimize, and Scale Ads | Building It Online In this episode, Brice talks about his L.O.S framework and how it can help you scale ads for your online courses or info products.